858 resultados para Metodologia de Pesquisa Online
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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This work aims to present Appreciative Inquiry as a participative methodology and seeks to establish possible relationships with organizational communication. For this, we make a literature review about topics such as participation, participative planning, appreciative inquiry, it's basic concepts, it's methodology and possibilities. It also presents the fundamental concepts of communication and organizational culture and public relations, searching to highlight the perceived interfaces through the interrelation of concepts, the main references, authors such as Demo (1999), Gandin (1994) Brose (2010), Cooperrider and Whitney (2006), Varona (2004), Bordenave (1999), Kunsch (2002) and Marchiori (2013). In order to verify the applicability of this methodology, this paper also develops a qualitative study, using the technique of indepth research with the first Brazilian organization using Appreciative Inquiry: Nutrimental, a food company. The results of the application of AI in the organization are presented and then seeks to make the possible connections with the concepts of communication and organizational culture
Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook
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Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Educação Matemática - IGCE
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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC
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Pós-graduação em Engenharia de Produção - FEB
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Pós-graduação em Geografia - IGCE
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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The Araçatuba Dental Journal was created with the purpose of disseminating scientific papers produced in universities of São Paulo state and from other localizations in Brazil. The aim of this study was to analyze and quantify the papers published in the Araçatuba Dental Journal from 2001 to 2011. Twenty two online editions were studied. A higher number of scientific studies (44,54%) was found compared to literature reviews (27,73%) and case reports (27,73%). The Araçatuba Dental School (UNESP) was the instituition that most published papers in the journal (44,12%). It can be concluded that regardless the analyzation process, the mentioned journal provides to the readers the opportunity to update their knowledge in dentistry.
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Clinical decisions in dentistry are often based on the knowledge obtained during graduation, clinical experience, information shared with colleagues and professor, textbooks, seminars, conferences and continuing education courses. However, it is necessary to know if this information is derived from scientifically validated researches since too much information may complicate this process. Initially in medicine and later in other health areas a method which enables a critical evaluation of scientific papers related to a specific issue and also, whenever it is possible, an evaluation of the results by meta-analysis,was developed by Cochrane in order to reduce the bias towards all information obtained. The aim of this work is to present some aspects of the Evidence Based Dentistry (EBD) and to show how this methodology can be used to better substantiate scientifically the clinical decision of the dentist and improve researches design with scientific validity. The paper discusses editorial trends focused on the EBD, shows the differences between a systematic and a conventional review, describes data about Cochrane and the advantages of scientific evidence synthesis and the implications of EBD for clinical practice and research as well as recommendation grades and evidence levels of general scientific studies.
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Pós-graduação em Matemática em Rede Nacional - IBILCE
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The researching centre mentioned was conceived em 1989, with the goal to study and implement the media of comunication by creating and effecting online printed medias for care institutions, schools and UNESP. The university has taken a give-and-take function between itself and the society. The founder of this group is Prof. Dr. Ricardo Nicola that since 1996 has established a link between university and society, using this centre for developing works that go over the university's borders. The group's work comprehends four different classes: literary , tecnical, journalism and advanced research . The literary one involves help and literary production for new authors, the tecnical helps in publishing theses; the journalism one is related to journal and medias in and out of the university; the advanced research one has is caracterized as a class between departments and branches.