Marketing és vállalatközi kapcsolatok - Kutatócsoport zárótanulmány

Tanulmányunkban a Marketing és Vállalatközi kapcsolatok kutatócsoport 2011-ben készült műhelytanulmányainak legfontosabb eredményeit mutatjuk be. Kutatásaink központi témája a vállalati versenyképesség, illetve annak vizsgálata, hogy a vállalatok tevékenységének egyes területei hogyan járulnak hozzá a vállalatok versenyképességének növeléséhez. Elemzéseink a Budapesti Corvinus Egyetem Vállalatgazdaságtan Intézete Versenyképesség Kutató Központja által vezetett „Versenyben a világgal” kutatási program nagyszabású kérdőíves felmérésén alapulnak, amely során 300 vállalat vezetőit kérdeztek meg 2009-ben. Eredményeink közül kiemeljük, hogy a piacorientáció szintje a vizsgált vállalati körben az átlagosnál valamivel jobb, azonban a marketingkoncepció jobb megvalósítása érdekében a vállalatoknak a versenytárs-orientációjukat kellene elsősorban erősíteniük. Fontos következtetése a kutatásnak a vezető vállalatok gyakorlatának feltérképezése, e kategóriát egy összetett teljesítménymutató alapján alakítottunk ki. Eredményeink szerint a vezető vállalatok a piacorientáció mértékében, a márkázásban, a disztribúció kiterjedtségében, valamint változatosságában, a marketing erőforrásokban és képességekben és a vállalati hálózatban betöltött pozíció terén erősebbek az átlagosan teljesítőktől és/vagy a lemaradóktól. ----- Abstract: In this research paper we present the most important results of the research papers prepared by the research group „Marketing and Interfirm Relationship” in 2011. The central theme of our research papers is corporate competitiveness. We investigate the ways the different activities of firms contribute to the increase of their competiveness. Our analyses are based on a large scale survey carried out by the Competitiveness Research Center of Corvinus University Of Budapest, in which 300 company executives were surveyed in 2009. Among our results we highlight that market orientation of Hungarian firms is little above the average in our sample, however a better implementation of the marketing concept would require a stronger emphasis on competitor orientation. An important conclusion of our research is the description of the practice of leading companies, a category created in terms of a complex performance measurement. Our results suggest that leading companies show a higher level of market orientation, a more sophisticated branding practice, a more extended distribution system with a higher degree of variablity, stronger marketing resources and capabilities and a stronger position in the firm’s network than companies with average performance and/or laggards.

Physical oceanography during POLARSTERN cruise ANT-V/3

The work carried out by the physical oceanography group on POLARSTERN Leg ANT-V/3 concentrated on four major topics: A. A large scale survey of the eastern boundary between the Weddell gyre and the open ocean. On the way to the coastal polynya in early October 12 CTD stations were carried out between 54°30'S, 6°E and 70°30'S 8°W. Another set of 16 stations was obtained in early December on the way back north. During this transsect three current meter moorings were recovered at Maud Rise. The path between the current meter arrays was used to run an additional section to the NNE across the top of Maud Rise. B. A large scale survey of the Antarctic Coastal Current along the eastern shelf area. To obtain the water mass characteristics along the eastern Weddell shelf 36 CTD stations were carried out between Atka Bay and the Filchner Trench. Most of the stations were located on the shelf. Cross shelf sections were obtained both near Drescher Inlet and off Halley Bay, in the divergence area of the Coastal Current where the continental slope turns to the west and south of Vestkapp at Neptune's Point. A longshore section over 120 km was run north of Vestkapp. C. A mesoscale survey of the Antarctic Coastal Current off Drescher Inlet. The experimental work consisted of 37 CTD-stations and direct current measurements. The CTD-profiles were grouped into seven sections perpendicular to the coast line off Drescher Inlet extending once over 70 km but normally over 35 km. The profile depth ranged from 300 m on one section to the complete water column at two sections. Most sections consist of five stations providing highest resolution over the upper continental slope with offshore increasing spacing. The stations were chosen to represent the shelf (450 m), the shelf break (800 m), the upper slope (1600 m), the lower slope (2400 m) and the transition to the abyssal plain (3400 m). Rough topography and difficult ice conditions made it impossible to meet those requirements in all cases. D. A small scale survey of the hydrographic conditions under the sea ice. The motivation for these studies arose during the cruise. Consequently a suitable Instrumentation had to be developed at sea. This was done with a NB-Smart CTD which was inserted on an L-shaped lever through a hole in the ice. However, various water intrusions into the instrument resulted in the failure of this technique. In consequence a special lever system was built to position a NB Mark 3b weighing about 40 kg below the ice. Twenty four profiles were obtained reaching from the bottom of the ice down to 2 m below the ice surface with a maximum distance of 1 m from the entry hole. As the conductivity sensor was influenced by nearby ice platelets, salinity samples where drawn to check the sensor.

Data collection of Calanus finmarchicus reproduction life history traits in the North Atlantic Ocean

Observations of egg production rates (EPR) for female Calanus finmarchicus were compared from different regions of the North Atlantic. The regions were diverse in size and sampling frequency, ranging from a fixed time series station in the Lower St Lawrence Estuary, off Rimouski, where nearly 200 experiments were carried out between May and December from 1994 to 2006, to a large-scale survey in the Northern Norwegian Sea, where about 50 experiments were carried out between April and June from 2002 to 2004. For this analysis the stations were grouped mostly along geographic lines, with only limited attention being paid to oceanographic features. There is some overlap between regions, however, where stations were sometimes kept together when they were sampled on the same cruise. As well some stations other than off Rimouski were occupied more than once during different years and/or in different seasons.

Shining a Light on the Dark Side: How the Global Financial Crisis Exposed the Dark Side of Leadership

The global financial crisis has had innumerate outcomes around the globe. Whilst most of these are generally perceived to be negative, there are outcomes which could be considered positive for society. One such outcome is the spotlight that the financial crisis has shone on corruption within organisations and in particular, the role that destructive leaders play in the promotion of negative behaviours within organisations. This interest in identifying so-called ‘dark-side’ traits in leaders is a positive step both academically and practically. Academically, there is a limited research examining individuals with ‘dark-traits’ within organisations (Mahmut, Homewood & Stevenson, 2008). Practically, most leader derailment can be attributed to ‘dark-side’ traits and leaders with such traits are implicated in a host of issues for organisations including poor staff morale and satisfaction, bullying, poor levels of productivity, high staff turnover, unethical behaviour and even white collar crime (e.g. Boddy,2010; 2011; Lesha & Lesha, 2012; O’Boyle, Forsyth, Banks & McDaniel, 2012; Sanecka, 2013). This paper focuses on one of the ‘dark-side’ traits; psychopathy. Psychopathy is a personality disorder characterised by guiltlessness, incapacity to experience love, impulsivity, shallow emotions, superficial charm and an inability to learn from experience (Cleckley, 1941, 1982). Research has found that individuals with high levels of psychopathy can be found working within organisations and experiencing some degree of career success (e.g. Babiak, Neumann & Hare, 2010; Board & Fritzon, 2005; Boddy, 2010; Lilienfeld, Latzman, Watts, Smith & Dutton, 2014). These individuals are theoretically thought to be attracted to careers which offer power, status and monetary rewards. In particular, the finance industry has been suggested as an ideal work place for the organisational psychopath. Some authors go as far as attribute organisational psychopaths a key role in the financial crisis (Boddy, 2011). However, little research has been conducted to explore whether levels of psychopathy in employees differ across industries and what careers might be most attractive to individuals with high levels of psychopathy. This paper presents the results of a large scale survey of 265 alumni of universities in the Central England region of the UK. The survey was conducted to assess the link between levels of three factors of psychopathy (Egotism, Callousness and Antisocialism) with occupation as defined by Holland’s RIASEC model. Participants completed Brinkley, Diamond, Magaletta & Heigel’s (2008) revision of Levenson’s Self-Report Psychopathy Scale and responded to questions regarding their current occupation. Logistic regression analyses were conducted to assess whether levels of Egotism, Callousness and Antisocialism were predictive of occupation. The results showed that when compared to individuals who occupy job roles within the Social sector of Holland’s model, individuals with higher levels of psychopathy were more likely to be employed within Realistic, Investigative, Enterprising and Conventional roles. When comparing Social and Realistic roles, more Egotistical individuals were likely to be employed within Realistic roles. When comparing those employed in Social roles to Investigative, Enterprising and Conventional roles, individuals with higher levels of Antisocialism were more likely to be employed within the latter three occupations than within Social roles. This suggests that individuals with psychopathy do gravitate towards certain career paths. Social roles where job incumbents are required to be caring and interact with others to a large extent appear to be unattractive to individuals with high levels of psychopathy. Social roles are also associated with lower monetary rewards and are generally less prestigious (Henley, 2001). These individuals instead seek out occupations where there are higher levels of risk, power and reward. Roles in the Realistic category include those which include high levels of risk e.g. fighter pilot, fireman etc., (Cohen, Meir, Segal & Amar, 2003). Investigative careers hold the highest level of prestige and ranking. Enterprising roles include management positions where power is wielded over subordinates and sales roles, where customers can be manipulated (ACT, 2009). Conventional roles include those within the finance industry, which include some of the most financially lucrative positive available (Babiak & Hare, 2006). The above suggests that individuals with higher levels of psychopathy may be seeking to satisfy their self-centred natures by selecting careers which provide them with high levels of reward in one way or another. Alternatively, these individuals may select roles where their traits can be accepted. The importance of Antisocialism in predicting occupation may be testament to the importance of finding a career which ‘fits’ such traits. Antisocialism is generally associated with negative outcomes in the workplace (Ettner, MacLean & French, 2010). Therefore, finding environments tolerant of antisocial tendencies may be a priority for individuals with high levels of these traits. The results suggest that Enterprising, Investigative and Conventional work environments may be tolerant of Antisocialism in employees and Realistic environments tolerant of Egotism. Academically, the results show that there is value in studying ‘dark-side’ characteristics in organisations. Individuals with higher levels of psychopathic traits, do not appear to randomly enter employment. Instead, they appear to gravitate to careers which meet their needs and/or tolerate their traits. It is important to further explore what industries and positions are particularly attractive to individuals with higher levels of psychopathy and what makes them attractive to these individuals. Such knowledge is important for practitioners to be able to advise organisations as to the likely level of risk they face of employing organisational psychopaths and to enable organisations which are particularly attractive to highly psychopathic employees to design selection systems which detect undesirable traits in candidates. Furthermore, organisations can examine their culture to assess whether traits such as antisocialism are tolerated (or even rewarded) and what the implications of this are.

A HUMAN-CENTERED APPROACH TO IMPROVING THE USER EXPERIENCE OF SOFTWARE UPDATES

Software updates are critical to the security of software systems and devices. Yet users often do not install them in a timely manner, leaving their devices open to security exploits. This research explored a re-design of automatic software updates on desktop and mobile devices to improve the uptake of updates through three studies. First using interviews, we studied users’ updating patterns and behaviors on desktop machines in a formative study. Second, we distilled these findings into the design of a low-fi prototype for desktops, and evaluated its efficacy for automating updates by means of a think-aloud study. Third, we investigated individual differences in update automation on Android devices using a large scale survey, and interviews. In this thesis, I present the findings of all three studies and provide evidence for how automatic updates can be better appropriated to fit users on both desktops and mobile devices. Additionally, I provide user interface design suggestions for software updates and outline recommendations for future work to improve the user experience of software updates.

The Catlin Seaview Survey – kilometre-scale seascape assessment, and monitoring of coral reef ecosystems

1.Marine ecosystems provide critically important goods and services to society, and hence their accelerated degradation underpins an urgent need to take rapid, ambitious and informed decisions regarding their conservation and management. 2.The capacity, however, to generate the detailed field data required to inform conservation planning at appropriate scales is limited by time and resource consuming methods for collecting and analysing field data at the large scales required. 3.The ‘Catlin Seaview Survey’, described here, introduces a novel framework for large-scale monitoring of coral reefs using high-definition underwater imagery collected using customized underwater vehicles in combination with computer vision and machine learning. This enables quantitative and geo-referenced outputs of coral reef features such as habitat types, benthic composition, and structural complexity (rugosity) to be generated across multiple kilometre-scale transects with a spatial resolution ranging from 2 to 6 m2. 4.The novel application of technology described here has enormous potential to contribute to our understanding of coral reefs and associated impacts by underpinning management decisions with kilometre-scale measurements of reef health. 5.Imagery datasets from an initial survey of 500 km of seascape are freely available through an online tool called the Catlin Global Reef Record. Outputs from the image analysis using the technologies described here will be updated on the online repository as work progresses on each dataset. 6.Case studies illustrate the utility of outputs as well as their potential to link to information from remote sensing. The potential implications of the innovative technologies on marine resource management and conservation are also discussed, along with the accuracy and efficiency of the methodologies deployed.

The business management strategy of Iran's large apparel firms : overview of results from a questionnaire survey and interviews 2009-2011

This paper is an overview of the results from a questionnaire survey and subsequent supplementary interviews of Iran's large apparel firms conducted by the author in 2009-2011. Most of the large apparel firms in Iran are based in Tehran and have been in business for some twenty years. They have a solid business with regular customers, but in general have hesitated to expand the size of their firms. Following the relaxation of restrictions on the procurement of raw materials that existed in the 1990s, the results of survey and interviews show that the firms have developed new channels of procurement although they depend to a considerable degree on imported raw materials and machinery. They have managed to maintain their level of output even with the rapid increase in imports since 2000, although the number of firms has decreased. Low-priced Chinese products have basically not been their rivals; instead, the inflow of foreign name-brand products have hit them heavily.

Building Information Modelling : an international survey

Building Information Modelling (BIM) appears to be the next evolutionary link in project delivery within the AEC (Architecture, Engineering and Construction) Industry. There have been several surveys of implementation at the local level but to date little is known of the international context. This paper is a preliminary report of a large scale electronic survey of the implementation of BIM and the impact on AEC project delivery and project stakeholders in Australia and internationally. National and regional patterns of BIM usage will be identified. These patterns will include disciplinary users, project lifecycle stages, technology integration–including software compatibility—and organisational issues such as human resources and interoperability. Also considered is the current status of the inclusion of BIM within tertiary level curricula and potential for the creation of a new discipline.

Key distribution mechanisms for wireless sensor networks : a survey

Advances in technology introduce new application areas for sensor networks. Foreseeable wide deployment of mission critical sensor networks creates concerns on security issues. Security of large scale densely deployed and infrastructure less wireless networks of resource limited sensor nodes requires efficient key distribution and management mechanisms. We consider distributed and hierarchical wireless sensor networks where unicast, multicast and broadcast type of communications can take place. We evaluate deterministic, probabilistic and hybrid type of key pre-distribution and dynamic key generation algorithms for distributing pair-wise, group-wise and network-wise keys.

Focusing on what counts: Using exploratory focus groups to enhance the development of an electronic survey in a mixed-methods research design

This paper describes the use of exploratory focus groups to inform the development of a survey instrument in a sequential phase mixed methods study investigating differences in secondary students’ career choice capability. Five focus groups were conducted with 23 year 10 students in the state of New South Wales (NSW), Australia. Analysis of the focus group data informed the design of the instrument for the second phase of the research project: a large-scale cross-sectional survey. In this paper, we discuss the benefits of using sequential phase mixed method approaches when inquiring into complex phenomena such as human capability.

Privacy architectures in social networks’ state-of-the-art survey

The use of social networking has exploded, with millions of people using various web- and mobile-based services around the world. This increase in social networking use has led to user anxiety related to privacy and the unauthorised exposure of personal information. Large-scale sharing in virtual spaces means that researchers, designers and developers now need to re-consider the issues and challenges of maintaining privacy when using social networking services. This paper provides a comprehensive survey of the current state-of-the-art privacy in social networks for both desktop and mobile uses and devices from various architectural vantage points. The survey will assist researchers and analysts in academia and industry to move towards mitigating many of the privacy issues in social networks.

Survey of El Nino 1957-58 in its relation to tropical pacific meteorology

ENGLISH: The survey aims at demonstrating the close relationship between anomalies of sea temperature observed along the tropical Pacific coast of the Americas and those observed in the oceanwide tropical belt. The survey also covers the variations, from 1952 to the present, of the trade-wind circulations which prove to be responsible for the major part of the anomalies in sea surface temperature. Finally, the thermal feedback effects of the oceanic anomalies upon the large-scale circulation of the atmosphere are treated in a preliminary fashion. SPANISH: El estudio trata de demostrar la estrecha relación que existe entre las anomalías observadas de la temperatura del mar a lo largo de la costa tropical de las Américas y las observadas en la faja tropical de todo el océano. El estudio incluye también las variaciones, desde 1952 hasta el presente, de la circulación de los vientos alisios que demuestra ser responsable por la mayor parte de las anomalías de temperatura de la superficie del mar. Finalmente los efectos termales de las anomalías oceánicas sobre la circulación en gran escala de la atmósfera son tratados en forma preliminar. (PDF contains 62 pages.)

Subgrid scale fluid velocity timescales seen by inertial particles in large-eddy simulation of particle-laden turbulence

Large-eddy simulation (LES) has emerged as a promising tool for simulating turbulent flows in general and, in recent years,has also been applied to the particle-laden turbulence with some success (Kassinos et al., 2007). The motion of inertial particles is much more complicated than fluid elements, and therefore, LES of turbulent flow laden with inertial particles encounters new challenges. In the conventional LES, only large-scale eddies are explicitly resolved and the effects of unresolved, small or subgrid scale (SGS) eddies on the large-scale eddies are modeled. The SGS turbulent flow field is not available. The effects of SGS turbulent velocity field on particle motion have been studied by Wang and Squires (1996), Armenio et al. (1999), Yamamoto et al. (2001), Shotorban and Mashayek (2006a,b), Fede and Simonin (2006), Berrouk et al. (2007), Bini and Jones (2008), and Pozorski and Apte (2009), amongst others. One contemporary method to include the effects of SGS eddies on inertial particle motions is to introduce a stochastic differential equation (SDE), that is, a Langevin stochastic equation to model the SGS fluid velocity seen by inertial particles (Fede et al., 2006; Shotorban and Mashayek, 2006a; Shotorban and Mashayek, 2006b; Berrouk et al., 2007; Bini and Jones, 2008; Pozorski and Apte, 2009).However, the accuracy of such a Langevin equation model depends primarily on the prescription of the SGS fluid velocity autocorrelation time seen by an inertial particle or the inertial particle–SGS eddy interaction timescale (denoted by $\delt T_{Lp}$ and a second model constant in the diffusion term which controls the intensity of the random force received by an inertial particle (denoted by C_0, see Eq. (7)). From the theoretical point of view, dTLp differs significantly from the Lagrangian fluid velocity correlation time (Reeks, 1977; Wang and Stock, 1993), and this carries the essential nonlinearity in the statistical modeling of particle motion. dTLp and C0 may depend on the filter width and particle Stokes number even for a given turbulent flow. In previous studies, dTLp is modeled either by the fluid SGS Lagrangian timescale (Fede et al., 2006; Shotorban and Mashayek, 2006b; Pozorski and Apte, 2009; Bini and Jones, 2008) or by a simple extension of the timescale obtained from the full flow field (Berrouk et al., 2007). In this work, we shall study the subtle and on-monotonic dependence of $\delt T_{Lp}$ on the filter width and particle Stokes number using a flow field obtained from Direct Numerical Simulation (DNS). We then propose an empirical closure model for $\delta T_{Lp}$. Finally, the model is validated against LES of particle-laden turbulence in predicting single-particle statistics such as particle kinetic energy. As a first step, we consider the particle motion under the one-way coupling assumption in isotropic turbulent flow and neglect the gravitational settling effect. The one-way coupling assumption is only valid for low particle mass loading.

A new synoptic survey of Northern Ireland lakes: sampling from the air

Northern Ireland has approximately 1670 lakes, which cover 4.4% of the land surface. However, most of the water area is accounted for by the large lakes such as Lough Neagh (385 km2) and Lower Lough Erne (109.5 km ). The majority of lakes are less than 100 hectares in area. They tend to be distributed towards the south and west of the Province, where extensive drumlin swarms are rich in small waterbodies. In 1988-1991, 610 of the 708 lakes between one and 100 hectares were sampled by the Northern Ireland Lake Survey. The objective was to assess their conservation status based on their aquatic macrophyte flora, but in addition to extensive plant surveys, the water of each lake was analysed for a range of chemical variables. This article reports on a full-scale survey carried out in early March 2002. The survey was taken with help of two helicopters. The authorise summarise the results of the chemical analysis of the survey.

A case study of the effectiveness of the electronic survey as a research tool for measuring students' experience of e-learning

This paper uses a case study approach to consider the effectiveness of the electronic survey as a research tool to measure the learner voice about experiences of e-learning in a particular institutional case. Two large scale electronic surveys were carried out for the Student Experience of e-Learning (SEEL) project at the University of Greenwich in 2007 and 2008, funded by the UK Higher Education Academy (HEA). The paper considers this case to argue that, although the electronic web-based survey is a convenient method of quantitative and qualitative data collection, enabling higher education institutions swiftly to capture multiple views of large numbers of students regarding experiences of e-learning, for more robust analysis, electronic survey research is best combined with other methods of in-depth qualitative data collection. The advantages and disadvantages of the electronic survey as a research method to capture student experiences of e-learning are the focus of analysis in this short paper, which reports an overview of large-scale data collection (1,000+ responses) from two electronic surveys administered to students using surveymonkey as a web-based survey tool as part of the SEEL research project. Advantages of web-based electronic survey design include flexibility, ease of design, high degree of designer control, convenience, low costs, data security, ease of access and guarantee of confidentiality combined with researcher ability to identify users through email addresses. Disadvantages of electronic survey design include the self-selecting nature of web-enabled respondent participation, which tends to skew data collection towards students who respond effectively to email invitations. The relative inadequacy of electronic surveys to capture in-depth qualitative views of students is discussed with regard to prior recommendations from the JISC-funded Learners' Experiences of e-Learning (LEX) project, in consideration of the results from SEEL in-depth interviews with students. The paper considers the literature on web-based and email electronic survey design, summing up the relative advantages and disadvantages of electronic surveys as a tool for student experience of e-learning research. The paper concludes with a range of recommendations for designing future electronic surveys to capture the learner voice on e-learning, contributing to evidence-based learning technology research development in higher education.