Some losses brought out by the WTO agreement for TRIPs

The WTO established two rules concerning the international protection of the TRIPs - trade related intellectual property rights, which includes patents and copyrights. One of these rules is the non-discrimination, which has shown to be efficiency-enhancing in the context of trade tariff reductions. The other is the national-treatment commitment rule. We develop in this paper a simple framework to show that the extended version of this rule - which is nowadays being imposed to members - brings out a loss of economic efficiency and a reduction in the levels of protection of intellectual property rights worldwide. As a consequence, it tends to reduce the investments on Research and Development throughout the world. This exactly contradicts the objectives of the Agreement.

Trade and co-operation in the EU-MERCOSUL free trade agreement

Rio de Janeiro

The EU-Mercosul free trade agreement: Quantifying mutual gains

We identify trade in goods opportunities in a EU-Mercosul free trade area. Gains for Mercosul are rather concentrated, being mostly associated to a few agricultural commodities nowadays facing high protection barriers. EU gains are evenly spread, comprising a variety of market penetration possibilities. Trade deviation by the EU products is never higher than trade creation, confirming their international competitiveness and signalling that a great distortion of Mercosul’s imports won’t take place. Balanced gains exist for both sides; for Mercosul, the agreement can act as a first serious trial for future liberalisations with other developed partners, and as a warning on needed competitiveness improvements.

Análise da desverticalização e das condições favoráveis à produção "in house"

Este trabalho procura compreender um ambiente de negócios bastante específico. As empresas, diante dos fenômenos da globalização e do crescimento das exigências impostas pelos consumidores (produtos melhores a preços mais baixos), buscarão diversas soluções para enfrentar estes desafios. Soluções para otimizar as suas redes de suprimentos serão uma das possíveis respostas para este problema. As redes de suprimentos, quanto mais eficazes, estarão agregando mais valor ao produto final causando um impacto mínimo nos custos do produto, e terão uma papel importante na estratégia da empresa para vencer este desafio. Ao longo dessa dissertação serão avaliadas as relações existentes entre cliente e fornecedor e focadas algumas variáveis que influenciam este relacionamento. Através da análise das estratégias de verticalização, estaremos avaliando outras possibilidades de fornecimento que possam ser mais atraentes para as empresas, no que diz respeito à gerência de sua rede de fornecedores. O trabalho está centrado na análise da estratégia de verticalização e como são criadas as condições que favorecem a desverticalização, conduzindo a empresa para a solução de fornecimento através de uma produção "in house". O setor industrial será tomado como exemplo deste tipo de relacionamento, mais especificamente, o segmento de produção de embalagens plásticas. A produção "in house" , como será descrito mais detalhadamente adiante, se estabelece da seguinte forma: uma unidade produtiva de um fornecedor estratégico é construída dentro do ambiente físico do cliente. Desse local, o fornecedor supre as necessidades do cliente de um ou diversos itens necessários para a realização da sua atividade industrial. Diversas questões serão exploradas neste trabalho, dentre elas, em que situações vale a pena manter uma operação integrada verticalmente ou optar pela terceirização desta operação, que um dia foi verticalizada? Sob que condições esta seria uma boa solução para o fornecimento de insumos básicos para a produção? Este trabalho se desenvolverá a partir de uma pesquisa bibliográfica assim como de um trabalho de campo, envolvendo a análise de diversas situações reais. vi Como identificar se a verticalização de um segmento oferecerá as vantagens esperadas? Quais são os principais fatores que devemos levar em conta para esta análise? Que tipo de modelo de desverticalização pode ser o mais adequado para a empresa cliente? Que medidas podem ser promovidas para se incrementar uma relação com o fornecedor "in house" ? Este estudo apresenta algumas propostas para responder às questões acima.

Analysis of two-party salary negotiations: factos impeding a mutually-beneficial joint agreement

Business professionals were surveyed to explore both factors associated with negotiation propensity, as well as the strategies used by employees and employers in salary negotiations. The objective is to examine the factors that impede both pasties in reaching a mutually-beneficial joint agreement in salary negotiations. In order to achieve this objective, a review of the negotiations literature was conducted including both. Descriptive literature - present research finding and scientific theory which characterizes negotiation and examines the forces that determine it's course and outcome - as well as a review of the prescriptive literature - in order to develop practical advice given a description of hw negotiators behave. Research result show that, although there is general tendency for employers to leave room in the first offer for negotiation, employees rarely ask for more and generally accept the first offer. The sub-optimal outcome was partially a result of the employees' preferred strategies for negotiation salary: a soft approach focusing on compromised and maintaining the relationship. An analysis of the results combined with the literature explore, demonstrates that both parties exhibited a fixed-pie perspective, focusing on salary as the key issue, which impeded the search for integrative settlements and, mutually beneficial trade-offs.

Financial constraints and house prices: an international perspective

In this paper, we show substantial empirical evidence that house prices are more sensitive to shocks to percapita income, in countries where housing finance is more developed. This result is consistent with the theoretical framework developed in the paper, where we study the impact ofprogressive relaxation of financiai constraints on housing demand and equilibrium house prices. Our results are consistent with recent literature on financiai constraints and business investment, which argues that the investment of less constrained firms can be more sensitive to changes in cash flow. More broadly, our results challenge the traditional view that financiai development leads to smaller fluctuations in key economic variables. The policy implications are c1ear and important. Even iffinancial development is desirable for other reasons, the potential associated increase in volatility should be an explicit policy concern.

General (in-house) counsels in Brazil: career, professional profile and a new role

This paper discusses who the legal directors are in private companies in Brazil, emphasizing their profile, career, and performance, focusing on the period of 2008- 2013, investigating changes which have occurred to legal departments in those companies, and to legal directors’ careers. Our argument is that since the expansion of legal departments in Brazil in the 1990s, with expanding privatizing of companies and further opening of the Brazilian market to foreign capital, the profiles and careers of legal directors have undergone several transformations, culminating in more value and prestige being given to those professionals inside companies. This paper explores these transformations and the a series of implications generated for the corporate legal market in the country, ranging from changing the criteria for hiring professionals, to creating new demands for more sophisticated legal services.

Coffee house consumer behavior in Changsha, China

Women in Changsha are patronizing coffee-houses, ordering beverages and sweets, and disliking the taste of the expensive product purchased. This thesis is an exploratory research study conducted in Changsha, China with a consumer behavior focus. It uses primary surveys and interviews in addition to secondary sources from books, articles, and academic journals. It seeks to identify underlying motives for purchasing behavior from working women in the developing third-tier city Changsha, Hunan, China. It delves into the psychology of the working women who spend their hard-earned discretionary incomes at costly western chain coffee-houses. The inland mass-market consumer class feels the desire to project their newly established status while needing to save money for their personal future, their children’s schooling, and their parent’s retirement. They must wisely spend discretionary income while satisfying social societal norms. An individual’s self-concept plays and important role in determining which coffee shop she will frequent and what she will order. Daylight Donuts, Starbucks, Costa Coffee and local café’s all serve brewed coffee but they have different associations. This study aims at understanding the influencing factors associated with coffee-house brand equity and how the consumer’s perception of the brand forms her purchasing behavior. All coffee-house brands are relatively new in Changsha, none existing more than seven years. They do not have lasting ties with the community and need to create consumer relationships to ensure sustainability. Changsha women are bold and strong willed. If a corporation is to succeed in the future of Hunan, it will need to create an environment of hospitality excellence, place socially responsible roots in the society, and ask its customers what they want.

Conhecimento, sociabilidade e lazer em jogos online : SubTítulo: uma etnografia na "Lan House do Paulo" em São Gonçalo do Amarante-RN

In a highly dynamic society such as we live, have access to the virtual world is an increasingly common practice, is aiming to study, work or to search leisure through chat rooms, sites and games, being incorporated by the most varied groups that end up appropriating these new possibilities of interaction, shaping them in order to adapt them to their needs / wants. The specific purposes pursued through the use of tools available over the Internet can vary considerably when one takes into account specific user groups, which makes the topic quite relevant to problematization, especially when we take into account access through lan houses. This research seeks to study the networks of knowledge, sociability and leisure formed by young people who frequented the "Lan house do Paulo" in São Gonçalo do Amarante - RN based on the use of the online role-playing-game World of Warcraft, which makes possible the interaction of several users through an avatar resident in a virtual world, theoretically questioning the importance of this type of platform for the development and maintenance of social interactions among its users

House-infesting Ants (Hymenoptera: Formicidae) in a Municipality of Southeastern Brazil

In Brazil, since the studies on urban ants started only in the 1980's, the urban myrmecofauna is still poorly known. Therefore, we herein carried out a survey of the myrmecofauna associated with residences in the municipality of Campinas, São Paulo state, Brazil, with the aim of verifying the existing ant species and their dynamics, which may be used in pest management programs. For this survey, baits and manual collection were utilized in the peridomiciles and intradomiciles of 38 houses. 4,308 samples were obtained, 51% of which presented ants, from five subfamilies, 18 genera and 19 species. The predominant subfamily was Myrmicinae, with 8 species. The predominant species was Tapinoma melanocephalum. In the intradomicile, during the diurnal period, the most visited rooms were the kitchen and the living room; during the nocturnal period, the kitchen was the most visited room.