The Andalusian Public Health System Virtual Library. Four years on

The Andalusian Public Health System Virtual Library (Biblioteca Virtual del Sistema Sanitario Público de Andalucía, BV-SSPA) set up in June 2006 was determined by the II Quality Plan 2005-2008. It consists of a regional government action with the aim of democratizing the health professional access to quality scientific information, regardless of the professional workplace. Andalusia is a region with more than 8 million inhabitants, with 92,000 health professionals for 41 hospitals, 1,500 primary healthcare centres, and 10 centres for non-medical attention purposes. • To obtain documentary resources for health professionals. • To help citizens to find health information. • To coordinate the Andalusian Health Documentary centres. • To establish strategic agreements with organizations. • To contribute to the Knowledge Management Development • The BV-SSPA acquires in a centralised way, all of the information resources for the whole system. • It offers services for all professionals: o Document Supply Service o Online Learning o User service • Remote access to these resources and services. • Communication and marketing plan to promote the knowledge and use of the BV-SSPA. Presently the BV-SSPA has reached: • The subscription of 2,431 electronic reviews, 8 data bases and other scientific information resources. • The establishment of the Document Supply Service, which focuses all the article orders from and for the Andalusian Public Health System. • The starting up for the online learning platform. • The introduction of the user service and virtual reference service in beta mode. • The use of appropriate tools, as the meta-researcher and the link resolver, which allow the presentation of resources and services in a tidy, easily findable way, through a Web 2.0 page where the user can take part with his contributions and where his offers and suggestion are gathered. • Access to the resources, for the Andalusian Health Professionals worldwide requiring only an internet connection. Andalusian Health Professionals have access to the greatest Health Science Electronic Resources Collection in Spain. The BV-SSPA has become the undisputed medium for the Health Research and Clinical Healthcare in our region, being consolidated as the Knowledge Manager into the Andalusian Public Health System. In 2010, it faces new projects such as the institutional repository creation, HypatiaSalud; the analysis of our research activity; and the drafting of a normalised licence model for the contracting of electronic resources.

Digital inmigrants and digital natives expectation collection in the Andalusian Public Health System Virtual Library: communication with our users

The Andalusian Public Health System Virtual Library (Biblioteca Virtual del Sistema Sanitario Público de Andalucía, BV-SSPA) provides access to health information resources and services to healthcare professionals through its Website. This virtual environment demands higher users’ knowledge in order to satisfy of the need of information of our users, as digital natives as digital immigrants, improving at the same time the communication with all of them. 1. To collect clients' views and expectations according to their nature of digital natives and immigrants. 2. To know our online reputation. A Collecting User Expectation Questionnaire will be built, taking into account the segmentation of the BV-SSPA users’ professional groups of the Andalusian Public Health System. A pilot test will be run to check the survey dimensions and items about practices, attitudes and knowledge of our users. Two Quality Function Deployment (QFD) matrices will enable the BV-SSPA services to be targeted to our digital natives or digital immigrants, according to their nature, finding the best way to satisfy their information needs. We provide feedback on BV-SSPA: users can have the opportunity to post feedback about the site via the 'Contact us' section and comment about their experience. And Web 2.0 is a shop window, providing the opportunity to show the comments; and through time, our online reputation will be built, but the BV-SSPA must manage its own personal branding. Web 2.0 tools are a driver of improvement, because they provide a key source of insight into people's attitudes. Besides, the BV-SSPA digital identity will be analyzed through indicators like major search engine referrals breakdown, top referring sites (non search engines), or top search engine referral phrases, among others. Definition of digital native and digital immigrant profiles of the BV-SSPA, and their difference, will be explained by their expectations. The design of the two QFD matrices will illustrate in just one graph the requirements of both groups for tackling digital abilities and inequalities. The BV-SSPA could deliver information and services through alternative channels. On the other hand, we are developing a strategy to identify, to measure and to manage a digital identity through communication with the user and to find out our online reputation. With the use of different tools from quantitative and qualitative methodology, and the opportunities offered by Web 2.0 tools, the BV-SSPA will know the expectations of their users as a first step to satisfy their necessities. Personalization is pivotal to the success of the Site, delivering tailored content to individuals based on their recorded preferences. The valuable user research can be used during new product development and redesign. Besides positive interaction let us build trust, show authenticity, and foster loyalty: we improve with effort, communication and show.

El Papel del Bibliotecario Integrado en las Comisiones Clínicas, Docencia Postgraduada e Investigación en el Área Sanitaria Este de Málaga-Axarquía (ASEMA)

The concept of Library of the Health Sciences has noticeably changed during the last decade. The embedded librarian is a recently emerged figure, who works as a member of multidisciplinary groups with the mission of providing them with relevant literature as well as media for acquisition, exchange and dissemination of information. This figure has been gradually implanted in some committees of the ASEMA. The objective of the present work is to describe the functions of the embedded librarian and its results in our area.

El blog y otras herramientas comunicativas de la biblioteca del Área de Gestión Sanitaria Este de Málaga - Axarquía

In 2006 the Library of the Andalusian Public Health System (BVSSPA) is constituted as a Virtual Library which provides Resources and Services that are accessed through inter-hospital local area network (corporate intranet) and Internet. On the other hand, the Hospital de la Axarquia still did not have any institutional or self-presence on the Internet and the librarian ask the need to create a space for communication with the "digital users" of the Library of the area through a website. MATERIALS AND METHODS. The reasons why we opted for a blog were: -It was necessary to make no financial outlay for its establishment. It allowed for great versatility, both in its administration and in its management by users. -The ability to compile on the same platform different Web 2.0 communication tools. Between different options available we chose Blogger Google Inc. The blog allowed entry to the 2.0 services or Social Web in the library. The benefits offered were many, especially the visibility of the service and communication with the user. 2.0 tools that have been incorporated into the library are: content syndication (RSS) which allowed users to stay informed about updates to the blog. Share documents and other multimedia as presentations through SlideShare, images through Flickr or Picasa, or videos (YouTube). And the presence on social network like Facebook and Twitter. RESULTS. The analysis of the activity we has been traking by Google Analytics tool, helping to determine the number of blog visits. Since its stablishment, on November 17th 2006, until November 29th 2010 the blog has received 15,787 visitors, 38,422 page views were consulted, at each visit on average 2.4 pages were consulted and each visit has an average stay at the site of 4'31''. DISCUSSION. The blog has served as a communication and information tool with the user. Since the creation of the blog we have incorporated technologies and tools to interact with the user. With all the tools used we have applied the concept of "open source" and the contents were generated from the activities organized in the Knowledge Management Unit from the anatomo-clinical sessions, the training activities, dissemination events, etc. The result has been the customization of library services, contextualized in the Knowledge Management Unit - Axarquia. In social networks we have shared information and files with the professionals and the community. CONCLUSIONS. The blog has allowed us to explore technologies that allow us to communicate with the user and the community, disseminate information and documents with the participation of users and become the "Interactive Library" we aspire to be.

Internet como fuente generadora de contenidos especializados

La plena vigencia de la Web 2.0, así como los tímidos inicios de la Web semántica, propician una excelente oportunidad para el Periodismo especializado. En una sociedad intercomunicada en la que todo aquel que disponga de las herramientas básicas puede convertirse en emisor de contenidos digitales, el papel mediador del periodista debe ser reforzado con el de selector y guía del mapa informativo que ofrece Internet. Con este ánimo se publica el presente texto que recoge las aportaciones de docentes e investigadores del ámbito científico del Periodismo especializado. A sus reflexiones, análisis y críticas han añadido gran cantidad de cuadros y tablas cuya finalidad didáctica no es otra que la de poner un poco de orden en el caos informativo de la red.

Paljon puhuttu AJAX

Web 2.0 viittaa toisen polven rikkaisiin verkkosovelluksiin, jotka lähestyvät käytettävyydeltään työpöydän ohjelmia. AJAX (Asyncrhonous JavaScript and XML) on ryhmä tekniikoita, joilla rakennetaan rikkaita verkkosovelluksia. AJAX on saanut valtavasti huomiota mullistavien ominaisuuksiensa ansiosta ja se on syrjäyttämässä tuttuja malleja verkkoympäristössä. Kaikki puhuvat AJAXista, mutta harva todella tietää mistä on kyse. Tämän opinnäytteen tavoitteena on selvittää mistä AJAXissa oikein on kyse, miten se on mullistanut verkkosovelluksia ja mihin suuntaan se on menossa tulevaisuudessa. Tutkimuksen kohteena olivat myös AJAXin kilpailijat, joita verrattiin tähän teoreettisella tasolla. Alan kirjallisuuteen nojautuvassa teknisessä selvityksessä esiteltiin AJAX-tekniikat ja niiden toimintatavat AJAX-sovelluksissa. Median esille tuomien AJAXin uraauurtavien hyvien ominaisuuksien lisäksi käytiin tutkimuksessa läpi kriittisesti myös sen heikkoja puolia. SWOT-analyysissä selvisi, että AJAXin vahvuuksia ovat nopeus ja asynkronisuus ja heikkouksista suurimpia olivat tietoturva-aukot ja navigointimallin muutoksen mukanaan tuomat ongelmat. Analyysin tuloksena AJAXin mahdollisuuksiksi nähtiin laajempi levinneisyys ja kehittyminen sekä näiden mukanaan tuomat hyödyt. Uhkina nähtiin kilpailijat ja AJAXin suosion lasku. Tuloksissa selvisi myös, että kilpailijat esiintyvät kuitenkin AJAXin kanssa yhteiskäytössä, minkä vuoksi niiden vertailu kilpailijoina on hankalaa. Kilpailu on tärkeää, sillä se lisää tekniikoiden kehittymistä ja standardien muodostumista ja johtaa entistä parempiin rikkaisiin verkkosovelluksiin. Heikkouksistaan huolimatta AJAX on käyttöominaisuuksiltaan varteenotettava malli ja säilyttää varmasti paikkansa muiden WWW-sovellustekniikoiden joukossa.

La Utilización de la plataforma Weibo por periodistas chinos en los asuntos públicos en China

Esta investigación se concentra en la plataforma Weibo, que está introduciendo nuevas formas de redacción de noticias y distribución de informaciones en China. Se trata de un servicio de microblogging chino, parecido al Twitter pero adaptado a los usuarios chinos. Siendo una herramienta de web 2.0, Weibo ha cambiado el trabajo cotidiano de los periodistas chinos. En el presente estudio se elabora análisis de contenido cuantitativo y cualitativo con fin de explorar la forma de utilización por los periodistas chinos en los asuntos públicos.

Consumo y convergencia mediática de la prensa local en Cataluña

Los nuevos hábitos de consumo de medios en el marco de la convergencia digital están propiciando un cambio en las estrategias de los medios de comunicación. Mientras unos usuarios siguen prefiriendo la radio, la televisión y la prensa tradicional para informarse otros participan de la experiencia digital en internet (blogs, redes sociales...) y dispositivos móviles, etc. En este panorama es complicado precisar dónde nace y termina el contenido o hasta qué punto es la participación del usuario quien (re) construye la información; así los contenidos mutan y se diluyen en varios soportes. En este contexto, la prensa local también vive las consecuencias del nuevo paradigma y asume los retos del reacomodo del sector ante la nueva realidad. Esta comunicación presenta las conclusiones del estudio cualitativo con entrevistas en profundidad a los responsables de medios locales en Cataluña sobre sus usuarios, contenidos y soportes en el marco de la convergencia digital.

Directorio de expertos en el tratamiento de la información (EXIT). Análisis de uso

Descripción y características del Directorio EXIT (Expertos en el tratamiento de la información), puesto en marcha oficialmente en junio de 2005. A los dos años (julio de 2007) se ha evaluado y analizado su funcionamiento, implantación, visibilidad y aceptación por parte de la comunidad profesional de bibliotecarios, documentalistas, archiveros y especialistas en información a la que sirve, y en especial su uso. Técnicamente, EXIT está considerado un directorio estado-del-arte a nivel mundial, siendo además un genuino producto de la web 2.0 ya que son los propios interesados los que rellenan y mantienen al día sus fichas, bajo la supervisión de sus creadores-gestores y de un Comité Evaluador internacional.

Evaluación de DocuMenea, sistema de promoción social de noticias de biblioteconomía y documentación.

Uno de los servicios más populares de la Web 2.0 son las plataformas de promoción social de noticias. En el entorno hispanoamericano quizá el más conocido sea Menéame; utilizando su código abierto se creó DocuMenea con las mismas características pero circunscrito exclusivamente al ámbito de la Biblioteconomía y Documentación. En este trabajo se presenta una evaluación de este servicio desde su creación en noviembre del año 2006 hasta diciembre de 2008. Como resultados se obtiene que se envió un total de 2.166 noticias de las que 1.610 fueron publicadas. El servicio cuenta con 582 usuarios con una participación desigual ya el 74% nunca ha enviado ninguna noticia y el 91% no ha votado en ninguna ocasión. Temáticamente se identificaron cuatro ejes: Google, bibliotecas, redes sociales/web 2.0 y el libro. Finalmente se obtuvo el ranking de fuentes cuyas tres primeras posiciones la obtuvieron diarios de información general.

Sobre la sociedad red

Crónica del curso ¿Sociedad red: Cambios sociales, organizaciones y ciudadanos¿ (Barcelona, octubre 2008). Los temas tratados fueron el estado de desarrollo de la sociedad red, organizaciones, ciudadanía, comunicación e innovación.

LibraryThing: la catalogació a l'abast de tothom

En aquest article es presenta l'eina web de catalogació de llibres LibraryThing, creada per Tim Spalding l'any 2005, que s'emmarca en l'anomenat Web 2.0 gràcies a les opcions que ofereix com a instrument social. Se'n descriuen l'origen i l'abast actual, les característiques que la diferencien d'altres eines semblants, les principals opcions de personalització i el procés de creació d'una biblioteca. Malgrat que ha estat concebut com una eina no professional, moltes biblioteques petites l'han adoptat, atès que és molt fàcil d'emprar. Això ha portat Tim Spalding i el seu equip a oferir versions per a organitzacions i un producte pensat especialment per compartir la informació deLibraryThing amb les biblioteques: LibraryThing for libraries.

Espaço interativo: modelo de relação universidade-empresa baseada em comunidades de prática

Este artigo apresenta a síntese de um projeto de pesquisa do Núcleo de Estudos em Inovação, Gestão e Tecnologia da Informação (IGTI) da Universidade Federal de Santa Catarina (UFSC) cujo objetivo foi desenvolver um modelo de relação entre universidades e empresas por meio de um ambiente presencial e virtual que promova a difusão da ciência, tecnologia e inovação, baseado no compartilhamento do conhecimento entre membros de uma comunidade de prática. O modelo estimula a construção do conhecimento a partir das tecnologias da Web 2.0, visando a promover o processo de transferência do conhecimento das instituições de ensino/pesquisa ao setor produtivo. A metodologia de construção deste modelo compreendeu cinco etapas: 1) fase decisória: definição do tema e delimitação do problema; 2) revisão da literatura: dividido em três temas - gestão do conhecimento, gestão da inovação e comunidades de prática; 3) diagnóstico: levantamento de informações do cenário empresarial e do núcleo de pesquisa onde se aplicou o projeto-piloto; 4) desenvolvimento do modelo, e 5) aplicação do projeto-piloto. Conclui-se que o trabalho trouxe grandes contribuições, sendo a principal o desenvolvimento de um modelo que consegue estimular a aproximação do conhecimento universitário com a prática empresarial, criando condições favoráveis à inovação.