Diagnóstico del Tratado de Libre Comercio de Estados Unidos frente a las estrategias de internacionalización para las PYME de Colombia hacia Maryland y Massachusetts

La firma de Tratados de Libre Comercio se ha convertido en una influencia para el desarrollo de investigaciones que permitan determinar y evidenciar oportunidades que lleven al incremento de la balanza comercial lo cual entraña a su vez una serie de retos en cuanto a la competencia de las empresas locales en mercados foráneos para la exportación de productos y servicios más allá de las materias primas y la importación de ciertos bienes para la especialización y optimización en procesos operativos. El estudio de los antecedentes del TLC entre Colombia y Estados Unidos es fundamental para comenzar el diagnóstico del proyecto, de modo tal que se identifique el impacto que ha tenido a través del tiempo este acuerdo y la influencia que produce en los sectores económicos en Colombia el comportamiento de esta relación en la actualidad. Es necesario identificar las oportunidades de las PYME en Colombia, especialmente en las exportaciones hacia los estados de Maryland y Massachusetts; y determinar la demanda que se puede llegar a suplir en estos estados por parte de las PYMES de nuestro país, basados en las importaciones actuales que se están generando por parte de los mismos desde el mundo entero tomando como referencia Wiser y Trademap, bases de datos de comercio exterior.

A gestão de talento numa empresa de consultoria e tecnologias de informação: o caso Capgemini

O relatório de estágio aqui apresentado foi realizado no âmbito do plano de estudos do Mestrado em Gestão – especialização em Recursos Humanos- da Universidade de Évora. Tendo por base a experiência de estágio curricular no Departamento de Recursos Humanos da empresa Capgemini Portugal – Serviços de Consultoria e Informática, S.A., procedeu-se a uma descrição detalhada das atividades realizadas e posterior análise de acordo com as dimensões (i) Estratégia de Gestão de Recursos Humanos, (ii) Gestão de Emprego, (iii) Recrutamento e Seleção, (iv) Formação e Desenvolvimento, e (v) Manutenção de Gestão de Recursos Humanos. Posteriormente, foram enquadradas as atividades a nível teórico, e partindo de uma análise crítica, elaborou-se um conjunto de propostas de intervenção/melhoria da realidade organizacional, nomeadamente ao nível dos Recursos Humanos; Abstract: “Talent Management on a Consulting and IT Organization – Capgemini case” The presented probation report was conducted as part of the Master’s curriculum in Management - specialization in Human Resources at Universidade de Évora. Based on the internship experience in the Human Resources Department of Capgemini Portugal – Serviços de Consultoria e Informática, S.A., the trainee proceeded to a detailed description of the activities and subsequent analysis according to the dimensions (i) Strategic Management of Human Resources, (ii) Employment Management, (iii) Recruitment and Selection, (iv) Training and Development, and (v) Maintenance of Human Resources Management. Afterwards, the activities were framed at a theoretical level, and a set of proposals for action / improvement of organizational reality were recommended, based on the previous critical analysis described.

Transcreation: teoria e pratica dell’adattamento di campagne pubblicitarie globali

This dissertation explores the practice of transcreation as a consulting service aimed at companies wishing to enter the global market. Since a universally accepted definition of such term does not exist, different players use it to refer to different activities. In an attempt to investigate the meaning and scope of transcreation, as well as the skillset it requires, this dissertation consists of a theoretical part (Chapters 1 and 2) and a practical part (Chapter 3). The first chapter presents the opinions of academics, language services providers (LSPs) and transcreation experts. The different positions collected in this section are compared and discussed in order to better define transcreation and avoid any further misunderstanding about the practice. Lastly, the first chapter analyses the role of the transcreation expert by explaining in detail the four main skills it requires and the reasons for its increasing importance in the global market. The second chapter examines advertising and promotional materials, i.e. the kinds of texts to which transcreation applies. Not only does it illustrate the difference between above-the-line and below-the-line communications, but it also covers the different media used in advertising. In addition, the analysis of a billboard and two web pages in their Italian transcreation will help to further clarify the difference between translation and transcreation, both in the approach to a text and in the actual workflow followed. The third and final chapter of the dissertation, which entails the English to Italian transcreation of five different print ads performed by this author, aims to show how transcreation works in practice. By highlighting the main strategies used and difficulties encountered, it will also contribute to the notion of transcreation as a hybrid practice – something halfway between translation and copywriting, performed by professionals who possess the skills of both translators and copywriters.

Evaluation Metrics and Transfer Learning for Sales Prediction

Sales prediction plays a huge role in modern business strategies. One of it's many use cases revolves around estimating the effects of promotions. While promotions generally have a positive effect on sales of the promoted product, they can also have a negative effect on those of other products. This phenomenon is calles sales cannibalisation. Sales cannibalisation can pose a big problem to sales forcasting algorithms. A lot of times, these algorithms focus on sales over time of a single product in a single store (a couple). This research focusses on using knowledge of a product across multiple different stores. To achieve this, we applied transfer learning on a neural model developed by Kantar Consulting to demo an approach to estimating the effect of cannibalisation. Our results show a performance increase of between 10 and 14 percent. This is a very good and desired result, and Kantar will use the approach when integrating this test method into their actual systems.