Bulas e Cartelas de Medicamentos: Possíveis soluções de leiturabilidade através do Design Gráfico

The package inserts for drugs represent the main source of written information provided to patients, but the deficiency in the page layouts of informational texts (readability), the excess of information and use of techno-scientific language hamper the effectiveness of communication between the author (manufacturer) and player (patient) in addition to the physiological conditions of patients are often elderly. This article discusses these issues from theoretical predictions, and proposes solutions to the adequacy of information graphics package inserts of drugs and facilitating the identification of drug cards.

Os desafios da House Agency: estudo de caso sobre “agência da casa” de uma empresa varejista da cidade de Bauru/SP

After the Technological Revolution, the world has undergone many social and behavioral changes that have forced companies to rethink their methods of communication in marketing. Marketing is a strategic business sector with a focus on research into the demands and needs of its customers looking beyond a quality product. Thus, to generate and mediate communication between company and client came the Communication Agencies, third party companies that provide communications services to several companies, and the House Agencies, which constitute a communication area of the company. This paper presents a survey of House Agency, its functioning, structure, demands, functional profile and presents a case study on the House of Agency retail company \\\"Supermarkets Trust\\\", pointing out the strengths and weaknesses that the company faces when choosing structuring an agency of the house.

Educação a distância na sociedade da informação: reflexões acerca dos processos de comunicação, ensino e aprendizagem na sala de aula virtual

Information and communication technologies (ICT) pervade the daily lives of people affecting relations and social subsystems. Education is not unrelated to this process and in this scenario the distance education (EaD). Considering as a starting point the information society and its characteristics, the objective of this paper was to analyze the relationship between the new information and communication technologies, teaching and learning in the virtual classroom, seeking to understand what is the design of teaching and learning inherent in the current generation of EaD. Thus, by means of analytical, descriptive and exploratory research, bibliographic and qualitative approach oriented, it was concluded that ICT has a very important role in the context of EaD, allowing the creation of interactive virtual learning environments that enable communication between teachers, tutors and students, making possible the Exchange and sharing of key information on the teaching and learning process.

Idosos e embalagens alimentares: avaliação do design ergonómico de informação

The packaging often presents faults that difficult the communication between product and consumer. The aim of this research is to study the interaction between a group of elderly people with five food packagings, that being illinterpreted, can bring them health problems. The results of this study evidence the importance of ergonomics in graphic design for food packaging.

O uso das redes sociais online nas interações de produtores e receptores de televisão

This paper discusses the possibility of receiver’s participation in the production of television content mediated by online social networks. Buoyed by media convergence, this research demonstrates how the receiver has been working in online digital media such as TV can take advantage of the specific interaction between the medias to promote the creation of collaborative content, in which the user of social network may interfere the result of the product developed, becoming a new mediatic protagonist. Tool not so used for the production of television that slowly begins to enter the virtual reality, the forging of this new compose process would not only entertain the receiver, but also enrich the language and content television constantly criticized. This study shows the influence of the television medium in which is discussed online, the attitude still shy of the user in content production, and discusses the potential of social networks as a channel of communication between producers and receivers. This work is structured from the definition of social network, in addition to conducting the study what kind of interaction between TV and online social networks is practiced today. Finally, debate whether the potential interaction between TV and social networks is used to its fullest.

Há sinergia entre o sistema lean manufacturing e a gestão ambiental? mapeando o estado da arte

In recent decades, two research themes have been prominent in the academic and organizational setting: lean manufacturing and green management. Since 1996, when Florida (1996) wrote an article focusing on the synergy between these two areas, the debate if “Lean is Green?” enters in the academic field. It is in this context that this research presents the results of a systematic literature on the topic, focusing on the characteristics, positive and negative impacts, lean paradigms, green paradigms and design of supply chains. To perform this procedure it were followed the methodological footsteps of Lage Junior and Godinho Filho (2010). The research occurred in the database Scopus and it was conducted from June, 2012 to July, 2012.The key word used was “green lean” and as search filter it were included only articles and conference Papers. Their main result is a deep analysis of the accumulated knowledge on the subject, where it is revealed that the majority of studies point to the synergy between some components of the lean manufacturing system in relation to environmental management. The research gap found is related to articles that address the entropy of the union of lean and green systems.

Ecologia química no controle biológico de fitófagos e respectivos predadores e parasitoides

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Sala de recursos multifuncionais: um estudo de caso

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Interdependência entre os níveis de atenção do Sistema Único de Saúde (SUS): significado de integralidade apresentado por trabalhadores da Atenção Primária

Integrality constitutes an important principle of the SUS, achieved through the struggles of the Brazilian health movement. It represents an expansion of the concepts of health and illness, to include the social determinants of healthcare needs. Intending to investigate the meanings of integrality reported by primary care workers, a study was developed in a medium-sized municipality in the state of São Paulo, concerning distinct technological work organization models in primary healthcare units. Among the results, the dimension of system integrality appeared with greatest frequency, according to analysis on focus groups. The workers pointed out difficulties in integration and communication between the healthcare levels, determined by selective social policies and medium/high-technology services delegated to the private market. The theoretical-philosophical framework of this study was based on cultural-historical psychology, taking into consideration the categories of work/activity, consciousness, mediation and totality.

Confluências entre mito, literatura e direito em Édipo Rei, de Sófocles

Pós-graduação em Letras - IBILCE

Simulação de um sistema de reputação centralizado para VANETs

Pós-graduação em Ciência da Computação - IBILCE

Identifique-se: Exposição de Mail Art, uma poética compartilhada

This work refers to a cut of my artistic creation path with some reflections on the subject other. Mail Art has been an alternative trend of art / avant-garde, where communication between artists networks is the goal to be achieved, therefore, from this statement, was approached some historical and particular aspects regarding the post and its contingencies in the art / forefront. Share this moment of academic completion with a postcard exhibition that will take place through the agency of other participating artists. To do so, were invited artists from the theme IDENTIFY UP to send work in postcard size with the exclusive use of the Post Office. The exhibition event will take place in the Gallery of the Art Institute. Participant of other similar projects, I believe I experienced a new role: who calls, organizes and rules.

Avaliação de lubrificantes para aplicação em componentes mecânicos pelo método de compressão do anel

The current lubricants are getting better with advancing technology and more specific to each case of application. Its use is directly linked to the level of waste by friction generated between objects in direct contact and it is essential to promote greater durability of mechanical components. This study refers to behavioral assessment of some types of lubricants and rank among them which one presents the lowest friction between metal components. For this work, will be used the method of ring compression test (RCT), after performed tests and analyzed the results, will be possible to report which lubricant will bring the best reduction in friction. The need for this work was given initially by the observation that some mechanical projects developed at FEG does not conduct in-depth studies the lubricants used. Therefore this study aims to provide better support to these projects. In this work were used five different lubricants, three oils and two greases.

Food Handling Practices, Knowledge and Beliefs of Families with Young Children Based on the Health Belief Model

Objective: To determine current food handling practices, knowledge and beliefs of primary food handlers with children 10 years old and the relationship between these components. Design: Surveys were developed based on FightBac!™ concepts and the Health Belief Model (HBM) construct. Participants: The majority of participants (n= 503) were females (67%), Caucasians (80%), aged between 30 to 49 years old (83%), had one or two children (83%), prepared meals all or most of the time (76%) and consumed meals away from home three times or less per week (66%). Analysis: Descriptive statistics and inferential statistics using Spearman’s rank correlation coefficient (rho) (p<0.05 and one-tail) and Chi-square were used to examine frequency and correlations. Results: Few participants reached the food safety objectives of Healthy People 2010 for safe food handling practices (79%). Mixed results were reported for perceived susceptibility. Only half of the participants (53-54%) reported high perceived severity for their children if they contracted food borne illness. Most participants were confident of their food handling practices for their children (91%) and would change their food handling practices if they or their family members previously experienced food poisoning (79%). Participants’ reasons for high self-efficacy were learning from their family and independently acquiring knowledge and skills from the media, internet or job. The three main barriers to safe food handling were insufficient time, lots of distractions and lack of control of the food handling practices of other people in the household. Participants preferred to use food safety information that is easy to understand, has scientific facts, causes feelings of health-threat and has lots of pictures or visuals. Participants demonstrate high levels of knowledge in certain areas of the FightBac!TM concepts but lacked knowledge in other areas. Knowledge and cues to action were most supportive of the HBM construct, while perceived susceptibility was least supportive of the HBM construct. Conclusion: Most participants demonstrate many areas to improve in their food handling practices, knowledge and beliefs. Adviser: Julie A. Albrecht

Eating And Exercising: Nebraska Adolescents' Attitudes and Behaviors

Prevention Center Papers are occasional publications of the Nebraska Prevention Center for Alcohol and Drug Abuse. Their purpose is to make available information that would not otherwise be easily accessible. This Prevention Center Paper should be considered a working document and does not reflect the official policy or position of the University of Nebraska-Lincoln, The U.S. Centers for Disease Control, the Nebraska Department of Education, or Health Education, Inc. Prevention Center Papers are produced for a limited readership to stimulate discussion and generate a flow of communication between the Prevention Center and those interested in the broad field of disease prevention and health promotion.