Relações públicas e reputação online: gerenciamento de crise no site americanas.com

The growing need for organizations to make themselves present on the Internet, the study aimed to demonstrate the importance of public relations activity in crisis management and analysis of the crisis in Americanas.com site. It also aims to analyze the electronic scene, highlighting their implications for consumer relations in e-commerce. In addition, as a consequence of conflicts, settles a loss situation, financial and reputation. A crisis begins with planning and communication failures, it is clear that public relations is essential in business today, as interest in integrating their knowledge and opinions, and maintaining a global view of the environment in which it operates. The case study analysis provided confirmation that the public relations face a growing market, which requires qualified and updated to do crisis management, especially in the online environment

Avaliação da tenacidade à fratura em juntas soldadas circunferenciais de tubulações de processo

This work aims to analyze the toughness of a welded joint in the presence of a crack through the analysis of maximum tension the material can withstand the presence of this type of defect, since a discontinuity is likely to occur in this type of joint and its detection and its design is simple, using non-destructive testing techniques. The study will be conducted through the CTOD test - Crack-Tip Opening Displacement, with type specimens SE (B) - Single Edge Bend taken from a weld in the L-C position in relation to the length (longitudinal axis) of a test tube. The main idea is to simulate the welding conditions for the manufacture of industrial pipes, made in boiler shops (pipe-shop) within petrochemical plants. These pipes are often subject to operation with flammable and toxic subjected to high pressures and temperatures, where one can break the line can cause irreparable damage to the plant, the environment and the health of surrounding communities. With this study we evaluate whether the weld metal has the same properties as fracture toughness of the base material. This study shows the importance of using a qualified welding procedure for performing quality welds while maintaining the properties of the fracture toughness of the base metal. It was found from the results of tests using a welding procedure described for carrying out welding ensures mechanical properties very close to the base metal, which in terms of design is great, since one can ensure that the weld will the same characteristics of the base metal specified for the assembly of the pipe

O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Lixamento do Pinus elliotti com carbeto de silício e óxido de aluminio

The Sanding is a complex process involving many variables that affect the quality of the part produced, working mainly in the timber industry in the production of panels (MDF, MDP, HDF, etc...) and furniture. However, these industries use the sanding process empirically, not optimizing it. The aim of this study was to compare the behavior of sandpaper white aluminum oxide (OA-white) and Black silicon carbide (SiC-black), analyzing variables in the process as: strength, power, emission, vibration, wear particle size of sanding, and its consequences on the surface finish of the workpiece. Made the process of plane grinding samples of Pinus elliottii, processed in parallel to the fibers, which were sanded with sandpaper grain OA white and black 3-SiC abrasive conditions (new, moderately eroded and severely eroded) grain sizes in 3 (80, 100, and 120 mesh). 6 replicates was performed for each condition tested. Each trial was captured output variables of the sanding process: strength, power, emission and vibration. With two stages totaling 108 trials. After the sanded samples, it has the same surface quality by raising the surface roughness Ra. Through experiment, it can be concluded that abrasives OA-white tended to have higher strength, power, emissions and less vibration in the sanding process, compared to the SiC-black. However, surface finish exhibited similar to the particle size of 80 to 100 mesh, worn abrasive conditions. However, the particle size of 120 mesh, obtained by the roughness of sandpaper OA-bank was higher compared to SiC-black to all conditions of sandpaper due to its toughness

Vitrocerâmicas para blindagens balísticas

The use of ceramic materials in ballistic armor is considerable. Such materials can be very harder and lighter than metallic materials commonly used and it presents advantages to replace metallic materials when necessary toughness can be achieved. However, as SiC and Al2O3 ceramic, traditionally used for shielding, still have high manufacturing cost or low density do not have enough to shield applications such as aircraft. An alternative is the glass-ceramics, ceramics obtained by controlled crystallization of glasses, whose properties can be adjusted by choosing the chemical composition of glass, heat treatment of crystallization and special treatments such as ion exchange on the surface, resulting in increased mechanical strength . The objective of this project is to study the kinetics of crystallization of a glass composition based on cordierite (2MgO.2Al2O3.5SiO2), low density and high hardness, for the manufacture of glass-ceramics for ballistic tests. Shown in this report are results of heat treatment of crystallization and characterization by thermal analysis (DSC) glass obtained previously, indicating uneven distribution of crystals, and drying, weighing, mixing of raw materials and a new fusion of glass, the same composition

Implementação de um tuboexpansor na refinaria do Planalto Paulista – REPLAN com objetivo do aproveitamento da energia contida nos gases residuais do FCC – Fluid Catalytic Cracking na geração de energia elétrica

The steel type AISI 4130 (ultra-high strength steel) is an alloy of low carbon and its main alloying elements are chromium and molybdenum, which improves the toughness of the weld metal. It has numerous applications, especially where the need for high mechanical strength. It is widely used in equipment used by the aviation industry, such as cradle-tomotor, and this is the motivation for this study. Cots are of fundamental importance, because the engine supports and maintains balance in the fixed landing gear. This equipment is subjected to intense loading cycles, whose fractures caused by fatigue are constantly observed. Will be determined the effects caused by re-welding the structure of aeronautical equipment, and will also study the microstructure of the metal without welding. The studies will be done on materials used in aircraft, which was given to study. The results provide knowledge of microstructure to evaluate any type of fracture that maybe caused by fatigue. Fatigue is a major cause of aircraft accidents and incidents occurred, which makes the study of the microstructure of the metal, weld and re-solder the knowledge essential to the life of the material. The prevention and control of the process of fatigue in aircraft are critical, since the components are subjected to greater responsibility cyclic loading

Comportamento fractal de superfície da zona de estiramento em aço 300M temperado

Fracture surfaces are the fracture process marks, taht it is characterized by energy release guieded by failure mode. The fracture toughness express this energy em stress and strain terms in pre-cracked samples. The strectch zone is the characteristic region forms by the transition of fatigue fracture and final fracture and it width demonstrate the relation with failure energy release.The quantitative fractography is a broadly tool uses in failure surfaces characterization that it can point to a material’s aspect or a fracture process. The image processing works like an investigation tool, guinding a lot of studies in this area. In order to evaluate the characterization effectivity and it respectivity studies, it used 300M steel that it was thermal treated by an aeronautical process known and it characterized by tensile test and energy dispersive spectroscopy (EDS). The tensile test of this material, made by ASTM E8, allowed the head treatment effectivity confirmation, beyond of mechanics porperties determination. The EDS confirmed the material composition, beyond of base the discussion about fracture mechanism presence. The fracture toughness test has also made, that it works to obtain the fracture surfeaces studies below self-similarity and self-affinity approaches. In front of all the exposed it was possible to conclude that the fractal dimension works like a study parameter of fracture process, allowinf the relation of their values with changes in thickness, which interferes directly in material’s behaviour in fracture toughness approach

Alterações microestruturais decorrentes dos sucessivos reparos de solda TIG aplicados ao longo da vida útil de uma estrutura aeronáutica crítica à segurança de vôo

The steel type AISI 4130 (ultra-high strength steel) is an alloy of low carbon and its main alloying elements are chromium and molybdenum, which improves the toughness of the weld metal. It has numerous applications, especially where the need for high mechanical strength. It is widely used in equipment used by the aviation industry, such as cradle-tomotor, and this is the motivation for this study. Cots are of fundamental importance, because the engine supports and maintains balance in the fixed landing gear. This equipment is subjected to intense loading cycles, whose fractures caused by fatigue are constantly observed. Will be determined the effects caused by re-welding the structure of aeronautical equipment, and will also study the microstructure of the metal without welding. The studies will be done on materials used in aircraft, which was given to study. The results provide knowledge of microstructure to evaluate any type of fracture that maybe caused by fatigue. Fatigue is a major cause of aircraft accidents and incidents occurred, which makes the study of the microstructure of the metal, weld and re-solder the knowledge essential to the life of the material. The prevention and control of the process of fatigue in aircraft are critical, since the components are subjected to greater responsibility cyclic loading

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

O Sistema de Gestão Ambiental e sua contribuição socioambiental para a biblioteca central da UNESP, Campus Rio Claro/SP

The minimization and mitigation of environmental impacts caused by the activities of organizations is increasingly becoming a key concern due to factors such as market demand, including suppliers and consumer markets, quality standards and even marketing strategies. The implementation of an EMS - Environmental Management System - allows the organization to achieve the level of environmental performance for its determined and promotes continuous improvement over time. This system consists of a schedule of activities, so as to eliminate or minimize impacts to the environment through preventive actions. It also provides a structured approach to set and achieve goals and objectives, and to establish procedures, work instructions and control, ensuring that the implementation of the policy can become reality. The objective of this work consists in planning a system using environmental management based on the ISO 14001 - standard internationally more widespread and accepted in the requirements to establish and operate an EMS - the Central Library, UNESP, Rio Claro / SP to stimulate the quest for continuous improvement and sustainability in the educational institution. For making the diagnosis of this planning was used the PDCA methodology, suggested by the standard, as well as all requirements for compliance. The results show that the benefits that the organization will receive involve reducing expenses and cost of energy and water, and improve the organization's reputation before the whole university and other educational institutions, reaching about three thousand people on university

Fractografia quantitativa e o conceito de tenacidade à fratura para a análise do efeitodo choque térmicos em TiO2

The present study evaluated the use of semicircular bending test (SCB) as an alternative to conventional bending test to examine the effect of thermal shock. Still, studies the behavior of fracture surfaces generated by monofractal behavior analysis, which allows us to evaluate the contributions of the microstructure and the mechanical context in forming reliefs during the crack propagation. The fractal analysis is made from elevation maps obtained by reconstruction method by extension of the focus stacks of digital images acquired in microscope. The specimens used were samples semicircular pressed TiO2 (rutile) with and without heat shock, prepared for testing mode I loading. Were also produced, specimens in the form of bars for Weibull statistical analysis. From the three-point bending test, we found the variation of fracture toughness between the samples after the heat shock and natural condition. The SCB test was feasible for the analysis of thermal shock resistance. The results showed that the value of the fracture toughness decreases as the heat shock treatment

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

Avaliação do efeito ambiental nas propriedades mecânicas e viscoelásticas de compósitos híbridos de titânio/fibra de carbono/resina epóxi

Hybrid composites combining metal plates and laminates with continuous fiber reinforced polymer, called fiber-metal (CHMF), have been particularly attractive for aerospace applications, due mainly to their high mechanical strength and stiffness associated with low density. These laminates (CHMF) consist of a sandwich structure consisting of layers of polymer composites and metal plates, stacked alternately. This setting allows you to combine the best mechanical performance of polymer composites reinforced with long fibers, to the high toughness of metals. Environmental effects should always be considered in the design of structural components, because these materials in applications are submitted to the effects of moisture in the atmosphere, the large cyclical variations of temperature around 82 ° C to -56 ° C, and high effort mechanical. The specimens of fibermetal composite were prepared at EMBRAER with titanium plates and laminates of carbon fiber/epoxy resin. This study aims to evaluate the effect of different environmental conditions (water immersion, hygrothermal chamber and thermal shock) of laminate hybrid titanium/carbon fiber/epoxy resin. The effects of conditioning were evaluated by interlaminar shear tests - ILSS, tensile, and vibration free

Desenvolvimento de aplicativo de análise técnica e econômica para adaptação de uma roda d’água acionada por cima para geração de energia elétrica no meio rural

The steel type AISI 4130 (ultra-high strength steel) is an alloy of low carbon and its main alloying elements are chromium and molybdenum, which improves the toughness of the weld metal. It has numerous applications, especially where the need for high mechanical strength. It is widely used in equipment used by the aviation industry, such as cradle-tomotor, and this is the motivation for this study. Cots are of fundamental importance, because the engine supports and maintains balance in the fixed landing gear. This equipment is subjected to intense loading cycles, whose fractures caused by fatigue are constantly observed. Will be determined the effects caused by re-welding the structure of aeronautical equipment, and will also study the microstructure of the metal without welding. The studies will be done on materials used in aircraft, which was given to study. The results provide knowledge of microstructure to evaluate any type of fracture that maybe caused by fatigue. Fatigue is a major cause of aircraft accidents and incidents occurred, which makes the study of the microstructure of the metal, weld and re-solder the knowledge essential to the life of the material. The prevention and control of the process of fatigue in aircraft are critical, since the components are subjected to greater responsibility cyclic loading

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order