O plano de ações articuladas (par)como instrumento de gestão: estudo de caso do município de Itabaiana-se

The paper analyzes the Articulated Action Plan of the municipality of Itabaiana, in the state of Sergipe, for the period 2008 – 2011, by identifying the actions and sub-actions under the local government’s responsibility, as well as those actions depending on the support of the Brazilian Department of Education which have been fully implemented, partially implemented and not implemented. The analysis demonstrates the potential of the Plan as a management tool to assist the council in recognizing and systematizing the reality they live in, also making evident its limits as an instrument for triggering the actions and sub-actions prescribed.

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Gestão de recursos humanos em projetos de software: proposta integrada ao processo pessoal

The software quality represents a more and more important attribute for the survival and growth of software industries. In order to ensure the quality of products manufactured, various practices have been incorporated into the development process. In this context, some successful software organizations have invested in an approach to human resource management, which consists in integrating the management activities with a personal process called Personal Software Process - PSP, which has led to the maintenance of greater discipline and control over all development phases. Given this, this work presents a proposal for integration of techniques set out in the PSP with a web system previously developed, which is called System to Aid Project Management - SAPM.

Plano Munucipal de saúde: análise do instrumento de gestão

Among planning instruments used by manager instances of Brazilian Health System it pointed the Health Municipal Plan (PMS) that should be built collectively showing political intentions, directresses, priorities, objectives, goals framework, estimative of resources and need costs to get the goals of the health sector. The aim of this work was to analyze the plans in relation to attendance of legal requirements which manage the Brazilian Health System, its constitution and showing of essential items. The study included three municipalities form São Paulo State. It was used the documental analysis as research technique. Near all plans showed an analysis of situation with detailed descriptions of general situation of municipality, and only one of them realized critical analysis of their epidemiological data; the financial income applied on health was decrypted by only one municipality. About programming, all municipalities described the main problems and its solutions. Although they had goals framework, the question about cost estimative to get the goals was not approached. Any municipality showed an annual review, being one of them delayed over than two years. It was observed no participation of Municipal Health Council on elaboration and review of plans. It was concluded that there was a deficiency in the plans analyzed. It’s necessary to execute continuing education with managers in relation to importance of systematic elaboration of plans and to incentive the promotion of active participation of Municipal Health Council promotion of aiming to became true the social control of health actions.

Oportunidades de melhoria na gestão de resíduos em empresas distribuidoras de eletricidade: o caso da AES Eletropaulo

A gestão de resíduos em distribuidoras de eletricidade é bastante complexa, pois enquadram-se em vários tipos (valorizados ou não) e gerados em grande quantidade. Em 2009, a AES Eletropaulo gerou quase quatro mil toneladas de resíduos não perigosos, subdivididos em 30 tipos. Uma divisão por materiais, após desmontagem e separação dos diferentes materiais contidos nos fios, cabos, chaves, isoladores com ferragem e para-raios, subiria o valor da venda em R$ 600 mil. Isso geraria cerca de 214 toneladas de porcelana que, moídas, poderiam substituir as 210 toneladas de brita compradas anualmente pela concessionária para uso em subestações. Cerca de 160 toneladas de porcelanas intactas poderiam ser utilizadas na confecção de gabiões para contenção de encostas. Além disso, peças de ferro galvanizado poderiam ser decapadas e novamente galvanizadas para reaproveitamento.