Incidencia del nuevo consumidor turístico en la estrategia de marketing

Este artículo trata sobre la evolución del mercado turístico español. Actualmente, las nuevas demandas y exigencias del consumidor turístico, así como la intensificación del nivel competitivo en el sector, tanto en el ámbito de las empresas como en el de los destinos, han contribuido al desarrollo de actuaciones de marketing encaminadas a lograr una posición más ventajosa en el mercado.

Estrategias de Marketing para la gestión público-privada del comercio de Guipúzcoa. Un modelo basado en el análisis cluster.

Este artículo trata sobre el desarrollo de áreas comerciales en los alrededores de las ciudades y de cómo el centro urbano ha ido perdiendo atractivo comercial. Esta situación, común en la mayor parte de los países de nuestro entorno, plantea importantes problemas para el comercio tradicional de centro ciudad, que ve como gran parte de sus clientes optan por la oferta de la periferia, con la siguiente fuga de ingresos.

La calidad de vida como estrategia de diferenciación de las ciudades europeas. Un enfoque de marketing de ciudades

Uno de los objetivos de este artículo es la necesidad de analizar y medir la calidad de vida de las ciudades, por medio de un conjunto de indicadores representativos que han sido propuestos por la Comisión Europea(2005), ya que si bien la Comisión Europea publicó la información correspondiente de las ciudades participantes en esta segunda auditoria urbana, dicha institución no ha publicado ningun tratamiento de dicha información, que permita extraer algunas conlcusiones sobre las similitudes o diferencias que se hayan obtenido entre las ciudades participantes. Esta es la razón por la cual este artículo se plantea el tratamiento de la información proporcionada por los citados indicadores, por medio de técnicas estadísticas de análisis multivariable, como el análisis de cluster, para el estudio de la calidad de vida de las cuidades europeas.

Fisheries marketing systems and consumer preferences in Puttalam District Sri-Lanka

The aim of this study was to understand the current and historic market situation for inland fish and it’s substitutes in order to identify which of the various production opportunities presented by the seasonal tank resource might have greatest relevance for marginal communities in the Dry-zone. Regional and sub-regional market networks for fish and meat products were investigated, ranking and scoring exercises used to characterise consumer demand in rain-fed areas of North West Province and secondary data sources were used to assess historic patterns of demand and supply [PDF contains 57 pages]

Orientation-Dependent Adhesion Strength Of A Rigid Cylinder In Non-Slipping Contact With A Transversely Isotropic Half-Space

Recently, Chen and Gao [Chen, S., Gao, H., 2007. Bio-inspired mechanics of reversible adhesion: orientation-dependent adhesion strength for non-slipping adhesive contact with transversely isotropic elastic materials. J. Mech. Phys. solids 55, 1001-1015] studied the problem of a rigid cylinder in non-slipping adhesive contact with a transversely isotropic solid subjected to an inclined pulling force. An implicit assumption made in their study was that the contact region remains symmetric with respect to the center of the cylinder. This assumption is, however, not self-consistent because the resulting energy release rates at two contact edges, which are supposed to be identical, actually differ from each other. Here we revisit the original problem of Chen and Gao and derive the correct solution by removing this problematic assumption. The corrected solution provides a proper insight into the concept of orientation-dependent adhesion strength in anisotropic elastic solids. (c) 2008 Elsevier Ltd. All rights reserved.

Keynote address on production, utilization and marketing in fisheries status and opportunities

Fish production from Nigeria comes mainly from 3 sources, namely - artisans engaged in either part-time or full-time fishing, commercial trawlers fishing in inshore and offshore waters, and fish farming in enclosures (ponds, tanks and raceways). An account is given of the current situation in Nigeria, considering over exploitation of fish, the fish's environment, fish utilization, and fish marketing

The traditional fishery of Ibu project area on the northern portion of the Imo River, Nigeria

A survey carried out on the fishery of the northern portion of Imo basin (known as Ibu project area for the purpose of this study) provided some information on the number and type of fishermen cropping this portion of the Imo River, Nigeria. The population was found to be very mobile with many itinerant or seasonal fishermen. The type of gear in use was studied and a high number of traditional dug-out canoes recorded which shows the ability of the people to make their own canoes. The presence of freshwater shrimps crayfish and clupeids at this upper region of the Imo River was observed

A preliminary survey of the helminth fish parasites in Imo River

A preliminary survey of the helminth fish parasites was carried out in Imo River (Nigeria). A total of 191 fishes belonging to 15 genera were examined and only 13.6% were infested with various species of helminth parasites which is low percentage of infection. The following helminth parasites were recorded. Wenyonia virilis, kainji; Wenyonia sp., Procamallanus laeviconchus; Procamallanus sp., Sprionoura congolense; Spironoura sp., Cucullanus sp. and Serradacnitis serrata. It was found that helminth parasites showed some degree of specificity in their distribution within their fish hosts. This specificity could be as a result of the physiochemical and physiological factors operating in the gut such as pH, osmotic tension, oxygen tension and nutrient levels. The results also revealed that age and sex influence helminth parasites infections in fishes

An analysis of the structure of fish marketing and distribution in Kwara State of Nigeria

A study was conducted examining the structure of fish marketing in Kwara State and also the conduct of participants within the market structure. The performance of the marketing system was evaluated, highlighting bottlenecks in the system and means of overcoming them

The power of fish trader associations in the marketing of fish in Lagos State

This paper focusses on the activities of trade associations in the marketing of fish in Lagos State. The study covers 6 different markets in Lagos State of Nigeria. Analysis indicates that 86% of the traders are members of the associations. The ages of the traders range from 21 to over 55 years. However, majority are between the ages of 31 and 45 years. Traders secure their initial capital mostly from trade associations and Esusu/Ajo. Most traders have no working capital to maintain a regular series of outlets, so wholesalers turn to associations for funds, while retailers turn to wholesalers. They eventually pay back when they sell to consumers. The fish industry is found to be imperfectly competitive mostly because of the actions of fish trader associations. The fish marketing system is highly personalised and loyality exists between wholesalers and retailers and their customers

Preliminary economic evaluation of 10 metre (LOA) shallow draft vessel in daily fishery, off Imo River, Cross River State

Scientists from the Institute with the collaboration of Food and Agricultural Organisation (FAO), Rome designed and built a 10-m (LOA) shallow draft vessel. The prototype vessel was tried at Uta-Ewa, Ikot Abasi, Cross River State. The paper deals with the preliminary economic analysis of the performance of prototype vessel. An analysis of the annual return has shown that 43.66% of the annual gross income was paid to labour; 15.91% was spent on repairs and replacements; 7.76% on fuel and lubricants; 24.38% on maintenance costs and the return of investment, 6.2%. This low return of investment is attributable to high percentage of labour costs as well as low fishing intensity

Investment opportunity in aquarium technology. Export marketing of tropical aquarium fishes

A brief account is given of the demand for ornamental fish, providing also estimates of world trade volume. The major importing countries are the USA, Japan, Germany, the UK and the Netherlands. Present supply patterns are outlined; although Nigeria has vast natural resources of tropical aquatic life and the right climate for breeding, current exports are estimated at only 5% of the total potential. Recommendations for the promotion of exports of tropical aquarium fish in Nigeria are included