Consumer Culture Theory (CCT) já é uma escola de pensamento em marketing?

A década de 1980 trouxe uma visão alternativa à corrente positivista predominante no campo de pesquisa do consumidor: a Consumer Culture Theory (CCT), que assume uma orientação epistemológica baseada no interpretativismo e na pesquisa qualitativa. Diante do destaque alcançado pela CCT, levantou-se a seguinte questão: a CCT já pode ser considerada uma escola de pensamento em marketing autônoma? Pautados em três critérios fundamentais para a qualificação de uma escola de pensamento (reconhecimento acadêmico, corpo de conhecimento e contribuições), foi realizada uma desk research, baseada em periódicos e artigos da área e na construção de um corpus de pesquisa construído com base nas referências contidas no texto seminal Consumer Culture Theory (CCT): twenty years of research. A conclusão é de que a CCT atende aos critérios adotados na presente pesquisa, podendo ser considerada uma escola de pensamento a utônoma dentro do campo de pesquisa do consumo.

Theory of reasoned action for continuous improvement capabilities: a behavioral approach

The importance of interaction between Operations Management (OM) and Human Behavior has been recently re-addressed. This paper introduced the Reasoned Action Theory suggested by Froehle and Roth (2004) to analyze Operational Capabilities exploring the suitability of this model in the context of OM. It also seeks to discuss the behavioral aspects of operational capabilities from the perspective of organizational routines. This theory was operationalized using Fishbein and Ajzen (F/A) behavioral model and a multi-case strategy was employed to analyze the Continuous Improvement (CI) capability. The results posit that the model explains partially the CI behavior in an operational context and some contingency variables might influence the general relations among the variables involved in the F/A model. Thus intention might not be the determinant variable of behavior in this context.

Organizing resistance movements: contribution of the political discourse theory

The main purpose of this paper is to explore the possibility of articulating Political Discourse Theory (PDT) together with Organizational Studies (OS), while using the opportunity to introduce PDT to those OS scholars who have not yet come across it. The bulk of this paper introduces the main concepts of PDT, discussing how they have been applied to concrete, empirical studies of resistance movements. In recent years, PDT has been increasingly appropriated by OS scholars to problematize and analyze resistances and other forms of social antagonisms within organizational settings, taking the relational and contingent aspects of struggles into consideration. While the paper supports the idea of a joint articulation of PDT and OS, it raises a number of critical questions of how PDT concepts have been empirically used to explain the organization of resistance movements. The paper sets out a research agenda for how both PDT and OS can together contribute to our understanding of new, emerging organizational forms of resistance movements.

Current issues in Social Work Theory

São aqui analisados os discursos sobre as tendências gerais na teoria de Serviço Social. Estes discursos sobre o papel do Serviço Social são tratados no contexto da sociedade, bem como do cliente -assistente sócial -agência. A teoria da prática representa um discurso entre as perspectivas de Serviço Social nos seus aspectos transformacionais, terapêuticos e de ordem social. São também abordadas as suas várias combinações e interacções em todo o tipo de prática e organização de Serviço Social. O discurso sobre a eficácia baseia¬se em estudos comprovados da construção social, potenciação (empowerment), e realismo crítico ainda polémico. A prática reflectiva e crítica constitui os modelos actuais que interligam a teoria e a prática.

Motivação dos trabalhadores na sociedade do conhecimento

RESUMO: Nas sociedades avançadas da actualidade, aqui denominadas por sociedades do conhecimento, os níveis de responsabilidade e de exigência mental das organizações para com os seus trabalhadores é superior a qualquer outra realidade anterior. É emergente a necessidade de redefinir a estrutura das organizações, para que os reponsáveis e os seus respectivos colaboradores usufruam de condições potenciadoras do seu desempenho profissional. Os perfis ideais dos responsáveis de equipas e , em especial, dos «novos» trabalhadores produtores de conhecimento, incorporam determinadas características fundamentais para favorecerem o processo criativo e o trabalho autónomo. Mas as alterações não estão confinadas à dimensão laboral, pois surgiram igualmente mudanças profundas no seio da sociedade, as quais obrigam à existência de uma nova relação entre a vida pessoal e a vida profissional dos cidadãos. Todas estas transformações resultam na necessidade de uma componente motivacional muito forte por parte dos trabalhadores, os quais dependem apenas de si mesmos para a conseguir obter e manter. A solução desta problemática surge aqui configurada sob a forma de uma mudança de atitude por parte de todos os trabalhadores, a qual deverá fomentar a ocorrência de «Experiências óptimas» provenientes do desenvolvimento da actividade profissional dos mesmos, tal como é sugerido pela Teoria do Fluxo. Esta versão profunda da motivação intrínseca e estável é proposta como modelar e mesmo fulcral para o trabalhador na Sociedade do conhecimento. ABSTRACT: In today’s advanced societies, here referred as Knowledge Societies, the levels of responsibility and mental demanding which organizations require from their workers is higher than ever before. The need to redefine organizations structures is now emerging in order to allow CEO’s and their co-workers having access to encouraging conditions which improve their work performance. The ideal profile for a team leader and especially for the «new» Knowledge production workers, incorporate a defined group of fundamental characteristics to encourage the creative process and the autonomous work. But changes are not confined to the labor dimension. The Society core also suffered profound changes which demand the existence of a new relation between personal and professional life of its citizens. All these changes create the need for the existence of high motivational levels inside all workers, which now have to find their own ways to get and maintain it. The solution for this problem is presented here as a switch in workers attitude, which will increase the occurrence of optimal experiences coming directly from the development of their professional activity like it’s suggested in the flow theory. This version of the deep intrinsic and stable motivation is proposed as a model or even a central solution to the worker in the Knowledge Society.

Accountability and co-production of information and control: social observatories and their relationship with government agencies

Abstract:Through the development of a proposal to categorize accountability into four stages - classical, cross-sectional, systemic, and diffused -, this article aims to identify characteristics of co-production of information and socio-political control of public administration in the work of Brazilian social observatories in relationship with government control agencies. The study analyses data from 20 social observatories and, particularly, three experiences of co-production of information and control, based on a systemic perspective on accountability and a model with four categories: Political and cultural; valuing; systemic-organizational, and production. The conclusions summarize characteristics of these practices, specific phases in the accountability processes, as well as the potentialities and challenges of co-production of information and control, which not only influences, but it is also influenced by the accountability system.

Risk assessment in occupational exposure to formaldehyde: differences between anatomy and pathology laboratories and formaldehyde-resins production

Formaldehyde (CH2O), the most simple and reactive of all aldehydes, is colorless, and readily polymerizing gas at normal temperature. The most extensive use is in production of resins and has an important application as a disinfectant and preservative, reason why relevant workplace exposure may also occur in pathology and anatomy laboratories and in mortuaries. A study was carried out in Portugal, in a formaldehyde production resins factory and in 10 pathology and anatomy laboratories. It was applied a risk assessment methodology based on Queensland University proposal that permitted to perform risk assessment for each activity developed in a work station. This methodology was applied in 83 different activities developed in the laboratories and in 18 activities of the factory. Also, Micronucleus Test was performed in lymphocytes from 30 factory workers and 50 laboratories workers.

A energia das ondas e o seu aproveitamento

As crises energéticas surgidas no decorrer do último século, incluindo a crise do petróleo, obrigaram o Homem a procurar cada vez mais fontes de energia alternativas e preferencialmente inesgotáveis. Desta situação, resultou uma forte aposta na exploração das fontes de energias renováveis, que são uma das principais alternativas para responder a um aumento de procura, e também, face às exigências de consumos actuais, beneficiando de ao se apostar numa energia limpa e renovável existir uma forte redução nos impactes ambientais que outras fontes de energia não apresentam. O aproveitamento dos recursos provenientes de fontes de energia renováveis para a produção de energia já existe há vários anos, e, em alguns casos, atingiram já um estado de maturidade considerável, como é caso da energia eólica. Em comparação, o mesmo já não acontece com a energia das ondas. Embora o oceano apresente um recurso com enorme potencial para ser explorado, incluindo as ondas e correntes oceânicas, os dispositivos tecnológicos necessários para a exploração deste recurso encontram-se maioritariamente ainda em fase experimental, havendo casos pontuais que atingiram a fase pré-comercial. Assim, não existe até à data um dispositivo padrão para a exploração da energia das ondas em grande escala, contrariamente ao que acontece com a energia eólica. Para esta situação, contribuiu o elevado número de dispositivos patenteados para a exploração da energia das ondas, nenhum deles com vantagens significativas relativamente a outros, e também, devido ao facto de a exploração deste tipo de energia não poder ser feito de igual modo na costa ou a muitos quilómetros dela. Na presente dissertação são apresentados alguns dos principais dispositivos existentes para a extracção de energia proveniente das ondas oceânicas, com especial atenção para os dispositivos de coluna de água oscilante.

A method to analyse the alignment of core values in collaborative networked organisations

Since collaborative networked organisations are usually formed by independent and heterogeneous entities, it is natural that each member holds his own set of values, and that conflicts among partners might emerge because of some misalignment of values. In contrast, it is often stated in literature that the alignment between the value systems of members involved in collaborative processes is a prerequisite for successful co-working. As a result, the issue of core value alignment in collaborative networks started to attract attention. However, methods to analyse such alignment are lacking mainly because the concept of 'alignment' in this context is still ill defined and shows a multifaceted nature. As a contribution to the area, this article introduces an approach based on causal models and graph theory for the analysis of core value alignment in collaborative networks. The potential application of the approach is then discussed in the virtual organisations' breeding environment context.

Extreme Value Theory versus traditional GARCH approaches applied to financial data: a comparative evaluation

Although stock prices fluctuate, the variations are relatively small and are frequently assumed to be normal distributed on a large time scale. But sometimes these fluctuations can become determinant, especially when unforeseen large drops in asset prices are observed that could result in huge losses or even in market crashes. The evidence shows that these events happen far more often than would be expected under the generalized assumption of normal distributed financial returns. Thus it is crucial to properly model the distribution tails so as to be able to predict the frequency and magnitude of extreme stock price returns. In this paper we follow the approach suggested by McNeil and Frey (2000) and combine the GARCH-type models with the Extreme Value Theory (EVT) to estimate the tails of three financial index returns DJI,FTSE 100 and NIKKEI 225 representing three important financial areas in the world. Our results indicate that EVT-based conditional quantile estimates are much more accurate than those from conventional AR-GARCH models assuming normal or Student’s t-distribution innovations when doing out-of-sample estimation (within the insample estimation, this is so for the right tail of the distribution of returns).

Occupational exposure to aflatoxin (AFB1) in poultry production

Aflatoxin B1 (AFB1) has been recognized to cause cancer in the humans liver. Epidemiological and laboratory evidence also point towards the respiratory system as target for carcinogenesis. Exposure occurs mainly through food chain but inhalation represent an additional route of exposure. Agricultural workers have the greatest risk of occupational exposure due to their exposition to airborne aflatoxin through inhalation of dust.