1000 resultados para Teoria da comuniação


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Pós-graduação em Comunicação - FAAC

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The Markowitz's objective functions, Value-at-Risk and Conditional Value-at-Risk, are largely used tools in the financial Market for portfolio optimization. This paper tries to analyze these functions having as a target to adapt them for application in non-financial assets portfolios. The paper uses as an example the Electricity Market to analyze and optimize a fictitious investment portfolio of a possible electric power utility. Showing that, besides being possible, which considerations must be taken and which analysis must be made to apply the Modern Portfolio Theory in the non-financial universe

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Friedrich Schlegel’s novel, Lucinde, is here discussed as being part of a whole project for the establishment of the basis for a theory of modern novel. At the same time we try to point out some possible descendants of Schlegel’s ideas on the theory of the novel, as in Lukács and Walter Benjamin.

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The aim of this paper is to show a cognitive semantic investigation on the idea of expectation, defined as a mental construct which organizes the thinking and works as specific motivation in the process of communication. Expectation is an idea that may be created in the speaker's or in the listener's mind. It may be verbalized or not. Its semantic information may not be realized in real life, bringing frustration to communication. This study of expectation suggested that it is useful to have a theory to explain what other approaches left over. The working methodology focused in the gathering of data related to the phenomenon and the procedures to explain them inside a cognitive approach. The utterances are directly dependent of how the mind words. Therefore, studying speech we can have an access to people's mind. The idea of expectation may be interpreted under different traditional semantic labels. However, there are some peculiarities that can be explained only by a cognitive approach to language. We find words and phrases in the languages which reveal the presence of an expectation, such as "I think that...", "there has been an expectation about..." All answers are expected to fulfill an expectation. This investigation brought evidence that the mental expectation is essential to the act of communication. Therefore, the study of expectation in languages and in people's mind is important for the researches on cognitive semantics.

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The short story “Os desastres de Sofia” (1964), of Clarice Lispector, can be read as fictional metaphor for the way as the writer elaborated and presented the concept of “Vanguard”. Philosophical reflections of Walter Benjamin (1933) contains the arguments that Clarice, in this narrative, invigorates, by the use of modern keys, vanguardist, according to her conception, which Benjamin sanctioned by the melancholic look of the past. Clarice is notable as a writer of prose affiliated with the brazilian modern poetry.

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This paper uses a theoretical schumpeterian and kaleckian to analyze the dynamic effects of innovation on competitiveness and sectoral functional income distribution. By affecting the mark-up and market power successful innovations allow the expansion of the asymmetries between firms, intensifying competition and promoting mismatches in sectoral income distribution between wages and profits.

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This article aims to discuss and reflect on the contributions of the Critical Theory of Society called for the field of education in times of increasing technological development. Therefore, we look to the works of three authors exponents of Critical Theory: Walter Benjamin, Theodor W. Adorno and Herbert Marcuse, highlighting the reflections and analyzes of these authors and using them as input in the educational field. The selfreflective and self-education is conceived in its potential to overcome the conditions of domination that remain in our society increasingly technified and supposedly democratic. Thus, the educational praxis think it seems like something urgent and necessary to be broken with certain conditions that keeps our potential to barbarism.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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By understanding the reader as a central link to the meaning of the literary text and with the opportunity to extend the relevance of such studies, this work aims at analyzing the short story A benfazeja, by João Guimarães Rosa, with subsidies from Aesthetic Response Theory, by Wolfgang Iser. It investigates how structures of the text conduct the reading, in a subversive manner, by technique, repertory of themes, allusions, inversions of expectations, determinations and “gaps”. It verifies that there is an allegorical court with a persuasive rhetoric, in which the defense lawyer not only intends to protagonist MulaMarmela’s absolution, but also an invitation to new ways to see and judge to implied reader, beyond obvious reason and prejudice.

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In the short story “Teoria do Medalhão”, written by Machado de Assis in 1881, a zealous father decides to give good advices to his son who just turned 21 years old. Using a speech that represents the official ideology of the eighteenth century, created by the dominant hegemony, including the France of Balzac’s time, the father suggests that the son abandons his ideals, using masks and annulling his thoughts and tastes to become a true Medalhão. The dialogue that is established between both of them is surrounded by irony and humor, because the father makes an apparently wise speech, which is, actually, empty and fool, leading to think about the concepts of parody and carnavalization by Bakhtin. Besides that, when he built a story in dialogue form, Machado de Assis transfers the word to the characters, in a crossing of voices that makes us think about “embryos” of polyphony. This work aims to make a bakhtiniana reading of the machadiano short story, “Teoria do Medalhão” in opposition to the novel Le Père Goriot by Balzac.

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Introducing the theoretical trajectory of social representations theory, outline here the parallel between this theory in social psychology and the Bakhtinian concept of ideology. Both approaches include individual and society as inseparable and views the array of social construction of knowledge forms, related to day-to-day, or composed by formal record of science, as state, religion etc. With this interdisciplinary study, although limited, we hope to contribute to a better understanding of theories that have made important contributions to social psychology, linguistics, ethnography, cultural studies etc.