Imagem organizacional e conta����o de histórias: um estudo sobre o uso do storytelling como recurso estrat��gico de comunica����o

With the actual context of globalization and with advance of information and communication technologies, especially on the internet, the ways in which individuals relate and communicate have changed. Then, it comes a new dynamic of creation, production and distribution of messages, accompanied to a reality of information overloaded as a result of the diversity of emission sources which makes it difficult to attract the attention of individuals. Thus, the communication process in organizations has to go through a reconfiguration in order to adapt to these changes, seeking a strong position and new strategies to reach your audience. In this sense, many organizations are using storytelling to transmit their messages. Then, the objective is to understand how this narrative format can be a strategic resource of communication and also understand how the stories of common people help to produce identification, relationship and to strengthen the organizational image. Therefore, it analyzes, through the content analysis method and categorization technique, three videos that are constituted as storytelling, especially those based on people experience. It is expected that this research may contribute to the theoretical and methodological study of the adoption of new communication strategies, such as this narrative format

A contribui����o da história para educa����o ambiental em comunidades

The relationship between human beings and between them and nature are the result of a historical and social context in which they are inserted. The man is a natural living being who can only survive by the exchange with nature���s metabolism, but over time and human���s decisions this relation was interrupted, which strengthened by capitalism logic resulted as a civilization crisis. With these concerns, it���s necessary to overcome the context in which the crisis was generated, transforming the relationship between men and nature. This study, based on Critical Environmental Education and qualitative research methodology, occurred on a seashore community on Guaruj��, investigated the the involvement of its population on social activities already developed on Prainha Branca: how they exercise their community citizenship, which factors limit these processes, and how responsible the residents feel about their own reality, in order to elucidate the aspects that involve that dynamics and population���s potential to build their own history.

Quais saberes s��o mobilizados para suprir as lacunas na forma����o inicial referentes �� história da ci��ncia?

Nowadays it is increasingly required insertion History of Science on content to be worked in education, which raises many doubts and difficulties on the teachers did not have that content in their initial training. This work results from a qualitative empirical study aimed to investigate how a teacher of Biology and Science in a public school in the city of Bauru - SP was not in their initial training courses relating to the History of Science, mobilizes their knowledge to enter such an approach in their teaching practice. In the research methodology used as its theme the history of DNA present in the materials and also conduct open interviews and field notes to identify the knowledge involved in teaching practice and was adopted as the theoretical framework of Maurice Tardif���s Docent Knowledge. The results showed that even with difficulties arising from gaps in initial training, the teacher resorted to their experiential knowledge to meet these needs in addition to appropriate knowledge from the programs and textbooks, but its shortcomings make it difficult to analyze more critically. Thus, these data lead us to a reflection on the role of textbooks for these teachers is the process by which the consolidation of the knowledge they constructed.

Forma����o continuada de professores: contribui����es de estudos sobre história da ci��ncia

Coordena����o de Aperfei��oamento de Pessoal de N��vel Superior (CAPES)

Can����es em quadrinhos na web: experi��ncias po��ticoest��ticas que mesclam can����es e HQ

Experi��ncias po��ticas e est��ticas em discursos gr��fico-musicais presentes na Web. Reflex��es sobre os discursos midi��ticos no contexto da sociedade em rede e da cibercultura, problematizadas por Manuel Castells e Pierre L��vy. Reflex��es sobre os fen��menos est��ticos contempor��neos, do objeto est��tico �� percep����o est��tica, a partir da fenomenologia da experi��ncia est��tica de Mikel Dufrenne e dos ensaios de hermen��utica de Paul Ricoeur. Reflex��es sobre os cen��rio de hibrida����es culturais e interculturalidades, de hibrida����es tecnol��gicas e media����es intermidi��ticas, analisado por N��stor Garc��a Canclini, Henry Jenkins e Octavio Ianni. A experi��ncia est��tica desdobrada em experi��ncia po��tica, na perspectiva da ���Est��tica da Recep����o��� da Escola de Konstanz. Breve an��lise de duas experi��ncias po��tico-est��ticas, que articulam can����es (m��sica e versos) e história em quadrinhos: a) a banda / est��dio gr��fico SopaGrafix, em seu tour entre S��o Paulo e Buenos Aires; e b) o blog Quadrinhos Rasos, que publica adapta����es de can����es em linguagem de HQ.

Uma Crítica Geogr��fica ao Conceito de Territ��rio na PNAS: por um di��logo entre Geografia e Servi��o Social

Conselho Nacional de Desenvolvimento Cient��fico e Tecnol��gico (CNPq)

Geograficidade libert��ria em ��lis��e Reclus: contribui����o heterodoxa �� história da geografia

P��s-gradua����o em Geografia - FCT

Uma nova forma de narrar a história: a renova����o do romance hist��rico em Luiz Ruffato

Coordena����o de Aperfei��oamento de Pessoal de N��vel Superior (CAPES)

An��lise crítica de livros-texto de resist��ncia dos materiais usados nas escolas de engenharia brasileiras

P��s-gradua����o em Educa����o Matem��tica - IGCE

O curr��culo do Estado de S��o Paulo (2012): an��lise e metodologias do ensino de história

P��s-gradua����o em Planejamento e An��lise de Pol��ticas P��blicas - FCHS

O protagonismo das mulheres dos projetos de assentamentos localizados na mesorregi��o do Tri��ngulo Mineiro: luta por efetiva����o de direitos ?

P��s-gradua����o em Servi��o Social - FCHS

Ziembinski, o encenador dos tempos modernos: a constru����o de uma trajet��ria na crítica de D��cio de Almeida Prado (1950-1959)

Conselho Nacional de Desenvolvimento Cient��fico e Tecnol��gico (CNPq)

A "m��o pronta" e a divina: manifesta����es da justi��a em contos rosianos

P��s-gradua����o em Estudos Liter��rios - FCLAR

Controle por regras: efeitos de perguntas, propriedades formais de regras e esquemas de refor��o

Com o objetivo de investigar os efeitos de vari��veis sobre o seguimento de regras, 24 estudantes universit��rios foram expostos a um procedimento de escolha de acordo com o modelo. A tarefa era apontar para os est��mulos de compara����o em sequ��ncia. Na Fase 1, a sequ��ncia correta era estabelecida por refor��o diferencial em esquema de refor��o cont��nuo. Nas Fases 2 e 3, as conting��ncias de refor��o eram mantidas inalteradas, enquanto as regras discrepantes de tais conting��ncias (sugest��o e ordem) eram manipuladas. Nas Condi����es 1 e 2, nas Fases 2 e 3, eram apresentadas a sugest��o e a ordem, respectivamente. Nas Condi����es 3 e 4, era o inverso. Apenas na Fase 1 das Condi����es 1 e 3 eram feitas perguntas acerca do comportamento que produz refor��o. 100% dos participantes n��o seguiram a sugest��o e 60% n��o seguiram a ordem. Os resultados sugerem que a história do comportamento alternativo ao especificado pela regra, justificativas e perguntas s��o vari��veis que podem interferir no comportamento de seguir regras discrepantes das conting��ncias de refor��o. Os resultados t��m implica����es para o esclarecimento das fun����es das conting��ncias de refor��o e de regras na explica����o do comportamento.

A "m��o pronta" e a divina: manifesta����es da justi��a em contos rosianos

P��s-gradua����o em Estudos Liter��rios - FCLAR