The dark side of brand attachment: a conceptual framework of brand attachment's detrimental outcomes

Brand attachment recently has received great attention among practitioners and academics alike. Scholars consider brand attachment a key requisite in consumer-brand relationships that create favourable consumer behaviours such as positive brand attitudes and brand loyalty. Few studies, however, examine the detrimental outcomes of brand attachment. In this paper, we develop a conceptual framework that explores how brand attachment may explain detrimental consumer behaviours, such as oppositional brand loyalty and antibrand actions. We investigate consumers' trash-talking and schadenfreude in brand communities and their subsequent outcomes. Our framework reveals that the link between brand attachment and oppositional brand loyalty is driven by consumers' social identity and sense of rivalry. Furthermore, we put forward that brand attachment leads to anti-brand actions when relationships deteriorate. We identify two factors behind the deterioration: (1) companies' opportunism activities, and (2) incongruity between consumers' values and the brand's values. Theoretical and managerial implications are discussed arising from our emerging 'dark side' brand attachment framework.

Non-competitive markets

Among all the paradigms in economic theory, the theoretical predictions of oligopoly were the first to be examined in the laboratory. In this chapter, instead of surveying all the experiments with few sellers, we adopt a narrower definition of the term “oligopoly”, and focus on the experiments that were directly inspired by the basic oligopolistic models of Cournot, Bertrand, Hotelling, Stackelberg, and some extensions. Most of the experiments we consider in this chapter have been run in the last three decades. This literature can be considered as a new wave of experimental works aiming at representing basic oligopolistic markets and testing their properties. The chapter is divided into independent sections referring to different parts of the oligopolistic theory, including both monopoly as well as a number of extensions of the basic models, which have been chosen with the aim of providing a representative list of the relevant experimental findings.

Poly(lactic acid-glycolic acid) nanoparticles markedly improve immunological protection provided by peptide P10 against murine paracoccidioidomycosis

Background and purpose: The present study reports on the preparation and testing of a sustained delivery system for the immunomodulatory peptide P10 aimed at reducing the in vivo degradation of the peptide and the amount required to elicit a protective immune response against paracoccidioidomycosis. Experimental approach: BALB/c mice were infected with the yeast Paracoccidioides brasiliensis to mimic the chronic form of paracoccidioidomycosis. The animals were treated daily with sulfamethoxazole/trimethoprim alone or combined with peptide P10, either emulsified in Freund`s adjuvant or entrapped in poly(lactic acid-glycolic acid) (PLGA) nanoparticles at different concentrations (1 mu g, 5 mu g, 10 mu g, 20 mu g or 40 mu g center dot 50 mu L-1). Therapeutic efficacy was assessed as fungal burden in tissues and the immune response by quantitative determination of cytokines. Key results: Animals given combined chemotherapy and P10 nanotherapy presented a marked reduction of fungal load in the lungs, compared with the non-treated animals. After 30 days of treatment, P10 entrapped within PLGA (1 mu g center dot 50 mu L-1) was more effective than `free` P10 emulsified in Freund`s adjuvant (20 mu g center dot 50 mu L-1), as an adjuvant to chemotherapy. After treatment for 90 days, the higher doses of P10 entrapped within PLGA (5 or 10 mu g center dot 50 mu L-1) were most effective. Treatment with P10 emulsified in Freund`s adjuvant (20 mu g center dot 50 mu L-1) or P10 entrapped within PLGA (1 mu g center dot 50 mu L-1) were accompanied by high levels of interferon-gamma in lung. Conclusions and implications: Combination of sulfamethoxazole/trimethoprim with the P10 peptide entrapped within PLGA demonstrated increased therapeutic efficacy against paracoccidioidomycosis. P10 incorporation into PLGA nanoparticles dramatically reduced the peptide amount necessary to elicit a protective effect.

On the lower bound on the exchange-correlation energy in two dimensions

We study the properties of the lower bound on the exchange-correlation energy in two dimensions. First we review the derivation of the bound and show how it can be written in a simple density-functional form. This form allows an explicit determination of the prefactor of the bound and testing its tightness. Next we focus on finite two-dimensional systems and examine how their distance from the bound depends on the system geometry. The results for the high-density limit suggest that a finite system that comes as close as possible to the ultimate bound on the exchange-correlation energy has circular geometry and a weak confining potential with a negative curvature. (c) 2009 Elsevier B.V. All rights reserved.

Cutpoint selection for discretizing a continuous covariate for generalized estimating equations

We consider consider the problem of dichotomizing a continuous covariate when performing a regression analysis based on a generalized estimation approach. The problem involves estimation of the cutpoint for the covariate and testing the hypothesis that the binary covariate constructed from the continuous covariate has a significant impact on the outcome. Due to the multiple testing used to find the optimal cutpoint, we need to make an adjustment to the usual significance test to preserve the type-I error rates. We illustrate the techniques on one data set of patients given unrelated hematopoietic stem cell transplantation. Here the question is whether the CD34 cell dose given to patient affects the outcome of the transplant and what is the smallest cell dose which is needed for good outcomes. (C) 2010 Elsevier BM. All rights reserved.

Introducing Undergraduate Students to Science

Understanding the scientific method fosters the development of critical thinking and logical analysis of information. Additionally, proposing and testing a hypothesis is applicable not only to science, but also to ordinary facts of daily life. Knowing the way science is done and how its results are published is useful for all citizens and mandatory for science students. A 60-h course was created to offer undergraduate students a framework in which to learn the procedures of scientific production and publication. The course`s main focus was biochemistry, and it was comprised of two modules. Module I dealt with scientific articles, and Module II with research project writing. Module I covered the topics: 1) the difference between scientific knowledge and common sense, 2) different conceptions of science, 3) scientific methodology, 4) scientific publishing categories, 5) logical principles, 6) deductive and inductive approaches, and 7) critical reading of scientific articles. Module II dealt with 1) selection of an experimental problem for investigation, 2) bibliographic revision, 3) materials and methods, 4) project writing and presentation, 5) funding agencies, and 6) critical analysis of experimental results. The course adopted a collaborative learning strategy, and each topic was studied through activities performed by the students. Qualitative and quantitative course evaluations with Likert questionnaires were carried out at each stage, and the results showed the students` high approval of the course. The staff responsible for course planning and development also evaluated it positively. The Biochemistry Department of the Chemistry Institute of the University of Sao Paulo has offered the course four times.

Expert system to calculate the cofficient of friction : an approach to enhance traffic safety

Friction plays a key role in causing slipperiness as a low coefficient of friction on the road may result in slippery and hazardous conditions. Analyzing the strong relation between friction and accident risk on winter roads is a difficult task. Many weather forecasting organizations use a variety of standard and bespoke methods to predict the coefficient of friction on roads. This article proposes an approach to predict the extent of slipperiness by building and testing an expert system. It estimates the coefficient of friction on winter roads in the province of Dalarna, Sweden using the prevailing weather conditions as a basis. Weather data from the road weather information system, Sweden (RWIS) was used. The focus of the project was to use the expert system as a part of a major project in VITSA, within the domain of intelligent transport systems

Las funciones del pasado en los sistemas verbales del español y del ruso

This monograph is a comparative study of past time reference in Spanish and Russian.The ambition is to present a functional perspective of how both languages systemically express temporal and aspectual information. The verb, naturally, attracts the main attention of the thesis and the focus is almost exclusively on verbs in the indicative mood.The definition of the parameters of Time and Aspect plays an important part in the present dissertation. A particular emphasis concerns the elaboration and testing of the ‘ABC’ model, which represents a graphic definition of verbal aspect as a grammatical category.Another important issue is the distinction of aspect and Aktionsart; these concepts are closely related but operate on different functional levels. The analysis is essentially based on linguistic material from parallel corpora, constructed for this purpose. At first the material is treated statistically in order to create astarting point for the qualitative part of the analysis. The three main areas of investigation dealt with are:1) The relation between the simple past tenses, pretérito and imperfecto, in Spanish and their imperfective and perfective counterparts in Russian.2) The relation between the compound tenses in Spanish and the Russian verbal system.The analysis of this relation also comprises a critique of the traditional interpretationof the aspectual contents of the compound tenses.3) The usage of alternative strategies in both languages. In this part of the analysis the focus is widened to include verbal periphrasis, infinite verb forms and subordination. The results of the analysis demonstrate that verbal aspect, according to the definition represented by ‘the ABC model’, works as a grammatical category in both Spanish and Russian. It is also shown that there are systemic differences in the manifestation of this functional category in both languages. Another important result is that the neither the compound tenses nor the progressive express verbal aspect, at least not in a narrow sense of the word but represent different verbal functions related to aspect.

Sociologin i Grekland : från 1907 fram till Metaxas-diktaturen (1936–1940) och andra världskriget

Sociology in Greece from 1907 to the Metaxas dictatorship (1936–40) and the Second World War This paper focuses on pre-conditions for sociology to develop and the subject matters of emerging sociology in Greece. Pre-conditions were at hand but without continuity, and the opportunity for sociology to develop was lost. Sociology is said to have started in 1907 with the book The Social Question by Georgos Skliros. He presented sociology and Marxism as identical and deals with Greek society and (among other things) the language issue, all of which triggered off a vibrant debate. Sociological associations and journals were started. However, the initially reformist perspective of social science was gradually replaced by an approach that was more socio-philosophical, influenced by classical sociology, German sociology in particular. This turn was associated with the institutionalization of sociology at the universities during the 1920’s. The Metaxas dictatorship in 1936 put a stop to any further development of sociology for a long time.

Testverktyg för test av mobila applikationer : En jämförande fallstudie

Användandet av mobila applikationer har växt radikalt de senaste åren och de samverkar med många system. Därför ställs det högre krav på kvaliteten och att applikationen ska anpassas till många olika enheter, operativsystem samt plattformar. Detta gör att test av mobila applikationer blivit viktigare och större. Detta arbete har bedrivits som en jämförande fallstudie inom området test av mobila applikationer samt testverktyg. Syftet har varit att beskriva hur testning av mobila applikationer sker idag vilket gjorts genom litteraturstudier och intervjuer med IT-företag. Ett annat syfte har varit att utvärdera fyra testverktyg, deras för- och nackdelar samt hur de kan användas vid testning av mobila applikationer och jämföras mot manuell testning utan testverktyg. Detta har gjorts genom att skapa förstahandserfarenheter baserat på användandet av testverktygen. Under arbetet har vi utgått från mobila applikationer som vi fått tillgång till av Triona, som varit vår samarbetspartner.Idag finns många olika testverktyg som kan användas som stöd för testningen men få företag har implementerat något eftersom det kräver både tid och kompetens samt valet av testverktyg kan vara svårt. Testverktygen har olika för- och nackdelar vilket gör att de passar olika bra beroende på typ av projekt och applikation. Fördelar med att använda testverktyg är möjligheten att kunna automatisera, testa på flera enheter samtidigt samt få tillgång till enheter via molnet. Utmaningarna är att det kan vara svårt att installera och lära sig testverktyget samt att licenserna kan vara dyra. Det är därför viktigt att redan innan implementationen veta vilka tester och applikationer testverktygen ska användas till samt vem som ska använda det. Utifrån vår studie kan slutsatsen dras att inget testverktyg är helt komplett men de kan bidra med olika funktioner vilket effektiviserar delar av testningen av mobila applikationer.

Mellan etnologi och modern sociologi : K. Rob. V. Wikman som medlare i Finland och Sverige

Between ethnology and sociology: K. Rob. V. Wikman as a mediator in Finland and Sweden K. Rob. V. Wikman, professor in sociology at the Åbo Akademi University in Turku, Finland, played a central role both within Finnish and Swedish sociology in the 1940s and 1950s. He was a student of Westermarck and thus his own research represented an ethnosociological tradition, which at that time was challenged by modern, American-influenced sociological ideas. The aim of this article is to discuss the adaptation of “modern sociology” and the drawing of boundaries in Nordic sociology after the Second World War by focusing on Wikman’s work in Finnish as well as Swedish sociology, especially the assessor assignments he was given, and by giving emphasis to some of those that served as border poles or border markers in this process. The comparative starting point gives us reason to discuss some nationally characterized similarities and differences that can be observed in the establishment process of modern sociology in Finland and Sweden.

Spring into summer : a novel

Spring into Summer is a novel based on my experiences as a student living in London for a year. The central character, an American under-graduate student studying history, attempts to complete a piece of work by his older brother who is killed in a car accident several months prior to his brother's departure for England. The narrative traces the younger brother's efforts and eventual failure to work on the history; in so doing, he also fails to become more like his older brother whom he greatly loved and admired. Thus, a doppelganger, or "Double" of sorts is used. Most of the action of the novel is set in London. However, the main character also travels to Dublin, York, and several other places in the British Isles, thereby giving a more complete picture of the experiences an American student undergoes while living abroad. During a year which many people might see as an escape from the problems and pressures of everyday life, the central character is forced to undergo a painful process of self-examination, resulting in his reevaluation of himself, his priorities, and his ambitions.

Uma avaliação do programa de DST/AIDS do município do Rio de Janeiro: a ótica dos atores sociais

Avaliação do Programa de DST/AIDS do Município do Rio de Janeiro. A pesquisa objetiva identificar as percepções, expectativas e sugestões sobre o referido Programa, a partir da ótica dos usuários, profissionais de saúde e coordenadores das unidades no que tange à qualidade dos serviços prestados. A opção teóricometodológica do estudo fundamenta-se na abordagem hermenêutico-dialética, pois busca a análise dos significados sociais. Tendo em vista a complexidade da temática em destaque, prioriza a metodologia qualitativa na coleta e no tratamento dos dados, por considerar que a abordagem permite uma aproximação e aprofundamento da compreensão do fenômeno. Privilegia a pesquisa descritiva e analítica. A pesquisa de campo ocorre num Centro Municipal de Saúde e num Centro de Testagem Anônima de AIDS situados no Rio de Janeiro, que prestam serviços de atendimento ambulatorial e testagem, com ênfase na prevenção. Para o resgate da fala dos atores, foi utilizada a entrevista semi-estruturada. A pesquisa focaliza a ótica dos atores sociais sobre a assistência prestada. A análise do material empírico indica que a qualidade dos serviços prestados pelo programa de DST/AIDS no município é eficiente no que tange aos meios utilizados no desenvolvimento do trabalho. Porém, em relação aos recursos humanos e materiais ocorrem limitações para o alcance da eficácia e ter um impacto mais efetivo, do ponto de vista de mudança de comportamento e controle da epidemia no Município do Rio de Janeiro. Essa problemática aponta para uma reformulação das diretrizes, políticas, técnicas e orçamentárias e, principalmente de canais de comunicação mais eficazes junto à população usuária dos serviços e aos profissionais que desenvolvem atividades do Programa, a fim de ouvir e discutir suas demandas, o que incidirá numa contribuição para o encaminhamento do programa.

Mapas de Conhecimento: Em Busca de um Instrumento de Aplicação nas Organizações para Operacionalização da Gestão do Conhecimento

The present work consists on the development and exploration of a knowledge mapping model. It is aimed in presenting and testing that model in an exploratory manner for the operationalization in theoretical terms and its practical application. For this proposal, it approaches ¿knowledge management¿ by three dimensions of management: processes control, results control and leadership. Assuming the inherently personal character of knowledge and admitting the impossibility for the management to command the individuals knowledge mental processes, this study states the possibility for management to control the organizations information processes, to state and to monitor the objectives and to lead people. Therefore, the developed tool searches to graphically represent the people¿s knowledge, which becomes, consequently, information. Also it evaluates the individual¿s maturity against the identified knowledge and prescribes, according to the Situational Leadership Theory, a style of leadership in compliance with the respective maturities. The knowledge map considered here translates the graphical representation of the relevant knowledge that is said to reach the objectives of the organization. That fact allows the results management for two reasons: first, the knowledge items are directly or indirectly connected to an objective and second, the knowledge map developed indicates a importance grade of the identified knowledge for the main objective stated. The research strategy adopted to explore the model of knowledge mapping and to test its applicability, also identifying its possible contributions and limitations, is the Actionresearch. Following the research strategy¿s prescribed stages, the knowledge map, as considered by this study, was applied in a software development company to hospitals, clinics and restaurants management which is called ¿Tergus Systems and Consulting¿. More precisely, the knowledge map was applied in the customer support company¿s area for hospitals. The research¿s empirical evidences had concluded that the model is applicable with low level of complexity, but with great demand of time. The more important contributions are related to the identification of the relevant knowledge to the department objectives in set with a prescription of the knowledge capture and transference necessities, as well as, the orientation for the appropriate leadership style for each subordinate related to the knowledge item in question.

Introducing higher moments in the CAPM: some basic ideas

We show how to include in the CAPM moments of any order, extending the mean-variance or mean-variance-skewness versions available until now. Then, we present a simple way to modify the formulae, in order to avoid the appearance of utility parameters. The results can be easily applied to practical portfolio design, with econometric inference and testing based on generalised method of moments procedures. An empirical application to the Brazilian stock market is discussed.