892 resultados para terceiro setor, gestão por competências


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O estudo tem por objetivo descrever e compreender o processo de avaliação de desempenho dos treinadores de desporto. Especificamente, procura-se aferir se a definição dos objetivos de trabalho, o escalão etário dos atletas, o nível competitivo, a situação contratual e a atribuição de prémios se relacionam com o facto de os treinadores serem ou não avaliados. Pretende-se ainda verificar se existe uma diferenciação dos critérios de avaliação de desempenho em função do nível competitivo em que o treinador atua e do escalão etário dos atletas. A metodologia de investigação foi alicerçada nos paradigmas interpretativo e positivista. Primeiramente, entrevistaram-se os responsáveis pela avaliação de desempenho de nove clubes desportivos da Madeira. Posteriormente, aplicou-se um questionário anónimo a 223 treinadores, sendo que os dados obtidos foram tratados com recurso à análise fatorial, ao teste T-Student, ao teste do Qui-Quadrado e à ANOVA. Os resultados descritivos dos grupos mostram que a avaliação de desempenho é uma prática pouco estruturada e assumida no âmbito gestão dos clubes. Com efeito, apresenta falhas ao nível da definição de instrumentos/critérios de avaliação e do feedback de desempenho. Os resultados da análise inferencial mostram que a definição dos objetivos, a situação contratual dos treinadores e a atribuição de prémios estão positivamente relacionados com a valorização da avaliação de desempenho. Os resultados revelam ainda a inexistência de uma distinção entre os critérios de avaliação dos treinadores que trabalham com atletas de diferentes escalões, à exceção dos resultados desportivos que foram mais valorizados para os treinadores de seniores. É de salientar ainda que foi entre os treinadores de atletas de nível nacional/internacional que se verificou maior valorização de critérios relacionados com a competição, nomeadamente: os resultados desportivos, as competências de planeamento, de formação dos atletas, de liderança e de scouting. Finalmente, deste estudo emerge a necessidade de um ajustamento entre o contexto em que o treinador atua e os critérios de avaliação do desempenho e de novas linhas de investigação, a fim de analisar a influência da avaliação de desempenho na eficiência e eficácia do treinador.

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Estamos perante um mundo laboral em constante mutação, mais exigente e selecionador e a realidade desportiva não é exceção. Neste contexto, é indispensável ao profissional de desporto a obtenção de conhecimentos multidisciplinares e de relacionamento interpessoal, imperativos ao nível do desenvolvimento sustentável e continuado das organizações desportivas. Assim, para intervir no mundo do desporto, é necessário deter conhecimentos e competências específicas, que permitam, uma adequada intervenção nas mais diversas situações. Desta forma, surgiu a necessidade e motivação para a realização de um Estágio. Este foi efetivado na Associação de Basquetebol da Madeira, doravante designada (ABM), com a duração de 420 horas que decorreu no período de 1 de novembro de 2013 a 4 de julho 2014. A principal área de intervenção foi o planeamento e organização de eventos desportivos, sob a égide da associação. Tivemos igualmente oportunidade de intervir nas áreas do marketing, da pedagogia e da gestão de recursos. O estágio proporcionou-nos ainda a realização de um estudo, com o desígnio de identificar as possíveis causas e fatores do decréscimo do número de praticantes da modalidade, verificado nas últimas épocas desportivas, recorrendo a uma metodologia de análise qualitativa. Esta consistiu em entrevistar quinze dirigentes com responsabilidades técnicas e diretivas no basquetebol da Madeira e na Federação Portuguesa de Basquetebol. As principais conclusões deste estudo apontou para: (i) a redução sistemática dos apoios públicos, que dificultou e muito o normal funcionamento, quer dos clubes, como das Associações, (ii) uma atitude passiva dos clubes no sentido de adotarem estratégias tendencialmente autossustentáveis. As medidas mais referidas para melhorar a modalidade, visam uma melhor e mais exigente formação de técnicos e dirigentes. Relativamente às perspetivas futuras sobre a modalidade a médio prazo, os resultados são díspares: (i) indicam o risco da falta de clubes suficientes para haver competição, (ii) outros perspetivam que será uma modalidade com um crescimento sustentado.

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Num mundo marcado pela globalização e mundialização dos problemas, um mundo igualmente em busca da preservação das raízes locais e identitárias, novas exigências se impõem à escola, no sentido de esta acompanhar as mudanças ocorridas e se adaptar às novas realidades. Uma adaptação que passa por soluções cada vez mais flexíveis e diferenciadas, pressupondo ou implicando uma mudança igualmente ao nível das políticas educativas, numa sociedade também ela cada vez mais heterogénea, pelo que a resposta está na “diversificação e gestão local do currículo”, em cujo âmbito a “(re)construção do PCT” vai assumir uma importância singular. Assim, o estudo que agora apresentamos propõe-se analisar, de maneira crítica e fundamentada, as conceções e as práticas dos docentes de uma turma do 1.º Ciclo do Ensino Básico do Funchal – RAM, no campo da reorganização curricular para este nível de ensino, estabelecida pelo Decreto-Lei n.º 6/2001, procurando entender “de que forma é que eles (re)constroem o seu PCT”, enquanto ferramenta para uma gestão curricular flexível e adequada à diversidade da turma a que se destina, à sua realidade mais particular ou específica. Nesse sentido, a recolha de dados implicou uma abordagem qualitativa, consubstanciada pela análise de documentos referentes às entrevistas, aos inquéritos por questionário, aos Projetos da escola (PEE e PCE) e ao Projeto da turma dos docentes nele envolvidos (PCT), e ainda às observações levadas a cabo na mesma. Não obstante as limitações que um estudo desta natureza apresenta, os resultados apontam para a urgência de uma mudança ao nível das práticas neste âmbito. Por conseguinte, percebemos que os docentes, de um modo geral, dominam a noção de PCT e as conceções a ele inerentes, e reconhecem as vantagens da sua (re)construção, sobretudo ao nível da oferta educativa e consequente melhoria da aprendizagem dos alunos. No entanto, também percebemos que falta melhorar certos aspetos ao nível da ação, melhor dizendo, da interação e colaboração docente, para uma mudança significativa das práticas, para uma verdadeira (re)construção do PCT. De qualquer modo, ficou patente a necessidade de uma aposta na formação dos professores, de forma a promover e estimular neles uma “cultura de Projeto”, e a dotálos com as devidas competências que lhes permitam práticas colaborativas e os ajudem na (re)construção de PCT com sentido, numa escola para todos.

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A Internet é uma tecnologia que revolucionou o mundo, criando novas formas de interação entre pessoas, organizações e negócios. O setor hoteleiro é um segmento que muito tem se beneficiado dos serviços suportados pela Internet. O objetivo do estudo é identificar os diferentes fatores que influenciam ao uso da Internet sob três dimensões: individual, organizacional e ambiental. Um modelo conceitual foi postulado contendo nove variáveis independentes sobre duas variáveis dependentes, relativas ao padrão de uso da Internet. Os dados foram coletados junto a 52 hotéis localizados no litoral do Recife – PE. O resultado da análise inferencial dos dados mostrou um padrão diferenciado de uso da Internet nos hotéis de pequeno, médio e grande porte e como os fatores acima descritos podem ser mais bem explorados a fim de se atingir um eficiente padrão de uso, aumentando suas posições competitivas. Baseadas na análise e resultados obtidos do estudo, são esboçadas algumas recomendações e implicações para futuras pesquisas. ABSTRACT:The Internet technology has revolutionized the world, creating new forms of interaction among people, organizations and businesses. The hotel sector has reaped many benefits from services supported by the Internet. The object of this study is to explore different factors that influence the adoption of the Internet in three areas: individual, organizational and environment. A conceptual framework was advanced containing nine independent variables and two dependent variables related to the usage of the Internet. Data was collected from 52 hotels located along the coast of Recife, PE, Brazil. Analysis of the data has demonstrated the Internet use in small, medium and large size hotels. Some attributes of the Internet usage could be better utilized by owners and managers in order to achieve a more efficient pattern of use, improving their competitive position. Based on the findings obtained from the study, some recommendations and implications for future research are advanced

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This work has as its main purpose to investigate the contribution of supply chain management in order to obtain competitive advantage by companies from the textile industry and from Ceará footwear industry, focusing its analysis mainly in the interorganizational relations (dyadic). For this, the theoretical referential contemplates different explanatory streams of the competitive advantage, detaching the relational perception of the resources theory, as well as, the main presuppositions of the supply chain management which culminates with the development of an analysis sample that runs the empirical study; the one which considers an expanded purpose of the supply chain which includes the government and the abetment institutions as institutional environment representatives. Besides supply chain management consideration as a competitive advantage source, the work also tried to identify other possible competitive advantage sources for the companies of the investigated sectors. It represents a study of multiple interpretive cases, having four cases as a total; meaning two cases in each one of the sectors, which used as a primary data collecting instrument a semi-structured interview schedule. Different methods were used for the data analysis, the content analysis and the constant comparison methods, the analytical procedure originated from the grounded theory research strategy, which were applied the Atlas/ti software recourse. Considering the theoretical referential and the used analysis sample, four basic categories of the work were defined, including its respective proprieties and dimensions: (1) characteristics concerning to the relationship with the supplier; (2) the company relations with the government; (3) the company relations with the abetment institutions and; (4) obtaining sources of competitive advantage. In general, the applied research in the footwear sector revealed that in the relationships of the researched companies related to its suppliers, there is a predominance of the partnership system and the main presuppositions of the supply chain management are applied which contributes for the acquisition of the relational competitive advantage; while in the textile sector, only some of these presuppositions are applied, with little contribution for the relational competitive advantage. The main resource which was accessed by the companies in both sectors through its relationships with the government and the abetment institutions are the tax incentives which, for the footwear companies, contribute for the acquisition of the temporary competitive advantage in relation to the contestants who do not own productive installations in the Northeast region, it also conducts to a competitive parity situation in relation to the contestants who own productive installations in the Northeast region and to the external market contestants; while for the companies of the textile sector, the tax incentives run the companies to a competitive parity situation in relation to its contestants. Furthermore, the investigated companies from the two sectors possess acquisition sources of the competitive advantage which collimate with different explanatory streams (industrial analysis, resources theory, Austrian school and the dynamic capabilities theory), although there is a predominance of the product innovation as a competitive advantage source in both sectors, due to the bond of these with the fashion tendencies

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The present study investigated the management of social, environmental and economic sustainability practices employed by 72 oil companies in Rio Grande do Norte state in Brazil associated to Joint Business Network for Enhancing the Competitive Ability of Suppliers of Goods and Services to the Gas and Oil Industry in Rio Grande do Norte (REDEPETRO-RN). Thus, our investigation aimed to determine the extent to which sustainability practices of companies associated to REDEPETRO-RN are developed through their own efforts or influenced by the Triple Helix interorganizational arrangement (governamental organizations, education and research institutions, and industries). The research instrument used was a questionnaire in order to map and characterize the sustainability practices. The research subjects were business owners and managers. The data collected supported the descriptive, correspondence and correlation analyzes. Were identified a greater emphasis of the companies surveyed in developing sustainability practices and greater economic influence of business organizations in the construction of sustainability status. It was concluded with confirmation of thesis of the REDEPETRO-RN arrangement exhibits the characteristics and functioning of a common Interorganizational Cooperative Arrangement, not those of a triple helix interorganizational arrangement, given that the influences exerted for the development of social, environmental and economical sustainability on the part of teaching and research institutions, and government and business organizations do not interact with one another sufficiently to create a virtuous circle of cooperation among the associated companies. By contrast, the Interorganizational Cooperative Arrangement plays an important role in strengthening the competitiveness of companies affiliated to REDEPETRO-RN, by combining different competencies in an attempt at supporting the adoption of sustainability practices, a role reinforced by the scope of PETROBRAS, which, due to its economic importance, has considerable weight in the managerial decisions of associated companies

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The present study seeks to describe the features and peculiarities of the relationship between organizational culture and the quality of tourism services, specifically in the restaurant sector, attempting to contribute toward maintaining the tourism sector of the city of Natal/RN. Thus, a descriptive and correlational study, with qualitative and quantitative approaches, of thirty-seven restaurants that are located in areas that compose the tourism corridor of Natal was undertaken. To collect the quantitative dada, the Organizational Culture Evaluation instrument of Cameron and Quinn (2006) was applied and the SERVPERF instrument of Cronin and Taylor (1992) was used to measure the quality of the services. The results suggest that the Clan and Innovation Cultures are associated with better levels of quality of services than those of the Market and Hierarchy Cultures. The relationships that were identified in this study are consistent with results found in other studies and the information reported here can serve as a basis for managers of the restaurant sector to reach excellence in their services, satisfying their customers and contributing to maintaining the tourism sector

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Consumer dissatisfaction, when properly handled, is a significant information source for the manager. Studies in this area allow broadening the understanding of certain customer attitudes and behaviors, such as loyalty, repurchase intention or satisfaction and trust increase. Above and beyond supporting consumer feedback, dissatisfaction can provide significant opportunities for organizational learning. Starting from dissatisfied customer information, companies can detect service flaws and develop new products. This work presents the results of an investigation on the behavior of businesses belonging to the hotel sector in Natal, RN, through the dissatisfaction of their customers. We have sought to map the main problems presented by customers to hotels, in the perception of managers and employees, as well as to understand both the process of dissatisfactionrelated data collection, analysis, and processing, and the utilization of such information by businesses. Beyond this, we have compared the habits of organizations to the company reaction approaches described in the literature: Complaint Handling, Complaint Management, and Dissatisfaction Management. The used methodology has been based on case study. Data was collected via indepth interviews with managers and employees in six hotels, two independent ones and four belonging to national and international hotel networks. We have also made use of documents provided by the organizations, such as guest complaint registers and reports from satisfaction surveys on which content analysis was subsequently performed. The results of the investigation point to a high level of awareness in the companies concerning the importance of consumer dissatisfaction. Even though the maximum grade in the procedure scale is not achieved, it has been observed that answer to dissatisfaction is given in planned and systematic form, geared towards consumer satisfaction and improvement of products and processes. Hotel businesses still have to look into other possibilities for mapping consumer dissatisfaction, which implies, among other aspects, articulation with a range of public and private organizations in such a way as to guarantee sustainability of touristic activities in the long term

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To implement policies and plans at the tourist sector involve disposition to the establishment of parceries among government and private initiative, space to the action of studious, researchers and professionals of several areas of knowledge and formation, able of to give new courses no only at the tourism, but to the economy how a every, seen which the tourism had a effect multiplicator, reaching 52 sectors of the economy. At this sense, the Brazil came pruning for a new phase of politic actuation at the touristy activity. Until the year 2002, the tourism politic in the Brazil no had detail, because herself treated of isolated actions and many without continuity. However, at to start 2003, several actions were developed in order to contribute for the national touristy planning. The principal was the creation of Ministério do Turismo, accompanied of the formulation and implementation of the Plano Nacional do Turismo (2003/2007). This work pretend to understand the implementation at the Rio Grande do Norte of the model of participative administration extolled by Plano Nacional do Turismo. The your centre detail the action of the Conselho Estadual de Turismo do Rio Grande do Norte (CONETUR), to promote the participation at the tourism public policies. The bibliographical research contemplated diverse sources in order to compile knowledge of credential authors in the quarrel of inherent subjects to the participation and to the tourism public policies, especially at the Brazil. A qualitative perspective the case study was adapted as research method and for attainment of the data interviews with the members of the Conselho had been carried through beyond consultation the referring documents the dynamics of functioning of the Conselho. The principal actuations of the CONETUR, the directives tourism public policies already made and directed to implementation, the type of participation at made decision, the principal difficulties of the implementation of the participative administration model of the Plano Nacional do Turismo and the degree of participation of the members of the Conselho at the reunions had been identified. The results had shown that exist some difficulties at the implementation of the participation at the Conselho Estadual de Turismo do Rio Grande do Norte, knowledge of the Conselheiros of CONETUR function, the presence of bodies which doesn t directly connected at the touristy activity; the absence of time of the Conselheiros to be presents at reunions; the discontinuity of the presidency of the Conselho; among others. So, the CONETUR show himself how a Conselho with participative characteristics, but with some adapted needs.

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This study addresses the question of attraction and retention of talent in companies that produce engineering projects in the area of oil and natural gas in the city of Natal. The objectives were to identify the mechanisms that these companies use to attract and retain talented professionals and what the relationship between these practices and performance of these organizations in the market. This is a case study of a qualitative nature which were included in the fullness of companies that work in that class in the capital Potiguar. Have been applied to the managers of these companies structured questionnaires with eleven issues orientativas based on theoretical reference adopted. The research finds that managers understand the word "talent", recognize the importance of the appreciation of its employees and the development of their innate abilities to better organizational performance, much due to the fact they are acting in a market of fierce competition. His companies - though not submit the formal procedures related to the subject in question - have mechanisms that can be characterized as the attraction and retention of talent. The relationships identified in this study are consistent with the results found in other studies and put the information here can serve as the basis for that other managers, including other areas, to reach excellence in their respective industries

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This study investigated how the types of confidence based on competence and good will act in the formation and maintenance of cooperation relationships between the Camanor and its partners (Aquatec, Purina, Caçuá, Uvifrios and Malta / Cleyton). It used organizational approaches on networks based primarily on studies of Powell (1987, 1990), Das and Teng (2000, 2001), Child (2001) and Contractor and Lorange (2004) which have described the advantages that cooperative relationships can provide, as well as their limits as alternative governance structures. Confidence has been considered an important factor affecting the actions and development of organizations involved in networks or in strategic alliances (ZAHEER; HARRIS, 2006) and is the most appropriate control mechanism in these situations (SYDOW, 1998). Confidence is seen from two different approaches: the economic and the sociological (ZAHEER; HARRIS, 2006). To facilitate the understanding of confidence some typologies have been created, as proposed by Barney and Hansen (1994), Lane (1998), Das and Teng (2000), Child (2001) and Wever, Martens and Vandenbempt (2005). This study made use of the case study as proposition of Yin (2005). Semi-structured interviews were held with pre-determined routes, in a single stage performed in early 2008. The research subjects were owners and / or responsible for Camanor and its business partners (Aquatec, Purina, Caçuá, Uvifrios and Malta / Cleyton). Also secondary data were collected in several sites related to the industry and enterprises studied, in addition to data collected by previous studies conducted by CARCINEREDES (2006). The primary data were analyzed using the analysing technique of the content proposed by Bardin (1994). Regarding the secondary data, they were qualitatively analyzed according to documentary analysis technique (BARDIN, 1994). Thus, through the data collected, could be concluded that although there is confidence based on good faith in relationships(UZZI, 1998; OF; TENG, 2001), their presence does not determine the formation and / or maintenance of a partnership, serves only in order to facilitate the relationship, making them more flexible. The confidence based on competence (DAS; TENG, 2001) influenced the formation and maintenance of relations studied. Because whether or not to form a relationship with another organization it is used the perception of the partner acts, namely the reputation (image) as decision basis. And it is through the verification of the performance of the partner activities that will determine the continuation of the partnership

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This study aims to understand the effects of the mobile marketing use as a relationships tool for companies that operate locally, because of the lack of information about this new marketing tool, as well as the scarcity of studies in this area. This is an exploratory and qualitatively study, based on primary sources, raised through books, articles in the marketing area and the telecommunications industry organs as well as secondary sources. With the purpose to look into the issue, a semi-structured interview is made with the companies managers of the sectors of trade and services in Natal-RN. The advances in technology allow an important discussion focused on the marketing in the new communication technologies scenario. It appears that the mobile marketing adoption and use by local companies is already a reality and companies are awake to changes and technological innovations accessible, especially the mobile telephony as well as convergence with other media. There is, however, that the use of technologies offered by mobile marketing is still limited to the sending of text messages (SMS), despite the numerous possibilities of it use. Moreover, the results obtained with mobile marketing use show that companies can identify them, but there is no effective monitoring in quantity and financial terms. Only affect sales growth and support for progress in loyalty with customers. It shows up that the mentality of not measuring the results still in the plan of changes and technological innovations. The data allow saying that the mobile marketing is a reality, however has not yet signed as a tool for carrying out campaigns and marketing tool for loyalty of customers, despite presenting a wide range of possibilities to streamline and make more effective the marketing businesses process

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This work consists in a study of the Shrimp Industry in the state of Rio Grande do Norte, whose central issue relates to the understanding of how the Triple Helix (University, Government and the productive sector) interrelationship limits or expands the industry s innovation process. The study aims to understand how the Triple Helix relationship interferes in the innovation process of shrimp in Rio Grande do Norte. As the knowledge becomes the resource key for production methods, the generation of new technologies, new products and processes which demands joint and integrated action of the institutions comprising the Triple Helix: University, Government and productive sector, which possess the essential resources to innovate the process and can be maximized from cooperative relationships between the referred Institutions. Thus, in this work, it was sharply used the pioneering studies of Sabato and Botana (1968) regarding the cooperation relationship between the scientific-technological sphere, the governmental and the productive base, and studies on the Triple Helix approach, proposed by Etzkowitz and Leydesdorff (2000), in which the university has a key role in the process of technological and innovative development of countries and regions, and under which it is assigned to the very University - the character of the entrepreneurial institution, through the concept of entrepreneurial University. Aiming to overcome the criticism of Cooke (2005), regarding the limitations of the Triple Helix approach, in this study it was used - as analytical perspectives - the perspective of social immersion (Granovetter, 1985, 2005) and the theory of resources dependence (PFEFFER; SALANCIK, 1978). The analytical perspectives presented in here, despite of the different assumptions, are essential to eliminate the bias that one only approach can lead (ASTLEY; VAN DE VEM; 2007). The authors arguments focus on the fact that the integration is possible if the researcher acknowledged that different perspectives may have different descriptions of the same phenomenon. As a research strategy, this study is characterized as a study case, along with the proposed objectives - the qualitative method was used as an approach and, depending on the gathering of the sector s historical, a sectional longitudinal view approach was applied (VIEIRA, 2004). The primary and secondary data were used in order to understand the sector s evolutionary process and its inter-institutional relations - regarding the shrimp culture in Rio Grande do Norte - to promote the development, as the content was used for the technical analysis (BARDIN, 1977). The approach of social immersion and resources addiction dependence made it possible to understand that relationships are established within and between each sphere (university, government and productive sector) characterizing a network of low density relationships and strongly internal and external dependence. Based on the speech of Etzkowitz and Mello (2006), a successful Triple Helix strategy of innovation requires not only the involvement and commitment of the parts, within the institutional sphere and among them, but also the development of mechanisms to coordinate the multiple and complex interactions and interfaces, focusing on promoting both environment and context for innovation and learning; it can be acknowledge from study results that the shrimp in the State of the RN, although there are several institutional mechanisms to promote greater integration and technological development, has been presented disjointed - both internally and between the spheres - and under no legitimate practice when facing the innovational promotion and integration institutions. Due to those factors, the central institutions of the network are crucial to the promotion of innovations, spreading through their direct contacts the importance factor of the sustainable competitive activity in the world market and on the national level. However, it may be concluded, from the data, that the Triple Helix relations are interfering in a negative way on what concerns the promotion of innovations in the shrimp industry in RN

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This study aimed to measure the perception of maturity project management of state boards of Rio Grande do Norte by the perception of its managers. Argues that project management has been highlighted as a critical factor for the success of any organization, because the projects are directly related to the set of activities that result in organizational innovation as products, services and processes and the improvement of project management is directly aligned with the main pillars of the New Public Management. Methodologically, this is a quantitative research of a descriptive nature in which 161 forms were applied with coordinators and subcoordinators of state departments of Rio Grande do Norte, culminating in a sampling error of less than 6% to 95% confidence according to the procedures finite sampling. The process of tabulation and analysis was done using the package Statistical Package for Social Sciences - SPSS 18.0 and worked with techniques such as mean, standard deviation, frequency distributions, cluster analysis and factor analysis. The results indicate that the levels of maturity in project management in state departments of Rio Grande do Norte is below the national average and that behavioral skills are the main problem for improving management in these departments. It was possible to detect the existence of two groups of different perceptions about the management of projects, indicating, according to the managers, there are islands of excellence in project management in some sectors of the state departments. It was also observed that there are eight factors that affect maturity in project management: Planning and Control , Development of Management Skills , Project Management Environment , Acceptance of the Subject Project Management , Stimulus to Performance , Project Evaluation and Learning , Project Management Office and Visibility of Project Managers . It concludes that the project management in state departments of Rio Grande do Norte has no satisfactory levels of maturity in project management, affecting the levels of efficiency and effectiveness of the state apparatus, which shows that some of the assumptions that guide the New Public Management are not getting the levels of excellence nailed by this management model

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In the present time, public organizations are employing more and more solutions that uses information technology in order to ofer more transparency and better services for all citizens. Integrated Systems are IT which carry in their kernel features of integration and the use of a unique database. These systems bring several benefits and face some obstacles that make their adoption difficult. The conversion to a integrated system may take years and, thus, the study of the adoption of this IT in public sector organizations become very stimulant due to some peculiarities of this sector and the features of this technology. First of all, information about the particular integrated system in study and about its process of conversion are offered. Then, the researcher designs the configuration of the conversion process aim of this study the agents envolved and the moments and the tools used to support the process in order to elaborate the methodology of the conversion process understood as the set of procedures and tools used during all the conversion process. After this, the researcher points out, together with all the members of the conversion team, the negative and positive factors during the project. Finally, these factors were analysed through the Hospitality Theory lens which, in the researcher opinion, was very useful to understand the elements, events and moments that interfered in the project. The results consolidated empirically the Hospitality Theory presumptions, showing yet a limitation of this theory in the case in study