1000 resultados para Criação de marca


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This monograph is aimed at reflecting the internal structure of the book Coroa da Terra (1946), the Portuguese poet Jorge de Sena (1919-1978), investigating for this, the guiding criteria for the ordering of poems. Starting from a question posed by an author paratext, we considered the possibility that the book is constituted as a unit of poetic path, in which each poem comprises a stretch of the pilgrimage undertaken by the poet toward the crown of the Earth. Moreover, from the epigraph of the book and the Preface (1960) of 1st edition of Poesia I (1961), we consider the idea that the Coroa da Terra is a search for truth, or even that the pilgrimage made by the poet is on the trail of a poetic word conscious and therefore ethically responsible. This search would set the poetic language of testimony, from which derive two other important vectors for the exegesis of poetry seniana: metamorphosis and pilgrimage. Upholding the unity of the book would be the language in dialectical flow as a formal procedure, which enables the poet be an expression in constant motion. To check the validity of our hypothesis, we conducted an analysis of four poems in sequential order (―Purgatório‖, ―Suma Teológica‖, ―Os trabalhos e os dias‖, ―Espiral‖). To them, it was added to analyze the poem ―Metamorfose‖, poem 23rd of the Coroa da Terra, which acted as a reference point and as close to the research by presenting a character's thought seniano synthesis. It was found that the idea of unity is sustained when we consider Coroa da Terra as a journey of formative poetic direction

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O manejo integrado de pragas vem ganhando cada vez mais espaço no agronegócio brasileiro, sendo importante em métodos de controle que visam a sustentabilidade na agricultura. Atualmente tem-se aumentado cada vez mais a demanda por defensivos agrícolas naturais, que sejam economicamente e ecologicamente viáveis. Analisando-se as espécies pragas recentemente introduzidas no Brasil, encontra-se Zaprionus indianus Gupta, 1970, popularmente conhecida como mosca-do-figo. Este drosofilídeo tem apresentado um alto potencial de infestação, sendo um organismo limitante à ficicultura e que causa grandes prejuízos econômicos a seus produtores. Dentre as diversas formas de controle de pragas, podem ser citados os bioinseticidas como o Nim (Azadirachta indica), o qual apresenta baixa toxicidade em relação aos inseticidas químicos, e que vem despertando interesse devido as suas propriedades e seu potencial como inseticida natural. Sabendo-se da urgente necessidade em controlar essa praga, o presente trabalho estudou os efeitos da interação de óleo de Nim, da marca comercial Próneem Plus sobre o desenvolvimento populacional de Z. indianus. Os testes foram realizados com indivíduos da F1 - adultos e imaturos - oriundos da criação de Z. indianus, no Laboratório de Entomologia I do Departamento de Zoologia, UNESP – campus de Rio Claro. Foram realizados quatro diferentes experimentos, considerando o potencial bioinseticida e de repelência do produto, testando-se as concentrações de 0,5; 1,0; 1,5 e 2% sob condições de laboratório e as concentrações de 0,35; 0,5 e 0,75% em monocultura de figo. O óleo de Nim apresentou atividade inseticida para a fase larval de Z. indianus, nas concentrações de 0,5; 1; 1,5 e 2%, causando elevada mortalidade e retardando o desenvolvimento da espécie, porém, não apresentou toxicidade significativa... (Resumo completo, clicar acesso eletrônico abaixo)

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This work has as main objective to discuss the participation of professional public relations in the environment of communications agencies, based on experience of creating an experimental agency to participate in the challenge Overtime, sponsored by RPjr (junior company relations public), UNESP Bauru. In this sense there is the search for understanding of how globalization is changing the characteristics of the capitalist market today, also changing the manner of organizations and what is expected of their employees. There is an analysis and contextualization of the emergence of communication agencies in Brazil and what are their types, their structures and mode of action. The figure of the public relations professional in this context appears to help the agencies, through their knowledge and tools to plan better and return to their edges that looks just forgotten several times, allowing them to promote strategic actions each time better and more objective, thereby improving their results

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Pós-graduação em Engenharia Elétrica - FEIS

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Pós-graduação em Odontologia Preventiva e Social - FOA

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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This paper addresses the difficulties and best practices of a quality system of an automotive parts company. In it will be discussed the features and benefits of the proper use of a system of management and quality assurance. It emphasizes the proper use of tools and methodologies that aim improving the quality of processes and products. It also has some guidance information given by the standards of quality which helps the implementation of the quality system and the standards are important because it attests to the quality of companies. So, this work has as objective to guide the creation and management of the quality system in auto parts companies, which seek an increase in the quality of products and processes, it also helps to certify companies in the current quality standard for the sector, ISO TS 16949, and thus increases the competitiveness of companies in this market. As result, this paper resumes good practices, difficulties and key steps for creating and managing a quality system

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The artistic language is deeply related to the ability of imagination of the human spirit. The poetic experience is based on the perception of physical existence. The poet tries to show through images what he wishes to express and his tendency is to deal with words as a concrete thing.

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The aim of this paper is to show some aspects of the aesthetic of Jules Laforgue, French symbolistic poet, who used verbal creations such as neologisms, archaism, foreignism revealing how creative and modern he was in his period.