Cartão de visita: uma estratégia de marketing profissional na prática odontológica

The objective of this study was to analyze the business cards used as the initial strategy of marketing Dentists, based on the Code of Dental Ethics, Law No. 5081 / 24/08/1966 and the principles of marketing. It is a cross-sectional study, which evaluated the 54 cards of Dental Clinics of Municipalities of the Northwest Region of São Paulo. Among the cards reviewed, based on the Code of Ethics, only 59.63% contained the registration number in the Regional Council of Dentistry, in 32.22% of the cards noted misuse of the term “general practice”, rather than “GP.” The item was on the cards unless found the specification of the profession Surgeon / Dental Surgeon (57.41%). According to Law No. 5081 / 1966, which regulates dentists, 37.22% of the cards improperly determined that the exercise more than two professional specialty; contained 19.26% of total ad price and terms of service payment. Thus, it appears that business cards are an important means of dissemination of professional work, but some Dentists have neglected ethical and legal principles. Thus, it emphasizes the need for awareness among professionals about the issues related to advertising and marketing.

Fatores de risco cardiovascular em mulheres com antecedente de pré-eclâmpsia e sua associação com hipertrofia miocárdica e espessamento médio-intimal de carótidas

Pós-graduação em Fisiopatologia em Clínica Médica - FMB

Aplicação da teoria fuzzy no controle de sistemas de geração de energias alternativas

This paper presents the application and use of a methodology based on fuzzy theory and simulates its use in intelligent control of a hybrid system for generating electricity, using solar energy, photovoltaic and wind. When using a fuzzy control system, it reached the point of maximum generation of energy, thus shifting all energy generated from the alternative sources-solar photovoltaic and wind, cargo and / or batteries when its use not immediately. The model uses three variables used for entry, which are: wind speed, solar radiation and loading the bank of batteries. For output variable has to choose which of the batteries of the battery bank is charged. For the simulations of this work is used MATLAB software. In this environment mathematical computational are analyzed and simulated all mathematical modeling, rules and other variables in the system described fuzzy. This model can be used in a system of control of hybrid systems for generating energy, providing the best use of energy sources, sun and wind, so we can extract the maximum energy possible these alternative sources without any prejudice to the environment.

Parâmetros industriais para produção de Pleurotus ostreatus

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Não é só a torcida organizada: o que os torcedores organizados têm a dizer sobre a violência no futebol

Pós-graduação em Ciências da Motricidade - IBRC

Unesp Informa, 2013, número 41

Boletim elaborado pela Assessoria de Comunicação e Imprensa da Reitoria da UNESP

Unesp Ciência, 2013, ano 4, número 41

Revista elaborada pela Assessoria de Comunicação e Imprensa da Reitoria da UNESP

Genes associados à virulência e multirresistência de antimicrobianos em linhagens Trueperella Pyogenes isoladas de mastite e outras afecções em animais domésticos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Comportamentos de crianças do espectro do autismo com seus pares no contexto de educação musical

O Transtorno do espectro do autismo (TEA) é marcado por prejuízos nas áreas de interação social, comunicação, comportamento e processamento sensorial. Aspectos relacionados a prejuízos no repertório de interação social, bem como estratégias para torná-la mais adequada têm sido amplamente estudados. Dentre estas estratégias, as que utilizam música têm recebido atenção. O presente estudo tem como objetivo investigar os benefícios da educação musical ao desenvolvimento da interação social de crianças com seus pares, focando-se na qualidade e na frequência da apresentação de tais comportamentos. Participaram duas crianças com TEA, com idades de cinco e seis anos, em aulas de percussão em grupo. Os instrumentos utilizados foram a Ficha de dados sociodemográficos e de desenvolvimento, para traçar os perfis dos participantes; e o Protocolo de observação de comportamentos de crianças com TEA com seus pares, para a análise comportamental, durante oito aulas/percussão (240 minutos). Os resultados sugerem que ambos apresentaram tendência ao aumento de iniciativas e respostas espontâneas e à diminuição de comportamentos não funcionais. Verificou-se a ocorrência do uso de estereotipias para tentativas de/e interações, embora esporadicamente. Destacaram-se os papéis do contexto, dos perfis das crianças, e do manejo comportamental por adultos, na promoção de interações.

William Joseph Miller Civil War Reminiscence - Accession 41 - M16 (26)

The collection consists of a photocopy of a typescript account of William Joseph Miller’s experiences as a soldier in the Confederate army, 12th Regiment, South Carolina Volunteers detailing his role in campaigns in South Carolina, Virginia and Maryland. Also included is a genealogy of William Joseph Miller’s family with his dates of birth and death and a photograph of Miller.

Genes associados à virulência e multirresistência de antimicrobianos em linhagens Trueperella Pyogenes isoladas de mastite e outras afecções em animais domésticos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estudo do meio físico e caracterização da capacidade de suporte natural da região de Pirassununga/SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Insecticidal Activity of the Granulosis Virus in Combination with Neem Products and Talc Powder Against the Potato Tuberworm Phthorimaea operculella (Zeller) (Lepidoptera: Gelechiidae)

The potato tuberworm Phthorimaea operculella (Zeller) is an important agricultural pest that causes significant economic losses to potato growers worldwide. The addition of an effective method of biological control for the potato tuberworm is greatly needed, and is currently unavailable in Brazil. The granulosis virus (Baculoviridae) is a promising biological control agent to protect post-harvest potatoes and in storage from the potato tuberworm. However, the control measure must be economically feasible. Liquid suspensions of a granulosis virus applied alone or in mixture with two commercial neem oil-based products (DalNeem (TM) and NeemAzal (TM)), and a dry powder formulation of viral granules were evaluated for control of potato tuberworm larvae by treating potato tubers under laboratory conditions. High larval mortality (86.7%) was achieved when DalNeem and virus were applied together at 4 mg of azadirachtin/L and 10(4) occlusion bodies (OBs)/mL, respectively. This combination resulted in a parts per thousand yen50% efficacy in relation to their counterparts alone. Conversely, NeemAzal did not enhance virus effectiveness against larvae of the potato tuberworm. The talc-based virus formulation was used for dusting seed tubers at different concentrations and resulted in 100% larval mortality at 5 x 10(8) OBs/g. Formulated and unformulated virus provided 50% mortality at 166 OBs/g and at 5.0 x 10(5) OBs/mL, respectively. As a result, talc-based virus formulation had a better control efficiency on potato tuberworm than the aqueous virus suspension. The granulosis virus combined with DalNeem at low rates or formulated with talc powder is a viable option to control the potato tuberworm under storage conditions.

Duration of dual antiplatelet therapy and outcomes after coronary stenting with the genous (TM) bio-engineered R stent (TM) in patients from the e-healing registry

Objective: We investigated the relation between duration of dual antiplatelet therapy (DAPT) and clinical outcomes up to 12 months after Genous (TM) endothelial progenitor cell capturing R stent (TM) placement in patients from the e-HEALING registry. Background: Cessation of (DAPT) has been shown to be associated with the occurrence of stent thrombosis (ST). After Genous placement, 1 month of DAPT is recommended. Methods: Patients were analyzed according to continuation or discontinuation of DAPT at a 30-day and 6-month landmark, excluding patients with events before the landmark. Each landmark was a new baseline, and outcomes were followed up to 12 months after stenting. The main outcome for our current analysis was target vessel failure (TVF), defined as target vessel-related cardiac death or myocardial infarction and target vessel revascularization. Secondary outcomes included ST. (Un)adjusted hazard ratios (HR) for TVF were calculated with Cox regression. Results: No difference was observed in the incidence of TVF [HR: 1.03; 95% confidence intervals (CI): 0.651.65, P = 0.89] in patients continuing DAPT (n = 4,249) at 30 days versus patients stopped (n = 309), and HR: 0.82 (95% CI: 0.551.23, P = 0.34) in patients continuing DAPT (n = 2,654) at 6 months versus patients stopped [n = 1,408] DAPT). Furthermore, no differences were observed in ST. Even after addition of identified independent predictors for TVF, adjusted TVF hazards were comparable. Conclusions: In a post-hoc analysis of e-HEALING, duration of DAPT was not associated with the occurrence of the outcomes TVF or ST. The Genous stent may be an attractive treatment especially in patients at increased risk for (temporary) cessation of DAPT or bleeding. (C) 2011 Wiley Periodicals, Inc.

Beta-alanine (Carnosyn (TM)) supplementation in elderly subjects (60-80 years): effects on muscle carnosine content and physical capacity

The aim of this study was to investigate the effects of beta-alanine supplementation on exercise capacity and the muscle carnosine content in elderly subjects. Eighteen healthy elderly subjects (60-80 years, 10 female and 4 male) were randomly assigned to receive either beta-alanine (BA, n = 12) or placebo (PL, n = 6) for 12 weeks. The BA group received 3.2 g of beta-alanine per day (2 x 800 mg sustained-release Carnosyn (TM) tablets, given 2 times per day). The PL group received 2 x (2 x 800 mg) of a matched placebo. At baseline (PRE) and after 12 weeks (POST-12) of supplementation, assessments were made of the muscle carnosine content, anaerobic exercise capacity, muscle function, quality of life, physical activity and food intake. A significant increase in the muscle carnosine content of the gastrocnemius muscle was shown in the BA group (+85.4%) when compared with the PL group (+7.2%) (p = 0.004; ES: 1.21). The time-to-exhaustion in the constant-load submaximal test (i.e., TLIM) was significantly improved (p = 0.05; ES: 1.71) in the BA group (+36.5%) versus the PL group (+8.6%). Similarly, time-to-exhaustion in the incremental test was also significantly increased (p = 0.04; ES 1.03) following beta-alanine supplementation (+12.2%) when compared with placebo (+0.1%). Significant positive correlations were also shown between the relative change in the muscle carnosine content and the relative change in the time-to-exhaustion in the TLIM test (r = 0.62; p = 0.01) and in the incremental test (r = 0.48; p = 0.02). In summary, the current data indicate for the first time, that beta-alanine supplementation is effective in increasing the muscle carnosine content in healthy elderly subjects, with subsequent improvement in their exercise capacity.