A internet e os públicos empresariais: manual prático de relações públicas na grande rede

The ease and convenience provided by the Internet allow for the communication between the organization and its stakeholders to become rapid and effective. This fact can be good both for the organization and for the public. Keeping this in sight, the Internet as a public relations tool for communication between the organization and its stakeholders is the theme discussed throughout this study. Through bibliographic and exploratory research, this paper aims at pointing at effective tools afforded by the Internet that can be used by Public Relations. These tools can promote the relationship between organizations and its publics inserted on the Internet. In this way, the organization can influence publics in its favor. The present work investigates what strategies the Internet can contribute significantly to the field of Communication despite the fact that it is not able to completely replace traditional media

Relações públicas estratégicas: mapeamento de públicos

The present work intends to analyze the Public Relations as strategy way, evidencing the function of this professional for the appropriate development of the company's strategic plan, basing on the public mapping, a study which deepens the features of each interest group to the organization, listing the points of interest and the performance of each public, exalting the strategic characteristics between public and organization. For this will be done a demonstration of the application of Fabio Franças's theory applied to SNTalent Company. The study of public allows the identification of needs and preferences of each group, which allows creating communication strategies more directed and more prosperous and lasting relations, becoming competitive advantages among this context where the information is fast and the media drive markets constantly. Therefore, SNTalent company will be used as way to verify the theory presented combined with exploratory descriptive research for obtaining subsidies to compare the of relationship with different publics of the institution

O papel dos bancos públicos brasileiros no desenvolvimento socioeconômico: 2000 a 2012

Este presente trabalho pretende compreender o papel dos bancos públicos brasileiros durante os anos 2000 a 2012 e sua relação com o desenvolvimento socioeconômico nacional. Adota-se a importância de estratégias nacionais de desenvolvimento, visando à atuação do Estado na economia para garantir o progresso econômico e social de toda a nação igualitariamente. Torna-se necessário separar o estudo em dois períodos, pré e pós crise econômica de 2008, a fim de observar a existência ou não da ação anticíclica dos bancos públicos no mercado de crédito brasileiro

Selo PROCEL edifica - edifícios comerciais, de serviços e públicos

This paper presents a study on the labeling Procel Build, an action plan for energy efficiency in buildings which aims to build the foundations necessary to rationalize energy consumption in buildings in Brazil (PROCEL, 2009a, p. 5), ie Procel builds aims to ensure the construction of the building that has a low energy expenditure, but still provide a comfortable environment. In this research, it is also shown how the labels are obtained, which may be general or partial. The reader will find further explanation of the three aspects of a building, and they Envelopment, Lighting system and Air Conditioning System Finally, we present the advantages and challenges of system builds procel, showing the need for greater investment and disclosure of elements that contribute to the implementation of sustainable buildings in Brazil

O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area

Identificação e implementação de melhorias nas operações de transporte interno de matéria-prima de um aindústria de bens de consumo

The world is an environment in constant process of globalization, where physical boundaries are no longer limits. The competitiveness has also evolved, forcing companies to adopt efficient practices in order to increase productivity gains, reduce losses and improve quality. Nowadays, the supply chain management and its element, including the internal logistics, is regarded as a key element for gaining competitiveness. Thus, this study focused on identifying and implementing improvements in the internal raw materials transport operations of a consumer goods company, based on concepts and tools of the lean thinking. The results showed considerable gains in productivity with consequent cost reduction, proving the efficiency of the methodology lean even in support areas of an organization.

Aumento da precisão do controle de estoque: pesquisa ação em indústria de bens de consumo

This work is an action research conducted in an industry of consumer goods, presenting a new model of inventory management in the company's processors. This replacement of the inventory management of the company stemmed from the need to reduce the large number of deviations in the product write off in stock, thereby generating a low accuracy and reliability of data on inventories of processors shown by the company's ERP system. Spending on inventory adjustments could thus be reduced with the implementation of the new model, thus generating a cost savings for the company and thus increasing their competitive potential in the market. In the old system adopted by the company, write off raw material inventory was done automatically by the system for customized transactions by the company. However, since the implementation of ERP in the company, the automatic write off based on historical consumption of each product were made in many cases at random, generating a lot of mistakes. The new management system has replaced the automatic system by manual at the time of the return of the processed product in the company, thus creating a control which lots and quantities were consumed in the processing and making the stock shown by the ERP reliable and accurate

Espaços Públicos e Renovação Urbana: intervenção Projetual em São José do Rio Preto/SP

Não disponível

Estudo da gestão de aterros sanitários através de consórcios públicos e públicos-privados

The growing population, purchasing power and changing the profile of Brazilian consumers are the facts to justify the increase in waste production in the country. According to the National Research Sanitation made by IBGE in 2000, Brazil produced 241,614 tons of waste per day, equivalent to approximately 90 million tons per year. This growth leads researchers to consider a better way to dump this material in order to mitigate the damage to population health and the environment. For this, one of the possible actions is the search for alternative disposal technological development, a possible solution being the construction of landfills. But many cities, especially those from regions of poor or agricultural base, do not always have sufficient resources and open spaces for the construction of a landfill as required by law. Fits like a context in which it operates as an alternative technology for inter-municipal consortia landfill and public-private partnerships in order to contribute to the sustainable development of cities. The law that regulates public consortia is the Federal Law 11.107 of April 2005, as the law that regulates and makes possible the Public-Private Partnership is the Federal Law 11.079 of 2004. Consortia are entities that bring together several municipalities, with or without the State and the Union to carry out joint actions that if were borne singly, not would achieve the same results or would lose a greater volume of resources, and would demand more time. The public-private partnership consist of one or more municipalities and a private company, selected by public tender, which becomes responsible for implementation, maintenance and operation of the landfill. This practice can performed on the model of concession, in which public administration is direct or indirect user, with or without installation and ... (Complete abstract click eletronic access below)

Os indesejáveis: agentes públicos e a gestão da mobilidade de trecheiros e pessoas em situação de rua

Pós-graduação em Psicologia - FCLAS

Desenvolvimento de uma política de inventário para uma empresa de bens de consumo

This work deals with the creation of an inventory policy, with the main objective of increasing the company's level of service offered to its customers, avoiding plant stops by the lack of raw materials and / or bad inventory management. Calculating safety stock and reorder point of the main raw materials of chemical industry by collecting historical data, statistical analysis and future projections of the company's consumption, and a proposed solution. At the end of the work, have a review of the results

O Mercado de terras urbanas e seu papel na produção e transformação do espaço intraurbano em cidades médias: os Casos de Ribeirão Preto/SP e São Carlos/SP

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Abordagem do patrimônio histórico de bens culturais arquitetônicos nos planos diretores de pequenos municípios

This article discusses the preservation of cultural heritage, particularly the historical and architectural, in small municipalities in São Paulo State, in particular the Central Administrative Region. It pointed out that urban planning and master plans may represent an opportunity for such municipalities definitely incorporate preservation, locally. It also presents a small survey of considerations of national heritage at the municipal level and by CONDEPHAAT and IPHAN.

Memória dos catadores de materiais recicláveis de Assis (2001-2007)

Pós-graduação em História - FCLAS

A mercantilização dos bens naturais no setor elétrico: o caso da UHE Barra Grande

Pós-graduação em Geografia - FCT