As insígnias dos clubes de futebol gerenciadas como marcas: um estudo sobre dois clubes paulistas

Soccer is a sport practiced in almost all the world. This allowed the characterization of this sport as a business area, which resulted in changes in the management of soccer clubs, which began to be managed using the concept of club-company. Considering this fact, a study was conducted to verify how the brazilian teams are developing their marketing actions, which allow treat their insignia as trademarks and obtain an additional revenue with these actions. Were selected as object of study two traditional clubs of São Paulo - the São Paulo Futebol Clube and the Sport Club Corinthians Paulista. Were collected primary data, but also, were used secondary data and documents, which were organized and analyzed through the concepts of brand, social and historical capital. This analysis identified that the two clubs taken as object of study carry out marketing actions, which were classified as related to the process of management of the insignia as a brand. Next, sought at the balance sheet of the clubs, evidences of the financial contribution of these actions to the revenues of the clubs. In this way, identified that the clubs researched have mobilized to professionally manage your brand, through targeted marketing actions to their fans, and the insignia of clubs are handled as brands, becoming one more source of revenue for the clubs

Possibilidades de organização de campeonatos de basquetebol e voleibol sub 1,80m masculino

Currently in the sports world, one of the prerequisites imposed by the organizers of sports sieves (selection of athletes) is the height, it becomes increasingly essential to play in clubs and teams worldwide. We noticed that teams base categories also suffer greatly from this height limitation. The objective of this research is to investigate the opinion of coaches, former coaches, players and former players and basketball players and volleyball on that possibility, or what to think about creating sub 1.80 m championships in men's tournaments. . This is a study of the qualitative and descriptive conducted with athletes and coaches volleyball and basketball courts, 6 volleyball players, six basketball players, volleyball players and a coach second technical basketball. We had the result of this work three main parameters: If athletes and coaches are in favor or not the creation of leagues, if there is any form of prejudice with the low in basketball and volleyball and opinions about the players lower in basketball and volleyball. Small players adhered to the idea of creating the league, high players were divided in high response and the coaches agreed saying that it grows with the Sports. Next step is the implementation, planning for these championships to assess the real possibilities of success of this initiative.

Validação do instrumento de avaliação do jogador de futebol em situação de jogo

In the literature, it is possible to find a large number of studies directed toward athletic training in the physical, technical and tactical aspects of the Soccer game. In the other side, we are able to attest that there exists few instruments in the sport area of studies on evaluation of the athlete, in specific, rare are the instruments for assessment that takes into consideration the game situation. The most important aspect of an instrument of assessment is its validity. The present study has the objective to validate the “Instrument for Assessment of the Soccer Player” (IASP), proposed by Gama (2003). For the process of validation, participated nine university students, volunteers, four women and five men. The evaluators had a training period for acquaintance with the instrument and they analyzed, in individual basis, soccer games registered in video. This procedure was done via a 29 inches TV set, a DVD device and a voice recorder. Tests of reliability and objectivity were applied in order to measure intra and between observers consistency. As for the objectivity analysis, the results for each one of the soccer motor action with the ball in a game situation showed high correlation between possible score and obtained score. However these data did not allow for the validation of the IASP instrument as the criterion applied to the analyzed actions were different between observers even when of the observation of the same player in the same game. This problem was detected also in the evaluation of reliability. However, the present study was capable to point out inconsistencies within the Instrument for Assesment of the Soccer Player (IASP) so that after the needed changes being made, another validation will be done

Hemorragia pulmonar induzida por exercício: fatores predisponentes, prevenção e tratamento

The Exercise Induced Pulmonar Haemorrhage (EIPH) affect a large amount of atlethe horses. It affects the horse's performance in any kind of competition and it can represent incresead spending of money or even an economic loss. Thoroughbred horses are the most affectef breed by EIPH because of intensive activity. Meanwhile any other kind of horse breed that is involved in athletic competition can also be affected by EIPH as well. In this brief work we are presenting the most common causes and factors from the EIPH as well the prevention and some types of treatment available nowadays

Indicações da artroscopia em equinos

One of the main causes of incapacity in athletes, be they human or equines, is the occurrence of intra-articular lesions. The equines are each time more required in his athletic performance, resulting in intense stress to the structures that composes the locomotor device. The leading cause of human and equine athlete’s functional incapacity is the intra-articular disorders. One of the greatest advances in sports medicine was the development of arthroscopy as a minimal invasive intra-articular surgery. The defining characteristic of diagnostic or surgical arthroscopy is featured by minimal tissue damage and broad inspection of internal structures inside the joint associated with low morbidity and complications. The advantages of surgical arthroscopy over traditional surgery are well known: limited hospitalization, early return to competition, lower risks of post-operative joint rigidity, magnification of inspected structures, joint lavage associated or not with removal of potentially dangerous substances. Arthroscopy cannot replace conventional methods and must not do so; however, the intrinsic limitations of conventional diagnostic techniques, such as radiology and synovial fluid analysis, must be kept in mind, particularly in evaluating damage to cartilage and the synovial membrane. Arthroscopy has now become the accepted method of performing all joint surgery, however it is mainly used for radical surgery, such as osteochondral fragment removal, surgical curettage and arthroplasty

Dança de salão: perspectivas de satisfação e motivos de adesão

The need to practice physical activity of any kind grows day by day. People look for studios, clubs, parks, either to practice some kind of sport, gymnastics classes, workout or a good walk. Over the last few years, another option has arived arose, which is a little different from what we are used to see. We are talking about Ballroom Dance, a new alternative for thoses who wants or needs to practice some physical activity but is looking for a different environment. Ballroom Dance is growing, thanks to the media, it has been an effective option for whom seeks to fill her free time and gains benefits such as leisure, satisfaction, health and quality of live, etc. Therefore, the objectives of this study were: investigating the reasons that lead the people to look for classes like Ballroom Dance and identify the degree of satisfaction of these students regarding Ballroom Dance classes. Thirty eight students participated in this study: some came from a dance studio from Rio Claro (SP), some from a gym academy with Ballroom Dance classes from Campo Grande (MS) and some from a Ballroom Dance Program of Unesp, Rio Claro in the community. The participants of both genders, ageing between 18 to 60 years, were enpaped on Ballroom program for at least one month. They answered a questionnaire related to the issue. After analyzing the data it was confirmed that people seeks for Ballroom Dance because they like to dance, they feel pleasure to dance, besides feeling relaxed in the activity and because dancing brought them fun. Regarding the Degree of satisfaction, all of them stated being satisfied with Ballroom Dance.

A prática pedagógica das lutas nas academias de ginástica

The fights are one of the most elementary manifestations of body culture, which are also constituted by sports, dances, games, and others. They are present in a lot of different ways, being very diverse among themselves. However, there is no consensus or agreements in the literature about the pedagogical practice of these modalities in fitness centers, sport clubs and sports centers. How do the teachers teach in these environments? What strategies do they use? How do they organize the contents? In what subjects they are based to execute the teaching and learning process? In this way, the objective of this study was to analyze some classes from different styles of fights/ martial arts teachers, trying to find what are their focus, goals, methodologies, classes’ dynamics and didactical and pedagogical procedures, aiming to check what is the focus of fights/ martial arts´ pedagogical practice in non-formal education. For this, it was selected one experienced teacher from the following modalities of fights from oriental origin: karate, judo, jiu jitsu and kung fu. The methodology used in this study consisted first in a literature review about the fights and sports pedagogy. Furthermore, there was one field research of qualitative nature, whose methods of data collection were divided in two: systematic observations of some classes of each teacher and semi-structured interviews with each teacher after the observation process, looking deeper into the pedagogical practice of these modalities. The results were analyzed through a content analyze, crossing the informations acquired with the instruments used. In addition to the description of these teachers and their classes, there was a classification of information, arriving the following categories: ritual and ceremony, tradition and discipline, didactical and pedagogical procedures ...(Complete abstract click electronic access below)

Memória de onde, memória de quem

The spatial formation of Rio Claro city preserves several features of the problematic transition from the slave to remunerated labor in the late 20th, when the tacit ethnic bipolar sociability standard emerged, imprinting “black” and “white” forms to the city’s urban space. The ethnic social clubs José do Patrocínio and Tamoio, are two objects of ethnic groups’ exclusive use. Such ethnic social clubs indicate the existence of conflicts in their formation, as well as in their present existence, they are forms that preserve in themselves the codes and histories of the local black movement’s fight for their rights and for an autonomous place in the local society. In the present context the spaces are increasingly subjected to commercial interests and the spirits are embedded in confusion. What is the value of these spaces for the subjects who built them? The versions and narratives from oral accounts will allow us to understand the existing dimensions in the relation between the places and the memory, evidencing the importance of the patrimony and the patrimonial policies to the cities in the present historical period of geographic space globalization

Gestão no futebol: os quatro grandes times do estado de São Paulo

This research aims to identify elements that show how management influences and is present in modern Brazilian soccer, the competition and rivalry between the soccer teams, especially in the state of São Paulo, have increased considerably and consequently causing the search for efficiency to advance even more. The research was based on how close a relationship between management and soccer could influence it. Is the management so significant for the outcome of soccer match? The clubs with the best results are always those who apply best management models? Data that enabled the determination of financial indicators was collected from those who are considered the four major clubs in the state of São Paulo (SC Corinthians Paulista, SE Palmeiras, Santos FC and São Paulo FC ). With the data, the indicators and events that occurred with the clubs in the period 2010-2012, it was possible to demonstrate the influence of management in soccer, both good and bad, and see that even with the immediate results that soccer requires, managers should invest in some long-term measures to improve the structure of the clubs they represent

Questão jurídica e social para o Terceiro Setor: associações sem fins lucrativos de atividades profissionais e clubes de serviços - Franca-SP

Pós-graduação em Serviço Social - FCHS

'Sou atleta, sou mulher': a representação feminina sob análise das modalidades mais noticiadas nas olimpíadas de Londres 2012

Pós-graduação em Comunicação - FAAC

Relações entre força muscular e composição corporal e regional em idosos

Exercise, in general have the ability to promote health, reduce loss of physical fitness, reduce declines in body composition and prevent disease, and promote improvements in athletic performance, and that's consensual today. Through analysis of body composition and physical fitness, you can diagnose the possible individuals at risk of developing diseases, and fractures caused by falls in the elderly. The DXA tests were used (densitometry by dual beam X-ray) to assess body composition and regional, 1 RM test to evaluate the maximum strength and girth measurements, diameters and skin folds in order to analyze the balance of power muscle with both body composition as regional. The results showed that the variance in bone mass between older content related to the change in the maximum muscular strength of the upper and lower limbs, but the force values are not related to increased muscle mass. The development of muscle strength fulfills a dual function in aging which is to maintain or reduce the rate of loss of lean body mass, and also so the body bone health

Itinerários, estruturas de sociabilidades e ação política: intelectuais de São Paulo na crise do Império (1875-1889)

Pós-graduação em História - FCHS

Kinesio Taping effects on knee extension force among soccer players

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Chromium or L-carnitine supplementation during an aerobic conditioning program mildly modified the energy metabolism biomarker response in Mangalarga Marchador fillies

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)