"Saber escrever, saber falar": a escrita criativa nas aulas de espanhol

Relatório de estágio de mestrado em Ensino de Português no 3º Ciclo do Ensino Básico e no Ensino Secundário e de Espanhol nos Ensinos Básico e Secundário

"Construir(-se) com palavras": a escrita criativa no desenvolvimento da competência estratégica na aula de língua estrangeira

Relatório de estágio de mestrado em Ensino de Inglês e de Espanhol no 3ºciclo do Ensino Básico e Ensino Secundário

Modelação de processos num serviço de uma organização de ensino superior

Dissertação de mestrado integrado em Engenharia e Gestão Industrial

Zeichentheorie und BWL : Zur Anwendung semiotischer Erkentnisse im wirtschaftlichen Diskurs

Semiotics is hardly known in German business literature and management practice, despite the fact that its methodological approaches to discourse analysis have already been broadly absorbed by management theory in France and the United States. The present contribution points out why the general echo of semiotic theory and its numerous applications to business administration has remained limited so far, especially when compared with its potential for describing and explaining management problems. It is important, then, to show what the object of semiotic research is, independent of any semiotic orientation or school. What tools have been developed so far, and which discourses in business administration were chosen to apply these tools? The problems limiting a broader use of semiotic instruments in business administration are explained in detail, and the research perspectives are illustrated. Die in der deutschsprachigen Betriebswirtschaftslehre (BWL) noch wenig bekannte Semiotik und die in ihrem Rahmen entwickelten methodologischen Ansätze zur Analyse von Diskursen haben insbesondere in Frankreich und in den USA schon eine weite Verbreitung gefunden. Das Echo, auf welches die Semiotik trifft, bleibt im Vergleich zum Beitrag, den sie hinsichtlich der Beschreibung und Erklärung betriebswirtschaftlicher Tatbestände leisten könnte, noch sehr beschränkt - und dies, obwohl ihre grundsätzliche wissenschaftliche Leistungsfähigkeit inzwischen an Hand zahlreicher Beispiele aus dem betriebswirtschaftlichen Bereich belegt werden konnte. Es ist deshalb wichtig und interessant zu zeigen, was der Forschungsgegenstand der Semiotik ist - und zwar unabhängig von den verschiedenen Schulen der Semiotik. Welche Instrumente hat sie entwickelt? Auf welche betriebswirtschaftlichen Diskurse sind diese Instrumente bereits angewandt worden? Zum Schluss werden die Probleme dargestellt, die einen breiteren Einsatz semiotischer Instrumente in der Betriebswirtschaftslehre behindern und dabei auch die verschiedenen Forschungsrichtungen erläutert.

Clúster creatius en entorns urbans: 22@Bcn i Shoreditch East London

La localització de les empreses de nova economia en zones urbanes, a pesar que el factor distància no sigui important, no deixa de ser considerable pels seus avantatges que els suposa estar situades conjuntament en relació amb les infraestructures, consum, beneficis socioculturals, i facilitat en les transaccions cara a cara. És inevitable que el primer quart del segle vint-i-un estigui lligat a l’economia creativa de forma similar amb que el començament del segle vint estava íntimament lligat a l’economia industrial i la invenció del sistema de producció en massa. La ciutat també va jugar un dels papers més importants per al desenvolupament de “la nova economia industrial” a les albors del segle vint, com ho és la ciutat del coneixement que acull “la nova economia creativa” al segle vint-i-un. És evident que els resultats morfològics, socials, econòmics i urbans són ben diferents en ambdós fenòmens, però l’impacte a les ciutats és molt gran. L’objectiu d’aquest estudi és analitzar els mecanismes d’aglomeració (clustering) d’activitats competitives basades en creació de coneixement i de serveis avançats que estan al darrera de desenvolupaments punters a ciutats com Barcelona, el projecte 22@bcn, i East London, el projecte Shoreditch. L’esforç que han posat les autoritats locals en crear l’entorn apropiat per atreure i crear empreses innovadores, com a motor de desenvolupament d’algunes ciutats modernes europees ha resultat en el sorgiment de nuclis o centres urbans molt dinàmics que suposadament estan preparats i acullen punts de creació de coneixement (“Urban Knowledge Hubs”), amb una demanda i llocs de treball altament qualificats. Aquest és el cas dels projectes de Barcelona (22@bcn) i East London (Shoreditch).

Experimental peripheral arterial disease: new insights into muscle glucose uptake, macrophage, and T-cell polarization during early and late stages.

Peripheral arterial disease (PAD) is a common disease with increasing prevalence, presenting with impaired walking ability affecting patient's quality of life. PAD epidemiology is known, however, mechanisms underlying functional muscle impairment remain unclear. Using a mouse PAD model, aim of this study was to assess muscle adaptive responses during early (1 week) and late (5 weeks) disease stages. Unilateral hindlimb ischemia was induced in ApoE(-/-) mice by iliac artery ligation. Ischemic limb perfusion and oxygenation (Laser Doppler imaging, transcutaneous oxygen pressure assessments) significantly decreased during early and late stage compared to pre-ischemia, however, values were significantly higher during late versus early phase. Number of arterioles and arteriogenesis-linked gene expression increased at later stage. Walking ability, evaluated by forced and voluntary walking tests, remained significantly decreased both at early and late phase without any significant improvement. Muscle glucose uptake ([18F]fluorodeoxyglucose positron emission tomography) significantly increased during early ischemia decreasing at later stage. Gene expression analysis showed significant shift in muscle M1/M2 macrophages and Th1/Th2 T cells balance toward pro-inflammatory phenotype during early ischemia; later, inflammatory state returned to neutrality. Muscular M1/M2 shift inhibition by a statin prevented impaired walking ability in early ischemia. High-energy phosphate metabolism remained unchanged (31-Phosphorus magnetic resonance spectroscopy). Results show that rapid transient muscular inflammation contributes to impaired walking capacity while increased glucose uptake may be a compensatory mechanisms preserving immediate limb viability during early ischemia in a mouse PAD model. With time, increased ischemic limb perfusion and oxygenation assure muscle viability although not sufficiently to improve walking impairment. Subsequent decreased muscle glucose uptake may partly contribute to chronic walking impairment. Early inflammation inhibition and/or late muscle glucose impairment prevention are promising strategies for PAD management.

Internet i les multinacionals europees a l'Àsia Oriental

Aquest document identifica quins són els valors culturals (en forma d'imatges gràfiques) que fan servir les multinacionals europees en les pàgines web que adrecen als mercats de l'Àsia oriental. Rebat, per al cas estudiat, l'ús d'estratègies comunicatives adaptades a entorns culturals concrets com l'asiàtic i posa de manifest el poder de les multinacionals en la transmissió dels seus valors.

2010 Horizon Report: Iberoamerican Edition

The series of Horizon Reports is the most tangible outcome of the New Media Consortium's Horizon Project, a qualitative research endeavour launched in 2002 which identifies and describes the emergingtechnologies with the greatest potential to have an impact on teaching, learning, research and creative expression in the global education field. This volume,the 2010 Horizon Report: Iberoamerican Edition, focuses on research in countries of the iberoamerican region (including the whole of Latin America, Spainand Portugal) and in the field of higher education. The 2010 Horizon Report: Iberoamerican Edition is the first to offer this regional contextualization and hasbeen produced by the NMC and the eLearn Center of the Universitat Oberta de Catalunya (UOC).

Relatório Horizon : edição Ibero-americana 2010

La sèrie d'informes Horizon és el resultat més tangible del Projecte Horizon del New Media Consortium, un esforç de recerca qualitativa iniciat el 2002, que identifica i descriu les tecnologies emergents amb més potencial d'impacte en l'ensenyament, l'aprenentatge, la recerca i la expressió creativa en l'àmbit educatiu global. Aquest volum, l'Informe Horizon 2010: Edició Iberoamericana, se centra en la investigació en els països de la regió Iberoamericana (incloent-hi tota Llatinoamèrica, Espanya i Portugal) i en l'àmbit de l'educació superior. L'Informe Horizon 2010: Edició Iberoamericana és el primer que ofereix aquesta contextualització regional i ha estat produït per l'NMC i el eLearn Center de la Universitat Oberta de Catalunya.

Informe Horizon : edición iberoamericana 2010

La serie de Informes Horizon es el resultado más tangible del Proyecto Horizon del New Media Consortium, un esfuerzo de investigación cualitativa iniciado en 2002, que identifica y describe las tecnologías emergentes con mayor potencial de impacto en la enseñanza, el aprendizaje, la investigación y la expresión creativa en el ámbito educativo global. Este volumen, elInforme Horizon 2010: Edición Iberoamericana, centra la investigación en los países de la región Iberoamericana (incluyendo a toda Latinoamérica, España y Portugal) y en el ámbito de la educación superior. ElInforme Horizon 2010: Edición Iberoamericana es el primero que ofrece esta contextualización regional y ha sido producido por el NMC y el eLearn Center de laUniversitat Oberta de Catalunya.

Informe Horizon : edició iberoamericana 2010

La sèrie d'informes Horizon és el resultat més tangible del Projecte Horizon del New Media Consortium, un esforç de recerca qualitativa iniciat el 2002 que identifica i descriu les tecnologies emergents amb més potencial d'impacte en l'ensenyament, l'aprenentatge, la recerca i la expressió creativa en l'àmbit educatiu global. Aquest volum, l'Informe Horizon 2010: Edició Iberoamericana, se centra en la investigació en els països de la regió Iberoamericana (incloent-hi tota Llatinoamèrica, Espanya i Portugal) i en l'àmbit de l'educació superior. L'Informe Horizon 2010: Edició Iberoamericana és el primer que ofereix aquesta contextualització regional i ha estat produït per l'NMC i el eLearn Center de la Universitat Oberta de Catalunya.

La Enseñanza de la Creatividad en los estudios de Publicidad de las Universidades Españolas : un análisis de los temarios de las asignaturas de Estrategia Creativa, Redacción Creativa, Dirección de Arte y Creatividad Publicitaria. Réplica del estudio de Stuhlfaut y Berman (2009) en Estados Unidos

A lo largo de esta investigación se describirá de forma exploratoria cómo se está enseñando actualmente la creatividad publicitaria en las universidades españolas en contraposición con las universidades estadounidenses. El motivo para elaborar esta comparación es simple: una investigación muy similar ya se ha llevado a cabo en Estados Unidos. Tras considerar otros enfoques metodológicos, llegó a nuestras manos un artículo publicado en el Journal of Advertising Education. En este artículo se llevaba a cabo un anàlisis de contenido de los temarios de las asignaturas de creatividad de una muestra de las universidades estadounidenses. La investigación, llevada a cabo por Mark Stuhlfaut y Margo Berman (2009) presenta una metodología muy clara y sólida que por sus características invita a ser replicada en otro campo o, como es el caso, en otro país. Así pues, siguiendo los pasos metodológicos marcados por Stuhlfaut y Berman, se presenta una réplica de su investigación Pedagogic Challenges: The Teaching of Creative Strategy in Advertising Courses7 y se estudia la enseñanza en materia creatividad publicitaria en la universidad española analizando los temarios de las asignaturas de creatividad. El trabajo se divide en dos partes. La primera consiste en una revisión bibliográfica para determinar el estado de la cuestión de los estudios universitarios de publicidad y, más concretamente, de la materia de creatividad publicitaria. La segunda parte es la réplica del estudio la cual conlleva el análisis de contenido de los temarios obtenidos y la consiguiente comparación entre los resultados obtenidos con los publicados por Stuhlfaut y Berman (2009).

Immune cell impact of three differently coated lipid nanocapsules: pluronic, chitosan and polyethylene glycol.

Lipid nanocapsules (NCs) represent promising tools in clinical practice for diagnosis and therapy applications. However, the NC appropriate functionalization is essential to guarantee high biocompatibility and molecule loading ability. In any medical application, the immune system-impact of differently functionalized NCs still remains to be fully understood. A comprehensive study on the action exerted on human peripheral blood mononuclear cells (PBMCs) and major immune subpopulations by three different NC coatings: pluronic, chitosan and polyethylene glycol-polylactic acid (PEG) is reported. After a deep particle characterization, the uptake was assessed by flow-cytometry and confocal microscopy, focusing then on apoptosis, necrosis and proliferation impact in T cells and monocytes. Cell functionality by cell diameter variations, different activation marker analysis and cytokine assays were performed. We demonstrated that the NCs impact on the immune cell response is strongly correlated to their coating. Pluronic-NCs were able to induce immunomodulation of innate immunity inducing monocyte activations. Immunomodulation was observed in monocytes and T lymphocytes treated with Chitosan-NCs. Conversely, PEG-NCs were completely inert. These findings are of particular value towards a pre-selection of specific NC coatings depending on biomedical purposes for pre-clinical investigations; i.e. the immune-specific action of particular NC coating can be excellent for immunotherapy applications.

Relatório Final Jogos-Simulação De Marketing – Power Computer

This school in the course of Marketing Business Management and specifically Entrepr This school in the course of Marketing Business Management and specifically Entrepreneurship in the discipline of Simulation - Games Marketing year was accordingly for the creation of a company in the computer business in business online simulator called Marketplace, in order to put into practice all the theoretical knowledge acquired during all previous semesters. This platform we were confronted with decisions in eight quarters corresponding 4 every year , in order to encourage learning in a practical way, a virtual and dynamic environment. Every quarter acareados with well organized tasks taking as a reference point defined strategies such as market research analysis, branding , store management after its creation , development of the policy of the 4Ps , identifying opportunities , monitoring of finances and invest heavily . All quarters were subjected decisions and are then given the results , such as: market performance , financial performance, investments in the future , the "health" of the company 's marketing efficiency then analyzed by our company , teaching and also by competition Balanced Scorecard ie , semi-annual and cumulative . For the start of activities it was awarded the 1st year a total of 2,000,000, corresponding to 500,000 out of 4 first quarter , and 5,000,000 in the fifth quarter in a total of 7,000,000 . The capital invested was used to buy market research, opening sales offices , create brands , contract sales force , advertise products created and perform activity R & D in order to make a profit and become self- sufficient to guarantee the payment of principal invested to headquarters ( Corporate Headquarters ) .

Plasticity of lifespan: a reaction norm perspective.

It is a well-appreciated fact that in many organisms the process of ageing reacts highly plastically, so that lifespan increases or decreases when the environment changes. The perhaps best-known example of such lifespan plasticity is dietary restriction (DR), a phenomenon whereby reduced food intake without malnutrition extends lifespan (typically at the expense of reduced fecundity) and which has been documented in numerous species, from invertebrates to mammals. For the evolutionary biologist, DR and other cases of lifespan plasticity are examples of a more general phenomenon called phenotypic plasticity, the ability of a single genotype to produce different phenotypes (e.g. lifespan) in response to changes in the environment (e.g. changes in diet). To analyse phenotypic plasticity, evolutionary biologists (and epidemiologists) often use a conceptual and statistical framework based on reaction norms (genotype-specific response curves) and genotype × environment interactions (G × E; differences in the plastic response among genotypes), concepts that biologists who are working on molecular aspects of ageing are usually not familiar with. Here I briefly discuss what has been learned about lifespan plasticity or, more generally, about plasticity of somatic maintenance and survival ability. In particular, I argue that adopting the conceptual framework of reaction norms and G × E interactions, as used by evolutionary biologists, is crucially important for our understanding of the mechanisms underlying DR and other forms of lifespan or survival plasticity.