Andamos - Agência de Marketing Digital para Micro Empresas e PMEs

Nos últimos anos, tem sido evidente o crescimento exponencial das novas tecnologias e da utilização frequente de plataformas digitais. A tendência de mercado é a continuação deste aumento, contribuindo para que cada vez mais, surjam prestações de serviços e vendas de produtos no âmbito digital. As agências ocupam um lugar de destaque neste tipo de oferta, no entanto, as mais pequenas tem por vezes dificuldade em subsistir, devido à maioria do seu target serem pequenas e médias empresas. Tendo em conta esta realidade, foi criado o projeto Andamos, que consiste na criação de uma agência de marketing digital, adequada à realidade portuguesa, sendo o seu target micro, pequenas e médias empresas, mas que consiga criar uma estrutura de custos muito reduzidos, potenciando um negócio viável e lucrativo. Nesse sentido, foi desenvolvido uma descrição de projeto, que pretende detalhar o mercado através de benchmark, desenvolver o planeamento estratégico, o plano de marketing e comunicação e o modelo de negócio. Com o intuito de sustentar a validade do projeto, foi efetuado numa primeira fase um estudo, utilizando um questionário segundo o método Delphi, que demonstrou com base nas respostas apuradas, que existe necessidade no mercado, justificando a existência da Andamos. Numa segunda fase foi estudada a viabilidade do projeto, através de um planeamento financeiro, utilizando o modelo FINICIA, do IAPMEI. Por conseguinte, foi possível analisar os indicadores mais importantes, como a TIR, VAL, cash flow e payback period, entre outros, que suportaram a exequibilidade do negócio e a sua capacidade de gerar lucro.

Ecological infrastructures in sustainable olive growing: studies about Prays oleae (Bernard) and its natural enemies

Doutoramento em Engenharia Agronómica - Instituto Superior de Agronomia - UL

An expert model approach to assess the potential of non-wood forest products for forest owners

Mestrado em Engenharia Florestal e dos Recursos Naturais - Instituto Superior de Agronomia - UL

Dendroecology of Gymnanthes klotzschiana Müll. Arg. trees, naturally growing in Northern Uruguay.

2016

Nesting biology of the fungus growing ants Mycetarotes Emery (Attini, Formicidae)

Fungus-growing ants of the genus Mycetarotes are among the least studied in the tribe Attini. This report documents nest architecture and worker population numbers for 19 nests of M. parallelus and 5 nests of M. acutus, including the first such report for M. acutus. This new information is integrated with the scant biological information reported on Mycetarotes to date. The resulting picture of Mycetarotes life history, as well as the relative ease with which large numbers of nests can be collected and observed in the field, suggest that Mycetarotes (particularly M. parallelus) is an ideal model system for the study of coevolution of lower-attine ants and their cultivated fungi.

Lighthouses as an overlapping boundary between maritime and terrestrial landscapes : how lighthouses served to connect the growing industries of the Keweenaw Peninsula with the world market

Lighthouses are an important part of the industrial heritage of the Keweenaw Peninsula in Michigan. They functioned as an integrated system that facilitated shipping on Lake Superior and supported the growing industry of the Keweenaw Peninsula. For this reason, lighthouses can be considered as an overlapping boundary between the maritime and terrestrial landscapes. As shipping and industry changed, the lighthouse boundary also changed. Changes to the boundary are reflected in the contractors involved in the construction of lighthouses and the decisions they made with the resources, principally building materials and knowledge, which they had at their disposal. The decline of shipping on the Great Lakes due to the increased use of roads and railroads for commerce and transportation and the decline of industry on the Keweenaw due to the decreasing profitability of the mines are reflected in gradual end of lighthouses functioning as a network.

Growing up in a bubble: using germ-free animals to assess the influence of the gut microbiota on brain and behavior

There is a growing recognition of the importance of the commensal intestinal microbiota in the development and later function of the central nervous system. Research using germ-free mice (mice raised without any exposure to microorganisms) has provided some of the most persuasive evidence for a role of these bacteria in gut-brain signalling. Key findings show that the microbiota is necessary for normal stress responsivity, anxiety-like behaviors, sociability, and cognition. Furthermore, the microbiota maintains central nervous system homeostasis by regulating immune function and blood brain barrier integrity. Studies have also found that the gut microbiota influences neurotransmitter, synaptic, and neurotrophic signalling systems and neurogenesis. The principle advantage of the germ-free mouse model is in proof-of-principle studies and that a complete microbiota or defined consortiums of bacteria can be introduced at various developmental time points. However, a germ-free upbringing can induce permanent neurodevelopmental deficits that may deem the model unsuitable for specific scientific queries that do not involve early-life microbial deficiency. As such, alternatives and complementary strategies to the germ-free model are warranted and include antibiotic treatment to create microbiota-deficient animals at distinct time points across the lifespan. Increasing our understanding of the impact of the gut microbiota on brain and behavior has the potential to inform novel management strategies for stress-related gastrointestinal and neuropsychiatric disorders.

Defending the 'public interest': an assessment of competing actor representations of 'solutions' to growing natural resource deficiencies.

This paper applies a SRT framework to the study of two case studies, namely the recent campaign of opposition to the legalization of hydraulic fracking in the State of New York and the more ongoing debate on land leasing in Africa. In relation to both campaigns, the analysis accounts for the arguments of a major financial institution and industry representatives who stress the safe and value-adding dimensions of these practices, as well as the views of opponents who refute the validity of industry's position and point to the unacceptable risks posed to the community, health and the environment. In spite of a number of obvious differences between these two case studies, not least differences arising from contrasting socio-economic and geo-political settings, there were also some notable similarities. First, was a tendency amongst protesters in both cases to formulate their role as contemporaries in a historically extended struggle for democratic justice. All perceived of themselves as guardians of their community's right to resist a corporate 'invasion' of their territories, like their forefathers and mothers before them. A theme of colonialism was explored in both settings through various identity and thematic anchoring devices that deliberately evoked shared understandings and historical memories of exploitation and human suffering. The evocation of powerful symbols of identity through visual narratives of protest further reinforced the cultural comprehensibility of opponents' message of protest in both contexts.

Growing Up is a Journey

This brochure describes BabyNet and the things it can do for South Carolina families. It also describes some of the things you should look for as your child grows.

Effect of the pasture supplementation strategy in the growing period on performance and carcass traits of crossbred cattle finished in feedlot

2016

Essential – Mineral Balance on Growing Male Cattle

An experiment was designed to study the effect of unconventional protein source on the essential minerals balances of growing cattle.  The experiment had been conducted by experimental method with Completely Randomized Block Design, on twelve growing male cattle of Ongole Grade.  Based on the body weight, the animal trial was separated to three blocks, as the replication.  The tested treatment was four kind of protein sources in the ration (R):  R1 = kapok – seeds cakes; R2 = lamtoro – leave meals; R3 = cacao – pod meals and R4 = goat’s faeces.  The compose of ration was 50 percent of Elephant grass and 50 percent of concentrate (DM basis).  The measured variables were: the essential mineral balances i.e. Calcium, Phosphorus, Sodium, Potasium, Chlorine, Magnesium, Sulphur and Nitrogen.  The balance – trial was conducted by the total collection method.  The data was analyzed by the analysis of variance, and that of the interaction (Synergistic and antagonistic) by the Regression Analysis.  The result indicated that the total of essential mineral balance of each protein source or each ration on growing cattle of Ongole Grade is:  Cacao – pod meals = 116.09 g/day; Goat’s faeces = 111.89 g/day; lamtoro – leave meal = 84.64 g/day and Kapok – seed cake = 78.55 g/day.  These phenomena shown that all of the animal trial was in normal growth.  The strong synergistic interaction was reached by Ca « P (P <0.01; R2 = 0.92 – 0.98) while the weak interaction by Na « Cl (P > 0.05; R2 = 0.03 – 0.05).  Among the five couples of mineral elements of the antagonistic interaction the strong interaction was N ® S (P < 0.01; R2 = 0.70 – 0.75), while the weak interaction was Na ® P (P > 0.05; R2 = 0.08).  Based on all the variables measured, the experiment is concluded that: (1) all of the unconventional protein sources are able to improve the quality of the ration, indicated by the positive essential mineral balance on growing cattle of Ongole grade; (2) based on the total essential mineral balance, the most suitable protein source for growing cattle is cacao – pod meals; (3) the strong synergistic interaction was reached by Ca <----> P, while the antagonistic interaction was N ----> S.  (Animal Production 6(2): 101-109 (2004) Key Words: mineral, protein source, Ongole, cattle

Performance of growing male quails under different Complete Feeds and Floor Sorts

A research entitled “Performance of Growing Male Quails Under Different Complete Feeds and Floor Sorts” has been conducted in experimental farm, Faculty of Animal Husbandry Unsoed  Purwokerto.  The objective of the study is to find out the best floor sort and complete feed for performance of growing male quails. One hundred and fifty male quails at three weeks old were used in this study. Split Plot Design were used in this research. Floor sorts  were used as  maintreatments and they consists of L1 (litter floor) and L2 (wire floor) Complete feeds were used as subtreatment and they consists of  P1 (AD 51), P2 (CP 511), P3(B 11) and P4 (BR 1). Deck levels were used as deck  andT1 (high), T2 (meden) and T3 (low deck). Statistical analyses showed that complete feeds had significant effect (P<0.05) on feed consumption but not significant on body weight, growth and feed conversion. Floor sorts and their interaction  with the complete feeds  had not significant on the performance of the birds. It can be conclused that during growing period, P1 (AD 51) gave better performance and for floor shorts, either litter or wire can be used to growing male quails. (Animal Production 1(2): 90-98 (1999) Key Words: Quails, complete feed commercial, floor

Brucite Microbialites in Living Coral Skeletons: Indicators of Extreme Microenvironments in Shallow-Marine Settings

Brucite [Mg(OH)2] microbialites occur in vacated interseptal spaces of living scleractinian coral colonies (Acropora, Pocillopora, Porites) from subtidal and intertidal settings in the Great Barrier Reef, Australia, and subtidal Montastraea from the Florida Keys, United States. Brucite encrusts microbial filaments of endobionts (i.e., fungi, green algae, cyanobacteria) growing under organic biofilms; the brucite distribution is patchy both within interseptal spaces and within coralla. Although brucite is undersaturated in seawater, its precipitation was apparently induced in the corals by lowered pCO2 and increased pH within microenvironments protected by microbial biofilms. The occurrence of brucite in shallow-marine settings highlights the importance of microenvironments in the formation and early diagenesis of marine carbonates. Significantly, the brucite precipitates discovered in microenvironments in these corals show that early diagenetic products do not necessarily reflect ambient seawater chemistry. Errors in environmental interpretation may arise where unidentified precipitates occur in microenvironments in skeletal carbonates that are subsequently utilized as geochemical seawater proxies.

Exploring the effectiveness of virtual product placement on recall and recognition of new brands

This paper investigates the effectiveness of virtual product placement as a marketing tool by examining the relationship between brand recall and recognition and virtual product placement. It also aims to address a gap in the existing academic literature by focusing on the impact of product placement on recall and recognition of new brands. The growing importance of product placement is discussed and a review of previous research on product placement and virtual product placement is provided. The research methodology used to study the recall and recognition effects of virtual product placement are described and key findings presented. Finally, implications are discussed and recommendations for future research provided.