968 resultados para Positive Psychology


Relevância:

20.00% 20.00%

Publicador:

Resumo:

The theory of the perspective and the changes of preference in the mainstream: a Lakatosean prospect. For many decades over the 20th Century, the mainstream of economics adopted a normative and axiomatic theory of individual behavior in which maximizing procedures were carried out by rationally unbounded agents. This status has been challenged on many grounds and alternative views from fields like psychology have found a way into the core of economics research frontier. Prospect theory, developed by psychologists Daniel Kahneman and Amos Tversky since the 1970s, has provided a more empirical, inductive and descriptive theory of decision making. It has made significant inroads into mainstream microeconomics, shaking the habits of some of its practitioners. This paper first takes stock of its main developments and then uses a Lakatosian framework to draw out its negative and positive heuristics. In what follows, its heuristics are compared to those of traditional rational decision-making theories. The differences between them are highlighted, pointing to changes in the mainstream of the profession and to new opportunities for research.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

The amount of Russian tourists in Finland has increased significantly in the past years. The impact of Russian tourism to the Finnish retail trade sector is enormous, since Russian tourists often spend a lot of money particularly on shopping. Shopping tourism is mainly focused in the near border cities, such as Imatra and Lappeenranta, and in addition in Helsinki metropolitan area. The purpose of this study is to map the attitudes and perceptions of the sales personnel who are working in the Finnish retail trade sector towards Russian customers and to discover which elements affect these attitudes. The theories in this study are based on cultural elements and elements related to sales behavior and performance. Cultural differences between Finland and Russia, cultural distance and cultural intelligence form the cultural aspect of this study. Customer orientation vs. sales orientation (SOCO), adaptive selling, selling skills and job competency, salesperson’s affect and empathy toward customers, and job autonomy form the elements concerning sales behavior and performance. Furthermore, the attitude – behavior link, based on social psychology is addressed. A survey was conducted in two retail trade chains operating in Finland. These retail companies have stores and department stores in different geographical areas in Finland and the survey was conducted in altogether 19 cities. In addition to the theories that were discussed, two expert interviews were conducted in order to get a deeper understanding of the phenomenon at hand. Moreover the interviews helped in the formulation of the hypotheses and the questionnaire design. The questionnaires were sent directly to the stores, where they were placed so that they were available for the sales personnel. Altogether 487 usable responses were collected. The returned questionnaires were analyzed with IBM SPSS 21 statistics program. The results of this study indicated that the attitudes toward Russian customers are more negative compared to other foreign customers. However, the respondents’ attitudes toward and perceptions of Russian customers varied a lot. From the background variables age, education level, length of employment in current workplace, and length of experience in customer service had an effect on the attitudes of the respondents. In addition, the perceptions of Russian customers were more positive in the Eastern Finland compared to Helsinki metropolitan area. The cultural elements; cultural knowledge, cultural distance and cultural intelligence all affected the attitudes of the respondents. From the elements related to sales behavior and performance customer orientation, salesperson’s affect and empathy toward customers, and perceived job autonomy had an effect on the attitudes

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1882/07 (SER2,T29,A15)-1882/12.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1877/07 (SER2,T19,A10)-1877/13.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1879/01 (SER2,T22,A11)-1879/06.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1880/07 (SER2,T25,A13)-1880/12.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1882/01 (SER2,T28,A14)-1882/06.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1873/07 (T11,A6)-1873/12.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1875/01 (T14,A7)-1875/06.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1883/01 (SER2,T30,A15)-1883/06.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1875/07 (T15,A8)-1875/12.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1877/01 (SER2,T18,A9)-1877/06.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1872/07 (T9,A5)-1872/12.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1874/01 (T12,A7)-1874/06.

Relevância:

20.00% 20.00%

Publicador:

Resumo:

1878/01 (SER2,T20,A10)-1878/06.