Os recursos publicitários como ferramenta de valorização do fazer-jornalístico: um estudo das capas da Revista Veja

This study focuses on an analysis of the convergence of Journalism and Publicity on the covers of the magazine. This paper aims to clarify how the dynamics of that relationship, understanding that in contemporary society, both Journalism and Publicity to perform the same function-to inform, differing only in the objective-journalism sells news, Publicity sells dream. The magazine Veja was chosen for this study because its importance and scope in publishing. Inspired by Time magazine, founded in 1922 by Henry Luce, Veja was the 2nd review of gender information in Brazil. Today a record run of more than 1 million copies, occupying the 3rd position in the ranking of news magazines sold over the world and the largest weekly magazine of the U.S. Among the media, the magazine is the most identified with the publicity, because as disseminator of advertising, the magazine has the advantage of being able to achieve precisely the widest range of public and the possibility of dealing with many different subjects; In addition, the number of people who have contact with the advertising is much greater because, on average, four people read each issue and is also common that the same reader review the revised more than once, which helps in setting the message advertising. This affinity between magazine and publicity is in its essence as both are prepared for the market, seek to promote, show themselves to be bought. Accordingly, we intend to find out how media discourse of Veja and publicity, approach in the writing of magazine covers

Mídia e transmídia: identidades das minorias e mercado cultural

Cette recherche là veut analyser et discuter les pratiques discursives qui promeuvent et constriusent des modèles de subjectivité dans la société dês médias. Le corpus de la recherche est la série de TV Glee, produite et véhiculée par la chaîne Fox, dont on observe la proposition d’une identité des minorités pour les jeunes gens dans l’ère de la mondialisation, aussi que le mouvement du marché culturel promu par le discours de la série. Enfin, sont pensés les transformations récentes dans contexte médiatique et le changement dans le façon comme les effets de sens sont véhiculés dans la société. Pour cela, on utilise les constributions théoriques de l”Analyse du Discours Française, fondée sur le travail de Michel Pêcheux et Michel Foucault, et les réflexions de Jenkins (2009) sur la convergence médiathique et le phénomène transmédia

As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Televisão analógica e televisão digital: o futuro do telejornalismo

This study proposes to present the process of implementation of Digital TV, the available resources found in the Japanese standard employed in the country and the form in which news programs will adapt to the new technology. Following the presentation of the technological tools, the current state of Brazilian television is discussed, focusing on two nationally broadcast programs, Jornal da Band on Bandeirantes channel and Jornal da Record on Record channel. As a case study, three editions of each show are evaluated with an individual and comparative analysis. Following the analyses, perspectives on the future of television journalism in the digital TV age are given. Additionally, the possibilities for interaction between the TV viewer and the channel and the forms of interaction that may exist within particular programs are discussed, thus allowing for active participation from the part of the viewer. The newly developed functions of journalists in the digital age are also broken down in the research. In order to gain a full understanding of the phases of this process of technological convergence and how programs will adapt to these tools, interviews with professionals who work in the production of televised news programs are conducted in the study

O desenvolvimento sustentável e o controle social da natureza e do trabalho: um estudo a partir da Fábrica de Preservativos Masculinos de Xapuri (AC)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mito, história e memória em Órfãos do Eldorado de Milton Hatoum

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O que nós sabemos? Da relação com o saber na e com a educação física em um processo educacional-escolar

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Gestão no futebol: os quatro grandes times do estado de São Paulo

This research aims to identify elements that show how management influences and is present in modern Brazilian soccer, the competition and rivalry between the soccer teams, especially in the state of São Paulo, have increased considerably and consequently causing the search for efficiency to advance even more. The research was based on how close a relationship between management and soccer could influence it. Is the management so significant for the outcome of soccer match? The clubs with the best results are always those who apply best management models? Data that enabled the determination of financial indicators was collected from those who are considered the four major clubs in the state of São Paulo (SC Corinthians Paulista, SE Palmeiras, Santos FC and São Paulo FC ). With the data, the indicators and events that occurred with the clubs in the period 2010-2012, it was possible to demonstrate the influence of management in soccer, both good and bad, and see that even with the immediate results that soccer requires, managers should invest in some long-term measures to improve the structure of the clubs they represent

Efeito de protocolos de cimentação na carga de fratura para uma cerâmica de dissilicato de lítio

Pós-graduação em Odontologia Restauradora - ICT

A Educação Não-Formal a partir dos relatórios da UNESCO

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Alocação de modem PLC utilizando SNR em uma rede elétrica de baixa tensão

Pós-graduação em Engenharia Elétrica - FEIS

Método primal-dual previsor-corretor de pontos interiores e exteriores com estratégias de correção de inércia e suavização hiperbólica aplicado ao problema de despacho econômico com ponto de carregamento de válvula e representação da transmissão

Pós-graduação em Engenharia Elétrica - FEB

Telejornalismo na TVD: interatividade e mudanças na rotina da redação

Pós-graduação em Comunicação - FAAC

Alocação de bancos de capacitores em sistemas de distribuição radiais usando busca dispersa

Pós-graduação em Engenharia Elétrica - FEIS

A repercussão midiática das mensagens na camisa do corinthians nos sites esportivos Lance Net, Globo Esporte e ESPN

Pós-graduação em Comunicação - FAAC