Prospecção de novos negócios numa indústria de autopeças: diagnóstico de falhas e sugestões de ferramentas para melhoria

The growth and expansion in auto parts market are directly related to the ability of a company to innovate and gain new customers, increasing its portfolio of customers and products. For this purpose the process of prospecting for new business has become a key process in companies seeking this goal, which requires teams and structures dedicated to it. Besides counting on available resources to carry out prospecting, it is necessary to properly manage the process as a whole, whose main result is a business proposal, which may lead to closer relations with the potential client and the activation of a new business. Process failures and difficulties to formulate a commercial proposal lead to documents produced without the quality needed that makes it harder to obtain new business. The objective of this study is to evaluate the process of new businesses quotation in the auto parts industry and indicate opportunities for improving this process. This goal is achieved by mapping the current process, from the diagnosis of problems and the indication of tools that can prevent or minimize the problems diagnosed. The information supporting this study were obtained by the bibliographical research, participant observation of the process, unstructured interviews with some of the involved people in the process and prospecting tools that can improve it. It results the mapping of new business quotation process, the points indicated as failures and difficulties in the process and the appointment of project management tools that can bring improvements to the new business proposals and pointing the moment for your application in the process

Relações públicas e serviços virtuais: a comunicação entre as corporações da internet e o cibernauta

The objective of this study is to adress the action possibilities of the Public Relations professional in management of communication between the virtual services companies and their customers – the cybernauts. For this purpose, a bibliographical research was made about the cyberspace, Internet environment, as well as the cyberculture and the on-line consumer public. It was also studied the possible areas of Public Relations's action, their work tools and means of communication with the customer, in order to verify the specificities of communication mediated by new technologies. Based on these concepts, it was possible to propose an action of this professional in the organizations called dotcom, in order to contribute to the management of the communication flow between companies and this “invisible” public, which relates virtually to the organization, establishing different modes of interaction in relation to tradicional customers, requiring different strategies of relashionsip

Ensino fundamental de nove anos: processo de implantação no munícipio de Rio Claro

The object of this study was to analyze the process of implementing the compulsory education to nine years, according to the Law 11.274/06, in Rio Claro. Thus it was established a brief analysis of the trajectory of Brazilian educational policy that began with the Law of Directives and Bases 4.024/61 and was followed by the Law 5.692/71, the 1988 Federal Constitution, the Law of Directives and Bases 9394 / 96, the National Educational Plan - Law 10.172/01, Law 11.114/05, 11.274/06 and the Constitutional Amendment. 59/2009, pointing to increase access to education that aims to expand and ensure free education and compulsory basic education for children aging from 04 to 17 years old. The research has been based on collecting bibliographical data, information and data for the municipality of Rio Claro, through official documents, semi-structured interviews, and research on government websites. The expansion of basic education to nine years has been securing the rights gained over time through education. Moreover, this expansion of education promotes a questioning about the quality of teaching and a concern for the financial contributions required for education.

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

Comunicação digital, relações públicas e gestão de marcas: Interatividade e relacionamento como ferramentas de branding

This paper aims to present the contribution of Public Relations in the process of branding, using digital communication as a tool for interaction with the public, and through strategic management, building and maintaining strong and lasting relationships with consumers, resulting in building bonds of sympathy, identification, and networks engaged and loyal consumers to brands. Therefore, were performed bibliographical research covering topics such as information society, network society, the dynamics of social networks, digital media, brands, branding, marketing 3.0, Public Relations and Public Relations 2.0. Were also undertaken observations on communication actions that used digital social media, focusing on interactivity, collaboration and relationship, to better understand how organizations are realizing the importance of interaction and relationship management with the public and how they are performing this communication. At the end, some of these actions are presented as examples of the theories studied, and as a demonstration of the benefits brought to these organizations and their brands

Língua wauja (arawak): uma descrição fonológica e morfossintática

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

A democratização do ensino fundamental de 06 a 14 anos: que concepção de democracia tem sido adotada nas leis federais?

Pós-graduação em Educação - IBRC

História do ensino da literatura infantil nos cursos de formação de professores primários no estado de São Paulo, Brasil (1947-2003)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Escolas públicas no campo: retrospectiva e perspectivas em um contexto de projetos políticos em disputa

In present article, we present reflections on the process of closing public schools in the countryside in Brazil. Through bibliographical survey, as well as documental research, we carried out a retrospective analysis of the historical moment in which the implementation of policies of mass education directed to people living in rural areas occurs. We have also sought to raise socio-political-economic aspects of the moment in which the process of closing these schools is intensified. The results obtained suggest possible implications of this closure policy, in addition to indicating some of the challenges posed to the public policy of education in the country; for example, the Brazilian federal context and the budget limitations imposed to subnational governments with regard to the funding of school education, particularly in relation to small municipalities and/or municipalities with low tax revenues. This situation quite often occurs because these municipalities present reduced budgets, depending largely on transfers of financial resources from other spheres of the Government, either federal or state, the so-called intergovernmental budgetary transfers; namely, the Municipalities Participation Fund. Such issues demand the resumption of debates about the federative pact, in particular with regard to fiscal federalism, given that the financial capacity of each subnational government is crucial to the implementation of educational policies.

Políticas públicas educacionais: uma análise sobre a Política Nacional de Assistência Estudantil no contexto da Universidade Federal do Triângulo Mineiro - UFTM

Pós-graduação em Serviço Social - FCHS

Violência familiar, pauperismo e sociabilidade burguesa: a vida das famílias atendidas no CREAS II em Ribeirão Preto-SP

Pós-graduação em Serviço Social - FCHS

O Ministério Público estadual e a justiciabilidade do direito à qualidade do ensino fundamental público no Brasil: funções e interpretações

Pós-graduação em Educação - FCT

Deficiência intelectual e adaptação curricular sob o olhar de teses e dissertações

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Supervisão de estágio em serviço social: tempos de mundialização do capital - desafios cotidianos e (re)significados

Pós-graduação em Serviço Social - FCHS

A contemporaneidade da produção do Circo Chiarini no Brasil de 1869-1872

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)