813 resultados para cultural – historical theory
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Estudos Literários - FCLAR
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Estudos Literários - FCLAR
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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This project analyses in theory the transformations that have occurred in the information society in the range of the organizational communication, developing the internet historical trajectory as a technology of transformation. We highlight the cyber culture study as a cultural expression that emerges with the current society needs, observed by an optic that focuses on digital communication, emphasizing the digital environment as a space for information trade, in the interior premise of communication: the relationship. The organizations will be approached in the project through a channel for communication, in the digital range, besides the traditional forms. In regards to the enterprises we will study in depth the consumer of this society of consumerism, with a special look at the generation Y, deeply inserted in this virtual context, describing the current type of consumption, mainly the relations of consumption with the social medias. After this transforming process in which individuals are inserted in the digital environment we intend to focus in the corporate digital communication, analyzing the organizational digital communication in the contemporary society. We emphasize the theories of Public Relations, one of the main activities, able to do planning, to put together and execute the strategies that will be used in the social medias as a form of corporate digital communication. We explicit Twitter as a tool of the corporate digital communication, because it reaffirms the theories described throughout the research as one of the most essential social media to turn loyal the relationship between the consumer and the organization in real time, as an example is the organization “camisetaria” that became a success case in the social medias; we detail the participation of the company on Twitter and the reach of this network through it’s strategies in the corporate digital communication
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This work aims at identifying, in literature and in the design of some elementary school teachers I, (s) concept (s) of school failure. This investigation was made from literature review, also had a period of data collection, which occurred through questionnaires sent to teachers in state schools. The first part of this work is aimed to study the literature on school failure. Looking up this part to understand the different concepts that underlie the subject. From this the questionnaires were organized by teachers of a school State elementary school in a city in the state of São Paulo, seeking to uncover the concepts they had on the subject. Subsequently the questionnaires was made comparing the data obtained from the literature. With the results of the questionnaires, we found that many historical perspectives remain in the design of teachers, especially those perspectives that relate to individual causes school failure and family. To counteract the data found with signs placed in the literature it can be stated that the teachers surveyed did not recognize the theory of social and cultural reproduction, as in this research as a source of explanation of school failure. Note that all the teachers who participated in the study said they believe experiences of failure can be overcome
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This work discusses the analysis of microartifacts as a means to study the process of sculpturing of slopes actants of slopes actants of sculpturing in the archaeological site Lagoa do Camargo. Microartifacts have specific characteristics of transportation and deposition, that helps identifying shaping and sculpturing processes of slopes. The methogology used for analysis of microartifacts is based in Dunnel and Stein's theory (1989) that defines microartifacts as artifacts with reduced size - between 2mm and 0,25mm. According to the authors, an artifact is any object that presents attributes consequent of human activity, in other words, artificial. Also is used the protocol of Vance (1989), that proposed the analysis only the fraction between 0,5mm and 0,250 mm. For disclosure and preservation of archaeological patrimony in the city of Rio Claro, is intended development activities with schools of municipal education system, abour the subject Patrimonial Education, with the methodology adopted by the Institute for National Artistic and Historical Patrimony (IPHAN). Demonstrate and emphasize the importance of cultural patrimony within the local community provides the (re) cognition of these areas as conservation areas, which can be incorporated by this population as areas of collective interest
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This work analyzes the importance of public policies in the process of urban-environmental preservation of the Alvares Machado city at state of Sao Paulo in Brazil, where priority was given to questions related to cultural heritage. Adopting the concept of territory as base to understand the complexities in the city, this work clarifies and contextualizes the historical heritage legislation through the Master Plan and the City Statute. The work also focuses on the contribution of the geographer toward studies related to urban-environmental planning.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Educação - FFC
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Pós-graduação em Educação - FFC
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Pós-graduação em Educação - FFC
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Is there a place inside Marxism for the debate on individuality? Does the historical-critical pedagogy need a theory of individual’s education? The article answers affirmatively to both questions and analyses the pillars of a Marxist theory of human individuals’ education. The start point is the relation between the processes of objectification and appropriation that were originated by the work activity. The relation between objectification and appropriation is analysed from a dialectical materialistic historical perspective. This perspective implies the understanding of the contradiction generates by class struggle that gives to the sociocultural development both the meanings of humanization and alienation. In this sense, individual’s education is understood as part of historical self-building process of humankind. The direction of this movement is from humanity in itself to humanity for itself that means a process that promotes the development of free and universal individuality.