Benefícios dos relatórios de sustentabilidade na competitividade e melhoria da gestão empresarial: estudo de caso do setor automotivo

The increase of the world population and their consumption power requires companies to increase their production capacity to meet demand. This production process is often performed without control and degrades the environment. In view of the stiffness of the legal requirements and the increasing of environmental concerns, companies need to act in a sustainable way to continue existing. The main objective of this study is to investigate how sustainability reports that follow the guidelines of the Global Reporting Initiative (GRI) can bring benefits to companies in the continuous improvement of its processes and the competitiveness of the sector. The sector chosen for the study was the automotive industry, due to its importance in the national economy and the significant impacts caused to the population and to the environment. The methodology consists of reading the GRI sustainability reports of companies and then performing a comparison among them and the bibliography of the subject. The results confirm the importance of the GRI sustainability reporting for companies and show how the selected indicators can contribute to the corporate management and to the control of its processes

Reclamações e gestão de crise sob a ótica das relações públicas: um estudo da empresa Wet'n Wild São Paulo

For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

Análise das possibilidades de integração entre programas ambientais de usinas hidrelétricas e sistemas de gestão ambiental

A avaliação de impacto ambiental tem sido muitas vezes, vista apenas como um procedimento burocrático para a obtenção da licença ambiental, desconsiderando os estudos realizados, após a aquisição da licença e contratando outros serviços para orientar a adoção de um sistema de gestão objetivando boas práticas ambientais. Porém sabe-se que a estrutura geral das metodologias de avaliação de impacto ambiental apresenta muitos pontos semelhantes se comparada à identificação dos aspectos e impactos ambientais de um sistema de gestão ambiental, o que indica uma interface entre os dois instrumentos apesar da execução integrada ainda não ser um procedimento comum na gestão ambiental de empreendimentos. Nesse sentido, o presente trabalho objetivou analisar as possibilidades do emprego de um sistema de gestão ambiental preconizado pela ISQ 14001 para o gerenciamento de programas ambientais decorrentes de processos de avaliação de impacto ambiental e de licenciamento ambiental de usinas hidrelétricas, através do foco específico naqueles progrmas relacionados diretamente com o monitoramento e o controle da qualidade e da qualidade da água do reservatório, que é um fator essencial para a função de produção de um empreendimento hidrelétrico. Para esta análise, utilizou-se o caso da usina hidrelétrica de Santo Antônio, identificando 9 programas ambientais decorrentes de processos de avaliação de impacto ambiental com grandes possibilidades de serem utilizados na estruturação de sistemas de gestão ambiental de usinas hidrelétricas e cuja adequada execução, corrobora com a integração entre os respectivos instrumentos além de corresponder à necessidade de compatibilização dos instrumentos de política ambiental na busca de um desenvolvimento com adequada proteção ambiental e de uma atuação mais consciente das organizações

Comunicação interna e gestão de pessoas: um olhar para as relações humanas nas organizações

The main purpose of this study is to show how internal communication can be allied to people management in the process of transformation of the organizations. It is known that the advent of new technologies and the information age, consequences of globalization, are provoking deep transformations in organizations and reaching people too. This way there is the human and the social issue that goes beyond the race for profit. The new forms of management are becoming increasingly concerned with the value of human being and communication professionals, more specifically public relations, can facilitate processes and significantly improve the relationships towards positive results

Fatores facilitadores e restritivos no processo de gestão de franquias sob o ponto de vista do franqueado: um estudo multicasos no setor de alimentação

The present study sought to identify which are the facilitators and restrictive in the creation and management of franchises from the point of view of process factors franchisees. For this, we first proposed to critically analyze its creation and management.The specific objectives of this work are: a) to understand in the light of the theory , the basic requirements for creating franchises b ) identify, from the literature review , facilitators and restrictive factors in the process of franchise management , c) develop a survey tool to critically analyze the processes of creating and managing a franchise from the point of view of the franchisee , and d ) to review the process of creating and managing franchises , from the perspective of four franchised food services in the municipalities of Ribeirão Preto and Sao Jose do Rio Preto - SP . A descriptive qualitative work, which found the most important features about the franchises, through a study of 4 franchises in the food industry of São Paulo was performed. To complete the survey was conducted a semi-structured interview, containing questions regarding the main elements of a business: creating, planning, organization, direction and control. It was found that franchising is a business model with controversies. There are people who deal well with the system and that through him realize dreams such as owning their own business. Others need to think many times before embarking in business since the entrepreneurship factor can be so intense that it hinders the acceptance of norms and duties to the system. This causes some factors such as communication, measurement of outcomes, implementation plan and among others are considered restrictive or facilitators in the process of strategy management of franchises

A geração de resíduos sólidos urbanos e sua influência na gestão urbano-ambiental municipal de Sorocaba/SP

In Brazil, rates of urban solid waste generation increase proportionally more than the annual growing of the population. The government, from its federal authority to the municipal spheres, faces increasing challenges for Urban and Environmental management regarding to solid waste in general and, in particular, municipal solid waste. Financial problems added to public health problems that worsen with the serious environmental impacts generated every year. In August 2010 Brazil the PNRS (National Policy on Solid Waste) was approved and sanctioned in which represented a true watershed in the country as a legal framework extremely ambitious and visionary. This work presents the successes and challenges that the municipality of Sorocaba/SP is facing after more than three years of PNRS sanctioned to conduct an Urban and Environmental management suited to the new legal bases towards the subject of solid waste. The results show a large gap between the content proposed by the law and the technical, financial and temporal reality to practical implementation by the municipal government. New legislation and federal incentives, consortiums among the cities, flexible deadlines and environmental education at all levels are certainly some proposals to catalyze processes that aim to solve and overcome the challenges of solid waste

Gestão ambiental aplicada a prevenção, controle e recuperação de erosão linear acelerada no município de Ipeúna-SP

The erosion is a natural process of detachment, transport and deposition of soil and rock particles from one place to another. Human activities with no previous planning may accelerate this process, causing several damages to the environment and to society. In order to control the acceleration of these erosion processes caused by humans, prevention and improvement initiatives emerge. Regarding works which interfere directly in some of the natural resources, these initiatives must respect the intrinsic physical properties of the area of interest, if they aim to obtain effective results. Based on this scenario, this work proposes a few methods of accelerated linear erosion prevention, control and recovery in a specific area of the municipal district of Ipeúna (SP). For that matter, this study is based on a method of physiographic compartmentalization of the area, considering and integrating soil, relief, geology and the use and land cover properties of the study area. Plus, a flowchart with general orientations regarding management of eroded areas was produced, focused on the control and recovery of linear erosion. The result demonstrates the importance of careful erosion control, respecting the physical properties of each physiographic unit. The vegetative and mechanical conservationists methods, and the discipline of water flow, have found wide applicability in the study area.

Proposta de desenvolvimento de um setor de fomento à padronização de processos em uma empresa de usinagem

The industries face increasingly fierce competition, so that differentiation becomes more and more difficult. In the case of the branch of machine tool industries this scenario is aggressive, those firms face competition from around the world, which have good quality and low price. This paper aims to propose the creation of a department to promote standardization in a company of special tools. The goal was achieved from survey of theories and applications of quality management, knowledge management and standardization, done by scholars in these areas, which added the use of qualitative study resulted in a proposal that contained not only the creation of this department as possible approaches that can be applied by him. This work is limited to the study of a company that manufactures special tools of the state of São Paulo, which despite its small size and limited number of employees, also presents common situations to other companies in the field, especially with regard to the behavior employees, and present good practices that can be implemented by any company

Análise de processos de uma empresa de comércio exterior para viabilizar maior produtividade

The easy access to information has been accelerating even more business competitiveness nowadays. To turn a foreign trade company into a more competitive company by improving its services, this work aims the analysis of the Supply Chain processes to enable greater productivity. Using powerful tools of great historical success in the business world – such as Flowcharts, VSM Lean and PDCA –, a structure was created that adapted its main concepts and produced a method which enabled not only improvements on modified processes but also on the subsequent ones. Productivity data were collected, where evidence of quantitative improvements were found in the expedition macro process. Due to a process analysis theme, this paper gives also the thought about process approach, vital step to create a future Quality Management System

Melhoria de processos de serviços prestados em assistência técnica

Currently the service sectors have an increasingly important role in the productive sector because they can represent a great advantage to the consumer. In this graduate work a study was conducted with the objective of process improveme nt services in the sector of technical assistance in a factory machinery and equipment. Through process mapping, through the technical blueprint, and time study were able to identify opportunities for improvement for reducing the time customer service, as well as the proposed performance indicators for the service

Geotecnologias para a análise da bacia hidrográfica do Córrego Wenzel - Rio Claro/SP: proposta de gestão de recursos hídricos

The expansion of urban in medium-sized citie, increase the importance of action planning and management of natural resources, among which water is the most important. Such action should include the integration of physical and man-made elements involved. In this context, it becomesimportant for watershed analysis and the use of geotecnologies. Thus, the objective was to demonstrate the contribution of the geo, as a tool for managing a river basin, allowing the integration of physical data and the analysis of anthropogenic environmental scenarios in urban areas. The area chosen, the basin of the Wenzel, is located in Rio Claro / SP, a city whose urbanization process has been intense and continuous. Thematic maps were generated from the physical environment: soil, slope and geological, as well as maps of land use. With regard to land use maps, these were drawn from the visual interpretation of material aerophotogrammetric, considering the years 1995 and 2010, performing an evolutionary analysis. It was observed that the area presents small variation in the physical and structural aspects, with lithological and geomorphological formation favoring the occurrence of floods, erosion and siltation. These processes are accelerated by the forms of land use, with intense urbanization during the period between 1995 and 2010, and poor preservation of permanent preservation areasand. In the floodplain areas there is a high waste disposal is the most notable environmental problem

Construindo desenvolvimento sustentável: contextualização dos mecanismos da gestão empresarial de recursos hídricos superficiais no estado de São Paulo

A escassez de água para a manutenção dos processos naturais ou para abastecimento humano e em empreendimentos seja em quantidade ou qualidade, corrobora a necessidade e a urgência de comprometimento efetivo de responsabilidade do ser humano com os recursos hídricos e com o ambiente. Falar em Gestão Ambiental (GA), entretanto, especialmente no Brasil, tornou-se lugar comum no discurso de diversos segmentos da sociedade, e em muitos casos desprovido de sentido efetivo. No meio empresarial, ações e discurso ambiental veiculados são reflexo da atuação de diferentes perfis de profissionais, com diferentes tipos de treinamento, e regidos por interesses que nem sempre remontam preocupação com o meio. A regulamentação sobre como devem ser exercida a atuação na área de ambiental, entretanto, bem como monitoramento institucional desta atuação, ainda se encontram em estágio de construção. Mas, a crescente pressão da demanda socioeconômica na iniciativa privada responde por crescente consumo de água e produção de águas residuárias. Para que o desenvolvimento atingido seja sustentável nestes empreendimentos é, portanto, urgente que haja disseminação de informação a gestores ambientais e a comunidade, disponibilizando ferramentas para um gerenciamento mais adequado – com entendimento da situação, de alternativas para amenizar impactos gerados, de como o empreendimento se insere neste cenário e com acompanhamento do desenvolvimento institucional. Assim, este trabalho tem como proposta a produção de material de referência na contextualização da situação dos mecanismos da gestão de recursos hídricos superficiais no estado de São Paulo para empreendimentos, dentro do foco do saneamento básico. Isso foi realizado através de revisão bibliográfica em livros e artigos científicos, teses acadêmicas, levantamento...(Resumo completo, clicar acesso eletrônico abaixo)

Estudo da utilização do balanced scorecard na gestão da qualidade e excelência operacional aplicadas a projetos de engenharia em sistemas de potência

The expansion of the electrical system is currently a subject of great importance to the development of Brazil. For its realization, large projects are needed, requiring large-scale investment and realization processes of great complexity. Thus, this type of project has a high strategic importance for the performance of companies that conduct. Seeking a way to determine a method to align traditional practices for measuring quality to the corporate strategic needs, this work is the study of the use of the balanced scorecard methodology, applying quality management and operational excellence, with a focus on projects in power systems. We analyzed some cases of successful application of the methodology in business segments in the next study, culminating in a proposed model of the method

A Gestão de Relações Públicas em culturas organizacionais conflituosas: caso AB InBev

Cultural clashes are part of the intercultural relationships, and especially in the organizations, they cause differences interfering in the process of sharing experiences, expertise and coexistence. This study outlines some communicational actions, built to improve the management of intercultural relations in organizations. This study also is related to the sharing and discussions on the communication planning process and its importance in intercultural differences detained and promoting interfaces between public of “different worlds”. The discussion is supported by theoretical theory of organizations and organizational culture in order to demonstrate a number of aspects related to this subject, which are directly accustomed to public relations activities. It also presents an analysis of the multinational AB InBev, in order to illustrate the process of knowledge and relationships that is built through the construction of the meaning in intercultural environments, as is the case of this organization

Aplicação de sistema de gestão da qualidade na execução de obras de pavimentação asfáltica, baseado nas diretrizes da ABNT NBR ISO 9001:2008

This work brings to its content proposed deployment of a system of quality management in paving asphalt based on the elaboration of a basic training to meet those entering this area of civil engineering at a technical manual for the implementation of major services running on paving of roads. The training was designed to serve both those entering the field of asphalt paving, synthesizing the complex processes involved in paving services and providing an overview of the steps in implementation thereof, as well as entrants must meet the enterprise user of this system, providing them an idea of the method used by the company designing the paving of roads. The technical manual presented in turn, has 8 (eight) of the main services components of a work of paving, which are: Mobilization and Maintenance of construction site, Regularization and subfloor preparation, execution or sub-base BGS base (graded gravel plain), Execution of sub-base or base BGTC (graded gravel treated with cement), Implementation of subbase or base Macadam hydraulic Priming bituminous waterproofing, asphalt binder Priming and finally the execution flexible pavement - HMA (hot milled asphalt concrete). These services are presented in the form of IT-Education work, this seven items are presented that guide the performance of services, thus providing overall guidelines to perform the services described in it. The development of IT's was based on experiences in day-to-day paving near the theoretical precepts presented in the literature, so the conditions specified in these documents aim to always guide the implementation of services in general, giving the process a versatility major operation, as this work takes into account the dynamics of such services, as well as the variety of their execution according to local conditions and specified in the project. So in general we can say that this ... (Complete abstract click electronic access below)