Formulação estratégica: teoria do planejamento e do posicionamento e um estudo de caso da JBS

A competição nos mercados, o fácil acesso a informação tornou a estratégia, nas últimas décadas, um campo de estudos e de essencial importância para o crescimento e desenvolvimento das companhias, um aliado para a empresa se diferenciar no mercado, conseguindo destaque e atingir seus objetivos, minimizando riscos. Esse artigo tem como objetivo, demonstrar duas correntes de formulação estratégica, sendo uma teoria do Posicionamento, tendo como principal mentor Michael Porter, e a segunda a teoria do Planejamento, sendo Chiavenato como principal autor. Após isso, será caracterizado o setor do Agronegócio brasileiro, que possui um papel fundamental no cenário econômico nacional, que irá subsidiar a análise estratégica e estudo de caso da empresa JBS S.A. O objetivo final é entender o processo estratégico da empresa e caracteriza-lo de acordo com as teorias apresentadas

Considerações sobre planejamento de eclusagens na hidrovia Tietê-Paraná

Pós-graduação em Engenharia de Produção - FEB

A sífilis na gestação e sua influência na morbimortalidade materno-infantil

Syphilis in pregnancy is a public health problem, responsible for the high intrauterine mortality rates. This article aims to present a review of historical and epidemiological aspects, clinical manifestations, diagnosis, the treatment of maternal and congenital syphilis, and its perinatal repercussions. The manuscript also describes the Brazilian main policies in public health care for pregnant women with syphilis and for congenital syphilis eradication. The set of words used were “congenital syphilis”, “syphilis in pregnancy” and “syphilis prenatal care”. The databases searched were PubMed (National Library of Medicine - USA), SciELO (Scientific Electronic Library Online), LILACS (Latin American and Caribbean Health Sciences), PAHO (Pan American Health Organization), IBECS, and WHOLIS Cochrane Library, from 1980 to 2011. Fifty-six articles were included in this review, 18 institutional technical manuals, two textbooks and 36 articles relating to maternal and congenital syphilis. The present review showed that there is a gap between intention and action needed to control and eradicate the disease especially with regard to the expansion of access, not only in relation to the number of visits recommended male gender, it is important to assess the quality of their content as well as the actions to be carried out between appointments.

Medicamentos anti-hipertensivos na gestação e puerpério

Pregnancy toxemia is a multisystemic disease, which occurs mainly at the end of pregnancy, characterized by clinical manifestations such as hypertension, edema and proteinuria. It is the most commonly occurred medical complication in pregnancies and the main cause for perinatal and maternal morbimortalities. The purpose of this article is to review the main aspects concerning the use of antihypertensive agents during pregnancy and puerperium. The data has been collected from Pubmed and Bireme, from 2006 to 2010 using the words “anti-hipertensivo e gravidez” and “antihypertensive and pregnancy”. The knowledge regarding hypertension during pregnancy and its therapy is evolving; the search for medication that could protect the mother from acute dangers and to ensure a healthy newborn must be the focus. Evidence is still lacking regarding the best therapy, beginning period, duration and results. In spite of the pharmacological advances, there are still no drugs completely exempt of compromises to the mother and the conceptus.

Toxemia da prenhez relacionada à gestação múltipla patológica em ovelha

The pregnancy toxaemia affects pregnant females in the final third of pregnancy and, in most cases, with multiple fetuses characterizing its relationship with pathology of multiple pregnancy, because, in this situation, the energy demand of the female is very large. The pregnancy toxaemia develops from a negative energy balance and the consequent mobilization of lipids. Fatty acids produced are directed to the liver to be oxidized via acid cycle to produce energy and causing the ketosis. This paper describes the case of a sheep treated at the Veterinary Hospital of Paranaense University - UNIPAR, Campus II - Umuarama/PR with multiple pregnancy of four lambs and consequent pregnancy toxaemia.

Geotecnologia aplicada no estudo e planejamento de ocupação e uso do solo em uma bacia hidrográfica para fins agrícolas e conservacionistas

The study aimed to obtain the land use of the watershed Ribeirão Santo Antonio - São Manuel (SP), through the thematic map of the satellite image. The cartographic databases were planialtimetric letter in digital format used in georeferencing and the satellite image. Geographic Information Systems (GIS) -IDRISI Andes 15.0 was use to perform the image georeferencing and to do the thematic map obtained from the visual interpretation the satellite image. The map of land use showed that the culture of sugar cane occupies most of the area (81.00%), when analyzing the satellite image. This result show us the predominance of agricultural occupation in the region. The thematic map obtained by the classification screen, using GIS, allowed the mapping of land use, generating data that will assist in future planning area recovery. The results of the study showed the efficiency, speed and reliability of the tools used, these being very useful for future projects.

Atuação do interferon-tau no reconhecimento materno da gestação

Maternal recognition of pregnancy is a process by which the conceptus signals its presence to the mother in order to prolong the life of the corpus luteum (CL) thus maintaining the pregnancy. This process occurs between days 15 and 19 after fertilization and is the most important biological challenge for obtaining satisfactory reproductive indices in bovine. Interferon-tau (IFN-τ) glycoprotein -secreted in the uterus by the conceptus- has a paracrine action inhibiting the expression of estrogen receptors (ESR1) and oxytocin (OXTR) in the endometrium, thus preventing the release of luteolytic pulses of prostaglandin F2 alpha (PGF2α), hormone responsible for the onset of luteolysis. IFN-τ also increases the expression of several interferon-stimulated genes (ISGs) in the uterus, CL, and blood cells. Direct endocrine action of IFN-τ on extrauterine tissues stimulates ISGs expression, which in the corpus luteum seems to be involved with luteal resistance to luteolytic action of PGF2α. This review discusses recent findings on the luteolysis mechanism in the bovine and endocrine and paracrine mechanisms such as IFN-τ during the maternal recognition of pregnancy.

Planejamento do meio físico a partir de uma abordagem da técnica de capacidade de uso da terra na sub-bacia dso Rio das Pedras - Itatinga - SP

The study aimed mapping of the land use capacity classes for the Rio das Pedras watershed, Itatinga-SP in order to provide another mechanism of environmental planning for the studied area. It was used 1:10,000 topographic letters for the slope map generation which was overlaid with the studied area soil map. It was applied the judgment table criteria method, for generation of land use capacity map of the studied area. It were identified the following results: First, class III with constraints in relation of low fertility and restrictions about erosion risks on high slope areas. Second, class VI with the same characteristics of class III however with the presence of an aggravating factor of sand texture in all horizons, resulting in high risks of erosion events, especially in high slopes areas, and contamination by pollutants due the high soil permeability. Conclusions: It was verified that the more critical regions for land use capacity classes were VIs and mainly VIes class. The last one has more high relief areas and the presence of Neossolo Quartzarenico soil, with a big erosion propensity. The land use capacity map allow making different decisions for each region of the watershed respecting their individual characteristics.

Inovação em design: planejamento e estratégias para um parque tecnológico na região de Bauru - SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Cateterismo cardíaco: da compreensão do usuário ao planejamento das orientações de enfermagem

Pós-graduação em Enfermagem (mestrado profissional) - FMB

Os (Des) caminhos da sífilis congênita em Botucatu/São Paulo

Pós-graduação em Enfermagem (mestrado profissional) - FMB

Planejamento e gestão na responsabilidade social: desafios para o Serviço Social

Pós-graduação em Serviço Social - FCHS

Planejamento dinâmico a longo prazo de ativos de sistemas de distribuição de energia elétrica considerando a incorporação de diferentes tipos de elementos adicionais de expansão

Pós-graduação em Engenharia Elétrica - FEIS

Algoritmo neurogenético com vistas para o planejamento de rotas de robôs móveis autônomos

Pós-graduação em Ciência da Computação - IBILCE

O planejamento e desdobramento em ações da estratégia de uma pequena empresa varejista

This thesis presents a way to plan and deploy the strategy of a small retailing company with use of lean six sigma technics. In small companies there are mostly no future strategic planning based on the external market and customer needs. Aiming for effective strategies, it is necessary to deal with significant information and transparency of plans and targets. With lean six sigma method it can be achieved and this Thesis has the purpose of analysis of the method application in the creation of a strategy for a small company in the city of Franca, state of São Paulo. The outcomes are a financial and market analysis, a structured strategic planning, an employees function outline, the creation of plans, indicators and targets, and the employees and owners' opinion regarding the new way of working