Diferentes culturas, diferentes comportamentos de consumo : Brasil Vs Portugal

Mestrado em Marketing

Levantamento preliminar dos nemátodes anisaquídeos presentes no Gorz, Pagellus bogaraveo, (Br nnich, 1768), no estado selvagem na Região Autònoma da Madeira

Dissertação de mest. em Aquacultura, Faculdade de Ciências do Mar e do Ambiente, Univ. do Algarve, 2001

Adaptive lighting design as a holistic approach to public lighting

Dissertação para obtenção do grau de Doutor em Design, apresentada na Universidade de Lisboa - Faculdade de Arquitetura.

O acesso à habitação no Brasil em tempos de capitalismo financeirizado : uma análise do Programa Minha Casa, Minha Vida

Dissertação (mestrado)—Universidade de Brasília, Instituto de Ciências Humanas, Departamento de Serviço Social, Programa de Pós-Graduação em Política Social, 2016.

Révolution P.Q. : figures révolutionnaires québécoises

Mon mémoire de recherche-création se divise en deux volets. Le premier volet est une partie théorique qui est partagée en trois parties. Dans l’introduction, je parle de la figure iconique que renvoie l’image de « Che » Guevara. Dans la première partie, je fais une distinction entre une révolution et une révolte. Ensuite, je fais un résumé de différents ouvrages concernant les groupes contestataires dans la littérature québécoise et comment les auteurs ont parlé de révolte et d’identité plutôt que de faire un portrait du révolutionnaire québécois. Parallèlement, je démontre comment le cinéma québécois a dépeint les révolutionnaires, soit de manière ironique et cynique, soit en démontrant le côté humain et héroïque des contestataires. Dans la deuxième partie, j’explique pourquoi j’ai décidé de faire un film documentaire sur les figures de la révolution au Québec. Je parle de mes choix esthétiques, du choix des intervenants, de la voix au cinéma et de la puissance des archives. Mon film documentaire traite spécifiquement de la question des figures contestataires et est complémentaire du mémoire écrit. Dans mon film, j’essaie surtout de démontrer s’il existe des figures contestataires iconiques québécoises qui renvoient à l’idée de la révolution, comme la célèbre image et l’individu qu’était Ernesto « Che » Guevara. Puisqu’il a inspiré des générations de contestataires dont ceux du Québec dans les années 1960 et 1970, quelles personnalités québécoises peuvent être identifiées comme étant des icônes de la révolution?

Révolution P.Q. : figures révolutionnaires québécoises

Mon mémoire de recherche-création se divise en deux volets. Le premier volet est une partie théorique qui est partagée en trois parties. Dans l’introduction, je parle de la figure iconique que renvoie l’image de « Che » Guevara. Dans la première partie, je fais une distinction entre une révolution et une révolte. Ensuite, je fais un résumé de différents ouvrages concernant les groupes contestataires dans la littérature québécoise et comment les auteurs ont parlé de révolte et d’identité plutôt que de faire un portrait du révolutionnaire québécois. Parallèlement, je démontre comment le cinéma québécois a dépeint les révolutionnaires, soit de manière ironique et cynique, soit en démontrant le côté humain et héroïque des contestataires. Dans la deuxième partie, j’explique pourquoi j’ai décidé de faire un film documentaire sur les figures de la révolution au Québec. Je parle de mes choix esthétiques, du choix des intervenants, de la voix au cinéma et de la puissance des archives. Mon film documentaire traite spécifiquement de la question des figures contestataires et est complémentaire du mémoire écrit. Dans mon film, j’essaie surtout de démontrer s’il existe des figures contestataires iconiques québécoises qui renvoient à l’idée de la révolution, comme la célèbre image et l’individu qu’était Ernesto « Che » Guevara. Puisqu’il a inspiré des générations de contestataires dont ceux du Québec dans les années 1960 et 1970, quelles personnalités québécoises peuvent être identifiées comme étant des icônes de la révolution?

Conshumano: Os novos media na sociedade de consumo

Uneasy by the consumerism of the society of our days, this thesis embodies a reflection and a research about the influence of the new media over a behavior standardization, which results in the creation of the artistic project “Conshumano”. Looking up for a description and a critical integration of various converging concepts of this social paradigm, which lead to a growing tendency of the consumption: Capitalism, Industrialization, New Technologies, Cultural Industry, Mass Media or Globalization. Focusing the research on the concepts presented, developed a theoretical framework that relates different authors and artistic examples. Embracing art as an active agent of social life, concepts such as Video-Art or Interactive Art gain evident shape, as they establish essentially the basis for the interactive multimedia instalation accomplished by this project. The possibility of young artists resort to new ways to produce their works is an emerging factor today, and in this project the new technologies were used creatively as an artistic medium, with a view to developing an artistic, active and interventionist citizenship. Finally, lying properly contextualized in this paper, was presented the exhibition of interactive multimedia installation “Conshumano: os novos media na sociedade de consumo”, at National Museum Grão Vasco, in Viseu. Art is seen as a creative and alternative critique of the consumerism and as a way to interact socially, which aims to create a self-analysis for the society about the act of purchasing.

Optimizing countershading camouflage

Countershading, the widespread tendency of animals to be darker on the side that receives strongest illumination, has classically been explained as an adaptation for camouflage: obliterating cues to 3D shape and enhancing background matching. However, there have only been two quantitative tests of whether the patterns observed in different species match the optimal shading to obliterate 3D cues, and no tests of whether optimal countershading actually improves concealment or survival. We use a mathematical model of the light field to predict the optimal countershading for concealment that is specific to the light environment and then test this prediction with correspondingly patterned model “caterpillars” exposed to avian predation in the field. We show that the optimal countershading is strongly illumination-dependent. A relatively sharp transition in surface patterning from dark to light is only optimal under direct solar illumination; if there is diffuse illumination from cloudy skies or shade, the pattern provides no advantage over homogeneous background-matching coloration. Conversely, a smoother gradation between dark and light is optimal under cloudy skies or shade. The demonstration of these illumination-dependent effects of different countershading patterns on predation risk strongly supports the comparative evidence showing that the type of countershading varies with light environment.

Big data concepts, theories, and applications

Big data is one of the hottest research topics in science and technology communities, and it possesses a great potential in every sector for our society, such as climate, economy, health, social science, and so on. Big data is currently treated as data sets with sizes beyond the ability of commonly used software tools to capture, curate, and manage. We have tasted the power of big data in various applications, such as finance, business, health, and so on. However, big data is still in her infancy stage, which is evidenced by its vague definition, limited application, unsolved security and privacy barriers for pervasive implementation, and so forth. It is certain that we will face many unprecedented problems and challenges along the way of this unfolding revolutionary chapter of human history.

Nevada Canina

Nosotros somos Nevada Canina una empresa dedicada a la fabricación y comercialización de helados para perros. Estamos ubicados en Bogotá, en el barrio Cedritos. Nos enfocamos en el mercado de dueños de perros, donde la tendencia de las familias es humanizarlos, otorgándoles el mejor bienestar a sus mascotas a cambio de un afecto y fidelidad incondicional. Como dueños de perros hemos vivido y evidenciado esta tendencia en nosotros y en numerosos dueños de perros con los que hemos interactuado y creado amistades. Los cuales nos comparten sus dolores de cabeza como también sus alegrías. Nuestra misión es ofrecer una experiencia nutritiva, refrescante y divertida, para nuestros amigos incondicionales de cuatro patas.

Representaciones sociales de los estudiantes de la Escuela de Medicina y Ciencias de la Salud de la Universidad del Rosario sobre las Orientaciones Sexuales Diversas a la heterosexual.

El presente es un estudio de tipo exploratorio y descriptivo de corte cualitativo, que se empleó con la finalidad de conocer las representaciones sociales frente a las orientaciones sexuales diversas a la heterosexual, que tienen 35 estudiantes de la Universidad Del Rosario, sede Quinta de Mutis de los programas de Medicina, Fisioterapia y Psicología. Se realizaron 15 entrevistas individuales semiestructuradas y a profundidad, y dos grupos focales conformados por 10 estudiantes cada uno. La información fue analizada a partir del análisis de narrativas por categorías y con la ayuda del programa Atlas Ti, se organizó en las siguientes categorías generales, que permitieron abordar los objetivos de la investigación: (a) información sobre el objeto representado, (b) actitudes y creencias hacia el objeto representado, (c) prácticas discriminatorias y (d) abordaje UR, cada una de ellas contiene diversas subcategorías que ayudaron a organizar y clasificar la información recolectada. En el estudio se encontró, de acuerdo con los objetivos propuestos, que en primer lugar existe un vacío en el conocimiento acerca de las orientaciones sexuales caracterizado por la presencia de discursos estereotipados. En segundo lugar, una actitud en su mayoría indiferente frente a las personas con orientaciones sexuales diversas a la heterosexual, así como un conjunto amplio de narrativas basadas en creencias lo cual da cuenta de que los discursos nacen del conocimiento del sentido común. Por otro lado, se encuentra que existen prácticas discriminatorias directas e indirectas, así como prejuicios dentro de las narrativas. Los estudiantes perciben que en general este es un tema que no se aborda en la Universidad, llegando al consenso en que esto debería cambiar, sin embargo, las representaciones sociales que se establecen en el desconocimiento, las actitudes indiferentes y las prácticas discriminatorias, permiten ver que aún existe un discurso heteronormativo muy arraigado, que pone barreras expresadas en los prejuicios, los estereotipos y el rechazo.

The importance of individual difference : examining anthropomorphic tendency and responses to spokes-characters

Anthropomorphism is a cognitive bias, which occurs when individuals see human characteristics in a non-human agent, object or animal. Anthropomorphism is especially interesting to marketers, because once anthropomorphic bias has been triggered, it can lead to a greater feeling of connectedness to a non-human agent (Tam, Lee and Chao, 2013), the emulation of behaviours (Aggarwal and McGill, 2012) or greater attribution of brand personality and brand liking (Delbaere, McQuarrie and Phillips, 2011). Importantly, research now shows that levels of this tendency vary between individuals (Waytz, Cacioppo and Epley, 2010), but research to date has failed to focus on how anthropomorphic tendency influences individual responses to marketing communications messages. Spokes-characters present an ideal context through which to examine this gap, given that they function as personified brands, designed to trigger consumer anthropomorphic tendency. Further, little is understood about how spokes-characters operate and which consumers will prefer them to their human counterparts. Like anthropomorphic research, much empirical work to date has focused on design and outcomes, examining the sender’s encoding process and the feedback generated, but ignoring the individual decoding process that is so important to understanding individual differences and message effectiveness. The current research employs three experiments using an online survey with stimulus exposure to show that anthropomorphic tendency, personality similarity and spokes-character type all have relevance to the understanding of this complex relationship. Study one and two indicate that while a human spokesperson is still preferred by many, higher levels of anthropomorphic tendency increase likeability of cartoon spokes characters. Study three highlights the importance of personality similarity, which further increases likability. Additional analyses provide key findings concerning the nature of anthropomorphic tendency as an individual difference and trait. This research contributes to a greater understanding of anthropomorphism theory and fills existing gaps in the consumer psychology and marketing communications literature.

The importance of individual difference : examining anthropomorphic tendency and consumer responses to spokes-characters

This thesis comprised a series of online experiments to examine the influence of an individual's level of anthropomorphic tendency on responses to spokes-characters. It finds that an individual's level of anthropomorphic tendency does influence their responses to some types of spokes-characters. Further, those with high anthropomorphic tendency tend towards being younger and more creative in their thinking. This research contributes to anthropomorphic tendency theory; specifically it addresses how this tendency operates in a marketing context and thereby aids practitioners seeking to utilise such characters in achieving positive business outcomes.

Disabled Revolutionary War Veterans and the Construction of Disability in the Early United States, c. 1776-1840

This thesis addresses the following broad research question: what did it mean to be a disabled Revolutionary War veteran in the early United States during the period from 1776 to roughly 1840? The study approaches the question from two angles: a state-centred one and an experiential one. In both cases, the theoretical framework employed comes from disability studies. Consequently, disability is regarded as a sociocultural phenomenon rather than a medical condition. The state-centred dimension of the study explores the meaning of disability and disabled veterans to the early American state through an examination of the major military pension laws of the period. An analysis of this legislation, particularly the invalid pension acts of 1793 and 1806, indicates that the early United States represents a key period in the development of the modern disability category. The experiential approach, in contrast, shifts the focus of attention away from the state towards the lived experiences of disabled veterans. It seeks to address the issue of whether or not the disabilities of disabled veterans had any significant material impact on their everyday lives. It does this through a comparison of the situation of 153 disabled veterans with that of an equivalent number of nondisabled veterans. The former group received invalid pensions while the latter did not. In comparing the material conditions of disabled and nondisabled veterans, a wide range of primary sources from military records to memoirs and letters are used. The most important sources in this regard are the pension application papers submitted by veterans in the early nineteenth century. These provide us with a unique insight into the everyday lives of veterans. Looking at the issue of experience through the window of the pension files reveals that there was not much difference in the broad contours of disabled and nondisabled veteran life. This finding has implications for the theorisation of disability that are highlighted and discussed in the thesis. The main themes covered in this study are: the wartime experiences of injured American soldiers, the military pension establishment of the early United States and the legal construction of disability, and the post-war working and family lives of disabled veterans. Keywords: disability, early America, veterans, military pensions, disabled people, Revolutionary War, United States, disability theory.