Ungdomars tankar kring betydelsen av färg och form vid framställningen av en internationell webbtidning

När en grafisk profil för en spännande ny internationell webbtidning för ungdomar skall göras är det viktigt att tänka på hur färg och form påverkar våra känslor. Experiment med färg som har gjorts av ledande färgpsykologer och färgvetare som Goethe, Itten, Lüscher och Karl Ryberg bevisar att färg har en stor psykologisk påverkan på människan. Internet är ett väldigt effektiv kommunikationsmedium och för att kommunicera effektivt är det inte bara orden, utan även färgerna och formerna på webbsidorna som skall vara väl genomtänkta. Vilka färger kopplar ungdomar i Sverige och Chile ihop med vissa känslor? Vilka former kopplas ihop med samma känslor? Svaren på de frågorna sammanställdes och analyserades efter svaren på en enkät om färg och form som delades it till två högstadieskolor i Borlänge, Sverige och en i Santiago, Chile.

Redesign av facktidskriften Ingenjören

This degree project contains a theoretical and a practical part about magazine design. Literature aboutthe subject’s typography and magazine design has been studied and put into practice on the professionaljournal Ingenjören. Besides of that a study about the history of magazine typography for the lastfifty years has been done.Typography and other design factors are important for the magazine to be readable and gives at thesame time the magazine an identity of its own, which has become more and more important throughoutthe last decades.The result of this degree project is a new design for Ingenjören, a design that agrees more with howthe journal want to be considered. A new template, a dummy and a manual have been produced. A decisionof a board meeting of Ingenjörsförbundet in September is now what remains for the new design tobecome a reality.

Formgivning av magasin i ett redaktionellt utvecklingsarbete

Tidningskompaniet, a publishing agency in Göteborg, has during the spring of 2003 developed a customermagazine for Göteborgsvarvet, a Half Marathon Race in Göteborg. If realized the magazine shallbe distributed to former participants of the race twice a year and will be financed by adverts.As part of the editorial concept, development of a graphic profile will be made for the magazine. Thisdegree project will result in the production of a »dummy« magazine to be presented to the client and tobe used by the advertisement sales people in their work.The magazine, named »Varvet«, will convey the message that anyone can run Göteborgsvarvet. Theintention is to give the magazine a »youthful and sporty« image.The work in this degree project has comprised designing the magazine in co-operation with an editorialconcept developer and a project leader at Tidningskompaniet, and also the production of 18 magazinepages including prepress work. The magazine has been made into a strictly sectionized product,with a mix of short and long articles with lighter material and strict how-to-do-it guides. The designhas been made to complement the editorial concept, with typography and colours that feel modern and»active«.The dummy magazine has been digitally printed using a Xeikon digital press and has been distributedto the client and the advertisement sales bureau.

Utvärdering av ICC-profiler och profil-inställningar för HP Indigo Press 1000

Det nystartade digitaltryckeriet Digaloo planerar att inom en snar framtid införa ICC-hantering i sittarbetsflöde. Med anledning av detta har en studie utförts där antalet erfordrade ICC-profiler undersöktssamt vilka akromatiska inställningar som bäst lämpar sig för tryckeriets HP Indigo Press 1000.Testtryckning utfördes på sex av Digaloos mest använda papperskvaliteter. Genom inläsning av testkartorhar de olika papperskvaliteternas reproducerbara färgrymder åskådliggjorts. Grundat på resultatetfrån denna testtryckning framställdes ICC-profiler för valda papperskvaliteter. Dessa genereradesmed olika inställningar för akromatisk repro och TIC (Total Ink Coverage). Vid en andra testtryckninganvändes dessa ICC-profiler för konvertering av mellanton-, natt- och snöbilder, vilka trycktespå olika papperskvaliteter.Resultatet från den första testtryckningen visar att HP Indigo Press 1000 återger störst förgrymd påpapperskvaliteten Silverblade Silk, tätt följd av Silverblade Art. De minsta färgrymderna reproduceraspå Lessebo Linné Gultonat och Lessebo Linné Naturvit.Vid perceptuell bedömning av de olika bilderna blev resultatet att bäst tryckresultat uppnås medpappersspecifika ICC-profiler. Detta gäller dock endast i två av tre fall. Vid bedömning av bäst lämpadTIC ansågs den idag på Digaloo använda nivån som mycket dålig. Genom att antingen sänka eller höjadenna nivå bedömdes tryckresultatet öka i kvalitet.Slutligen visar studien även att akromatik i form av UCR ger bäst bildåtergivning i mellanton- ochnattbilder på de valda papperskvaliteterna. De olika graderna av GCR i snöbilder anses dock passaolika bra beroende på vilken papperskvalitet som används.

Utvärdering av kvalité och dess behov inom förprovtryck

It always has been a need for the abiltiy to create color proofs. When an error occurs late in the production process, itis allways complicated and difficult to correct the error. In this project, digital proofs been made and discussions havebeen held with several people in the printing industry, in order to examine how well excisting digital proofs, meet thedemand of the market. And how close the digital proofs can come to the actual printsheat from the press. The study hasbeen shown that the one thing that has had the most influence on the outcome for the quality of a digital proof, is theprintshop operator’s knowledge about color management and proofing systems. Many advertising agencies in the graphicindustry think rasterised proofs are not necessesary and expensive. Therefor they prefer a cheaper alternative, whichdoesn’t show colors as well as the rasterised proof, but well enough to be content with it. There are a good awarenessconcerning lack of communication between printshop, reproduction and advertising agency. Advertising agencies thinkthat printshop rarely listen to what they have to say, while the printshop think that the advertising agency doesn’t understandwhat they are trying to tell them. The outcome of the printed proofs in this study can’t be representive for howgood digital proofs are conducted in regular basis in the industry. The divergence between the print press sheat and thedigital proof that was made was bigger than expected. This shows that implementation of ICC profiles in a color managementflow, not alone is the answer to making perfect digital proofs. There are so many other issues that has to be examined,like color management software, measure tools and correct color management module. In order to make a perfectproof, you have to look at the whole picture. In the end, the human eye finally has the last word on wheather theproof is good or not.

Studie av web to print samt kartläggning av kunders behov för tillämpning av systemet CiPublisher

Customers put their printing suppliers to severe claims for shorter production time and faster deliveries.Printers always look for new solutions to increase the satisfaction of their customers. Oneexample of such a solution is web to print, where the customers book their printed matters atInternet.The solution involves design of printed matter by using templates that are made unique for thecustomer's printed matter. Web to print is suitable for reiterated printed matters. By using templatesthe customer doesn´t have to redo their layout for every new edition. Bromma tryck AB hasinvested the system CiPublisher, which is applied for the customer to make their printed matter atInternet.The purpose of the examination work is to investigate the needs of the customers of Brommatryck for a web to print solution and how such a system should be adapted.The result shows that the customer who is in need of a web to print solution wish such a system tobe easy managed and also usable. The customer inquiry also shows that most of the customers primarydesire for start using such a solution is that it will save time and also simplify the process formanufacturing of printing matters.

ICC-profilers funktionalitet vid byte av tryckfärgskvalitet

This degree theme work aims to evaluate the present ICC-profile and printing ink of Dalarnas Tidningar AB. The companyhas changed printing ink quality and wants to evaluate how the present ICC-profile work with the new printingink. Four different ICC-profiles were included in the comparison.One test printing was accomplished with two different separations. Two new ICC-profile was created, as a comparingmaterial. An densitometer was used to measure the technical parameters of the printing. IT8-charts and RGB-chartswas measured with spectrophotometer. La*b*-values, CMYK-values, graybalance curves, color deflections and colorgamuts was compared on screen and on the printed material.Materials from an earlier testprinting and evalution, made by Stora Enso Kvarnsveden AB 2003, was used to evaluatethe function of Dalarnas Tidningar AB´s ICC-profile with the present printing ink quality. The IT8-chart from todaystestprinting was oppened in a program for textediting to have access to La*b*- and CMYK values. The values from theearlier testprinting was supplied from Stora Enso Kvarnsveden AB.The result of this work shows that the ICC-profile from the company, compared with de other profiles, reproduce darkershadow regions which can make loss of details. An higher saturation is recieved in the red and yellow area while thegreen and blue area lose its intensity. The profile gave images which are some contrastless and with a flat reproduction.Today printing ink quality gives more saturation and intensity in the yellow and blue area compared with former printingink. The dark tone reproduces with decreased luminance, however.

Produktion av marknadsförings- och korrespondensmaterial för DUCIS

The report describes the production of graphic correspondence and marketing material for DUCIS(Dalarna University Centre for Irish Studies).A logotype symbol is created on the basis of an element from the Celtic art, and a graphic material thatharmonies with this ideal of style is built around the symbol. A unique visiting card, correspondence cardand letterhead is produced to strengthen the identity of DUCIS outwards.The work proceeds with an international education folder which is an important element in the marketingwork for the MA-education which starts in the autumn of 2003. Two posters, one for the opening ofDUCIS in may 2003 and one for a conference in 2004, are produced. Finally, a redesign of the book coverfor NIS, Nordic Irish Studies, is carried out.The report describes the working process consisting of meetings, practical work and other elementswithin the process. The conclusion is that the work has been quite successful and that this, to a largeextent, depended on an engaged and supporting commissioner. The commissioner also is very satisfi edwith the results.The in-depth studies of the project is about the art and design of the Celtic culture throughout history.The text gives an account for the history and expressions of Celtic art from its birth, 2800 years ago, untilits death in 13th century Ireland and Scotland. Special attention is payed to the golden age of ChristianCeltic art on the british islands, the era from which the pattern of the DUCIS logotype originates.

Färgperception och grafisk profilering av Hedemora Assistansservie

An inquiring study of literature has been conducted, about the human colour perception (theimpression of colours). The colour has been examined, both as conscious and subconscious signal,and reasons for it’s influence have been exammed.The practical parts of the degree project have been carried out in active collaboration with thecustomer, The Association Hedemora Assistansservice (HASS), which offers handicapped persons astimulating spare time by personal assistance. A graphical profile-programme and an informationfolderhave been produced, easy received by both handicapped (with defective vision) and normallysighted persons. The graphical profile-programme was made in collaboration with the customer.Concerning the information-folder HASS took the main responsibility for the choice of photographswhile layout, text writing, colour-reproduction, original-production and connecting printing workswere made independently. The customer has shown engagement and interest and had a lot of opinionsabout the degree project, of which have been paid attention.

Grafisk profilering av EM-loppet

Consumers don´t buy products, they buy brands. To create a succesful brand, you need a clear identity,and it will be strengthened by for instance a graphic profile. This project includes a theoretical partabout corporate identity and graphic profiling, and a description of the work with the graphic profile ofEM-loppet. The aim with this project is to strengthen the identity of EM-loppet, by making a clear andunified profile. The project has been accomplished by studying literature, searching information on theInternet and via personal contacts. The graphic manual of EM-loppet and examples of its applicationsare enclosed.

Utvärdering av mätmetoder för att fastställa lackmängden vid offsettryckning on-line

This project has been made in cooperation with Stora Enso Research Centre Falun (Research). Thebackground of the project is that Research has customers who demand a method to measure the quantityof varnish online in offset printing. The aim with the project is to investigate if any test method correlateswith the quantity of varnish and to improve the understanding of the variables in the varnishingunit. The goal with the project is to develop a functional method. Two printing trials have beenperformed. The aim with the first trial was to investigate how different factors in the printer influencedthe quantity of varnish using reduced factoranalysis. The aim of the second trial was to analyse onlya reduced numbers of factors in the varnishing unit. The methods that were used to measure the varnishingquantity are weighing, IR-analysis, gloss, whiteness and brightness. Results from the projectshow that the weighing method does not work in this study due to basis weight variations of the sheets.The results from weighing did not agree with the results from the other methods. On the other handthere is a strong correation between the IR- and the glossmethods.

ICC-profilers duglighet vid gråbalansjustering av arkoffsettryck

Adjustment to a neutral colour balance when printing was the starting point in this degree project. Onthis base ICC-profiles were evaluated and assessed. The survey was concentrated on the similarity betweenreproductions on different papers with various ICC-profiles. The colour balancing introduced aconsistent variable between four graphic papers. With raised uniformity the probability increased toreceive similarities between the various combinations of ICC-profiles and papers.Numerous of measurements and calculations have been carried out, mainly to confirm whether or notadjustment to a neutral colour balance is possible and repeatable. Further more this gained in comparablevalues corresponding to similarities and divergences between combinations of ICC-profiles andpaper.The research concluded in the fact that it was possible to reach a neutral colour balance. One ICCprofileused together with various papers and also one paper with several ICC-profiles resulted in similaritiesand formed groups of samples. Since equivalent results could be reached on different samples,it implicated that variations within one paper shouldn’t affect the ICC-profiles. This was valid when thevariations were less than the divergence between the papers.Certain predictions on the question of from which paper the ICC-profiles should be generated to createhighest quality in print hasn’t been able to assemble. It’s likely that equivalent results could begenerated on G-Print, Multi Art Matt and Multi Art Silk.

Grafisk profilering och marknadsföring av fotogruppen Studio Fornby

SummaryA complete graphic profile program along with marketing material has been produced for seven photographers.The material has been produced in consideration to sell their pictures outside of Scandinaviaand Brazil as first priority. The criterion for the profile is to give a message of quality and ofScandinavia. Through research and interviews facts about typical scandinavian design have beenfound. Since the pictures will be exported abroad, a selling packaging solution has been developed. Theparts that are included in the marketing material are: a brochure, display solution, a website and printingexamples. One of the purposes with the project is that the company from the given price offer canevaluate the posibility to produce pictures.

Utvärdering av programvaror för variabeldata till Lugnetgymnasiets färgskrivare,Ricoh AFC 6513.

The Lugnetgymnasium in Falun has a graphic education that supplies a color printer, which is availablefor the students in their hall. The printer is a Ricoh AFC 6513 and it is a model that can handlevariable data. It was bought in the autumn of 2002. The teachers of the graphic education want to makeuse of the variable data function and procure a variable data software. The purpose of this project is toevaluate variable data software’s, so that the most suitable choice of software can be made for the graphiceducation. To be able to make this choice, criterions has been made what the variable data softwarewill fulfil. Different software’s of variable data has been examined and a summary was made whichtells what software that fulfils all the criterions. The software’s that seemed appropriate for the graphiceducation were PrintShop Mail and Personalizer-X. Adecision which one of these software’s thatwill be purchase was made by the teachers on the graphic education. Tests and a more detailed studyon the software’s have been done. The information has later been presented for the teachers. They madea decision, which were Personalizer-X. After this decision, an easier manual for Personalizer-X wasmade. The purpose with the manual is that the students on the graphic education, quickly and easy canget started with the use of variable data.

Utvärdering av digitala provtryckssystem

Six different Digital Proofing Systems from three different techniques have been evaluated as totechnique, printing quality, economy and usability. Digital proof from two paper qualities, coatedand uncoated, has been compared with references printed in offset, to see how good they match eachother. Only two Proofing Systems manage to print on reference paper. The other Proofing Systemsuse special paper for digital proof.Measurements and visuell judgement show that the Digital Proofing Systems visualise referencepictures with quite good quality. Proof optimised for coated paper visualise the colours with goodresult. Proof optimised for uncoated paper shows higher quality than the references, which depends onthe surface of the proofing paper. Comparison between reference paper and proofing paper has takenplace as to differences in colour and paper quality.The Digital Proofing Systems are fully automatic, which demand a quite comprised education forcorrect handling. The purchase price and printing costs vary considerably between the ProofingSystems.