Responsabilidade social e satisfação do consumidor: um estudo de caso

O tema deste estudo é o fenômeno empresarial responsabilidade social. Esta pesquisa constitui um estudo de caso com uma empresa socialmente responsável, objetivando verificar a percepção do consumidor acerca da responsabilidade social desta empresa e sua influência, em conjunto com algumas variáveis de desempenho empresarial (preço da tarifa, serviço de energia elétrica, atendimento ao cliente, comunicação com o cliente), na satisfação do consumidor. A empresa estudada foi a Rede Celpa Centrais Elétricas do Pará S.A. Em estudo preliminar foi desenvolvido um instrumental de mensuração do significado atribuído pelo consumidor ao termo responsabilidade social (Escala de Significado de Responsabilidade Social), validado com amostra de 672 consumidores belenenses. Esta escala foi adaptada e renomeada para Escala de Responsabilidade Social, a fim de ser utilizada no presente estudo. Também foram construídos mais dois instrumentos (Indicadores de Desempenho Empresarial e Avaliação de Satisfação do Consumidor) para alcançar os objetivos pretendidos. O levantamento dos dados se deu por meio de análise de documentos existentes na empresa; entrevistas em profundidade com a categoria diretiva da empresa; amostragem residencial de 595 consumidores de energia elétrica, moradores dos bairros Cremação e Umarizal, na cidade de Belém. Os dados foram analisados através de Análise de Conteúdo, Análise Fatorial e Análise de Regressão Múltipla e Hierárquica. O fato da concessionária Rede Celpa realizar ações de cunho socialmente responsável ainda não é claramente percebido pelo seu consumidor, embora tenha ciência de que a empresa cumpre obrigações legais no trato de funcionários, consumidores e meio ambiente. As variáveis de desempenho empresarial atestaram efeito sobre a satisfação do consumidor, embora tenha restado uma margem de variância não explicada sugerindo a necessidade de explorar outras variáveis antecedentes. A empresa teve seus atributos avaliados com conceitos variando de razoável a bom pelo consumidor, o que contribui para que este demonstre grau moderado quanto à satisfação em consumir desta concessionária.

O público e o privado na gestão da escola pública brasileira - um estudo sobre o programa “excelência em gestão educacional” da Fundação Itaú Social

O presente trabalho objetiva analisar as implicações do Programa “Excelência em Gestão Educacional” da Fundação Itaú Social na gestão da escola pública brasileira, em termos de orientações teórico- metodológicas contidas em documentos balizadores da parceria firmada. Para tanto, foi feita uma pesquisa documental que, por meio de análise de conteúdo, buscou analisar os documentos referentes a esse programa. As análises desenvolvidas mostraram que o modelo de gestão defendido pela Fundação Itaú para a educação brasileira é o das escolas charter americanas, escolas financiadas pelo setor público, mas administradas pelo setor privado. Tais escolas são apresentadas como tendo melhorado significativamente os índices educacionais nos EUA. No entanto, constatou-se que a realidade concreta não condiz com a apresentada pelo Programa Excelência em Gestão, pois o modelo de gestão baseada nos parâmetros do mercado, que associa conceitos como qualidade, participação, descentralização, autonomia e avaliação à ideia de gerenciamento de recursos com vista à produtividade do sistema educacional, não foi capaz de melhorar o sistema educacional americano. Muito pelo contrário, agravou ainda mais a crise da educação pública naquele País. No Brasil, já existem experiências nesse sentido e as análises sobre as escolas charter que foram implantadas em Pernambuco revelaram que as mesmas adotam na sua gestão padrões gerenciais trazidos do mundo empresarial. Assim, verificou-se a introdução de princípios de mercado como o da gestão gerencial, da definição de metas e resultados, expressos nos seus planejamentos estratégicos, da remuneração por mérito para os professores e a generalização dos testes de avaliação, dentre outros. Nesse contexto, a autonomia escolar é entendida como maior responsabilização dos professores e diretores pelo sucesso ou fracasso da escola, e, sobretudo do gestor, como liderança de todo o processo. Além disso, nessas escolas não existe autonomia pedagógica, pois o projeto pedagógico é elaborado de acordo com critérios de produtividade definidos previamente pelo órgão responsável pela implantação dessas escolas (PROCENTRO). A participação que se desenvolve nesse contexto não passa de um mero processo de colaboração, de mão única, de adesão, de obediência às decisões que são tomadas de cima para baixo. Fica claro que esse modelo de gestão e de escola não contribui para a democratização das relações de poder na escola e consequentemente para a formação da cidadania.

A Responsabilidade social das empresas e os projetos sociais: filantropia ou emancipação social?

Pós-graduação em Serviço Social - FCHS

Neoliberalismo e hegemonia burguesa: ação social empresarial através dos Institutos Ethos de Responsabilidade Social Empresarial e Empresas e Gife (Grupos de Institutos, Fundações e Empresas)

Pós-graduação em Ciências Sociais - FFC

A relação educação e trabalho na legislação educacional brasileira: política pública, contexto econômico e social

Pós-graduação em Educação - IBRC

O Serviço Social e a avaliação de impacto na gestão de programas e projetos empresariais

Pós-graduação em Serviço Social - FCHS

Planejamento e prototipagem de uma rede social de gastronomia convergente com programas de TV e mídias sociais

Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

Comunicação organizacional, informação e responsabilidade social: uma nova relação

Study on the Organizational Communication and the information from the perspective of the corporate social responsibility (CSR). Presumes that the CSR to be incorporated into a process of business management involves a transformation in the ways of communication and information management. The objective is to think about the essential function of the communication and information as strategic competences of socially responsible companies, in the knowledge generation, in the value creation and in the incorporation of awareness of ethical conduct and company’s corporate, as reflector of its organizational culture, reflected to its stakeholders.

A agenda da regulação da comunicação social no Brasil: da constituinte aos impasses contemporâneos

The paper analyzes the regulatory framework for the Media in Brazil in the Federal Constitution and the nexus between democratization and constitutional process, interpreting relevant actors (government, political parties, civil society) and figured as the themes of communication and institutional political agenda. The obstacles to the regulation of many of the statements remain constitutional (right of communication; seal monopolies / oligopolies; regionalization of cultural production; nationalist character in control of broadcasting; compatibility between segments state, public and commercial; Social Communication Council), that replaces debate on the very principle of the right to communication regulation by analyzing the corresponding decisionmaking processes. This conflictual agenda-setting involves multiple interests, from strictly commercial aspirations of companies operating in this market, going by the increasing share of religious institutions who also want to expand upon practices of proselytizing until the interests of policy makers who also have control over a slice of that business.

Social TV Unesp: proposta de aplicativo em segunda tela com ênfase em modelo de negócios para TV Universitária UNESP

The audiovisual market carefully observes a tendency in television consumption habit: viewers are increasingly watching television content while surfing the internet through mobile devices like tablets, smartphones and laptops. Known as second screen, viewers interact simultaneously across these devices, sharing information about the programming on social networks, seeking additional information about the contents well aired, in addition to being likely to purchase products and services on platforms of mobile-commerce persuaded by the scheduling of programming through commercials. Given this, the aim of this article is to propose and prototyping an application visually in second screen with emphasis on business model with possible application on TV Unesp, where the viewer to interact with the programming through the application is exposed to previously scheduled ads, links to mobile-commerce and posts indicating purchase suggestions.

“MINORITY STUDENTS WITHIN A COLLEGE OF BUSINESS: HEARING THE VOICES”

"In recognition of the dynamic interplay among academic and social aspects of any student's campus experience, our institution has implemented an Innovative Community Initiative (ICI) which provides a panoply of support programs for students of color."

What Business Reference Librarians Need to Know about Intellectual Property: Presentations sponsored by the Patent and Trademark Depository Library Association (PTDLA) at the American Library Association Annual Conference, New Orleans, June 25, 2006

Presentations sponsored by the Patent and Trademark Depository Library Association (PTDLA) at the American Library Association Annual Conference, New Orleans, June 25, 2006 Speaker #1: Nan Myers Associate Professor; Government Documents, Patents and Trademarks Librarian Wichita State University, Wichita, KS Title: Intellectual Property Roundup: Copyright, Trademarks, Trade Secrets, and Patents Abstract: This presentation provides a capsule overview of the distinctive coverage of the four types of intellectual property – What they are, why they are important, how to get them, what they cost, how long they last. Emphasis will be on what questions patrons ask most, along with the answers! Includes coverage of the mission of Patent & Trademark Depository Libraries (PTDLs) and other sources of business information outside of libraries, such as Small Business Development Centers. Speaker #2: Jan Comfort Government Information Reference Librarian Clemson University, Clemson, SC Title: Patents as a Source of Competitive Intelligence Information Abstract: Large corporations often have R&D departments, or large numbers of staff whose jobs are to monitor the activities of their competitors. This presentation will review strategies that small business owners can employ to do their own competitive intelligence analysis. The focus will be on features of the patent database that is available free of charge on the USPTO website, as well as commercial databases available at many public and academic libraries across the country. Speaker #3: Virginia Baldwin Professor; Engineering Librarian University of Nebraska-Lincoln, Lincoln, NE Title: Mining Online Patent Data for Business Information Abstract: The United States Patent and Trademark Office (USPTO) website and websites of international databases contains information about granted patents and patent applications and the technologies they represent. Statistical information about patents, their technologies, geographical information, and patenting entities are compiled and available as reports on the USPTO website. Other valuable information from these websites can be obtained using data mining techniques. This presentation will provide the keys to opening these resources and obtaining valuable data. Speaker #4: Donna Hopkins Engineering Librarian Renssalaer Polytechnic Institute, Troy, NY Title: Searching the USPTO Trademark Database for Wordmarks and Logos Abstract: This presentation provides an overview of wordmark searching in www.uspto.gov, followed by a review of the techniques of searching for non-word US trademarks using codes from the Design Search Code Manual. These codes are used in an electronic search, either on the uspto website or on CASSIS DVDs. The search is sometimes supplemented by consulting the Official Gazette. A specific example of using a section of the codes for searching is included. Similar searches on the Madrid Express database of WIPO, using the Vienna Classification, will also be briefly described.

PERFORMANCE EVALUATION OF RESOURCE-AWARE BUSINESS PROCESSES USING STOCHASTIC AUTOMATA NETWORKS

In this work, we study the performance evaluation of resource-aware business process models. We define a new framework that allows the generation of analytical models for performance evaluation from business process models annotated with resource management information. This framework is composed of a new notation that allows the specification of resource management constraints and a method to convert a business process specification and its resource constraints into Stochastic Automata Networks (SANs). We show that the analysis of the generated SAN model provides several performance indices, such as average throughput of the system, average waiting time, average queues size, and utilization rate of resources. Using the BP2SAN tool - our implementation of the proposed framework - and a SAN solver (such as the PEPS tool) we show through a simple use-case how a business specialist with no skills in stochastic modeling can easily obtain performance indices that, in turn, can help to identify bottlenecks on the model, to perform workload characterization, to define the provisioning of resources, and to study other performance related aspects of the business process.

Inclusive business and poverty: prospects in the Brazilian context

Inclusive business is a term currently used to explain the organizations that aim to solve social problems with efficiency and financial sustainability by means of market mechanisms. It can be said that inclusive businesses are those targeted at generating employment and income for groups with little or no market mobility, in keeping with the standards of so-called "decent jobs" and in a self-sustaining manner, i.e., generating profit for the enterprises, and establishing relationships with typical business organizations as suppliers of products and services or in the distribution of this type of production. This article discusses the different concepts found in the scientific literature on inclusive businesses. It also analyses data from a survey conducted with the audiences of Social Corporate Responsibility seminars held by FIEMG. This analysis reveals that prospects, risks and idealizations similar to those found in inclusive business theories can also be found among individuals that run social corporate responsibility projects, even if this designation is new for them. The connection between companies and poverty, especially in relation to inclusive businesses, seems full of stumbling blocks and traps in the Brazilian context.

The succession process at social enterprises in Brazil

This research was based on a study of social enterprises in Brazil, to find out if and how these organizations plan and manage the succession process for their senior positions. The study investigated the subset of the associations dedicated to collectively producing goods and services, because they are formally set up and aimed at speeding up the dynamism of local development. The empirical research consisted of two stages. The first was a survey covering a sample of 378 organizations, to find out which of those had already undergone or were undergoing a succession process. The second interviewed the main manager of 32 organizations, to obtain a description of their succession experience. In this stage, the research aimed to analyze how the Individual, Organization and Environment dimensions interact to configure the succession process, identifying which factors of each of these dimensions can facilitate or limit this process. The following guiding elements were taken as the analytical basis: Individual dimension - leadership roles, skill and styles; Organization dimension - structure, planning, advisory boards, communication (transparency), control and evaluation; and Environment dimension - influence of the stakeholders (community, suppliers, clients, and business partners) on the succession process. The results indicated that succession in the researched associations is in the construction stage: it adapts to the requirements of current circumstances but is evidently in need of improvement in order for more effective planning and shared management of the process to be achieved.