Relações públicas e serviços virtuais: a comunicação entre as corporações da internet e o cibernauta

The objective of this study is to adress the action possibilities of the Public Relations professional in management of communication between the virtual services companies and their customers – the cybernauts. For this purpose, a bibliographical research was made about the cyberspace, Internet environment, as well as the cyberculture and the on-line consumer public. It was also studied the possible areas of Public Relations's action, their work tools and means of communication with the customer, in order to verify the specificities of communication mediated by new technologies. Based on these concepts, it was possible to propose an action of this professional in the organizations called dotcom, in order to contribute to the management of the communication flow between companies and this “invisible” public, which relates virtually to the organization, establishing different modes of interaction in relation to tradicional customers, requiring different strategies of relashionsip

Análise dos problemas de comunicação permeados pela cultura organizacional e estrutura de gestão de projetos em uma empresa na área da construção

In a supplier of building products were identified difficulties in communication between the Product Development area and other areas of the company that could spoil projects and processes. The process of product development is important in placing the company in the market, and through research and planning, design new products and seek to comply with the costumer in relation to deadlines, quality and cost-effective. The development of a product involves many areas in the company and communication is essential in this process. The goal of this study was to identify possible communication problems permeated by organizational culture and structure of project management working in the company. A survey was applied using a Likert scale in three different areas of the company, with questions including the topics: communication, culture and organizational structure of project management and subsequently conducted the median test and the Spearman test to analysis of responses. With the understanding and analysis of the survey it was confirmed the difficulties of communication between people and the areas of the company, besides there is an influence of the type of culture acting in the company and the current management structure of the project in a good performance of internal communication

Um estudo de novos paradigmas na realização de projetos de instalação elétrica residencial (automação)

Through awareness of new trends of consumption of the population with regard to housing, comfort, entertainment, security and sustainability, it was crafted a work that set out to study and develop the concept of home automation and how it will revolutionize the electrical installation projects and energy savings. A pre-wiring project, taking into account, basically, the installed load, is presented as a basis for comparison. The protocols for communication between intelligent devices in an automation environment, used in the work, are the X-10, LonWorks and UPnP. The home network is studied and divided into subsystems, for a better understanding, which are the lighting, audio, video and multimedia system, security, air conditioning and central vacuum system, and the idea of integrated design and system integrator is introduced, showing the change necessity in the design philosophy of electrical installations. The main means of energy savings in an automated home, such as dimerization, master off and smart meters are presented and, finally, it was concluded that there is a need to structure electrical installation projects more comprehensive with regard to home automation, in order to become more efficient and useful to users

Tratamento terminográfico de termos em inglês do comércio Internacional em dicionários franceses

Brazil has a strong trading relationship with several countries, including France, which has intensified these links in recent years and intends to do so yet further. Legal documents regulate this operation, resulting in a set of terms which designate concepts specific to this area. Communication between Brazilian and French buyers and sellers is intense and does not permit the occurrence of errors in understanding orders for merchandise nor in terms of purchase and sale. It is therefore very important that agents of International Trade between Brazil and France should have access to a specialised terminographic tool in the area, containing the relevant terms used in French and Portuguese. This type of work does not currently exist; we therefore decided to make a contribution and draw up a proposal for a bilingual French-Portuguese dictionary in this specialised area. During our research, we registered a significant presence of English terms in International Trade texts originally written in Portuguese and in French, which may be explained by the fact that English currently has the role of global lingua franca. However, it is well known that France operates a policy of linguistic protectionism, making the use of French obligatory in all sectors of activity in France. This generated an area of doubt: how should one deal with English terms in a bilingual French-Portugese dictionary? In order to begin the search for an answer to this question, we decided to see what treatment was given to English terms in the area of International Trade in some French dictionaries. In this paper we shall present the principal results obtained during our research.

Estágio extracurricular como um possível espaço de formação do professor para uso de tecnologias

We present herein an experience report, followed by the analysis of some of its aspects. We discuss teacher’s education for the integration of Digital Technologies for Information and Communication (DTIC) in the teaching-learning process in public schools, based on actual practices experienced in extension projects developed at the Sao Paulo State University (UNESP). We aimed at providing a reflection on possible means for training of initial teachers in Basic Education for the use of technology, by assuming that it represents unique opportunity to investigate the process of learning the teaching process. The relevance of this discussion is not only to consider that teachers are essential for any novelty expected in education, but also as a reflection on the knowledge that teachers and initial teachers should have and need to overcome an old technology-mediated education.

Associação entre o potencial evocado auditivo de longa latência e os índices lineares da variabilidade da frequência cardíaca em repouso

Pós-graduação em Fonoaudiologia - FFC

Considerações acerca do preparo ortodôntico direcionado à cirurgia ortognática

This work aims at contributing to increase and improve the communication between orthodontists and maxillofacial surgeons, reviewing and discussing the principles of diagnosis and orthodontic movement specific to patients with surgical indication. It describes the elective points in the conduct of the orthodontist so that their decisions could lead to an individualized and appropriate planning, striving for excellence in terms of outcomes for the surgical-orthodontic treatment of dentofacial discrepancies.

Formações venosas superficiais da fossa cubital: aspectos de interesse para a prática da Enfermagem

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Vila Sésamo: o contexto político e educacional das duas edições audiovisuais educativas brasileiras

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Aprendizagem da escrita por meio de jogos e brincadeiras: relação entre o desenvolvimento do simbolismo e os mecanismos da escrita

Written language is a form of communication between humans and, as is not acquired naturally, needs educational interventions systematized to be learned. However, the teaching of writing is still mechanically imposed on the student, and could make use of other features such as games and plays. As a result, this research we analyze the writing development of phases, the psychic functions present in its development and the construction of a paradigm games and games that can be used as auxiliary tools in the teaching of writing. We describe the operation of each and identify how they can be used in the classroom. The survey was conducted through a qualitative approach of empirical type. The data concluded that these instruments are not used in class and often writing has no social relevance for the child. We also conclude that some usage scenarios of play occurred among children, are not used for didactic purposes as an example of sign-symbol relationship by teachers to teach writing

Filosofia para crianças: do desenvolvimento das habilidades do pensar bem à formação de atitudes

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Divisão do trabalho inovador: análise do papel do Estado na perspectiva dos organismos de apoio de Birigui-SP

Pós-graduação em Ciências Sociais - FFC

Aspectos da fisiopatologia da sepse em Piaractus mesopotamicus induzida por Aeromonas hydrophila

Pós-graduação em Medicina Veterinária - FCAV

Influence of mobility models in precision spray aided by wireless sensor networks

Precision Spray is a technique to increase performance of Precision Agriculture. This spray technique may be aided by a Wireless Sensor Network, however, for such approach, the communication between the agricultural input applicator vehicle and network is critical due to its proper functioning. Thus, this work analyzes how the number of nodes in a wireless sensor network, its type of distribution and different areas of scenario affects the performance of communication. We performed simulations to observe system's behavior changing to find the most fitted non-controlled mobility model to the system.

Positioning magnets on a multiple/sectional maxillofacial prosthesis

Aim: The aim of this report is to describe a quick and simple method of positioning retention magnets when deformed patients are rehabilitated with an oculopalpebral prostheses attached to a maxillary denture/obturator. Background: In patients with deformities requiring complex rehabilitations, the use of magnets is the most efficient means of providing combined prostheses with retention quality and stability. Usually prostheses with magnets are in sections and have a magnet in each section. When the sections are put together properly, the magnets are attracted to each other and retain the sections. Report: An edentulous patient presented for a post-surgical evaluation of a maxillofacial prosthesis used to repair a partial maxillectomy and left orbital exoneration which removed all adjacent tissues leaving an open communication between the oral, nasal, and orbital cavities. The proposed treatment plan included construction of a maxillary complete denture with a palatal obturator and a mandibular complete denture. Magnets were used to attach the oculopalpebral prosthesis to the maxillary denture/obturator. Summary: Use of retention magnets simplify the clinical and laboratorial phase, retains the denture, and makes it stable and comfortable for the patient. This treatment is one successful approach to the restoration of oral function and increases the patient’s quality of life.