Quantifying changes in building footprint in the historic coastal town of Queenscliff

The sea change phenomenon has attracted new residents to Australian coastal towns and brought with it expectations of residential housing formed in metropolitan settings. Consequently, the traditional ‘identifying’ neighbourhood character of these towns is changing. Much larger houses are now being built and site coverage has increased. To date, changes in character have been measured using data based on the subjective judgement of residents through surveys and interviews. More objective information would be beneficial in understanding change. This paper describes a methodology that has been developed to quantify the change in the building footprint in the historic coastal town of Queenscliff in Victoria. Using selected aerial photographs, the building footprint of the town's residential buildings has been estimated at four intervals from 1957 until 2006. This footprint has been compared to the block size at each interval so that changes in house-to-block ratio may be compared. Over 20% of the residential homes were assessed. Building footprint has risen from 30% to over 38% in the documented 50 years. The method developed here is a low-cost method of tracking footprint change over an extended period and informing local planners and residents of when and where the changes have occurred.

Understanding the town centre customer experience (TCCE)

This research enhances the understanding of consumer behaviour and customer experience in the context of town centres. First, it defines town centre customer experience (TCCE) as a multifaceted journey that combines interactions with a diverse range of public and private organisations, including retailers and social and community elements; this results in a unique experience co-created with the consumer across a series of functional and experiential touchpoints. Second, combining qualitative and quantitative insights, this research reveals a series of specific functional and experiential TCCE touchpoints, which underpin the consumer internal response (motivation to visit) and outward behaviour (desire to stay and revisit intentions) in the town centre. In addition to enhancing town centre and customer experience knowledge, these findings offer important new insights to those managing town centres and seeking to retain customer loyalty in the high street. Above all, these findings can help identify the touchpoints that need to be reinforced and/or improved to differentiate a town from its competing centres and to create tailored marketing strategies. Taken together, such initiatives have the potential to positively impact the revitalisation of the high street and the town centre economy.

Program Ações Locais (Local Action) and Citizenship: A Shared Management experience in the Historic Town of São Paulo City

Shared management between businesses, governments and society in the historic town of São Paulo city began concurrently with the growth of nonprofit organizations (NGOs) in the 1990s. The program Ações Locais, coordinated by the NGO Associação Viva o Centro is housed in this context and its mission is to bring together individuals, businesses and local governments for economic, social and political development as to build up the citizenship in that area. This study provides a historical background on formation of Brazilian citizenship and, from that reference, analyzes the performing citizenship in the program Ações Locais. The main conclusion of the analysis identified that the program have been consolidated, despite the enormous quotidian difficulties, especially in the social inclusion actions for the poor. The dilemma about how bring in the excluded segments of the population may indicate a new field of research and future studies.