941 resultados para City Markerting, Branding, City Branding, Place branding


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Partindo do conceito de romance etnográfico utilizado no âmbito dos Estudos Literários e também Antropológicos, analisamos o romance histórico City of Broken Promises (1967), de Austin Coates, bem como a forma como a narrativa recorre a um variado número de temáticas antropológicas e estratégias literárias para representar os espaços e a vivência quotidiana das diversas comunidades (inglesa, portuguesa e chinesa) da Macau setecentista.

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Relatório de estágio apresentado à Escola Superior de Comunicação Social como parte dos requisitos para obtenção de grau de mestre em Publicidade e Marketing.

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Trabalho de projeto apresentado ao Instituto Politécnico do Porto para obtenção do Grau de Mestre em Gestão das Organizações, Ramo de Gestão de Empresas Orientador: Prof. Doutor Orlando Lima Rua

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A Masters Thesis, presented as part of the requirements for the award of a Research Masters Degree in Economics from NOVA – School of Business and Economics

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This study identifies a measure of the cultural importance of an area within a city. It does so by making use of origindestination trip data and the bike stations of the bike share system in New York City as a proxy to study the city. Rarely is movement in the city studied at such a small scale. The change in strength of the similarity of movement between each station is studied. It is the first study to provide this measure of importance for every point in the system. This measure is then related to the characteristics which make for vibrant city communities, namely highly mixed land use types. It reveals that the spatial pattern of important areas remains constant over differing time periods. Communities are then characterised by the land uses surrounding these stations with high measures of importance. Finally it identifies the areas of global cultural importance alongside the areas of local importance to the city.

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Field lab: Tourism

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The historically-reactive approach to identifying safety problems and mitigating them involves selecting black spots or hot spots by ranking locations based on crash frequency and severity. The approach focuses mainly on the corridor level without taking the exposure rate (vehicle miles traveled) and socio-demographics information of the study area, which are very important in the transportation planning process, into consideration. A larger study analysis unit at the Transportation Analysis Zone (TAZ) level or the network planning level should be used to address the needs of development of the community in the future and incorporate safety into the long-range transportation planning process. In this study, existing planning tools (such as the PLANSAFE models presented in NCHRP Report 546) were evaluated for forecasting safety in small and medium-sized communities, particularly as related to changes in socio-demographics characteristics, traffic demand, road network, and countermeasures. The research also evaluated the applicability of the Empirical Bayes (EB) method to network-level analysis. In addition, application of the United States Road Assessment Program (usRAP) protocols at the local urban road network level was investigated. This research evaluated the applicability of these three methods for the City of Ames, Iowa. The outcome of this research is a systematic process and framework for considering road safety issues explicitly in the small and medium-sized community transportation planning process and for quantifying the safety impacts of new developments and policy programs. More specifically, quantitative safety may be incorporated into the planning process, through effective visualization and increased awareness of safety issues (usRAP), the identification of high-risk locations with potential for improvement, (usRAP maps and EB), countermeasures for high-risk locations (EB before and after study and PLANSAFE), and socio-economic and demographic induced changes at the planning-level (PLANSAFE).

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La dialectique entre radiodiffusion et histoire des relations culturelles internationales est un domaine largement inexploré. L'objectif de cette thèse est d'analyser le rôle de la Société suisse de radiodiffusion (SSR), société privée qui exerce jusqu'en 1983 le monopole sur l'ensemble des stations de radio suisses, dans l'intensification des relations culturelles internationales de la Confédération. Pour examiner cette dimension des activités de la SSR, je me suis prioritairement penchée sur l'étude de la radio internationale helvétique, dénommée alors « Service suisse d'ondes courtes » (SOC). A l'instar de plusieurs organismes similaires à l'étranger, le SOC remplit dès ses débuts une double mission : resserrer les liens avec la diaspora et faire rayonner le pays hors des frontières nationales. Cette recherche met sur le devant de la scène un acteur médiatique aujourd'hui totalement oublié, le Service suisse d'ondes courtes. Par rapport à l'historiographie des radios internationales, elle mêle approche institutionnelle et, dans la mesure des sources disponibles, l'analyse de la programmation. Elle complète aussi l'histoire de la diplomatie culturelle suisse en rappelant la place du service public audiovisuel parmi les institutions chargées de promouvoir le pays à l'étranger. Pour finir, cette étude constitue également un apport à l'histoire des organisations internationales liées à la radiodiffusion (UIR, UIT). L'analyse du volet international des activités de la SSR a permis de dépasser la seule notion de « puissance » qui a été jusqu'à ces dernières années au coeur des ouvrages dévolus aux radios internationales. L'objectif poursuivi par la SSR ne réside pas tellement dans la diplomatie d'influence (l'exercice d'un « soft power »), qui tend à imposer ses valeurs et un mode de vie, mais plutôt dans la volonté de faire comprendre et reconnaître la culture politique de la Suisse dans le but de renforcer et pérenniser la place de celle-ci dans le concert des nations. Dans cette perspective, la culture devient un moyen utilisé pour transmettre à l'étranger une représentation valorisante du pays, une image de marque (une forme de « Nation Branding » avant l'heure) également utile au secteur touristique et à l'industrie d'exportation. Le Service suisse d'ondes courtes fait ainsi avant tout des relations publiques, un avant-goût de ce que les Américains appelleront dans les années 1960 la « public diplomacy »

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The collection consists of 37 plans, surveys or maps of the City of Niagara Falls beginning in 1846 until 1928. Some of the plans were created for the Falls Company, a group of land speculators that included Buchanan, Murray, Street, Allen, Robinson and others. Other plans relate to the building of the suspension bridge and the railway. Some plans and drawing may refer to estate documents in RG 167 Niagara South estate and legal documents collection. Item 22 has been scanned for preservation purposes.