Personal Digital Assistant 2.0 - A Software Prototype for Cognitive Cities

This paper presents a software prototype of a personal digital assistant 2.0. Based on soft computing methods and cognitive computing this mobile application prototype improves calendar and mobility management in cognitive cities. Applying fuzzy cognitive maps and evolutionary algorithms, the prototype represents a next step towards the realization of cognitive cities (i.e., smart cities enhanced with cognition). A user scenario and a test version of the prototype are included for didactical reasons.

Der Einfluss der Spezifität des Humankapitals auf die Frage des Sourcings von Anwendungssoftware-Dienstleistungen

Seit geraumer Zeit wird die Frage kontrovers diskutiert, unter welchen Umständen es für ein Unternehmen vorteilhaft ist, bestimmte Funktionen der Informationsverarbeitung fremd zu beziehen. Während die einen die Risiken des Outsourcings betonen, indem sie auf den Verlust strategischer Potenziale und erhöhter Transaktionskosten verweisen, sprechen andere von strategischem Outsourcing und hohen Potenzialen der Kosteneinsparung. Der vorliegende Beitrag untersucht die Umstände, unter denen die strategischen Potenziale intern besser ausgeschöpft werden und die Produktions- und Transaktionskosten intern niedriger ausfallen als beim Fremdbezug. Eine zentrale Rolle spielen hierbei das Ausmaß der Spezifität des Humankapitals, Unterschiede in der Vertrauenswürdigkeit und der Motivation zwischen internen und externen Mitarbeitern sowie im Falle des Outsourcings die Höhe der Kapitalbeteiligung am externen Dienstleister. Aus drei komplementären Theorien wird ein Bezugsrahmen entwickelt und auf Basis einer schriftlichen Befragung von 139 deutschen Unternehmen empirisch getestet.

The Impact of Human Asset Specificity on the Sourcing of Application Services

The question concerning the circumstances under which it is advantageous for a company to outsource certain information systems functions has been a controversial issue for the last decade. While opponents emphasize the risks of outsourcing based on the loss of strategic potentials and increased transaction costs, proponents emphasize the strategic benefits of outsourcing and high potentials of cost-savings. This paper brings together both views by examining the conditions under which both the strategic potentials as well as savings in production and transaction costs of developing and maintaining software applications can better be achieved in-house as opposed to by an external vendor. We develop a theoretical framework from three complementary theories and test it empirically based on a mail survey of 139 German companies. The results show that insourcing is more cost efficient and advantageous in creating strategic benefits through IS if the provision of application services requires a high amount of firm specific human assets. These relationships, however, are partially moderated by differences in the trustworthiness and intrinsic motivation of internal versus external IS professionals. Moreover, capital shares with an external vendor can lower the risk of high transaction costs as well the risk of loosing the strategic opportunities of an IS.

Decision Support Models for Composing and Navigating through e-Learning Objects

Libraries of learning objects may serve as basis for deriving course offerings that are customized to the needs of different learning communities or even individuals. Several ways of organizing this course composition process are discussed. Course composition needs a clear understanding of the dependencies between the learning objects. Therefore we discuss the metadata for object relationships proposed in different standardization projects and especially those suggested in the Dublin Core Metadata Initiative. Based on these metadata we construct adjacency matrices and graphs. We show how Gozinto-type computations can be used to determine direct and indirect prerequisites for certain learning objects. The metadata may also be used to define integer programming models which can be applied to support the instructor in formulating his specifications for selecting objects or which allow a computer agent to automatically select learning objects. Such decision models could also be helpful for a learner navigating through a library of learning objects. We also sketch a graph-based procedure for manual or automatic sequencing of the learning objects.

Object-Based Customization of Learning Content: Potentials and Pitfalls

Specification consortia and standardization bodies concentrate on e-Learning objects to en-sure reusability of content. Learning objects may be collected in a library and used for deriv-ing course offerings that are customized to the needs of different learning communities. How-ever, customization of courses is possible only if the logical dependencies between the learn-ing objects are known. Metadata for describing object relationships have been proposed in several e-Learning specifications. This paper discusses the customization potential of e-Learning objects but also the pitfalls that exist if content is customized inappropriately.

The art of dieting: Exposure to thin sculptures effortlessly reduces the intake of unhealthy food in motivated eaters

Thin, human-like sculptures by the artist Alberto Giacometti, applied as environmental cues, have been found to facilitate dieting by reducing chocolate intake and promoting healthy snack choices. However, the processes underlying this “Giacometti effect” have been left unexplored so far. The present study therefore first examines the effortlessness of the effect. More specifically, it aims to determine whether the sculptures reduce unhealthy food intake when only few cognitive resources for their influence are available. For this purpose, the participants in a chip tasting were given the cognitive load task of memorizing either 10 or two digits during the tasting. The results indicate that the sculptures reduced participants’ chip intake independent of the cognitive load. Thus, they influenced participants’ eating behavior even when only few cognitive resources were available. The results also indicate that the sculptures reduced chip intake only when the participants liked the chips. The sculptures could thus exert their influence when individuals were motivated to eat and the dieting cues were useful. The finding that the Giacometti sculptures, applied as environmental dieting or health cues, influenced individuals when only few cognitive resources were available, could indicate a crucial advantage for the application of these cues in complex, real-world settings.

Partitioning the Choice Task Makes Starbucks Coffee Taste Better

Consumers are often less satisfied with a product chosen from a large assortment than a limited one. Experienced choice difficulty presumably causes this as consumers have to engage in a great number of individual comparisons. In two studies we tested whether partitioning the choice task so that consumers decided sequentially on each individual attribute may provide a solution. In a Starbucks coffee house, consumers who chose from the menu rated the coffee as less tasty when chosen from a large rather than a small assortment. However, when the consumers chose it by sequentially deciding about one attribute at a time, the effect reversed. In a tailored-suit customization, consumers who chose multiple attributes at a time were less satisfied with their suit, compared to those who chose one attribute at a time. Sequential attribute-based processing proves to be an effective strategy to reap the benefits of a large assortment.

Rethinking ERP-Outsourcing Decisions for Leveraging Technological and Preserving Business Knowledge

During the selection, implementation and stabilization phases, as well as the operations and optimization phase of an ERP system (ERP-lifecycle), numerous companies consider to utilize the support of an external service provider. This paper analyses how different categories of knowledge influence the sourcing decision of crucial tasks within the ERP lifecycle. Based on a review of the IS outsourcing literature, essential knowledge-related determinants for the IS outsourcing decision are presented and aggregated in a structural model. It will be hypothesized that internal deficits in technological knowledge in comparison to external vendors as well as the specificity of the synthesis of special technological and specific business knowledge have a profound impact on the outsourcing decision. Then, a classification framework will be developed which facilitates the assignment of various tasks within the ERP lifecycle to their respective knowledge categories and knowledge carriers which might be internal or external stakeholders. The configuaration task will be used as an example to illustrate how the structural model and the classification framework may be applied to evaluate the outsourcing of tasks within the ERP lifecycle.

Analyse der ERP-Outsourcingentscheidung im Spannungsfeld von technologischem und unternehmensbezogenem Wissen

Im letzten Jahrzehnt haben ERP-Systeme eine hohe Verbreitung in der Wirtschaft erfahren. Oftmals wird ihnen die Rolle einer "mission critical"-Anwendung für die Aufrechterhaltung des Geschäftsbetriebs zugeschrieben. Innerhalb der Phasen der Auswahl, Implementierung und Stabilisierung sowie dem Betrieb und der Verbesserung des ERP-Systems greifen viele Unternehmen auf die Unterstützung externer Dienstleister zurück. Manche Unternehmen lagern im Zuge der Entscheidung für ein ERP-Paket sogar ihre gesamte interne Informationsverarbeitung aus. In dem Beitrag wird analysiert, wie verschiedene Wissenskategorien die Entscheidung über das Outsourcing wesentlicher Aufgaben, die im Rahmen des ERP-Lebenszyklus anfallen, beeinflussen. Auf Basis der Erkenntnisse aus der bisherigen Literatur zum Outsourcing der Informationsverarbeitung werden die wesentlichen wissensbezogenen Entscheidungsdeterminanten des Outsourcing der Informationsverarbeitung herausgearbeitet und in einem Strukturmodell zusammengefasst. Es zeigt sich, dass insbesondere die Beurteilung der internen Ressourcen und Fähigkeiten gegenüber dem Markt und die Spezifität des technologischen Wissens und des Unternehmenswissens die Outsourcingentscheidung beeinflussen. In einem zweiten Schritt wird ein Bezugsrahmen entwickelt, mit dessen Hilfe die einzelnen Aufgaben des ERP-Lebenszyklus verschiedenen Wissenskategorien sowie internen und externen Aufgabenträgern zugeordnet werden können. Anhand eines Beispiels wird illustriert, wie die in der Literatur ermittelten Entscheidungsdeterminanten des Outsourcing der Informationsverarbeitung als Kriterien der Zuordnung angewendet werden können.

Modularity and Integrity Issues in Instructional Engineering

Course materials for e-learning are a special type of information system (IS). Thus, in the development of educational material one may learn from principles, methods, and tools that originated in the Software Engineering (SE) discipline and that are relevant in similar ways in "Instructional Engineering". An important SE principle is mo dularization, which supports properties like reusability and adaptability of code. To foster the adaptability of courseware we present a concept in which learning material is organized as a library of modular course objects. A certain lecturer may customize the courseware according to his specific course requirements. He must consider logical dependencies of and relationship integrity between selected course objects. We discuss integrity issues that have to be regarded for the composition of consistent course materials.