842 resultados para Marketing of fear
Resumo:
O presente trabalho se propõe fazer uma análise de categorias sociais que a primeira vista não tem proximidade, na verdade, podem, inclusive, parecer antagônicas. Trata-se das relações entre Religião, Marketing e Mercado. O trabalho se apóia num referencial teórico mais próximo das ciências sociais, todavia, considera a Religião, em sua expressão institucional –a igreja– como um empreendimento social, uma empresa dos tempos modernos. Procura demonstrar que, para aderir ao mundo moderno, plasmado pela idéia de competição e consumo da sociedade capitalista, a religião reorganizou sua linguagem para atender as exigências desses tempos, já considerados Pós-modernos. A análise é feita a partir do caso brasileiro que, como muitos paises da América Latina, acomodam no seu tecido social, as mais recentes expressões da religião cristã, em especial, os grupos evangélicos que pululam as periferias das grandes cidades desse continente americano.
Resumo:
This paper analyzes two claims that have been made about the Target2 payment system. The first one is that this system has been used to support unsustainable current account deficits of Southern European countries. The second one is that the large accumulation of Target2 claims by the Bundesbank represents an unacceptable risk for Germany if the eurozone were to break up. We argue that these claims are unfounded. They also lead to unnecessary fears in Germany that make a solution of the eurozone crisis more difficult. Ultimately, this fear increases the risk of a break-up of the eurozone. Or to paraphrase Franklin Roosevelt, what Germany should fear most is simply its own fear.
Resumo:
This paper considers how environmental threat may contribute to the child's use of avoidant strategies to regulate negative emotions, and how this may interact with high emotional reactivity to create vulnerability to conduct disorder symptoms. We report a study based on the hypothesis that interpreting others' behaviours in terms of their motives and emotions - using the intentional stance - promotes effective social action, but may lead to fear in threatful situations, and that inhibiting the intentional stance may reduce fear but promote conduct disorder symptoms. We assessed 5-year-olds' use of the intentional stance with an intentionality scale, contrasting high and low threat doll play scenarios. In a sample of 47 children of mothers with post-natal depression ( PND) and 35 controls, children rated as securely attached with their mothers at the age of 18 months were better able to preserve the intentional stance than insecure children in high threat scenarios, but not in low threat scenarios. Girls had higher intentionality scores than boys across all scenarios. Only intentionality in the high threat scenario was associated with teacher-rated conduct disorder symptoms, and only in the children of women with PND. Intentionality mediated the associations between attachment security and gender and conduct disorder symptoms in the PND group.