DOS MUROS DA ESCOLA À ABERTURA PARA A CIDADE

A prática educativa na escola está carregada de uma postura tradicional e bancária , conforme aparece em várias obras de Freire, ainda que novas tecnologias sejam introduzidas em seu cotidiano pedagógico. A ênfase à informação em detrimento da construção do conhecimento e saberes, na verdade, afasta o aluno, particularmente nas escolas públicas, de apropriar-se dos instrumentos significativos de sua elaboração. Nesse sentido, dentro da linha de Políticas e Gestões Educacionais, esse trabalho se propõe à reflexão do espaço da escola no diálogo com a cidade, isto é, à possibilidade de protagonismo social no desenvolvimento do aluno. O procedimento da pesquisa fundamenta-se no estudo dos projetos de educação ambiental desenvolvidos na rede municipal de Mauá através dos registros e relatos descritivos das avaliações das escolas dessas atividades, de seus Projetos Políticos Pedagógicos e do Programa de Educação Ambiental de Mauá da Secretaria Municipal de Educação. O trabalho Dos muros da escola à abertura para a cidade foi desenvolvido de forma a entendermos o espaço geográfico, considerando sua territorialização e o conceito de espaço simbólico. Dessa forma, podemos compreender como a relação escola/espaço território e o Programa de Educação Ambiental desenvolvido em escolas da rede pública da cidade de Mauá aparece na atuação de um em relação ao outro. A metodologia de trabalho usada foi exploratória, de natureza bibliográfica e documental. A pesquisa buscou perceber a abordagem dialógica que se estabelece com a cidade a partir da conceituação do espaço simbólico da escola no processo ensino-aprendizagem. O Programa de Educação Ambiental e as escolas, de acordo com seus Projetos Políticos Pedagógicos se propõem, ainda que empiricamente, a trabalhar nessa direção. A prática pedagógica, como demonstraram algumas atividades, mesmo tratando do tema de forma sem a consciência diferenciada , aponta um avanço nesse sentido. Os textos coletivos, a participação solidária, são elementos que nos permitem concluir dessa forma. As respostas das crianças foram significativas, embora tenhamos apontado as dificuldades na execução dos procedimentos pedagógicos. Por tratar-se de algo novo, não só como proposta, o Programa de Educação Ambiental exigiu a capacidade de lidar com ações integrada e integradora, ou seja, mudança de subjetividade dos distintos atores envolvidos no processo. O tema poderia se tornar por demais abrangente e, dessa forma, perder-se em generalidades. Assim, alguns aspectos relevantes foram apontados sem, no entanto, partir para um maior aprofundamento a fim de garantir a objetividade do trabalho. A instituição escolar está presente de corpo e alma na cidade e, ainda que, a temática ambiental esteja presente em seu cotidiano ela se faz de maneira formal e informativa. Todos falam em meio ambiente, entretanto poucos internalizam os valores de um ambiente saudável e próprio para o desenvolvimento humano da maioria que produz a riqueza das nações. Consideradas as observações apontadas, o trabalho apresentou elementos que devem ser analisados com maior propriedade, isto é, com maior extensão, como proposta de continuidade da pesquisa.

A VIVÊNCIA DO ONCOLOGISTA NA INFORMAÇÃO DO DIAGNÓSTICO DE CÂNCER À PACIENTE

O presente estudo teve como objetivo, por meio de uma pesquisa qualitativa segundo a abordagem fenomenológica existencial, investigar os pensamentos, sentimentos e atitudes do oncologista na informação do diagnóstico de câncer à paciente. Foram realizadas 5 entrevistas semi-dirigidas com oncologistas que atendem em consultório particular, e foi delimitada a análise compreensiva fenomenológica do conteúdo. Os resultados obtidos mostraram que: A informação do diagnóstico de câncer de mama para pacientes jovens em idade reprodutiva foi considerada a mais marcante para os médicos, lhes causando maior preocupação, medo e tristeza, devido às limitações impostas pela doença aos planos de vida da paciente e às questões da maternidade. Os entrevistados referiram que em qualquer caso, o momento da notícia lhes repercute emocionalmente, pela vivência do sentimento de tristeza, ou por fantasias relacionadas à responsabilidade pela doença. Eles apontaram como mais difícil nesse processo, o confronto com as reações emocionais da paciente e falar sobre o câncer utilizando palavras para amenizar o impacto dessa informação. Diante dessas dificuldades, a evolução da medicina, a possibilidade de cirurgia conservadora e a reconstrução mamária foram consideradas atenuantes. Os médicos afirmaram que informam a paciente de maneira clara, objetiva e gradativa, mas nem todos eles utilizam sempre a palavra câncer . Procuram encorajar a paciente com otimismo e solidariedade, engajando-a no tratamento como participante ativa. Além disso, sentem-se responsáveis por motivar aquela que demonstra desânimo ou que reluta em seguir o tratamento. Eles percebem que a partir da informação do diagnóstico a paciente estabelece um vínculo de confiança e dependência, e identificam que em alguns casos eles também se vinculam à paciente. Entretanto, reconhecem que desse vínculo deriva um desgaste emocional que os leva ao questionamento sobre a escolha de sua especialidade. Constatou-se que alguns oncologistas podem emitir sua opinião sobre determinado diagnóstico, às vezes, a pedido da paciente, mas que ao errarem nesse pré-julgamento, evidenciam sentimentos de impotência, ou fracasso, ou culpa, por não se prepararem, nem à paciente, para o momento da informação. Os casos em que a família interfere com questionamentos ou com o pedido de ocultação da informação não foram vistos por eles de modo negativo, contudo, o pedido de ocultação nem sempre é acatado. Os entrevistados referiram algum tipo de aprendizado através do contato com a paciente oncológica, ou por meio da reavaliação de seus valores morais, ou da reflexão sobre sua própria finitude. Particularmente nos casos de câncer avançado ou terminal, esse aprendizado abrangeu o apoio nos momentos que precedem a morte, ou o reconhecimento da própria impotência. Conclusão: A análise dos resultados revelou os conflitos e as dúvidas do médico como ser ético , que assume os riscos ao escolher quanto, quando e como informar o diagnóstico à paciente, sua consciência de culpabilidade, a ansiedade existencial desencadeada pelas reações emocionais da paciente, a manifestação de sua maneira preocupada de existir no mundo, a busca pelo encontro autêntico e criativo, a subjetividade utilizada como caminho para a compreensão do ser doente e a possibilidade do fracasso de um projeto resultar em frustração e num rebaixamento temporário da confiança em sua própria capacidade. Desse modo, esse trabalho demonstra a inevitável influência dos fatores subjetivos na atitude do médico que informa o diagnóstico de câncer para sua paciente e que esse processo está muito além de qualquer pretensa objetividade.

Contabilidade Criativa e Auditoria: Relevância dos Indícios da Contabilidade Criativa

A informação financeira proporcionada nas demonstrações financeiras deve ser relevante para o investidor em termos de utilidade para a sua tomada de decisão. A permissividade das opções normativas e subjetividade das estimativas proporciona ao gestor /diretor a possibilidade de escolher as mais favoráveis, ou ser mais ou menos prudente, de forma a puder ir ao encontro das expectativas dos diversos utilizadores. A contabilidade criativa resulta assim em parte da arbitrariedade, complexidade e subjetividade dos normativos contabilísticos existentes, não sendo de todo uma tarefa fácil a sua deteção pelo seu caráter subjetivo. No sentido de identificar eventuais impactos em termos de utilidade da informação financeira, o presente estudo identifica indícios de contabilidade criativa nas demonstrações financeiras de uma amostra de empresas não financeiras cotadas na bolsa de valores portuguesa e determina se tais indícios levam a alterações na relevância das variáveis contabilísticas, Capital Próprio e Resultado do Período, e, em particular, quando tais indícios estejam associados a menções nos relatórios de auditoria. Os indícios de contabilidade criativa definidos no âmbito deste estudo foram definidos como sendo as alterações de políticas e estimativas contabilísticas materialmente relevantes, desde que não impostas por nenhuma norma. O presente estudo não pretende demonstrar a existência ou não de tais práticas, sendo antes um contributo para a avaliação dos impactos das mesmas, independentemente de serem ou não comprovadas, em termos de relevância para o investidor. A evidência empírica obtida evidencia que a utilidade da informação financeira vem afetada favoravelmente relativamente ao resultado do período mas não quanto ao património líquido. Conclui-se, por outro lado, que a menção nos relatórios de auditoria não tem qualquer relevância em termos de poder valorativo das variáveis acima referidas.

Metrópole digital: o jovem aprendiz na educação tecnológica

This thesis was elaborated in the scenario of Digital Metropolis Institute (IMD) – a supplementary unit at the Federal University of Rio Grande do Norte in the training of personnel with technical and higher level courses whose technical level training is associated with a process of digital inclusion, with the purpose of attracting young people to this area, with emphasis on Software and Hardware Development. It aims to investigate the cognitive change of young apprentice on technological education and his/her entrance into the labor market, through the formation and the social inclusion proposed by the Instituto Metrópole Digital; understanding the juvenile subjectivity production through the Instituto Metrópole Digital’s education by performance in the labor market; recognizing the Brazilian professional qualification public policies for youth and identifying the role of Tutoring in the learning process during the course of formation of the young apprentice of the technological education proposed by the Instituto Metrópole Digital.The clipping of the object of investigation was the process of cognitive change and constitution of subjectivity of the young apprentice in information technology (IT) in the IMD. It was searched support in theory Freireana as proposal that problematizes the policies and the process of formation and professional qualification, in the perspective of a citizen and liberating consciousness. By qualitative and ethnographic nature, descriptive-explanatory, it counts with the participation of young people, high school students from public and private schools, aged between 15 and 18 years. There are strong aspects: a cognitive change on the young apprentice of technological education onto overdrive high school as the student of the Instituto Metrópole Digital; it happened the social integration for those who remain in the course, both in the neighborhood where they reside and at school where he attended high school, the young man is recognized and becomes reference to other young, favoring him a life projection which when the activities of mentoring is learning motivator, it exerts a positive influence to the young on the continuity of studies, it provides intellectual and institutional affiliation and continuity in the investments to the academic life for a better insertion in the labor market, which refers to the modification of the life project-invest in academic training, in exchange for a technical job in the labor market. There are weak aspects: the absence of professor in the course, in his most important role, which involves awareness of his/her condition in action, in explicit position that the professional practice constitutes as this constitution requires reciprocity of its students and the context in which it operates; fragile formation of mentoring, absence of dialogues in the classroom that favors the formation of subject learning, mainly in guiding action, mediator of the young; There is a lack of methodological proposal to develop real projects on the labor market with problem solving and collaborative learning. It considers that without converting information into knowledge cannot discern clearly enough that there is no direct causal relationship between Professional and technological Education and the level of employability of the young worker certificate. It suggests to the evasion: a greater knowledge of the reality of the student of the Institute Metropolis Digital; better knowledge of youth and their expectations of life project; the Tutoring will be Teacher-tutor; investing in employability conditions effective the young into the labor market.

Usuários de crack, instituições e modos de subjetivação: estudo das práticas e da eficácia terapêutica em uma comunidade terapêutica religiosa (RN)

This anthropological research has as main goal to grasp the meanings and perceptions - mode of subjectivity - of crack users in relation to the proposals of Therapeutic Communities (TC) of religious character. The work emphasizes the analysis of Therapeutic Communities of Rio Grande do Norte state, studying a particular organization, called Anzóis da Dor. I intend to analyze qualitative data, focusing on an analysis of the discursive content of speeches and the observation of social interaction, which results in an ethnographic text characterized by a dense description. In relation to the dissertation’s specific goals, we seek to present a general overview of the emergence and development of Therapeutic Communities – encompassing general and local considerations - and pointing out to the dynamics of religious healing systems of these institutions, besides the principles that guide them. In methodological terms, I conducted the partial mapping of therapeutic communities located in Rio Grande do Norte state; interviews with Therapeutic Communities coordinators, visits, participant observation in one of these institutions as well as some interviews with crack users and people close to these social agents in relation to the Therapeutic Communities and the treatment offered by them

Ações de cuidado nas relações intrageracionais em crianças em acolhimento institucional

According to the Statute of Children and Adolescents (1990) children and adolescents are conceived as subjects of rights, with absolute priority and development peculiar condition. Thus, if these rights were violated or threatened, will be applied protection measures. Within these measures, in that Statute, the foster institutional is proposed, with transitional and exceptional character. When the child goes out from family and community life, and she is upheld in an institution, the child is placed in a new development context, therefore, with new people, new places, and new relationships. According with Socio-Historical Psychology, theoretical support of this study, each context presents specific demands of socialization that influence child development and her subjectivity is constituted through the relations that the subject establishes in each context. These contexts bring challenges and proposals for the child and she needs to respond these. Then, whereas he is in relation to the other, in this moment, the subject is constituted, the interactions established during the foster institutional will be of paramount importance to the child. Among these interactions, we can cite situations involving aspects of moral development, specifically those that can ask (or not) the exercise of the virtues. About the intersection between these actions can then arise care actions beyond those involving the attending of an emerging need. The objective of this study is to investigate the presence of relation everyday permeated by care actions among children in foster institutional. For the scope of the objective three children were participated, with three years old and in foster care measure. The research is qualitative and the procedure for building the corpus was, mainly, the participant observation. Procedures with video and history in books were also used as supplementary procedures. The analysis of the corpus was made through Thematic Content Analysis, the episodes were grouped into analysis categories pre-and post-established. The preestablished were care actions related to body care, care actions related to socio affective aspects, and care actions related to body care and socio affective aspects simultaneously. The two post-established categories were dismemberment of the preceding categories, called care actions developed in child-child interaction, without the intervention of an adult, and care actions developed in child-child interaction, with direct intervention of the educator. The analysis indicated that in the everyday interaction between foster children, they identify the physical and emotional needs of each other foster member, and they are willing to help them in whatever way they can, emphasizing the importance of play and playful moments like mediators about these interactions. The care actions observed are based on children´s concepts and interpretations made from their experiences and largely refer to maternal care. The condition of being away from their family life can be an element that enables these actions. Finally, this study reaffirms the importance of designing the foster institution as a socialization and care space. It follows the importance of valuing and strengthening the positive aspects that arise in the relationships established by the children in this context, including the care actions, the research objective, which are components of the subjectivity of these children

O gauche: poética da travessia entre Renato Russo e Carlos Drummond de Andrade

This dissertation, called “The gauche (O gauche): the poetry of crossing between Renato Russo and Carlos Drummond de Andrade”, discusses on the problematic subjection of the gauche which brings Drummond’s poetry into Renato Russo’s singularizing one, emphasizing such subjection and seeking to find the tension which dwells between both, pointing out at the poet and the songwriter the dislocations, the non-territorial process and the repetition of the difference. Thus, the act, the esthetics and the policy of writing do move from a textual, inter-textual character to a range of references, perceptions, dislocations, establishing within those spaces, elements residing in poetical cartographies which relate both writers on this rizomatic crossing for the writing of both is bound by desire and minorities. To do so, we chose, as research basis, authors such as Gilles Deleuze, Jacques Derrida, Félix Guattari, Jacques Ranciére, Michel Foucault, Maurice Blanchot, Julia Kristeva, Linda Hutcheon, among others who can wander through the established relations of this work.Thus, it constitutes the theoretical and discussion corpus responding to the qualitative implicit requirements of this dissertation. The literary body of this research has a selection of lyrics by Renato Russo and poems by Carlos Drummond presented as subjectivity corpus embracing ideas, affects, perceptions and images

Heidegger e a técnica moderna

The general objective of this research is to clarify and discuss the original contribution of Martin Heidegger's philosophical reflection on the essence of modern technique. For this purpose, it was structured the interpretative course of this dissertation in two essential moments. At first, we present Heidegger's interpretation of the essence of the modern age which, in turn, will be recognized from the metaphysical foundation that establishes the essence of modern science: the subjectivity that represents, calculates, manages and produces the real. We will see which, in this context, modern science was still thought close to the modern technology, what will change considerably from the writings of the post-war, in which Heidegger thinks modern science from a much broader and essential process in that the essence of the technique has already been unfolding. Thus, in a second moment, we will analyze how, for Heidegger, the modern metaphysics of subjectivity reached its completion at the time of modern art from the principle of control and planning of entities in general (Gestell), revealing the nontechnical sense of the technique (beyond the anthropological, humanistic and instrumental view) as well as the threatening character of modern technique in its conversion project of the entity from the reserve fund (Bestand).

O Centro de Referência da Assistência Social e a Psicanálise: efeitos de uma escuta singularizada

This paper emerged from an experience of 18 months in the CRAS – Reference Center for Social Assistance – which aroused a question about the listening of the singularity in the professional practice of Psi in the context of social assistance. The literature review revealed, on the one hand, a series of studies that aim to a discussion about of the process of professional integration of psychologists in the field of social welfare, proposing and / or analyzing practices directed towards the psychosocial assistance directed to the group and for the assurance of rights, forming citizen subjects. On the other hand, supported by a psychoanalytic perspective, we found studies that point to the importance of the singularity listening considering the subjectivity and symbolic resources of those who seek help in Basic Assistance Service. In this perspective, we aim to analyze, in a posteriori, the effects of offering a singularized listening in the context of CRAS and discuss its implications for the Psi professional practice in social institution. This is a theoretical and clinical research, based on Freudian and Lacanian psychoanalysis, in which two cases, placed as investigation boosters, are analyzed in the light of the concept of the subject. We conclude that a singularized listening allowed a significant sliding and the consequent repositioning of the subject, in each case, front to their suffering. The effects collected allowed us to affirm the importance of a singular listening in the treatment of the demands that appear within the institutional framework

O que ser quer imagem, o que se quer desejo?: entre o fabular de desejos e as construções imagéticas na prosa de Fiama Hasse Pais Brandão

Este trabajo presentado, direccionado a la defensa de la disertación de maestría, intitulada ¿Lo que se quiere imagen, lo que se quiere deseo?: Entre el fabular de deseos y las construcciones imagéticas en la prosa de Fiama Hasse Pais Brandão, discute hasta donde el deseo impulse la imagen y hasta donde esta imagen es tocada por este deseo, visualizando dentro de un sistema literario poético y singular, las construcciones de la imagen junto a las fabulaciones de deseos, lo que nos expone delante de procesos de semiotización por medio de la escrita, de subjetivación, de vértigo, de sensibilización para los efectos y deseos en cuanto producción de sentido y multiplicidades estéticas en cuya letra transgresiva se aventura. En este sentido, el análisis transitará entre el discurso erótico y los problemas fundamentales que este pode, bien como el proceso de construcción de imagen, recortado por vía de discursos problematizados por el lenguaje presentado por la autora Fiama Hasse Pais Brandão. Para tanto, colocase como escopo una investigación norteada por autores como Bataille, Roland Barthes, Luiz Roberto Monzani, Suely Rolnik, Walter Benjamin, Georges Didi-Huberman, Maurice Blanchot, Félix Guattari, Gilles Deleuze, dentre otros que puedan transitar por las relaciones, en este estudio, establecidas, constituyendo el corpus teórico y de discusión, atendiendo al caráter cualitativo implicito en el desarrollo de esta disertación. Cuanto al corpus literario, este es compuesto por los contos trídos en Cuentos de la imagen (2005), de manera a constituiren cuerpo-subjetividad, envolviendo ideas, afectos, perceptos y imagens.

Motivações semântico-cognitivas e discursivo-pragmáticas no uso de sufixos graduadores nominais

We study the use of nominal suffixes of degree, such as -inho, -ão, -íssimo, -ílimo, -érrimo in written texts in Brazilian Portuguese, by focusing on semantic, cognitive, pragmatic and discourse aspects involved in using these suffixes. In general, we aim to identify semanticcognitive and discourse-pragmatic factors that motivate the usage of nominal suffixes of degree and to contribute for the study of degree in Portuguese class in Basic Education. The theoretical perspective underlying our research is the Linguística Funcional Centrada no Uso, as conceived by group of researchers of Discurso & Gramática (FURTADO DA CUNHA, BISPO, SILVA, 2013; MARTELOTTA, 2011). According to this theoretical model, language model uses the shape of the grammar of a language at the same time they are provisioned for it. In this sense, speech and grammar influence each other. In terms of methodology, we make an eminently qualitative research with quantitative support as evidence of use of trend. It is characterized also by descriptive and interpretive bias of the phenomenon under study. Empirical evidence from our analysis come from a corpus consisting of written texts from Veja magazine, January to June 2011 issues, particularly Carta do Leitor e Gente sections, the latter representative of the Coluna Social magazine. The results of our analysis showed that the use of nominal graders suffixes are related to semantic-cognitive factors (construction of certain text directions, the association more grounded aspects of concrete experience or the more abstract meanings, for example), the discourse-pragmatic issues (range certain communicative purposes, as critique, judge, mock, claim, involving the reader, seeking her membership of a particular point of view). In addition, we found that the use of these morphic elements in genres of the sample analyzed were related to the subjectivity of the writer and the inter-subjective issues involving writer and reader, as Traugott and Dasher (2002). Finally, we contemplate discussion about the approach of our object of study in Portuguese classes in Basic Education.

Análise textual-interativa das Cartas dos Sertões do Seridó: em busca de efeitos estético-estilísticos

This work takes as its object of study a specific set of texts, designated letters about Sertões do Seridó (interstate region in the Brazilian northeastern), written by Paulo Bezerra, whose main approach is the backcountry universe. For its unique character, mainly because of a strong poetic appeal, we infer that these letters can also contain natural phenomena related to discourse-compositional structure, which may be responsible for creating specific effects, particularly aesthetical. In order to discuss and develop the issue, we set the theoretical assumptions of Textual-Interactive Perspective whose base is the concept of language as interaction, such as verbal activity impregnated with the space-time social and historical context in which the interlocutors are related, we chose the analytical category discursive topic and analyse introduction, sequencing and change of topic mechanisms. The goal is to determine the functionality of these mechanisms, noting how correlate the structural and interactional aspects are, and how this movement can be used to explain some of the aesthetic and stylistic effects of these letters. The result shows that it is used different topic organizational patterns according to the nature of the central topic. These different mechanisms express an aesthetic intention and feature a style. This result gives rise to more general conclusions about the texts: their discursive-compositional structure is related to the creation of aesthetics and stylistics effects.

Uso do índice de pobreza hídrica (WPI) através da análise de componentes principais

To contribute in the performance of policies and strategies formulated by development agencies, indexes have been created in anticipation of expressing the multiple dimensions of water resources in an easily interpretable form. Use of Hydro Poverty Index ( WPI) is spreading worldwide , with the same formed by the combination of sub - indices Resource, access, capacity , use and environment. S ome critics a s to its formation have emerged, a mong them stands out the allo cation of weights of sub - indexes , made by an arbitrary process attributing subjectivity to the selection criteria. By involving statistical analysis, when considering the characteristics of the variables generated by the Principal Component Analysis (PCA), it turns out that it is able to solve this problem. The objective of this study is to compare the results of the original WPI with content generated by Principal Com ponent Analysis (PCA) for the indicati on of the weights of sub - indec es applicable in the Seridó River hydrographic Basin . We conclude that the use of Principal Component Analysis in the allocation of weights of Water Poverty Index has identified the sub - indices Resources, Access and Environment are the most representative for the river basin Seridó , and that this new index, WPI' , presented the most comprehensive ranges of values , allowing more easily identify disparities among municipalities. In addition, t he evaluation of the sub - indec es in the study area has great potential to inform the decision - maker in the management of water resources, the most critical locations and deserve greater investments in the aspects analyzed, as the index itself can not cap ture this information.

Quando a indisciplina escolar é um sintoma? articulações psicanalíticas

From a clinical case reporting a severe “ scholarship indiscipline”, this work questioned how the indiscipline can be a symptom . To answer the question, it was analyzed the symptom concept from the Freudian - lacaneana perspective and theirs connections with “ scholarship indiscipline” subject . The research used a theoretical and clinical method , to show the connection between the case development and the psychoanalytic publications reviewing questions on the subject . It was undertook a historical analysis of the construction of disciplinary mechanism through the works of Foucault (1987, 1996), Deleuze (1988; 1992) and commentators. This historical analysis showed a dated and unnatural character of this discursive production named “ scholarship indiscipline”, revealing the indiscipline complaint comes from a social speech that imposes the idea that learn ing depends on the discipline. However , this idea type has a flaw , because always something escapes disciplining . The social answer to the escape is the complaint of indiscipline, which can be taken as a social symptom . Each child should find an answer to this speech and define the symptomatic character , or not , from itself . It was evaluated the symptom and its consequences in the clinic with the child in the Freud and Lacan teachings . The Freud view showed the symptom is the answer to a psychic work , replacing a repressed representation linked to an unbearable sexual dis satisfaction , providing a solution for the child to deal with castration and with the imposed social restrictions . A review of Freud's work undertaken by Lacan emphasizes the psycholog ical work characteristics undertaken by the speaker with its symptom by the link with the social aspect. To analyze, in each case, the position occupied by the patient of a complaint against the indiscipline can open the way to work with it. If the discipl ine is the answer of the subject towards the Other social, from psychoanalysis it is offering a help that allows reframe this response. Elucidating the symptomatic character, or not, from attitudes considered undisciplined, calls for the analysis of unique ness involved in the response of each child, their subjectivity.

O slogan empresarial como construção discursiva: uma abordagem cognitivo-funcional

In this paper, we analyze corporate slogans, understanding them as a discursive construction that is, as a pairing of form and function able to unite the notions of textual type and discursive genre. In this way, we developed a qualitative and quantitative analysis, aimed specifically to analyze the formal properties (phonetic, morphological and syntactic) and functional (semantic, pragmatic and discursive) of slogans. Furthermore, we attempted at verifying and quantifying recurring aspects involved in their construction, in order to capture configurational patterns underlying their formation. The data come from slogans collected in products and / or service stores in the metropolitan area of Natal city, Rio Grande do Norte. This research is based on the Cognitive-Functional Linguistics, that conjugates the North American functionalist tradition, represented by researchers as Talmy Givón, Paul Hopper, Joan Bybee, Elizabeth Closs-Traugott, with Cognitive Linguistics, in particular, the chain linked to Construction Grammar, as postulated by Adele Goldberg, William Croft e Jan-Olla Östman, among others. The results ratified the importance of the interface between the formal and functional aspects in the analysis of linguistic uses. These results point to the idea of the slogan as the pairing of form and function on textual / discursive level, in other words, as a discursive construction, constituting as cognitive storage of a scheme / model of textual formation with a specific discursive-pragmatic function.