Monáitaga úai – Palabra que se hace amanecer : el cambio en las formas de “gobierno propio” entre la Gente de Centro del medio río Caquetá, Amazonia colombiana

Depuis la fin du XIXe siècle, des dynamiques sociales diverses – holocauste du caoutchouc, colonie pénale, missions catholiques, présence d’institutions gouvernementales et non gouvernementales — ont reconfiguré les formes d’organisation sociale des habitants du moyen fleuve Caquetá, dénommés Gens de centre. Nous nous arrêterons en particulier sur l’effet de ces changements sur leurs formes d’autonomie. Avec la reconnaissance par l’État, au cours des années 1980 et 1990, des peuples indigènes en tant que minorités ethniques, surgit une dichotomie entre ce qui est « traditionnel » autochtone, par opposition à ce qui est « moderne », étant donné les processus d’acculturation et inclusion de ces groupes dans la société majoritaire. Dans le présent travail, on établit une comparaison des figures « d’autorité traditionnelle » et de « leader », une différenciation faite dans la région du moyen fleuve Caquetá. Dans un premier temps, on donne un aperçu théorique de la figure de chef dans les terres basses de l’Amérique du Sud et sa validité et pertinence dans la situation du moyen fleuve Caquetá. Puis, l’on présente comment se forme l’autorité traditionnelle et ses champs d’action. On montre, de la même façon, les différents processus qui ont donné lieu à l’apparition de la figure de leader et les espaces où celle-ci évolue. La relation entre les deux figures est à la fois contradictoire et complémentaire. Finalement, on expose, avec des exemples concrets, les rapports entre les Gens de centre et les institutions gouvernementales et la remise en question de l’autonomie accordée aux groupes minoritaires dans la Constitution politique de la Colombie de 1991.

Sí, señor, soy colombiana de pura cepa, et toi? : las formas de tratamiento del español colombiano en Montreal

Le présent travail décrit –pour la première fois– l’état actuel de la langue espagnole parlée par la communauté colombienne à Montréal sur les formes de s’adresser aux autres en langage pronominal ou nominal et la courtoisie verbale. Dans le but de réaliser cette étude, un travail de terrain a été effectué à l’aide d’un questionnaire et des entrevues orales semi-dirigées adressés à 30 informateurs. L’analyse des données, nous a permis d’établir quelques premières comparaisons entre la façon de parler des habitants de la Colombie et des Colombiens résidant à Montréal et d’identifier quelques-uns des changements linguistiques principaux dans cette communauté parlante, notamment, les variations reliées aux formes de s’adresser aux autres et aux actes de courtoisie affectés par l’influence du français et de l’anglais. L’analyse effectuée tient compte autant les aspects linguistiques, pragmatiques et sociaux que les attitudes linguistiques des interviewés. De cette façon, les résultats mettent en lumière une nouvelle description sur la dynamique de l’usage des formes de s’adresser aux autres de locuteurs originaires de trois zones dialectales représentatives de la Colombie : la région andine orientale, la région andine occidentale et la zone côtière du Caraïbe. Ensemble avec d’autres études précédentes sur la formes de s’adresser aux autres, ce travail constitue une meilleure compréhension de la réalité linguistique de l’espagnol des Colombiens unilingues, bilingues et trilingues.

Compte rendu de « Duplessis, pièce manquante d’une légende : l’invention du marketing politique » d’Alain Lavigne

Compte rendu critique du livre d'Alain Lavigne « Duplessis, pièce manquante d’une légende : l’invention du marketing politique » (Québec: Septentrion, 2012, 194 p. Illustré. Préface de Denis Vaugeois).

Prospects of Marketing the Indigenous Ornamental Fishes of Kerala

In this study prospects of marketing the indigenous ornamental fishes of kerala, point out that the export market, consumer preferences in the domestic ornamental fishes, SWOT (strength weakness opportunities and threats) analysis etc. The study notes that the product indigenous ornamental fishes are mostely marketed by exporters and suppliers rather than the retail aquarium shopkeepers. The research findings on the attributes of indigenous ornamental fishes that matches customers preference in aquarium fish.SWOT analysis was carried out to classify the results of the study into strengths,weakness,opportunities and threats faced by the ornamental fish industry in kerala. The marketers in the study show less market perception compaired to the exporters of India. Rather than market survey, interest and experience and raw materials availability inspires them. The developments for large scale marketing have to be carried out, ensuring the sustainable exploitation of the wild fish population by adopting conservation measures such as breeding programmes, quota implementation, setting up of natural sanctuaries to protect the natural resource of ornamental fishes.

E-marketing motivators,inhibitors and critical success factors: A study of small and medium tourism enterprises (SMTES) in Mauritius and Andaman islands, India

Information and Communication Technologies (ICTs) have a dramatic impact on the tourism industry because they force this sector as a whole to rethink the way in which it organises its business . In the light of such rethinking within the tourism industry, this study has focussed on the Small and Medium Tourism Enterprises (SMTEs) in two island destinations, namely Mauritius and Andaman Islands, India.Suggestions. The findings conceming SMTEs in Mauritius and Andaman Islands have been compared to make some destination-specific inferences. The relevance of the findings has been discussed with reference to the SMTEs in the two destinations as well as the possible acceptability in other comparable settings. Suggestions have been made for further research in SMTEs’ use of the Internet for marketing function.

Management of Newspaper Industry in Kerala with Special Reference to Marketing

The general objective of the study is to examine in depth the organisation and management practices of newspaper industry in Kerala with particular reference to the marketing aspects, with a View to suggesting measures for improving the economics and the managerial efficiency of the industry. The detailed investigation into the management aspects of the industry is done with particular reference to the two most popular Malayalam dailies in Kerala, namely, the Malayala Manorama and the Mathrubhumi. The purposeful selection of these two papers for the study is amply justified as these two dailies together account for about 80 percent of the total circulation of the newspapers in Kerala. Technically speaking, both these papers are owned by organisations registered as public limited companies and are, to a large extent professionally managed. The Malayala Manorama, though a public limited company in principle, functions, however, more or less as a private company or a family concern. These two papers therefore provide a scope for studying the management of newspaper industry practically under two different organisational set up, namely private limited company and public limited company The study has been divided into eight chapters. Chapter-I spells out an introduction about the newspaper industry and its unique features.Chapter-II, deals with a review of literature, objective, scope, methodology and limitations of the study. Chapter-III deals with origin, growth and status of newspaper industry. Chapter—IV examines the cost, revenue and profitability of the Malayala Manorama and Mathrubhumi. Chapter-V deals with the Organisation and Management. Chapter-VI examines the Marketing Management of Newspapers. Chapter-VII deals with the Marketing Strategy and Performance of Malayala Manorama and Mathrubhumi: An Assessment. Chapter-VIII presents the main findings of the study.

Processing, procurement and marketing of pepper with particular reference to co-operative sector

The present Study is designed to gather, record and analyse data on history of pepper, pepper production, procurement and marketing with particular reference to Kerala. The main emphasis is given to study the'role of cooperative sector with regard to procurement and export efforts and also the services rendered by cooperative sector agencies under MARKETFED and NAFED to pepper trade. The scope of the Study covers the botany, methods of cultivation, fertilizer application, pest control management and other related aspects of pepper. Taking into consideration Kerala's supremacy in pepper cultivation and production, detailed study of its production, procurement, internal and export marketing with reference to Kerala has been given importance. As Kerala accounts for 96 per cent1 of the pepper cultivation and 94 per cent of the pepper production, the present study is entirely confined to Kerala

A Study Of The Marketing Channels Of Natural Rubber With Special Reference To Co-Operative Marketing In Kerala

The study is designed to gather, record, analyse and critically evaluate data on natural rubber production, consumption and marketing in Kerala. The scope of the study also covers the processing of natural rubber by rubber growers, especially small growers. Taking into consideration Kerala’s supremacy in natural rubber cultivation, a detailed study of marketing channels of natural rubber in Kerala, by giving special reference to co-operative rubber marketing has been given importance. Attempt has also been made to collect secondary data of the last 15 years

Marketing orientation of small Firms- a study with reference to Trivandrum district

The small business has attracted very little attention of the historians in the ancient times, or public mind inspite of the fact that its impact on the various civilisations has been phenominal. Even in recent times economists considered the small firms as inappropriate, obselate and anacronistic as it cannot assimilate the full potential of technological change in the production system. But today everybody agrees that the small business has a definite role in shaping the human destiny and enhancing the quality of life in any society. In a developing country like India small firms are necessary to generate employment for millions, high standared of personal choice to consumers, provide competition and act as a check to monopoly power; further the small firms provide an important source of innovation and in turn it paves the way for entrepreneur development in the society. In many countries the small enterprises played a significant role in the growth and development of their economic system. Italy and Japan are quoted as classic examples . In India, too, with the abundance of labour and scarce capital resources small firms have been promoted and protected by the government. But one must say that the small firm owners/managers in India have been shy in developing a market orientation in themeselves. Due to this many firms failed and closed. The alarming rate of sickness among the small firms in India may be attributed to the lack of market driven/customer orientation approach among the owner/managers of small business. So the study on the market oreintation of the small firms has never been in the mind of marketing experts and academicians. Thus, an attempt is made to enquire into them systematically and scientifically. For the study, Trivandrum district in Kerala has been selected. The data for the study has been collected by the help of a schedule which has been prepared after consulting the relevant literature and after consultation with experts in the field, academicians and practising managers.

Problems And Prospects Of Marketing Indian Cardamom At Home And Abroad

The main objective of the study has been to analyse the marketing problems of Indian cardamom at home and abroad and examine possible courses of action which would lead to increased consumption of cardamom, both within India and abroad. This has been done in the context of the anticipated increases in the Indian and world supply of cardamom. Field studies were undertaken to understand the cost of production of cardamom and cost of export. This study was also directed at examining how far price fluctuations in cardamom can be controlled in the Indian context, so as to have a reasonable and stable income for primary producers which will ensure adequate encouragement for higher production and better export earnings.