Relações e empreendedorismo: o desafio da construção do plano de negócios

The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning

Territorialização da empresa Vale S. A: populações atingidas e conflitos sócio-espaciais

The projects of the company Vale SA territorialization triggers a series of territorial determinations on local populations. This process denotes a situation of sociospatial conflicts between the affected people and the company, which occur in the material and symbolical scope. In the expansion of these conflicts is established the International Articulation of those Affected by Vale and the “Movimento de Soberania Popular Frente a Mineração” (MAM) which aims to promote communication and unification of the struggles between different social movements and populations on confrontation with the company. This project aims to examine how these conflicts are established in projects relating to mining operations in Brazil. The development starts from a mapping of the investments in the sector, identifying the major determinations territorial, the forms of organization of resistance, identifying who are the groups in conflict

Plano de marketing para o centro de excelência em natação e condicionamento físico acquamondo

This work of course conclusion has as objective main the development of a plan of marketing for academy of Acquamondo gymnastics. The enterprise has good equipment and training structure, allowing the client a propitious exercise that shows valuables results. However, there's no structured organization of internal and external communication and marketing: the concern with this topics, essential nowadays to the companies' survivor, practically doesn't exists. Expecting the improvement of the relationship between academy and its clients, enlarge the horizons of the mark and make it known at Bauru and region, stablish priority publics and actions and prospect new clients, the main ideas have been used of practices which contribute in an expressive way for the e stablished objective, like planning, strategic planning, marketing, communication and Public Relations, all applied to the reality of a micro and small company. Based on the concepts described above and by means of SWOT Analysis, a model of marketing plan was proposed with the aim of expanding the reach and impact power of Acquamondo gymnastics in the region its operates

Comunicação pública e acesso à informação: análise da atuação da SABESP em plataformas virtuais

This undergraduate research final paper analyzed the communication process carried out by the São Paulo State Water and Sanitation Company - Sabesp from the perspective of public communication, social capital and right to information theories. By monitoring Sabesp's institutional fanpage and website from 24 to 30 August 2015, it sought to assess the performance of Sabesp in disclosing public information on the context of the water supply crisis in São Paulo, concerning the fulfillment of requirements of the Right to Information Law (12.527/2011) and the need for interaction and dialogue between the institution and its stakeholders, taken as principles of public communication. The results suggest that digital media can enhance information flow and contribute to foster public relations and civic participation, but there are opportunities for Sabesp to improve communication and reach greater transparency

Determinação de atividade de água, umidade e sal em peixes salgados e secos importados

Brazil is a major importer in the world salted fish trade. The sale of these products must meet the established standards, based mainly on the salt and moisture levels. The aim of this study was to analyze the salt and moisture levels in imported Atlantic cod and Pacific cod, and in the dried salted fish Ling, Zarbo and Saithe, which are not classified as cod since they do not belong to the genus Gadus. The water activity was also analyzed, which could be a useful parameter to determine the quality of salted fish.The results showed that the legal limits for salt were much lower than the values found in the analyses. The moisture contents established for the category of salted fish, as determined by the Portuguese legislation, were more reliable. We suggest the inclusion of the water activity as a parameter for the evaluation of these products.

Charles Lonergan Cobb Papers - Accession 11

The Charles Lonergan Cobb Papers consists mainly of correspondence but also includes photographs, biographical material, magazine and newspaper clippings, all relating to Cobb's career as a banker at People's National Bank( 1905-1949); and the People's National Bank and Trust Company(1949-1953) in Rock Hill, SC as well as his association with Winthrop College as a Board of Trustees' member(1938-1953). Subjects include, railroad cotton shipping service to South Carolina mill towns, crop loans in the early 1920s, location of the Celanese Chemical Plant in Rock Hill, the Winthrop College Board of Trustees, and a1946 article about Cobb that appeared in the Saturday Evening Post.

Da vigilância para prevenção de acidentes de trabalho: contribuição da ergonomia da atividade

Os acidentes são fenômenos complexos, cuja determinação situa-se na organização do trabalho, dimensão invisível aos agentes de vigilância. O objetivo deste artigo é analisar e comparar o alcance das intervenções realizadas em uma empresa frigorífica, em 1997, baseada na checagem de normas de saúde e segurança, e em 2008, quando se incorpora a ergonomia da atividade. Foi realizado estudo de caso com análise documental referente à intervenção de 1997 e análise ergonômica do trabalho adotada em 2008. Em 1997 as ações de vigilância incidiram principalmente sobre os fatores de risco visíveis. Mesmo cumprindo as exigências, a empresa continuava, em 2008, com proporção de incidência anual de 26% de acidentes, o que motivou a busca da nova abordagem. Verificou-se, em 2008, que a gênese dos acidentes era provocada por um circulo vicioso: trabalho intenso; inadequação de meios técnicos; absenteísmo e rotatividade (84% ao ano) com recrutamento de inexperientes. Esse quadro é agravado por práticas autoritárias. A ergonomia da atividade contribuiu para compreender as causas organizacionais ultrapassando os aspectos normativos da vigilância tradicional, o que indica sua importância para tornar mais efetivas as ações de vigilância para a prevenção.

La governance della società di capitale a base familiare: "Protocolo Familiar" e Patti di Famiglia

Family businesses have acquired a very specific gravity in the economy of occidental countries, generating most of the employment and the richness for the last ages. In Spain Family Businesses represent the 65% about the total of enterprises with 1,5 million companies. They give employment to 8 million people, the 80% of the private employment and develop the 65% of the Spanish GNP (Gross National Product). Otherwise, the family business needs a complete law regulation that gives satisfaction to their own necessities and challenges. These companies have to deal with national or international economic scene to assure their permanency and competitiveness. In fact, the statistics about family companies have a medium life of 35 years. European family businesses success their successor process between a 10 and 25%. It’s said: first generation makes, second generation stays, third generation distributes. In that sense, the Recommendation of the European Commission of December 7º 1994 about the succession of the small and medium companies has reformed European internal orders according to make easier successor process and to introduce practices of family companies’ good government. So, the Italian law, under the 14th Law, February 2006, has reformed its Covil Code, appearing a new concept, called “Patto di famiglia”, wich abolish the prohibition as laid dwon in the 458 article about successors’ agreements, admitting the possibility that testator guarantees the continuity of the company or of the family society, giving it, totally or in part, to one or various of its descendents. On other hand, Spain has promulgated the 17th Royal Decree (9th February 2007), that governs the publicity of family agreements (Protocolos familiars). These “protocolo familiar” (Family Agreement) are known as accord of wills, consented and accepted unanimously of all the family members and the company, taking into account recommendations and practices of family company��€™s good government.

Quantification of deformation processes in the Torlesse accretionary wedge, New Zealand

Zusammenfassung:In dieser Studie werden Deformationsprozesse im mesozoischen Torlesse Akkretionskeil (Neuseeland) quantifiziert, um Aufschluß über die Dynamik in Akkretionskeilen zu erhalten. Absolute und relative Verformungsmessungen zeigen sowohl im lokalen als auch regionalen Maßstab eine stark heterogene Deformation des Torlesse Keils. Die regionale Deformation wurde mit Hilfe einer Tensordurchschnittsberechnung, unter Benutzung einzelner lokaler Verformungsdaten, als uniaxiale Verkürzung entlang einer subvertikalen, maximalen Verkürzungsachse charakterisiert. Absolute Verformungsmessungen an niedriggradigen Metasandsteinen belegen darüber hinaus durchschnittliche Volumenverluste von ca. 20% SiO2. Volumenveränderungen in tieferkrustalen Aufschlüssen wurden mittels einer geochemischen Massenbilanzanalyse abgeschätzt. Chemische Zusammensetzungen höhergradiger Zonen weichen je nach Grad der Volumenverformung von der Protolitzusammensetzung ab und zeigen somit Verluste von 15% SiO2 an. Da Speicherorte für das gelöste Material nicht bekannt sind, muss angenommen werden, dass das Material aus dem Keil abtransportiert wurde. Die Verformungsergebnisse geben weiterhin Aufschluß über den Grad der Kopplung zwischen Akkretionskeil und subduzierter Platte. Die ermittelten Scherwerte in den Gesteinen liegen deutlich unter den zu erwartenden Scherwerten, die mittels eines einfachen Modells berechnet wurden, das sowohl verschiedene Konvergenzgeschwindigkeiten als auch Exhumierungsraten berücksichtigt. Dies belegt, dass der Torlesse Keil stark von der subduzierten pazifischen Platte entkoppelt war und die Deformation hauptsächlich durch den Fluß der Sedimente in und aus dem Keil bestimmt wurde.

The special rights other than shares in cross-border mergers of limited liability companies within the European Union. A perspective from the Spanish Law

The present research aims to study the special rights other than shares in Spanish Law and the protection of their holders in cross-border mergers of limited liability companies within the European Union frame. Special rights other than shares are recognised as an independent legal category within legal systems of some EU Member States, such as Germany or Spain, through the implementation of the Third Directive 78/855/CEE concerning mergers of public limited liability companies. The above-cited Directive contains a special regime of protection for the holders of securities, other than shares, to which special rights are attached, consisting of being given rights in the acquiring company, at least equivalent to those they possessed in the company being acquired. This safeguard is to highlight the intimate connection between this type of rights and the company whose extinction determines the existence of those. Pursuant to the Directive 2005/56/CE on cross-border mergers of limited liability companies, each company taking part in these operations shall comply with the safeguards of members and third parties provided in their respective national law to which is subject. In this regard, the protection for holders of special rights other than shares shall be ruled by the domestic M&A regime. As far as Spanish Law are concerned, holders of these special rights are recognized a right of merger information, in the same terms as shareholders, as well as equal rights in the company resulting from the cross-border merger. However, these measures are not enough guarantee for a suitable protection, thus considering those holders of special rights as special creditors, sometimes it will be necessary to go to the general protection regime for creditors. In Spanish Law, it would involve the recognition of right to the merger opposition, whose exercise would prevent the operation was completed until ensuring equal rights.

Videogame localization. A case study: Final Fantasy XII

Globalization has influenced all economic sectors and the demand for translation services has increased like never before. The videogame industry has become a worldwide phenomenon worth billions. Many people around the globe, male and female, children and adults alike, choose this leisure activity and enjoy it like reading or watching a film. It is a global phenomenon capable of producing as much revenue and anticipation as the film industry. Most games are developed in Japanese or English and the new global market requires this product to be translated into many other languages. The scenario has brought about a new field of specialization in translation studies, commonly known as videogame localization. The emergence of this new field calls not only for a review of translation studies, but also a shift in the role that some translators and translated products are expected to play within a globalized world. The aim of this dissertation is to provide an overview of videogame localization and its challenges under the guidance of a professional translator such as Alexander O. Smith, who agreed to provide counsel through several Skype interviews. This provided a first-hand insight into how translation decisions are carried out by game translators. Alexander O. Smith was a former translator for Square Enix, one of the biggest Japanese videogame developer, publisher and distribution company in the market. He now works as an independent translator and in 2003 he founded the localization agency called Kajiya Productions with his friend and fellow translator Joseph Reeder. Together with Alexander O. Smith, the twelfth installment of the Final Fantasy series by Square Enix has been chosen as a very good example of the issues and challenges brought on by videogame localization. The game which revealed itself to be one of the most fun, challenging and rewarding professional experiences of Alexander O. Smith.

Predicting perceived vulnerability for breast cancer among women with an average breast cancer risk

OBJECTIVES: The purpose of the present study was to investigate predictors of perceived vulnerability for breast cancer in women with an average risk for breast cancer. On the basis of empirical findings that suggested which variables might be associated with perceived vulnerability for breast cancer, we investigated whether knowledge of breast cancer risk factors, cancer worry, intrusions about breast cancer, optimism about not getting cancer and perceived health status have a predictive value for perceived breast cancer vulnerability. DESIGN: In a 3-step approach, we recruited 292 women from the general public in Germany who had neither a family history of breast cancer nor breast cancer themselves. After receiving an initial informational letter about study objectives, the women were interviewed by telephone and then asked to fill in a self-administered questionnaire. METHODS: We used structural equation modelling and hypothesized that each of the included variables has a direct influence on perceived vulnerability for breast cancer. RESULTS: We found a valid model with acceptable fit indices. Optimism about not getting cancer, intrusions about breast cancer and women's perceived health status explained 32% of the variance of perceived vulnerability for breast cancer. Cancer worry and knowledge about breast cancer did not influence perceived vulnerability for breast cancer. CONCLUSION: Perceived vulnerability for breast cancer is associated with health-related variables more than with knowledge about breast cancer risk factors.

Nongovernmental organization staff views of global water privatization

More than 1 billion people lack access to clean water and proper sanitation. As part of efforts to solve this problem, there is a growing shift from public to private water management led by The World Bank and the International Monetary Fund (IMF). This shift has inspired much related research. Researchers have assessed water privatization related perceptions of consumers, government officials, and multinational company agents. This thesis presents results of a study of nongovernmental (NGO) staff perceptions of water privatization. Although NGOs are important actors in sustainable water related development through water provision, we have little understanding of their perceptions of water privatization and how it impacts their activities. My goal was to fill this gap. I sampled international and national development NGOs with water, sanitation, and hygiene (WASH) foci. I conducted 28 interviews between January and June of 2011 with staff in key positions including water policy analysts, program officers, and project coordinators. Their perceptions of water privatization were mixed. I also found that local water privatization in most cases does not influence NGO decisions to conduct projects in a region. I found that development NGO staff base their beliefs about water privatization on a mix of personal experience and media coverage. My findings have important implications for the WASH sector as we work to solve the worsening global water access crisis.

The Extraction of Manganese from Manganese Flue Dust.

It is estimated that 90 to 95% of the world’s consumption of manganese is used in the steel industry in the form of either ferromanganese or spiegeleisen. The remainder is used in the form of either salts or oxides, chloride, dioxide and monoxide.

The Amplifier - v. 2, no. 6

In this issue...Butte Civic Center, ROTC program, It Club, Miner's Union Building, Butte, Montana, George Huber, Viola Vestal Coulter Award, Pan American Games