Viestintää ja vuorovaikutusta Jukolan Osuuskaupassa

Aktiivinen ja kehittyvä viestintä on välttämätöntä kaikille organisaatioille. Osuustoiminnassa sillä on erityinen merkitys, koska asiakas, omistaja ja jopa työntekijä on sama henkilö. Tämän pro gradu-tutkielman tarkoitukse-na oli selvittää, kuinka viestintää ja vuorovaikutusta voisi kehittää Jukolan Osuuskaupassa. Osuuskaupan eri ryhmät eli asiakasomistajat, työntekijät, esimiehet, toimi-tusjohtaja, hallinto, asiakastoimikunta ja osuuskunnan kokous ovat tärkeitä viestintään ja vuorovaikutukseen osallistujia. Työssä tarkasteltiin sisäistä viestintää sekä viestintää osuuskaupan ja asiakasomistajien välillä. Empi-riaosuutta varten haastateltiin seitsemää työntekijää ja viittä esimiestä. Hallinnon jäsenille kysymykset lähetettiin sähköpostilla ja asiakastoimi-kunnan jäsenille postitse. Tutkimus osoitti, että asiakasomistajien suorissa ja epäsuorissa vaikutta-mismahdollisuuksissa on kehitettävää. Myös palveluun ja emotionaaliseen viestintään vaikuttaisi olevan tarvetta panostaa. Lisäksi S-Pankin tehtäviä pidettiin monimutkaisina. Sisäisen viestinnän onnistumiseen näyttää suu-resti vaikuttavan esimiesten taidot. Henkilökunnan keskuudessa näyttäisi olevan tarvetta myös yleisille tilaisuuksille sekä paremmin kohdennetulle viestinnälle.

Dite alla giovine

Soitinnus: sopraano, baritoni, orkesteri.

Carbon footprint as part of a company’s external environmental communication

The aim of this thesis was to find out how the carbon footprint calculations can be utilized in the company’s external environmental communication, what is the demand for carbon footprint from the market, and how the other actors in the forest industry have approached the issue. The aim was to recognize the best practises to communicate carbon footprints and to find possibilities to extend the UPM-Kymmene Wood Oy’s mill specific carbon footprints. This research included a literature review, an inquiry to the UPM-Kymmene Wood Oy’s sales offices, and Internet survey concerning the external environmental communication in the forest industry and three small case studies based on mill specific parameters. The inquiry to the sales offices showed that the carbon footprint is not yet a common demand from the customers in the wood product sector. In addition, the Internet survey showed that generally in the forest industry, not much has been done concerning carbon footprint communication so far. The biggest challenge in carbon footprint communication is the variation in the knowledge level of the receivers. In addition btob and btoc communication situations demand a different approach to the issue. Carbon profile brochures developed in the company can be seen as suitable for btob communication situations. Case studies have shown that the contribution of final product transport to the overall carbon footprint was significant. It was recommended to include post mill transport in the carbon footprint information supplied to the btob customers. When discussing environmental communication on a general level it can be stated that a good external environmental communication is based on facts, is open and proactive and takes into account the needs of the receiver. However, the openness and the quality of external environmental communication are essentially strategic decisions. The significance of internal communication as well as the knowhow in the communication and marketing networks play a major role in achieving success in external environmental communication. Carbon footprints are only one part of good balanced external environmental communication. One specific environmental feature like carbon footprint should not be over emphasized to the detriment of other important environmental aspects.

Frigjord oskuld : heterosexuellt mognadsimperativ i svensk ungdomsroman

För att mogna på en heterosexuell marknad innebär det att unga i ungdomsromanen lär sig förstå hur gränser kan överskridas och vilka handlingar som får repressalier. Genom att diskutera tystnader och talakter gällande heterosexualitet visar "Frigjord oskuld. Heterosexuellt mognadsimperativ i svensk ungdomsroman" hur heteronormen är förhandlingsbar. Studien undersöker heterosexuella kärleksavbrott, gränsöverskridande väninneskap, tabubelagd syskonkärlek och homosexuellt agerande. Med avstamp i queerteori, feministisk teori och narratologi studeras hur sexualitet, men även kategorier som kön, klass och ålder, (re)producerar uppfattningar om (hetero)sexualitet. Utgående från nio ungdomsromaner skrivna år 1969-2004 av fyra författare: Gunnel Beckman, Inger Edelfeldt, Peter Pohl och Mats Wahl analyseras hur de unga förutsätts konstruera heterosexualitet(er) inom ramen för acceptabelt agerande i enlighet med ett heterosexuellt mognadsimperativ.

Under ytan, vid ytan och ovanför ytan : analys av tanken bakom tre läromedel i slöjd

This thesis is based on the personal experience gained related to the planning and production of three web-based teaching materials for the teaching subject knownas sloyd at the comprehensive school in Finland. After the teaching materials had been produced and published on the Internet at the Finnish textile teachers' website KässäBoxi, the idea for this thesis emanated from the questions: Why do the three teaching materials look the way they do and why do other textile teachers comment that they are different? In earlier sloyd educational research it has been stated that a scientific paradigm affects the individual ideology of a sloyd teacher. The aimfor my doctoral thesis is to continue on the topic. As the area of interest comprises the thought behind three teaching materials in sloyd, the aim of the thesis is to show how teaching and educational ideologies in sloyd appear in the teaching materials at hand. The research approach has parallels to research about another, tangible phenomena, namely the iceberg. In a similar way as an iceberg, a teaching material has a profound base, but the base is not always completely visible to the user of the teaching material. In this thesis I strive to show what there is under the surface, on the surface and above the surface of three teaching materials in sloyd. The research approach is defined as qualitative and phenomenologic-hermeneutic. The analysis results in knowledge about how the producer of a teaching material affects the character of a teaching material by choices concerning for example the form, structure, language and illustrations of the teaching material. The analysis also shows how the producers' individual educational and teaching ideologies within the teaching subject at hand appear by means of traces concerning the view on the pupil and the teacher, and the view on planning and conducting teaching in sloyd. The thesis also results in knowledge about how sloyd educational scientific theories and demands from society, as they are stated in the national core curriculum, appear in the three teaching materials. The application of the sloyd educational scientific theory of individual sloyd activity as a holistic educative system is also widened in the thesis. This thesis contributes to future research on producing teaching materials by information about what aspects a producer of teaching materials needs to consider and how the aspects become visible in the teaching materials. This kind of knowledge is valuable to teacher students in sloyd, to teachers in sloyd who intend to plan and produce teaching materials and to teachers who tutor the planning and production of teaching materials.

Dokumentointi osana seudullista sosiaalipäivystystä

Abstrakti

Kohti kielentutkimusta

Kirjallisuusarvostelu

Siivoojaksi oppimassa : työläistyttöjen kasvatus ja moraalinen säätely

Lektio Joensuun yliopistossa 27.1.2006.

Julkaisukäytännöt yliopistoissa ja valtion tutkimuslaitoksissa : kolmen tieteenalan vertailu

Abstrakti

Suuria ja pieniä kysymyksiä tutkimuksen teosta ja ymmärtämisestä

Kirjallisuusarvostelu

Moraalisäädelty sielu ja siivottu ruumis

Kirjallisuusarvostelu