Facebook e Twitter Todateen: fortalecimento da identidade de uma marca já consolidada na mídia impressa

The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook

PARFOR e a formação inicial dos professores: um estudo sobre a confiança, as atitudes e as estratégias em relação à resolução de problemas

The mathematical problem solving is very important in the student's school career, leading him to develop his creativity and self-confidence. The way the teacher explains specific content may interfere in the student learning. Some researches show that the teacher trust and his problem solving rapport lead to a more satisfying job. This research focused on students of the course PARFOR at UNESP Bauru. This work was performed in order to investigate the affinity, trust and attitudes toward mathematical problem solving, the performance from who have positive and negative attitudes and the results that may be generated during class

Influência dos estados emocionais em jogadoras de handebol

Questions of psychological interference have been white of the researchers, that identify in the emotional states, a key precious and important in the fight to get a significant result in the esportivo context. The present study it raised questions of interest of sciences of the sport, objectifying to check the influences of the emotional states of players of handebol and its possible interferences in the esportivo income. We work with a qualitative research, leading given next to the athletes and commission technique of the team of handebol of Sorocaba; using questionnaires structuralized and halfstructuralized for the collection of data. All the gotten results had been represented graphically and analyzed front to the theoretical referencial of the area. These results in had shown them that inside of the searched universe, consequentemente exist some factors that intervene with the esportivo income of the majority of the athletes , affecting in a generalized manner the income of the team. In this way we have that it is not only enough to give attention to the physical training, technician and tacticians. It is necessary to give a special attention to the psychological factors of the athletes, so that in a competition they can relieve everything that that has condition to relieve. Finally, we more suggest deepened research inside of this area so that let us can better understand and take attitudes with regard to subjects as the Daily paymenstrual Tension and the question of the leadership, in the form of case studies. We also suggest an intervention of work of a psychologist of the sport acting next to team since the phase of definition of objectives until the ends of the championship.

Bioengenharia no controle de processos erosivos de áreas de hidrelétricas – o caso da PCH Costa Rica (MS)

The crescent increasing demand of the electric power in Brazil has stimulated the implantation of Small Central Hydroelectric Power (SCHP) in several regions of the country. However, the silting up of the reservoirs is one of the main problems faced by hydroelectric power plants and SCHP. In this context, this research aimed evaluate the phenomenology and propose the enforcement of appropriate bioengineering techniques to control the intense erosive process of the hydrographical basin of the “Alto Rio Sucuriú,” that cause silting up of the reservoirs of the SCHP Costa Rica, located in the municipal district of Costa Rica (MS). In order to identify the phenomenology of the main falling in of this basin, a diagnosis of the conditions of the physical environment of the region (climate, geology, pedology, hydrology, and use of the ground) was realized. A surveying was also realized to specify the geometric feature of the falling in using the Total Station of the Ruide brand, series RTS 860R and the geodetic GPS of the Ashtech brand and the data obtained was used on the preparation of the Digital Elevation Model (DEM) of the falling in. Based on this diagnosis an official register of the falling in was done with identification of the different types of present erosion. Due to the advanced erosive stage of the falling in researched, the use of bioengineering techniques could be the best solution considering that the traditional engineering techniques make use of heavy material like concrete, iron and large machines that besides causing higher impact to the natural and esthetic aspects of the environment also require a higher investment of capital. This research establish a great cooperation to the knowledge of the erosive process and of the rehabilitation of the degraded areas with application of bioengineering techniques not only hydrographical basin of “Alto Rio Sucuriú” but also to other basins that show similar situation

Análise de variáveis eletromiográficas e cinemáticas em protocolo incremental de corrida na esteira

Muscle fatigue is described as a cause of injuries among the many related to the running practice. Therefore, the purpose of this study was to analyze the behavior of the amplitude (RMS) and median frequency (MF) of EMG signal of the iliocostalis (CI), rectus femoris (RF), vastus lateralis (VL), vastus medialis (VM) biceps femoris (long head) (BFCL), tibialis anterior (TA) and gastrocnemius (lateral) (LNG) from the right lower limb, and the behavior of the parameters of amplitude (AP) and frequency (PF) spent in different percentages of the maximum speed during incremental protocol of treadmill running. 10 volunteers participated in this study, athletes, male, aged between 18 and 30 years with no history of injury in lower limbs and similar anthropometry. The protocol consisted of a treadmill test with initial velocity of 10 km.h-¹ and increments of 1 km.h-¹ each three minutes until volitional exhaustion, without rest interval. Synchronized collections were made of electromyographic and kinematic data. The signals were obtained through an acquisition module of biological signals (Telemyo 900 - Noraxon - USA) and software (Myoresearch - Noraxon - USA) calibrated with a sampling frequency of 1000 Hz, gain 2000 times. The raw data were filtered with a 60Hz notch filter, high pass and low pass 20Hz to 500Hz. To capture the image was used a digital video recorder (model NV-GS320, PANASONIC brand), and for image scanning and kinematic data collection was used the software Peak Motus 9.0 (ViconPeak). To obtain the values of RMS and FM analyzed the last ten passes of each speed through a specific routine (Matlab). To obtain these variables AP (m) and FP (stride I min) were analyzed for the last ten past each speed, using specific software (Peak Motus 9.0). After verification of data normality (Shapiro-Wilk) and homogeneity of the data (Levene), the comparison ...(Complete abstract click electronic access below)

Proposta para a implantação de uma trilha interpretativa com bases na Pedagogia Waldorf na Floresta Estadual Edmundo Navarro de Andrade - Rio Claro, SP

At a time when people turn increasingly to technological innovations and virtual networks, a closer interaction with the environment can provide sensitizing experiences. One tool that facilitates this approach is the interpretative trail: its use in a Unit of Conservation (UC) allows more contact between the visitor and the nature elements. This research aimed to propose the establishment of an interpretative trail at the State Florest “Edmundo Navarro de Andrade” (FEENA) in Rio Claro (SP) with theoretical bases from Waldorf Pedagogy. The proposed trail is destined for students with 07-14 years-old, a period that the awareness is more accurate in a person, according to Waldorf tenets. On the path of the trail, we propose some educational activities at the points of interpretation: storytelling about environment; “photograph” the place with a drawing; create a song with sounds produced by the body and by nature elements; blindfold guide and a circle of people to share experiences. The activities aim to provide in the student a close and harmonious contact with oneself, with other people and with the natural world, and also serve as a support for programs of public use and environmental education at UC. The environmental awareness process in the context of FEENA - which has a significant landscape valuation - develops through the sensibilities of exterior and interior world. And also develops with the creation if images, thoughts, feelings and interdependencies relationships. Therefore, the ecologic education allows changes and formation of values and sensitive attitudes to students about the environment

Estados emocionais em professores recém-formados: análise contextual

In general, the early career is a period marked by crises. Hubermam (1992) points out that this period is considered by the teacher as one of life's most difficult professional teaching. According to Machado (2004), the physical education worked only in competitive perspective in school, does not contribute to the school to perform its social role. This approach encourages the use of stigmas, labels and prejudices, so common in school, that marginalize even more students from lower classes, and can make the sport of high performance within the school walls create students with low self-esteem and low motivation within other possible disorders . Thus, this study presents the fundamental importance to aid and support to novice teachers, so that they can understand, and address key emotional aspects that interfere in their practice. Thus, our aim was to identify the most recurrent emotional processes in novice teachers identify and also how these emotional states can influence the professional and personal attitudes of these teachers. Through a bibliographic we seek statements, reports and case studies that provide enough material to our analysis and interpretation in order to collaborate with the study area and proceed to proposals that are not unreasonable or tied to the current system. Among the emotional states reported in the literature, we highlight the main, more present and influent in the beginner teacher as listed as follow: Anxiety, Stress, Fear, Shame, Low Self Confidence and Motivation. Considering these states, Damasio (1996) reports that the United Emotional directly influenced the style and efficiency of cognitive processes, in other words, interfere with the performance of teachers in the teaching front. Thus, Machado (2006) points out that the teacher should have a set of techniques and procedures that drive their practice in a manner appropriate to the leading group. Therefore, the knowledge of Psychology of Physical...

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Precificação no Setor de serviço

Given the competitive reality of the globalized market, companies are compelled to develop strategic aspects of the management process, in order to ensure their survival. Among the strategic aspects is the price formation process, whose reasoning occurs mainly of adoption through cost system. Knowledge of costs and expenses provides conditions for the company to position itself strategically in the market, being able to follow the price of competition and sometimes even surpass them, called, more and more attention with regard to price formation. This study aims to identify the best price to be transferred to the market. To this end, were approached concept of pricing and its components, their strategies and pricing objectives, as well as the influence of demand on price formation, as well as the added value the brand and quality; and even a careful analysis of the price established by the said company in the service offered. We used the method of literature review and case study in the company ESA international aeronautical industry. Thus, we sought to explain about the main concepts for pricing in order to support decision making

Avaliação da acessibilidade no ensino superior: UTFPR - Câmpus Medianeira

Pós-graduação em Educação - FFC

Algumas reflexões sobre a condição da mulher brasileira da colônia às primeiras décadas do século XX

This article, about reflections on the condition of Brazilian women from the Colony to the first decades of the twentieth century, reveals the historical position of them and the attitudes and behaviors related to gender and sexuality. Subdued, it was treated as a sexual object, arousing all sorts of misogyny by men. Rebel, veiled or ostensibly, could serve their own desires. Throughout history, the Church and medical institutions which jointly accounted for, significantly, established the meaning and place of women. In Colony period, the woman is a ward from the Catholic ideology, but from the nineteenth century, after Independence, this power control arises to Medicine. The physician submits the religious discourse, naturalizing the status of women as one that breeds, namely the insertion of the medical issues of family scientifically legitimate colonial patriarchy. This is accentuated in the early twentieth century, when medicine consolidated setting standards and rules for marriage, to motherhood and family life. We note how the feminine universe was (and it is nowadays) ambivalent, with "one foot" in virtue and another in sin, with a tendency to contain and another to trespass. On the one hand we have the home and motherhood, validated in marriage, in which the woman is cared for and dependent on her husband. Reflecting on the motherhood of Virgin Mary, comes to the sacred dimension of the idealized woman saint by the Church. At the same time, however, feels the need for freedom, identity and independence, needing to give a voice to the desire to have their sexuality and all that it is due in full. The manifestation of the desire and the call for sexual satisfaction, and put in permanent conflict personal, psychological and social split between moral entrenched across generations and cultural transformations resulting from decades of the 20th Century.

Tamanho é documento? uma análise da sexualidade, relações de gênero e formação docente através de desenhos infantis

The authors worked in a 4th grade room of elementary school and usedchildren's drawings in which the students have shown their impressions andunderstandings with sexuality and gender relations. The article reflect about themanifestations of sexuality, behaviors gender and sexual attitudes at the school andrelates to the necessity of sex education in a critical and reflexive approach, which,however, can only happen with the improvement of teacher training in sex education.

Autonomia e reflexão nas práticas telecolaborativas em teletandem

New technologies have been playing an important role in providing access to foreign languages and cultures and to authentic communication. Telecollaborative practice can enrich foreign languages teaching and learning and the teachers’ formation processes. This paper focuses on the possibilities that emerge in teletandem for learners to practice autonomy and reflection. Teletandem is a distance tandem modality performed by audio and video conferences with tools such as Windows Live Messenger, Skype or ooVoo. This modality is presented by Teletandem Brasil Project: foreign languages for all. Based on a qualitative ethnographic study with Brazilian and foreign students, the results have shown that teletandem provides and encourages reflexive and autonomous attitudes.

Idéias fora do lugar na aula de História: historiografia e conceitos dos alunos sobre escravidão no Brasil

This article makes a historiography discussion about slavery, indicates the advances in combats for an afro-brasilian history and, in view of cultural re-sense shows a need to consider the student’s prior knowledge and content of teaching History. These knowledges are essential to move beyond the denunciation of the violence of slavery and lead to the classroom buildings of the recent historiography on slavery in Brazil in view of breaking of stereotypes and changing attitudes.

Filosofia para crianças: do desenvolvimento das habilidades do pensar bem à formação de atitudes

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)