Estrategia de internacionalización frente a los TLC para la empresa Fashion Jelky

La presente investigación se realizó gracias al apoyo del Centro de Emprendimiento e innovación empresarial de la Universidad del Rosario, CIDEM, utilizando varias de sus herramientas y metodologías, las cuales fueron implementadas en conjunto con un grupo de consultores expertos en cada etapa, bajo la dirección de Luz Sofía Méndez. El objetivo del proyecto fue realizar una preparación inicial para la empresa Fashion Jelky para emprender un proceso de internacionalización a través de la exportación directa de sus productos, así la investigación se dividió en cinco etapas, en las cuales se realizó un completo estudio tanto interno como externo, con el fin de analizar todos los aspectos relacionados con el proceso de exportación y proveer a la empresa de una herramienta confiable y actualizada que le permitiera tener una clara visión del panorama general correspondiente al ambiente en el cual se desenvuelve. Dicho análisis se hizo gracias a la colaboración de la gerente general de la empresa Fashion Jelky, quien autorizó el uso de la información de la misma, teniendo en cuenta que será utilizada únicamente para fines académicos y se mantendrá la máxima reserva respecto a ella. Las etapas en las que se dividió la investigación son: Análisis del potencial internacional de la empresa, Inteligencia de mercados, Mejoramiento de producto, Simulación de ventas y Plan de mercadeo internacional, las cuales cubren todos los aspectos necesarios para obtener un visión completa del panorama en el cual se desenvuelve la empresa, para poder emprender un proceso de internacionalización exitoso.

Modelo de identificación de oportunidades de exportación al Triangulo Norte

Este proyecto busca desarrollar un modelo para la identificación de oportunidades de exportación hacia el mercado del Triángulo Norte (Guatemala, Honduras y El Salvador) para una empresa típica colombiana. Se dividirá en cuatro partes. En la primera parte se expondrá el perfil macroeconómico de cada uno de los países del mercado objetivo. En la segunda parte, se desarrolla un modelo en Microsoft Excel (en adelante Modelo de identificación de Oportunidades), que hará uso de información tal como partidas arancelarias y derechos arancelarios vigentes para el año 2013 en Guatemala, Honduras y El Salvador y aranceles del año 2012 para Guatemala, lo cual permitirá por medio del uso de fórmulas condicionales, identificar las ventajas comerciales para la exportación de productos colombianos hacia el Triángulo Norte. En la tercera parte, se elaborará un análisis financiero, para obtener un soporte de la viabilidad financiera del proyecto de exportación para una empresa típica y así poder justificar la ejecución del mismo. Se analizarán aspectos determinantes de la rentabilidad del proyecto como características de la empresa (existe o se constituye para el proyecto), características de los productos a ofertar, posibles canales de distribución, precios, plan de inversión y financiación, etc. Finalmente, en la cuarta parte del documento se exponen las conclusiones y recomendaciones. Esta herramienta podrá ser utilizada por cualquier agente interesado en exportar desde Colombia hacia el Triángulo Norte, bajo criterios de viabilidad financiera, en un proyecto de exportación, asumiendo escenarios diferenciados por tipos de productos, por país y por cargos arancelarios.

Plan exportador de Moncaleano Guerrero Hermanos Ltda.

Para lograr el proceso de internacionalización es primordial que se elabore un plan para sustentar su ejecución. Como parte inicial se debe partir de la definición del producto que se quiere exportar teniendo en cuenta su partida arancelaria tanto a nivel nacional como en el estándar internacional. Partiendo de este punto, se comienza por la inteligencia de mercados, en la cual se analizan países, los cuales deberán cumplir ciertos requisitos deseados por parte del empresarios y sus objetivos al momento de hacer un plan exportador; para definir los países a los cuales se quiere llegar es necesario que se tengan aspectos claves y decisorios como lo son la población objetivo, la competencia presente en el país, balanza comercial entre los 2 países, canales de distribución, zonas de acceso, requisitos tributarios , ambientales, sanitarios, etc. con los cuales se tomara la decisión si se opta o no por entrar a ese país. Luego de tener definidos 3 países (objetivo, alterno y contingente), se analizan todos los costos que incurren directa e indirectamente en el producto, para poder definir el precio de venta local y analizar si es competitivo en el mercado nacional. Para iniciar en el proceso internacional es vital que se analicen los precios de la competencia en cada uno de los destinos de exportación y ver que tan rentable puede ser ésta actividad para la empresa. Para poder definir el precio de venta internacional se deben estudiar las diferentes cotizaciones de las SIA’s (sociedad de intermediación aduanera) que son entidades necesarias para la exportación de productos a cualquier destino. Escogiendo la opción que más se acomode a las necesidades de la empresa se define el modo en el cual se quiere hacer llegar el producto a su destino final, claro esta, dependiendo de término de negociación elegido por las partes comerciales y definido mediante los INCOTERMS. Luego, se entra la fase de comercialización internacional, en la cual se definen todas las estrategias para cada una de las 4 P’s de la mezcla de mercadeo (Producto, precio, promoción y plaza) en las que se establecen las pautas de entrada para cada país referente a los aspectos anteriores.

Analysis of the alveolar recruitment maneuvers applied at seven intensive care units

Introduction: During the past years, alveolar recruitment maneuvers (RM) have produced growing interest due to their beneficial potential in pulmonary protection, and have been introduced in clinical practice. Objective: To describe and analyze the knowledge of MR and its application at seven intensive care units in the city of Cali, Colombia. Methods and materials: Descriptive Cross-Sectional Study with an intentional sample of 64 professionals working in seven intensive care units and who apply MR. The self-completed survey was made up of thirteen questions, and the application period was two months. Results: Out of 64 professionals surveyed, 77.8% of them follow a protocol guide; 54.7% employes during RM the ideal Positive end-expiratory pressure (PEEP), which maintains a saturation > 90% and a PaO2 > 60 mmHg; 42.1% tolerates airway pressures between 35 and 50 cmH2O; 48.4% perform RM with a progressive increase of the PEEP and a low tidal volume. Conclusions: Regarding the knowledge related to RM, heterogeneity was found in the answers. There is currently no consensus about which is the most effective and secure way to implement an MR. This study can be the starting point to create awareness towards the revision of knowledge, capacities and abilities that are required to perform RM.

An analysis of the relationship between wages in the public and private sector in colombia : a panel data approach

This document examines the time-series properties of the wage differentials that arise between the public and private sector in Colombia during the sample period 1984 to 2005. We Find conflicting results in unit-root and stationary tests when looking at wage differentials at an aggregate level (such as for men, women or both). However, when we analyse wage differentials at higher levels of disaggregation, treat them jointly as a panel of data, and allow for the presence of potential cross section dependence, there is more supportive evidence for the view that wage differentials are stationary. This implies that although wage differentials do exist, they have not been consistently increasing (or decreasing) over time.

Telecommunications and economic growth: an empirical analysis of sub-saharan Africa

We examine the effect on economic growth of mobile cellular phones in sub-Saharan Africa where a marked asymmetry is present between land-line penetration and mobile telecommunications expansion. This study extends previous ones along two important dimensions. First, we allow for the potential endogeneity between economic growth and telecommunications expansion by employing a special linear generalized method of moments (GMM) estimator. Second, we explicitly model for varying degrees of substitutability between mobile cellular and land-line telephony, so that greater expansion of mobile telecommunications can have a different impact whenever the level of land-line penetration differs. We find that mobile cellular phone expansion is an important determinant of the rate of economic growth in Sub-Saharan Africa. Moreover, we find that the contribution of mobile cellular phones to economic growth has been growing in importance in the region, and that the marginal impact of mobile telecommunication services is even greater wherever land-line phones are rare. Given the low cost of mobile telecommunications technology relative to other broad infrastructure projects, especially land-line infrastructure, we advocate that mobile telecommunication services be encouraged in the area.

Information externalities and export trade duration at the firm level

Recent empirical work emphasizes the importance of the extensive margin of trade (new exporters, new export activities) for long run export growth. In this context, understanding the determinants of duration of new exporters is key for underpinning the dynamics of exports growth. As new exporters tend to show low survival rates, identifying the determinants of export duration is highly relevant for academic and policy purposes. In this paper, we explore whether information externalities arising from different levels of spatial interaction allow new exporters to increase the duration of their trade activities. For this, we use transaction level data on Colombian exports between 2004 and 2011. Results show that export networks, understood as the agglomeration of exporting firms at different spatial levels, reduce the risk of dropping out from exporting and that this effect is stronger the more similar are export activities carried out by firms

An exploratory assessment of the potential impact of the free trade area of the americas on the andean community

A través de una simulación llevada a cabo con GTAP, este documento presenta una evaluación preliminar del impacto potencial que el Área de Libre Comercio de las Américas tendría sobre la Comunidad Andina de Naciones. Mantenido por la Universidad de Purdue, el GTAP es un modelo multiregional de equilibrio general, ampliamente usado para el análisis de temas de economía internacional. El experimento llevado a cabo tiene lugar en un ambiente de competencia perfecta y rendimientos constantes a escala y consiste en la completa eliminación de aranceles a las importaciones de bienes entre los países del Hemisferio Occidental. Los resultados muestran la presencia de modestas pero positivas ganancias netas de bienestar para la Comunidad Andina, generadas fundamentalmente por mejoras en la asignación de recursos. Movimientos desfavorables en los términos de intercambio y el efecto de la desviación de comercio con respecto a terceros países, reducen considerablemente las ganancias potenciales de bienestar. De la misma forma, la existencia de distorsiones económicas al interior de la Comunidad Andina tiene un efecto negativo sobre el bienestar. El patrón de comercio aumenta su grado de concentración en el comercio bilateral con los Estados Unidos y la remuneración real a los factores productivos presenta mejoras con la implementación de la zona de libre comercio.

Critical analysis and extension of the Hirshfeld atoms in molecules

The computational approach to the Hirshfeld [Theor. Chim. Acta 44, 129 (1977)] atom in a molecule is critically investigated, and several difficulties are highlighted. It is shown that these difficulties are mitigated by an alternative, iterative version, of the Hirshfeld partitioning procedure. The iterative scheme ensures that the Hirshfeld definition represents a mathematically proper information entropy, allows the Hirshfeld approach to be used for charged molecules, eliminates arbitrariness in the choice of the promolecule, and increases the magnitudes of the charges. The resulting "Hirshfeld-I charges" correlate well with electrostatic potential derived atomic charges

Basis set superposition error-counterpoise corrected potential energy surfaces : application to hydrogen peroxide ... X (X=F-, Cl-, Br-, Li+, Na+) complexes

Møller-Plesset (MP2) and Becke-3-Lee-Yang-Parr (B3LYP) calculations have been used to compare the geometrical parameters, hydrogen-bonding properties, vibrational frequencies and relative energies for several X- and X+ hydrogen peroxide complexes. The geometries and interaction energies were corrected for the basis set superposition error (BSSE) in all the complexes (1-5), using the full counterpoise method, yielding small BSSE values for the 6-311 + G(3df,2p) basis set used. The interaction energies calculated ranged from medium to strong hydrogen-bonding systems (1-3) and strong electrostatic interactions (4 and 5). The molecular interactions have been characterized using the atoms in molecules theory (AIM), and by the analysis of the vibrational frequencies. The minima on the BSSE-counterpoise corrected potential-energy surface (PES) have been determined as described by S. Simón, M. Duran, and J. J. Dannenberg, and the results were compared with the uncorrected PES

The curvature of the conical intersection seam: an approximate second-order analysis

We present a method for analyzing the curvature (second derivatives) of the conical intersection hyperline at an optimized critical point. Our method uses the projected Hessians of the degenerate states after elimination of the two branching space coordinates, and is equivalent to a frequency calculation on a single Born-Oppenheimer potential-energy surface. Based on the projected Hessians, we develop an equation for the energy as a function of a set of curvilinear coordinates where the degeneracy is preserved to second order (i.e., the conical intersection hyperline). The curvature of the potential-energy surface in these coordinates is the curvature of the conical intersection hyperline itself, and thus determines whether one has a minimum or saddle point on the hyperline. The equation used to classify optimized conical intersection points depends in a simple way on the first- and second-order degeneracy splittings calculated at these points. As an example, for fulvene, we show that the two optimized conical intersection points of C2v symmetry are saddle points on the intersection hyperline. Accordingly, there are further intersection points of lower energy, and one of C2 symmetry - presented here for the first time - is found to be the global minimum in the intersection space

How does basis set superposition error change the potential surfaces for hydrogen-bonded dimers?

We describe a simple method to automate the geometric optimization of molecular orbital calculations of supermolecules on potential surfaces that are corrected for basis set superposition error using the counterpoise (CP) method. This method is applied to the H-bonding complexes HF/HCN, HF/H2O, and HCCH/H2O using the 6-31G(d,p) and D95 + + (d,p) basis sets at both the Hartree-Fock and second-order Møller-Plesset levels. We report the interaction energies, geometries, and vibrational frequencies of these complexes on the CP-optimized surfaces; and compare them with similar values calculated using traditional methods, including the (more traditional) single point CP correction. Upon optimization on the CP-corrected surface, the interaction energies become more negative (before vibrational corrections) and the H-bonding stretching vibrations decrease in all cases. The extent of the effects vary from extremely small to quite large depending on the complex and the calculational method. The relative magnitudes of the vibrational corrections cannot be predicted from the H-bond stretching frequencies alone

The growth effects of EU cohesion policy: a meta-analysis. Bruegel Working Paper 2012/14, October 2012

We run a standard income convergence analysis for the last decade and confirm an already established finding in the growth economics literature. EU countries are converging. Regions in Europe are also converging. But, within countries, regional disparities are on the rise. At the same time, there is probably no reason for EU Cohesion Policy to be concerned with what happens inside countries. Ultimately, our data shows that national governments redistribute well across regions, whether they are fiscally centralised or decentralised. It is difficult to establish if Structural and Cohesion Funds play any role in recent growth convergence patterns in Europe. Generally, macroeconomic simulations produce better results than empirical tests. It is thus possible that Structural Funds do not fully realise their potential either because they are not efficiently allocated or are badly managed or are used for the wrong investments, or a combination of all three. The approach to assess the effectiveness of EU funds should be consistent with the rationale behind the post-1988 EU Cohesion Policy. Standard income convergence analysis is certainly not sufficient and should be accompanied by an assessment of the changes in the efficiency of the capital stock in the recipient countries or regions as well as by a more qualitative assessment. EU funds for competitiveness and employment should be allocated by looking at each region’s capital efficiency to maximise growth generating effects or on a pure competitive.

Evaluating the Potential Impact of a Gas Pipeline on Whimbrel Breeding Habitat in the Outer Mackenzie Delta, Northwest Territories

We used ground surveys to identify breeding habitat for Whimbrel (Numenius phaeopus) in the outer Mackenzie Delta, Northwest Territories, and to test the value of high-resolution IKONOS imagery for mapping additional breeding habitat in the Delta. During ground surveys, we found Whimbrel nests (n = 28) in extensive areas of wet-sedge low-centered polygon (LCP) habitat on two islands in the Delta (Taglu and Fish islands) in 2006 and 2007. Supervised classification using spectral analysis of IKONOS imagery successfully identified additional areas of wet-sedge habitat in the region. However, ground surveys to test this classification found that many areas of wet-sedge habitat had dense shrubs, no standing water, and/or lacked polygon structure and did not support breeding Whimbrel. Visual examination of the IKONOS imagery was necessary to determine which areas exhibited LCP structure. Much lower densities of nesting Whimbrel were also found in upland habitats near wetlands. We used habitat maps developed from a combination of methods, to perform scenario analyses to estimate the potential effects of the Mackenzie Gas Project on Whimbrel habitat. Assuming effective complete habitat loss within 20 m, 50 m, or 250 m of any infrastructure or pipeline, the currently proposed pipeline development would result in loss of 8%, 12%, or 30% of existing Whimbrel habitat. If subsidence were to occur, most Whimbrel habitat could become unsuitable. If the facility is developed, follow-up surveys will be required to test these models.

Condition number estimates for combined potential boundary integral operators in acoustic scattering

We study the classical combined field integral equation formulations for time-harmonic acoustic scattering by a sound soft bounded obstacle, namely the indirect formulation due to Brakhage-Werner/Leis/Panic, and the direct formulation associated with the names of Burton and Miller. We obtain lower and upper bounds on the condition numbers for these formulations, emphasising dependence on the frequency, the geometry of the scatterer, and the coupling parameter. Of independent interest we also obtain upper and lower bounds on the norms of two oscillatory integral operators, namely the classical acoustic single- and double-layer potential operators.