Brand management in small to medium-sized enterprises

Although an impressive body of literature has emerged focusing on the critical activities involved in brand management for larger organizations with well-established brands and substantial marketing budgets, no research has been undertaken to examine branding within small to medium-sized enterprises (SMEs). The present study therefore seeks to assess the nature and scope of brand management within an SME context. Findings show significant differences between small and large organizations along 9 of the 10 brand management dimensions reported in Keller's brand report card. Moreover, different brand management practices are associated with business performance in SMEs. Implications of the study are highlighted, limitations noted, and directions for future research outlined.

Evaluation of the medium-term outcomes and impact of the Rowan Nicks Scholarship Programme

Rowan Nicks was a cardiothoracic surgeon in Sydney. He endowed the Rowan Nicks Scholarship Programme of the Royal Australasian College of Surgeons, which was initiated in 1991 to provide opportunities for clinicians from developing countries so that they return to their countries as leaders and teachers. This paper's objective was to evaluate the outcomes and impact of the scholarship on individuals and their communities.

Energy performance of medium-sized healthcare buildings in Victoria, Australia- a case study

This paper investigates the energy performance of three medium-sized healthcare buildings in Victoria, Australia, that operate only during the daytime. The aim is to provide preliminary understanding of energy consumption in this particular typology in Australia in relation to the available benchmarks. This paper also identifies the differences of energy consumption between different functional areas within medium health facilities. Building features and operational characteristics contributing to the variations in healthcare energy performance are discussed. The total annual energy consumption data ranging from 167-306 kWh/m(2) or 42-72 kWh/m(3) were compared against international data from various climatic zones. Some of the drivers of energy consumption were determined and potentials for energy and water conservation were identified. Comparison with international standards shows a possibility to achieve lower energy consumption in Victorian healthcare buildings.

A Novel Mo and Nb Microalloyed Medium Mn TRIP Steel with Maximal Ultimate Strength and Moderate Ductility

The multi-phase, metastable, and multi-scale (M3) constitution of a novel transformation-induced plasticity (TRIP) steel (Fe-0.17C-6.5Mn-1.1Al-0.22Mo-0.05Nb, wt pct) was designed through thermodynamic calculations combined with experimental analysis. In this study, Mo and Nb microalloying was used to control the fraction of retained austenite and its mechanical stability during tensile deformation and to improve the yield strength. Thermodynamic calculations were developed to determine the critical annealing temperature, at which a large fraction of retained austenite (~38 pct) would be obtained through the effects of solute enrichment. The experimental observation was in good agreement with the predicted results. According to the critical annealing temperature, such an ultrafine (<200 nm) M3, microstructure with optimum mechanical stability was successfully achieved. The results of this work demonstrated the superior performance with improved yield strength of 1020 to 1140 MPa and excellent ductility (>30 pct), as compared with other TRIP steels. Both angle-selective backscatter and electron backscatter diffraction techniques were employed to interpret the transformation from the deformed martensitic laths to the ultrafine austenite and ferrite duplex structure.