Marketing internacional para exportadores de servicios

Bogotá Emprende

Conoce el mundo de los negocios por internet : Cómo estructurar, implementar y aprovechar las estrategias

Bogotá Emprende

Resolución N° 22 del 3 de febrero de 2010 ¿Qué es la resiliación? ¿Cómo opera la representación del socio fallecido conforme a la doctrina de la superintendencia de sociedades y la SIC? ¿Cuándo una resiliación por sus efectos puede crear situaciones jurídicas sujetas a registro mercantil?

Servicios registrales

Preguntas frecuentes. Conoce el mundo de los negocios x internet E-marketing

Desarrollo empresarial y creación de empresa

Herramientas. Conoce el mundo de los negocios x internet E-marketing

Desarrollo empresarial y creación de empresa

Marketing de Servicios

Desarrollo empresarial y creación de empresa

Herramientas de publicidad efectiva

Desarrollo empresarial y creación de empresa

Conoce el mundo de los negocios por Internet E-marketing

Desarrollo empresarial y creación de empresa

Publicidad efectiva

Desarrollo empresarial y creación de empresa

Herramienta de publicidad

Desarrollo empresarial y creación de empresa

Conoce el mundo de los negocios x internet E-marketing

Desarrollo empresarial y creación de empresa

Artículos de interés. Conoce el mundo de los negocios x internet E-marketing

Desarrollo empresarial y creación de empresa

Y works : average hours worked and average salaries

Generation Y is entering the workforce in large numbers and, because this generation holds different values than previous generations, accounting firms are having difficulty managing these new hires. I t is important to determine whether Generation Y is associated with meaningful, long-term trends or i f they will adapt to the given situation. Gen Y' s association with average hours worked per person and average salaries in the Canadian Accounting, Marketing, and Legal professions is examined. I find that an increasing percentage of Generation Y employees in the workforce is associated with significant decreases in average hours worked, but is not associated with any significant trend in average salary. I t is concluded that Generation Y is associated with changing trends in the workplace. These trends are contrary to wha t might be expected under traditional definitions of success, therefore it is postulated that Gen Y may view workplace success differently than previous generations.

Marketing of Library Services in an Academic Environment

Marketing of information services is now an important goal of librarians all over the ~orld t? attract mor~ users to the libr~ry. thereby promoting user satisfaction. Marketing IS considered ~s ~n Integr~1 part of libraries and information centres mainly due to the developments In information t.echnology, information explosion, and declining library budgets. Kotler defines marketing as the "analysis, planning, implementation and control o~ carefully formulated programs designed to bring about voluntary exchanges of values WIth target markets fo~ the ~~rpos~ of~chievingorganizational objectives". Organizations suc.h as museums, unrversittes, libraries, and charities need to market their causes and their products to gain. political and social support as well as economic support (Kotler, 1995). In the marketing world people are now migrating from the traditional Four P ~lodelto th~ S~VE mode! (Alt~ns~n, 2013). According to the SAVE model, marketing III an orgarusanon must grve pnonty to 'Solutions' instead of the features or functions of~he.'Product" Similarily it is to focus on 'Access', instead of ,Place'; 'Value' instead of Price" so that the benefits are more stressed, rather than production costs. Instead of :Proliloti.on', marketi~g has. to conc~ntrate on 'Educating' the customers, providing lJlfo~mahol~ about t~eJr specific req~lrements, instead of relying on advertising, public rel~tlons, direct selling etc. From a library point ofview, to ensure maximum utilization of library ~ervices there is an increasing need for definite marketing plans to exploit the techn.ologlcal dcvelop",len~s so ~s to entice the users. By anticipating their changing needs and ~y co.mmulllcatl~g WIth them it should be possible to devise strategies to present various library services and products in a perceptive style.