Feiras de negócios: o estande que fala : o Relações Públicas no planejamento estratégico de estandes para Feiras de Negócios, da estruturação à mensuração de resultados

All the time, organizations are seeking ways to relate to their audiences, in order to become stronger institutionally and merchandising. In the era of information technology contacts occur increasingly in virtual form, minimizing the face-to-face. Thus, this study contextualizes the trade fairs as a way to bring business relations / public interest in a real environment and provides the friendly atmosphere, much as in a short time, the company with a large amount of their customers, potential customers, partners, suppliers, and other audiences that may be interesting. However, shows that for the success of these events is a necessary strategic planning, so that subsequent implementation is possible to measure the results. It also envisions the trade fairs getting a new format, that is, their commercial character to give the space for the relational as a way to bring more awareness to organizations and to strengthen ties with their audiences. This beneath the optics of Public Relation as the appropriate professional to manage relationships and therefore be the strategist of the company's participation in a trade fair

A dança como mediadora na formação da criança

This paper analyzes the dance, considered the oldest of the Arts, inserted in Art and Education. When you talk about dance as art, sought to articulate dance, body movement and music, because all these aspects are crucial when it comes to education in dance. Thus, this paper, by analyzing the meaning of dance over time, also made a parallel with the evolution of the concept of body that, throughout history, became the focus of sin, to currently be seen in optical freedom and autonomy, looking up from childhood, the formation of body awareness and embodiment, as a basis for identity and the formation of a positive self-image. In describing the evolution of dance, between different societies, it was shown that the tool is the dancer's own body and that for its use, it is necessary to look at its interior, human vitality, musicality and sensitivity. Proved that dance since the beginning, has been seen as a medium body, as well as desires and deepest sorrows of humanity, linked to religion, ritual or ceremonial, reaching today the freest expression of body, in modern dance. Given these considerations, based on theoretical frameworks, emphasized the importance of dance in middle school, focusing on their educational role and liberating, showing that it must be used as a tool for teaching and learning, and the development of children , given its interdisciplinary character, this Crosscutting Themes in elementary school and early childhood education curriculum benchmark. The paper concludes that, despite legislation and official documents require training for dance in the school curriculum, very little is done in this direction, which shows that there is still a choice of schools, the immobility of the pupils

A arte do teatro na educação durante a infância: a percepção dos professores acerca de suas contribuições

Seeking new ways to be used in the process of teaching and learning, he turned a look at alternative lines of research, going to value the arts in education, and inside, there has been a major focus of the relationship to both the theater and education. Currently, the theater has been the subject of research in education and has been also widely used as an educational resource, and its adoption by professionals is based on studies showing the contributions of the theater to child development. The theater, while playing, artistic expression and involves imagination, creation and sociability.This paper presents child development in all its phases, the importance of games, especially the symbolic games, during this process, through the perspective of Jean Piaget, a brief history of the theater within the education and the contributions actuallyits use as methodology of teaching and learning brings to children's development of the early years of elementary school, bringing the discussion as teachers' perception about the real possibility of its use in schools as a way of teaching and learning. This research aimed to understand the dialogic relationship between theater and basic education, emphasizing its most striking features, emphasize its presence in the teaching and learning in basic education, focusing on the early years of primary education; see how the skills developed with drama can help develop cognitive, psychological, social and moral development of children, performing an initial survey on the possibilities of using the theater within the lesson plans for teachers in the first grade of elementary school and learn the opinions of professional education on theresearch subject, being held with four teachers who teach in the first years of elementary education at a public school in Santa Cruz do Rio Pardo, ...(Complete abstract click electronic address below)

Análise da percepção da variação do campo térmico na cidade de São Paulo-SP: o exemplo da subprefeitura Sé

This research aimed to analyze the spatial area for the design of the Heat Island of Subprefecture Sé, in São Paulo-SP, with the support of geotecnology and based on the study of environmental perception. We used remote sensing products such as maps ofland use and soil temperature and apparent surface to evaluate the thermal conditions considered critical points in the central area of the municipality. The methodology used was qualitative analysis, based on interviews with the people, allowing rescue geoecology the conditioning aspects of the city, with an emphasis on environmental perception. This study aimed toanalyze the perception of the variation of the thermal field in São Paulo. The results indicated that (95%) of respondents feel that the temperature of the central area has increased each year, and the district that stood out was the Sé, due to intense use and occupation of land and contribute one of the largest shopping centers. Districts with points given for having better thermal comfort were Santa Cecília, the República and Bela Vista, due to their larger amount of green areas by fiscal court, which act as local refrigerators. It was found that the respondents have the perception and awareness of their spa directly related to the quality of life. Through analysis of several variables involved, proposals and strategies may support public policies and urban planning

Análise da percepção subjetiva da qualidade do sono de atletas de modalidades individuais e coletivas

Apesar de inúmeros estudos e pesquisas relatarem os benefícios da atividade física na qualidade do sono, pode-se observar que quando tratamos do esporte, principalmente o esporte de alto rendimento, seus praticantes nem sempre apresentam a mesma qualidade. Aspectos como estresse, medo, excesso de cargas de treinamento e, principalmente, a ansiedade podem alterar os padrões do ciclo sono-vigília e diminuir a qualidade do sono, podendo provocar grandes prejuízos na performance durante provas e competições. A presença de torcida, pais ou amigos em competições ou jogos, a participação de peneiras ou o simples fato de ser ou não convocado para o jogo, até a obrigação da vitória, a pressão exercida por técnicos e patrocinadores, entre outras características do esporte de rendimento, são contribuintes da aparição do sentimento ansioso. Alguns autores discutem a possibilidade de que esse sentimento apresenta-se com graus diferenciados entre atletas de modalidades individuais e coletivas. Nos esportes individuais, os atletas não compartilham responsabilidades, expondo-se sozinhos a uma avaliação direta dos expectadores, gerando uma pressão desproporcional à demonstração de excelência na performance. A partir disso, o objetivo deste estudo foi investigar a presença de alterações no sono de atletas, considerando a modalidade em que estão inseridos (individual ou coletiva) e suas possíveis diferenças. A pesquisa compreendeu um estudo de campo em adotamos os procedimentos das pesquisas qualitativas. Foi utilizado um questionário avaliando a percepção subjetiva da qualidade do sono de atletas das modalidades: handebol masculino, atletismo masculino, voleibol feminino e ginástica artística feminina. Os resultados encontrados levam à especulação de que existem alterações na qualidade do sono dos atletas principalmente nas noites que antecedem competições ...(Resumo completo, clicar acesso eletrônico abaixo)

Relação entre o nível de atividade física e a percepção de saúde de mulheres participantes e não participantes de um programa de atividade física no município de Rio Claro

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A percepção do preparador físico sobre o estresse no futebol: um estudo piloto

Studies on stress in the sport are broad and profound. However, we do not found approach to study the perceptions of trainers on the subject and how it influences the organization of training throughout the season. From this premise, the aim of this work is to verify that the perception of the trainer about stress and its influence on planning. To this end, we chose a qualitative research, through an open interview, carried out with a trainer for a professional soccer team as a pilot for future studies. The interview responses are consistent with the findings of the literature on the changes in the players arising from the interference of stress in the various dimensions. But it was also possible to identify the trainer interviewed pointed out that stress, especially during the competition changes the preliminary planning, therefore, modify the activities to be applied to players depending on the outcome of matches. This pilot study we subsidized the development of new questions that will be inserted in the continuity of the study

Avaliação da percepção de professores do departamento de produção e alunos do quinto ano do curso de Engenheira de Produção mecânica da Unesp de Guaratinguetá de como está o curso em relação às competências e habilidades para engenheiros

In 2002, the Ministry of Education (MEC) published the Curriculum Guidelines for Engineering courses in the country. The Guidelines contain subjects like the profile of graduates, the course structure, curriculum, internships and skills and abilities, all geared to guide the training of engineers in Brazil. The objective of this study is to evaluate together with teachers of the Production Department of this University and students of the fifth year of Production Engineering is how student learning of Production Engineering for the development and importance of skills within the course and skills for engineers who are present in the Curriculum Guidelines for engineering courses developed by MEC

Alguns conceitos teóricos sobre o fracasso escolar e a percepção de professores de uma escola de ensino fundamental

This work aims at identifying, in literature and in the design of some elementary school teachers I, (s) concept (s) of school failure. This investigation was made from literature review, also had a period of data collection, which occurred through questionnaires sent to teachers in state schools. The first part of this work is aimed to study the literature on school failure. Looking up this part to understand the different concepts that underlie the subject. From this the questionnaires were organized by teachers of a school State elementary school in a city in the state of São Paulo, seeking to uncover the concepts they had on the subject. Subsequently the questionnaires was made comparing the data obtained from the literature. With the results of the questionnaires, we found that many historical perspectives remain in the design of teachers, especially those perspectives that relate to individual causes school failure and family. To counteract the data found with signs placed in the literature it can be stated that the teachers surveyed did not recognize the theory of social and cultural reproduction, as in this research as a source of explanation of school failure. Note that all the teachers who participated in the study said they believe experiences of failure can be overcome

Percepção do enfermeiro quanto a sua satisfação no contexto de trabalho em um hospital estadual

With the increasing competitiveness of organizations in search of customers, it is essential that the pursuit of quality becomes a prerequisite for the survival of healthcare organization, is necessary to have working conditions that encourage both personal and professional satisfaction. This study aims to investigate the perception of nurses regarding their satisfaction in the context of work in a State Hospital and contribute to the reflection on the internal customer satisfaction as an important indicator of quality of health services that interfere with quality of care. We used the qualitative method, on phenomenology, with nurses from a state hospital that had at least one year of experience in the institution. Through interviews, it was revealed that satisfaction is related to the literature and is influenced by factors such as human resources, practice nurses, Teamwork, Perception of the patient, professional recognition, physical and material resources and rewarding work, and these themes unfold quality and satisfaction both personally and for organizations

Determinação da crítica razão esforço pausa (e:pcrit) em uchi-komi no judô, utilizando deltas de variação de freqüência cardíaca e escala de percepção de esforço de Borg

O presente estudo objetivou verificar a validade de um protocolo de teste aeróbio específico do judô (técnica ipon-seoi-nague), não exaustivo, adaptado do método de CHASSAIN (1986), utilizando deltas de variações da escala de percepção de Borg e da freqüência cardíaca em atletas bem treinados. O teste adaptado ao judô constituiu de quatro séries de exercício com dois esforços iguais (duplos) de 180 segundos com um intervalo de 90 segundos entre eles. As séries de exercícios foram realizadas em dias consecutivos. As intensidades dos testes duplos foram de 85%, 95%,105% e 115% do lactato mínimo para cada participante. Este trabalho utilizou a técnica ipon-seoi-nague, sendo que as razões esforço-pausa foram específicas para cada atleta, e correspondem às intensidades de exercício propostas pelo protocolo de Chassain (1986). A escala de percepção de esforço de Borg foi mostrada ao final do primeiro e do segundo esforços, em cada uma das séries, para que o atleta determinasse o nível de cansaço. Para análise da freqüência cardíaca foi utilizado um freqüencímetro, Polar Vantage NV, obtendo freqüência cardíaca concomitantemente a escala de Borg, ao final de bloco de esforço. Dessa maneira, foram obtidos dois deltas de variações entre o primeiro e o segundo esforços, para escala de percepção de Borg (ΔBORG) e FC (ΔFC). Uma vez que foram utilizadas quatro intensidades, foi possível determinar quatro ΔBORG e quatro ΔFC. Assim, a partir de duas regressões lineares (uma para o Borg e outra para a FC), foi possível determinar as razões esforço:pausas críticas do exercício na técnica específica do Judô, a partir da determinação das intensidades nas quais a variação de Borg e da FC foi igual a zero (ΔBORG=0 e ΔFC=0). Para validar esses procedimentos adaptados de Chassain (1986) ao Judô, foi realizado o teste de Lactato Mínimo Adaptado, conforme sugerido por Azevedo (2002).

Caracterização do desempenho de escolares com e sem dificuldades de aprendizagem em tarefas de consciência fonológica

Learning to read and write at an early stage is the process of transferring the sound form of the spoken language for the graphical form of writing, a process, a time that in our system of alphabetical called writing, the letters are graphical representations in the level of phoneme. So that this representation occurs, it is necessary that the individual already can of some form perceive and manipulate the different sonorous segments of the word. This capacity of perception directed to the segments of the word calls Phonological Awareness. Thus, it was established had for objective to verify the pertaining to school performance of 1ª to 4ª series with and without of learning in Tests of Phonological Awareness. Fourth children with age average of 9 years and 3 months without learning disabilities had been submitted to the Protocol of Phonological Awareness (CIELO, 2002) using of this instrument had participated of this study 80 pertaining to school of both only the phonological tasks. The data received from quantiqualitative approach whose results were extracted inferences. The statistically significant results occurred in the tasks of Realism Face Detection, Syllables, Detecting Phonemes, Phonemic Synthesis and Reversal Phonemic. Based on the results we observed that children without learning difficulties performed better on all tasks mentioned above

Chuva, vulnerabilidade social e percepção do risco na cidade de São Paulo: impactos de eventos extremos nos bairros da Freguesia do Ó e do M’Boi Mirim

The city of São Paulo has, since the beginning of the expansion of its urban sprawl, represented relations of conflicts and contradictions between society and nature. Once the way society relates to nature is defined by how the social agents themselves correlate in certain social and historical contexts, the ways of interaction between the social and natural elements will be different according to the forms of production and appropriation of the urban space. Even more evident is the case of the great national metropolis, given its demographic dimensions and historical conditions, the process of urban expansion follows a logic where spaces of better quality for housing are occupied by those of better financial conditions. Thus, although there are exceptions, the poorest people live in places less desirable, in less resilient environments of lower environmental quality, relating to nature and its phenomena with greater risks. These risks are reflected here as recurring flooding, mudslides and landslides for which the rain is constantly blamed. So we have a situation where it is clear that a weather phenomenon differently interacts with different social groups. In this context, the study was conducted to compare extreme events occurred in two regions of São Paulo: the Freguesia do O, in the north side, and M'Boi Mirim, in the south side. Both are regions with large number of risk areas and are in the same urban climate unit. However, they present different conditions of social vulnerability. With the investigation of each extreme rain event occurred in the two regions, in the period of 2000-2010, supplemented by field research, we tried to observe how far the rain, with his intensity and volume, can, in fact, be related to the accidents.

Percepção de mulheres sobre consulta de enfermagem, exame de papanicolaou e vulvovaginite

The nursing consult (a job exclusive to a nurse), is a great instrument to gynecology, seeing as nurses are of fundamental importance in the prevention of uterine cancer, mostly by the use of the Papanicolau test, the most efficient method in the early detection and prevention of this kind of cancer. In addition to that, this consult includes a breast exam and possibly a vulvovaginitis exam, so that necessary forwardings and exam applications can be done. That being said, the work, in a qualitative analysis has been done in the “Healthcare center and school” in the city of Botucatu – SP, intending to measure the perception of the women in the population, of the Papanicoulau Test, the nursing consults, and their knowledge about vulvovaginitis. Twenty women were interviewed (using semi-structured interviews), and given forms after the nursing consult. The interviews were analysed using Bardin’s content analysis technique. The results show that the women’ reactions to the procedures were positive. Even Though there’s a culture of submission to medicine, and the Papanicolau test is seen by them as a necessary and important (even if unconfortable) procedure in the early prevention and detection of uterine cancer and other diseases, there was little to no knowledge about the signs, symptoms, and transmission methods for those different diseases. It is up to the nurse to facilitate these women’ access to that information, regarding not only the prevention of diseases, but also, and especially, the nursing consult’s relevance on theuterine cancer prevention program

Qualidade de vida e vulnerabilidade social na percepção do idoso

According to data from the World Health Organization, the older population will grow sixteenfold from 1950 to 2025 in comparison to a fivefold population growth in the same period, which is referred to by UNO as the “Ageing Era”. This places Brazil in the sixth position in the contingent of older individuals worldwide, with a number that is higher than 32 million. Considering how topics such as quality of life and social vulnerability are important in face of the growing older population, these topics must be furthered studied so that they can be understood as important variables for both better clinical practice and scientific research. To describe the social vulnerability and evaluate the quality of life of older individuals in a population hospitalized in the internal medicine ward of Bauru State Hospital. This is a descriptive qualitative study that was conducted by means of interviews and using Bardin’s discourse analysis. The inclusion criteria used in this study were: individuals at 60 years of age who were mentally capable of answering the proposed questions. Two categories concerning Quality of Life and Social Vulnerability emerged from the interviews. The following emerged from the theme Quality of Life: “Life as something important” and subcategories that involved feeling useful in society, having a supportive family, independence, optimism and joy and survival. Also, the following emerged from the theme Social Vulnerability: “Negative recognition of older individuals in society” and subcategories that involved lack of respect, functional disability, family indifference, housing-related insecurity, an inefficient health care system and loneliness. Quality of Life and Social Vulnerability are largely discussed themes in the present scenario. In this study, it was possible to perceive that the older population needs social support, effective public... (Complete abstract click electronic access below)