1000 resultados para Criação de marca


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The Brazilian construction is with high production which resulted in many service industries and also for businesses that work in conjunction with it. For the furniture industries would not be different, since they are intimately involved with the construction. To meet the demand for furnishings in Brazil, some clusters of industries have developed in recent years, as in the case of Uba (MG), Arapongas (PR) and Bento Gonçalves (RS). For industries sector can always increase its production combining quality and customer satisfaction, is necessary for their production procedures are studied and improved every day. The aim of this research is to propose a solution for simple information system involving the issue of tracking parts of the furniture produced in an industry custom furniture that depend on outsourced services. The research occurred during four months of the year 2013 for the observation of the production of the industry, where possible observing interference could be carried out with the aim of obtaining improvements in the production line. It is concluded that control of the finished product in a custom furniture industry is a very complex work, because the information system must transmit information faithful, which has not happened formerly, but after the implementation of the identification system was significant improvement the transfer of information between sectors mounts internal and external furniture

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Due to the competitive advantages derived from appropriate logistical operations, and the high costs associated with it, companies began to consider academic studies conducted in this area in order to optimize its processes and satisfy its customers. Logistics, an essential part of supply chain management, is also responsible for all internal movements within a manufacturing facility, ensuring that production lines are properly stocked. This category is called In-Plant Logistics and the target of this case study. It was observed that the following company, which belongs to soap powder manufacturer business, faces numerous stops of its production lines. For that reason, it was proposed to create a staging area, which will ensure greater visibility of the production plan, avoiding replannings, besides relieving the work of overloaded departments

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With the advancement of the gaming industry in the market, became evident the need for trained professionals working in this area. This paper tries to study and report the process of creating a game for professional and aspirants game developers. For this reason, throughout this monograph will describe how was the process of creating a digital game developed by students at the Universidade Estadual Paulista-UNESP Bauru. The project tries to explore current mechanical created along with an emotional storyline

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This paper relates the concepts of brand management in the educational context of Brazilian higher education to demonstrate how can we do a reconstruction and the importance of establishing a solid relationship with the public of an organization to become loyal to your brand . The reflections in this project seek to demonstrate how PR professionals can plan the reconstruction process of a brand. To achieve the ultimate goal of the project seeks to introduce the concepts of branding, PR and stakeholders in order to highlight the new challenges that organizations face today. To illustrate the concepts aborted, the procedures suggested for the reconstruction of a brand are used in the case study of the Centro Universitário da FEI. For this, it is a diagnosis of the organization and subsequently suggested a process for strategic rebrading, as well as the association of a brand management with public relations

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O Corinthians é o clube de maior torcida no Estado de São Paulo, o segundo maior no Brasil e ainda não possui um estádio adequado para grandes competições. Localizado na região do Tatuapé, na capital paulista, o Parque São Jorge e o Estádio Alfredo Schürig são o que o time conta como espaço para treino. Suas partidas em casa são disputadas no Estádio do Morumbi ou do Pacaembu. No ano de seu centenário, entre muitos projetos já existentes, apresenta-se um novo conceito: um estádio para o clube e que também atenda as exigências de uma competição mundial, a Copa. A Copa do Mundo de Futebol atrai olhos de todos os continentes. É o evento de maior audiência e o segundo maior em termos de arrecadação (perdendo apenas para o Super Bowl). Para isso são necessárias que as exigências determinadas pela FIFA (Federação Internacional de Futebol Associado) sejam atendidas. Com todo o custo que envolve a construção e manutenção de um estádio, foram estudadas maneiras de gerenciá-lo para que a arrecadação seja suficiente para sua manutenção. Espera-se que a arquitetura possa colaborar com soluções práticas para esse desafio

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The society went through several transformations, especially technological. With the democratization of the Internet and social media, forms of relationships have turned up in between brand and consumer. Thus, marketing availed human characteristics in order to meet and interact with the consumer. So many print magazines have created profiles on Facebook and Twitter with the primary intent of disseminating original content and become a channel of dialogue with the reader. This research aims to reflect on the role of journalist as brand managers and social media acting as a magazine brand strength ening strategy. The research will examine the Todateen magazine, teen magazine focused on class C, and their profiles from Facebook and Twitter as a way to expand the relationship with the reader, to humanize the brand and strengthen the identity of the magazine. The methodologies used are exploratory and analytical to, first, discuss the issues: magazine journalism, media convergence, web journalism, social media, corporate communications, branding and marketing, and then analyze the Todateen case, describing the print media, the website, Twitter and Facebook

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This work presents a proposal to create a Polo Ceramic Craft in the town of Indiana - SP, through the potter’s organization in a cooperative that will coordinate activities to add value to ceramic pieces. To achieve this, two things are essential: improving the ceramic body and improve the properties of the ceramic material. For the first action it’s necessary to create a Central Mass Production of Ceramics, to provide raw materials and homogeneous composition that results in differentiated ceramic after burning process (sintering). To this end, we propose the incorporation of additives (which act as fluxes) to the clay material. These additives can be mineral such as feldspar and nefelinas or leavings, such as glass powder obtained from disposable containers. For the second action is necessary to acquire an oven, electric or gas, it reaches higher temperatures (around 1200 ° C). The presence of the additive and burning at higher temperatures will enable better production of sintered ceramic material with less porosity and water absorption and higher mechanical strength, and pieces vitrified and glazed, allowing them to assign a higher value. For the production of these materials (thinner walls) requires a smaller volume of clayey raw materials. Besides benefiting the ceramic pieces, the proposed changes reduce the environmental impact caused by burning wood, since it will be replaced by natural gas (or electricity), and even will reduce the disposal of glass containers in the environment by recycling and incorporating this material in the clay. From a social standpoint, the cooperative is crucial to the viability of the proposed project, to coordinate activities and commercial production, which will result in better wages and profits for companies and consequently for the city and its population

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This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

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The number of piping in an industry is high. Through this piping are conducted several kind of products at several temperature and pressure conditions. In a chemical company, the piping quantity conducting harmful chemical products to human health and to the environment is higher. Nowadays the theme sustainability is often mentioned and harm to environment may cause irreversible damage to the human being, to the fauna, to the flora and to company´s credibility. In this context, controlling over the piping to avoid accidents is mandatory. The objective of this monograph is to create a procedure which enables the chemical companies piping traceability. This monograph analyses the several existent traceability system in the three economy sectors and approaches the technical question of industrial piping in order to create a procedure that achieves its objectives as a technical document and at the same time be economically feasible, with low complexibility level and high practicability. Some possibilities to elaborate this procedure had been studied, as the creation of an alphanumeric code and making with a chisel in the pipeline based on ASTM F2897 and the use of chips to store the information. However, the procedure which best meet the requirement as low cost and high applicability is filling out an electronic plan with information about welding process, welding certification, welding consumables and inspections

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Volunteering is seen as a form of citizen participation enabling to involve, mobilize, engage and articulate people and institutions around issues of collective interest. Both for the volunteer and for the community involved, voluntary action can promote learning, new experiences and interaction with people previously unknown, as well as create opportunities for professional and personal growth. (CENTRO DE VOLUNTARIADO DE SÃO PAULO, 2012). This work starts from a survey conducted in 2006 by Carvalho, who detected the interest of members of the campus community Guaratinguetá UNESP in performing volunteer work. Its objective is to continue the work mentioned and think of ways to support volunteering in the Guaratinguetá Engineering College, mainly through the creation of connections between stakeholders (individuals and institutions). For this, focused Volunteer Centers and their functional models. Such a center could be the ideal facilitator of relationships between volunteer candidates that integrate FEG / UNESP community and institutions interested in the collaboration of these people. The work highlighted the benefits that voluntary action can bring to those involved in it, and the role that a Volunteer Center at UNESP Guaratinguetá may play, in the promotion and expansion of social activities already undertaken. The study also indicates the need for a validation of the proposals presented here and later detailing way of acting of the Centre in its institutional placement and maintenance costs

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This work presents the development of a graphical interface to the Lock-in Amplifier, which is used in physiological studies on the motility of the gastrointestinal tract in rats and signal processing. With a simple and low cost instrumentation, the resources offered by the virtual interface of LabVIEW software allows the creation of commands similar to the actual instrument that, through communication via standard serial port, transmits data between a PC and peripheral device performing specific and particular needs in the amplifier. Created for the lock-in amplifier model SR830 Stanford Research Systems, the remote manipulation gives the user greater accessibility in the process of configuration and calibration. And, since the software is installed, there is the advantage of eliminating the need of purchase new devices to upgrade the system. The commands created were made to perform six basic modifications that are used in routine of the Biomagnetism Laboratory. The instrumentation developed has the following controls: Amplitude, Frequency, Time Constant, slope low pass filter, sensitivity and offset

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This study aims to identify the environmental and social elements that should underpin the creation of a Municipal Natural Park in accordance with Law 9985/2000, establishing the SISTEMA NACIONAL DE UNIDADES DE CONSERVAÇÃO ( SNUC ) . The northeast sector of the city of Rio Claro - SP , envolving, among others , the neighborhood Mãe Preta, the most significant of the site is consolidated as an area of significant environmental value for the consolidation of a conservation area . The proposed establishment of this unit has been discussed since the beginning of this year by Secretaria Municipal de Planejamento, Desenvolvimento e Meio Ambiente de Rio Claro- SP (SEPLADEMA ) and meets the Municipal Director Plan that provides for the establishment of several protected areas in the City . The study area suffers severe pressure due to peripheral urbanization and characterized environmental fragility according to numerous studies by researchers at UNESP, Rio Claro - SP and research in situ. Stand out in soils susceptible to sheet erosion area, the presence of a large proportion of gully area subject to flooding and significant breeding capitation water for public supply