853 resultados para target audience


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This thesis examines the processes through which identity is acquired and the processes that Hollywood :films employ to facilitate audience identification in order to determine the extent to which individuality is possible within postmodem society. Opposing views of identity formation are considered: on the one hand, that of the Frankfurt School which envisions the mass audience controlled by the culture industry and on the other, that of John Fiske which places control in the hands of the individual. The thesis takes a mediating approach, conceding that while the mass media do provide and influence identity formation, individuals can and do decode a variety of meanings from the material made available to them in accordance with the text's use-value in relation to the individual's circumstances. The analysis conducted in this thesis operates on the assumption that audiences acquire identity components in exchange for paying to see a particular film. Reality Bites (Ben Stiller 1994) and Scream (Wes Craven 1996) are analyzed as examples of mainstream 1990s films whose material circumstances encourage audience identification and whose popularity suggest that audiences did indeed identify with them. The Royal Tenenbaums (Wes Anderson 2001) is considered for its art film sensibilities and is examined in order to determine to what extent this film can be considered a counter example. The analysis consists of a combination of textual analysis and reception study in an attempt to avoid the problems associated with each approach when employed alone. My interpretation of the filmmakers' and marketers' messages will be compared with online reviews posted by film viewers to determine how audiences received and made use of the material available to them. Viewer-posted reviews, both unsolicited and unrestricted, as found online, will be consulted and will represent a segment of the popular audience for the three films to be analyzed.

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The purpose of the research study was to increase understanding about the potential benefits of combining target activities with striking-fielding games for individuals with high functioning autism spectrum disorder. A comparative case study was conducted to understand if target activities can assist in improving the skills of striking and throwing, aid the learning of tactics and add to current understanding of how certain teaching skills might be linked to the transfer between target and striking-fielding games. Data was collected through observations, student journals and interviews and were analyzed using both inductive and deductive methods. Results show an appearance of improvement in throwing, striking, bowling and badminton for overall skill levels. In regards to teaching skills, appropriate and effective teaching techniques, appropriate and effective equipment, dynamic of participants and student-instructors and consistency of attendance are vital. Future research should further look at the transferability to outdoor settings and interview the participants.

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This paper reports graphical and statistical evidence that the inflation targeting regimes in Canada and the UK - but not in Australia, New Zealand, or Sweden - actually resemble price-level targeting. In particular, the price level closely tracks the path implied by the inflation target, and the time-series predictions of the "bygones-are-bygones" version of inflation targeting are rejected by the data in favor of those implied by price-level targeting. These results indicate heterogeneity in the actual application of inflation targeting across countries and, for Canada and the UK, imply that the characterization of inflation targeting as a policy where shocks are accommodated is at odds with the data. Moreover, up to extent that their current policies already resemble price-level targeting, the welfare gains of replacing inflation with (explicit) price-level targeting are likely to be small.

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HIV-1 viral protein R (Vpr) induces a cell cycle arrest at the G2/M phase by a mechanism involving the activation of the DNA damage sensor ATR. We and others recently showed that Vpr performs this function by subverting the activity of the DDB1-CUL4A (VPRBP) E3 ubiquitin ligase. Vpr could thus act as a connector between the E3 ligase and an unknown cellular factor whose ubiquitination would induce G2 arrest. While attractive, this model is solely based on the indirect observation that some mutants of Vpr retain their interaction with the E3 ligase but fail to induce G2 arrest. Using a tandem affinity purification approach, we observed that Vpr interacts with ubiquitinated cellular proteins and that this association requires the recruitment of an active E3 ligase given that depletion of VPRBP by RNA interference or overexpression of a dominant-negative mutant of CUL4A decreased this association. Importantly, G2-arrest-defective mutants of Vpr in the C-terminal putative substrate-interacting domain displayed decreased association with ubiquitinated proteins. We also found that inhibition of proteasomal activity increased this association and that the ubiquitin chains were at least in part constituted of classical K48 linkages. Interestingly, inhibition of K48 polyubiquitination specifically impaired Vpr-induced phosphorylation of H2AX, an early target of ATR, but did not affect UV-induced H2AX phosphorylation. Overall, our results provide direct evidence that association of Vpr with the DDB1-CUL4A (VPRBP) E3 ubiquitin ligase induces the K48-linked polyubiquitination of yet-unknown cellular proteins resulting in their proteasomal degradation and ultimately leading to activation of ATR and G2 arrest.

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Le choix de partenaire est souvent considéré comme étant le résultat d’une simple interaction, mais, en nature, l’environnement social dans lequel les animaux communiquent correspond généralement à un réseau d’émetteurs et de récepteurs. La présence de congénères, de rivaux, et même de prédateurs durant le choix de partenaire peut avoir plusieurs répercussions sur ce choix. Être observé par une audience composée de congénères de même sexe peut pousser certaines espèces à modifier le niveau d’expression de leurs préférences, et même à modifier ces préférences pour réduire la compétition ou éviter d’être imitées. La préférence de plusieurs femelles diamant mandarin pour deux mâles a été mesurée en absence et en présence d’une audience femelle pour déterminer si la présence de rivales a des effets sur le choix de partenaire des femelles. De plus, afin de déterminer si ces effets varient en fonction de la qualité des femelles focales et audience, la condition de plusieurs femelles a été altérée en diminuant leur capacité à voler. Selon les résultats, les femelles diminuent leur niveau de sélectivité suite à l’ajout d’une audience femelle, et l’intensité des interactions mâle-femelle dépend de la condition des femelles focales. Les femelles ajustent leur comportement surtout pour éviter d’être imitées et non en fonction de leur condition. Cependant, ces deux mécanismes peuvent affecter les femelles simultanément.

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La tâche de kinématogramme de points aléatoires est utilisée avec le paradigme de choix forcé entre deux alternatives pour étudier les prises de décisions perceptuelles. Les modèles décisionnels supposent que les indices de mouvement pour les deux alternatives sont encodés dans le cerveau. Ainsi, la différence entre ces deux signaux est accumulée jusqu’à un seuil décisionnel. Cependant, aucune étude à ce jour n’a testé cette hypothèse avec des stimuli contenant des mouvements opposés. Ce mémoire présente les résultats de deux expériences utilisant deux nouveaux stimuli avec des indices de mouvement concurrentiels. Parmi une variété de combinaisons d’indices concurrentiels, la performance des sujets dépend de la différence nette entre les deux signaux opposés. De plus, les sujets obtiennent une performance similaire avec les deux types de stimuli. Ces résultats supportent un modèle décisionnel basé sur l’accumulation des indices de mouvement net et suggèrent que le processus décisionnel peut intégrer les signaux de mouvement à partir d’une grande gamme de directions pour obtenir un percept global de mouvement.

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Symbole de modernité pendant la majeure partie du XXe siècle, la cigarette est depuis une trentaine d’années la cible d’interventions croissantes visant à réduire sa consommation. La lutte contre le tabac bénéficie d’un dispositif sans précédent qui fait office de cas d’école en santé publique, par son ampleur et par l’adhésion qu’il suscite. L’intérêt d’étudier cet objet réside ainsi dans la propriété essentielle de la lutte anti-tabac de relier un dispositif institutionnel et des motivations subjectives. Le dispositif anti-tabac (DAT) a en effet vocation à faire converger les prescriptions normatives d’un ensemble d’institutions et les désirs individuels, et y parvient manifestement dans une certaine mesure. Il permet dès lors d’aborder à la fois un travail sur les sociétés et un travail sur soi. Cette thèse entreprend une analyse sociologique du dispositif anti-tabac au Québec et vise à interroger les modalités et les fins de ce contrôle public de la consommation de tabac, en mettant au jour ses dimensions culturelles, symboliques et politiques. La santé publique apparaissant de nos jours comme lieu central de l’espace politique et social dans les sociétés contemporaines (Fassin et Dozon, 2001 :7), l’utopie d’un « monde sans fumée » se révèle selon nous tout à fait typique des enjeux qui caractérisent la modernité avancée ou « société du risque » (Beck, 2001, [1986]). Après avoir présenté le rapport historiquement ambivalent des pays occidentaux au tabac et ses enjeux, puis problématisé la question de la consommation de substances psychotropes dans le cadre d’une production et d’une construction sociale et culturelle (Fassin, 2005a), nous inscrivons le DAT dans le cadre d’une biopolitique de la population (Foucault, 1976; 1997; 2004b). À l’aune des enseignements de Michel Foucault, cette thèse consiste ainsi en l’analyse de discours croisée du dispositif institutionnel anti-tabac et de témoignages d’individus désirant arrêter de fumer, au regard du contexte social et politique de la société moderne avancée. Le DAT illustre les transformations à l’œuvre dans le champ de la santé publique, elles-mêmes caractéristiques d’une reconfiguration des modes de gouvernement des sociétés modernes avancées. La nouvelle biopolitique s’adresse en effet à des sujets libres et entreprend de produire des citoyens responsables de leur devenir biologique, des sujets de l’optimisation de leurs conditions biologiques. Elle s’appuie sur une culpabilité de type « néo-chrétien » (Quéval, 2008) qui caractérise notamment un des leviers fondamentaux du DAT. Ce dernier se caractérise par une lutte contre les fumeurs plus que contre le tabac. Il construit la figure du non-fumeur comme celle d’un individu autonome, proactif et performant et fait simultanément de l’arrêt du tabac une obligation morale. Par ce biais, il engage son public à se subjectiver comme citoyen biologique, entrepreneur de sa santé. L’analyse du DAT au Québec révèle ainsi une (re)moralisation intensive des questions de santé, par le biais d’une biomédicalisation des risques (Clarke et al., 2003; 2010), particulièrement représentative d’un nouveau mode d’exercice de l’autorité et de régulation des conduites dans les sociétés contemporaines, assimilée à une gouvernementalité néolibérale. Enfin, l’analyse de témoignages d’individus engagés dans une démarche d’arrêt du tabac révèle la centralité de la santé dans le processus contemporain d’individuation. La santé publique apparait alors comme une institution socialisatrice produisant un certain « type d’homme » centré sur sa santé et adapté aux exigences de performance et d’autonomie prévalant, ces éléments constituant désormais de manière croissante des clés d’intégration et de reconnaissance sociale.

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Neural Network has emerged as the topic of the day. The spectrum of its application is as wide as from ECG noise filtering to seismic data analysis and from elementary particle detection to electronic music composition. The focal point of the proposed work is an application of a massively parallel connectionist model network for detection of a sonar target. This task is segmented into: (i) generation of training patterns from sea noise that contains radiated noise of a target, for teaching the network;(ii) selection of suitable network topology and learning algorithm and (iii) training of the network and its subsequent testing where the network detects, in unknown patterns applied to it, the presence of the features it has already learned in. A three-layer perceptron using backpropagation learning is initially subjected to a recursive training with example patterns (derived from sea ambient noise with and without the radiated noise of a target). On every presentation, the error in the output of the network is propagated back and the weights and the bias associated with each neuron in the network are modified in proportion to this error measure. During this iterative process, the network converges and extracts the target features which get encoded into its generalized weights and biases.In every unknown pattern that the converged network subsequently confronts with, it searches for the features already learned and outputs an indication for their presence or absence. This capability for target detection is exhibited by the response of the network to various test patterns presented to it.Three network topologies are tried with two variants of backpropagation learning and a grading of the performance of each combination is subsequently made.

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The dynamics of diffusion of electrons and ions from the laser-produced plasma from a multielement superconducting material, namely YBa2Cu3O7, using a Q-switched Nd:YAG laser is investigated by time-resolved emission-spectroscopic techniques at various laser irradiances. It is observed that beyond a laser irradiance of 2.6 \xC3\x97 1011 W cm-2, the ejected plume collectively drifts away from the target with a sharp increase in velocity to 1.25 \xC3\x97 106 cm s-1, which is twice its velocity observed at lower laser irradiances. This sudden drift apparently occurs as a result of the formation of a charged double layer at the external plume boundary. This diffusion is collective, that is, the electrons and ions inside the plume diffuse together simultaneously and hence it is similar to the ambipolar diffusion of charged particles in a discharge plasma

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Laser-induced plasma generated from a silver target under partial vacuum conditions using the fundamental output of nanosecond duration from a pulsed Nd:yttrium aluminum garnet laser is studied using a Langmuir probe. The time of flight measurements show a clear twin peak distribution in the temporal profile of electron emission. The first peak has almost the same duration as the laser pulse while the second lasts for several microseconds. The prompt electrons are energetic enough ('60 eV) to ionize the ambient gas molecules or atoms. The use of prompt electron pulses as sources for electron impact excitation is demonstrated by taking nitrogen, carbon dioxide, and argon as ambient gases.

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Photoemission optogalvanaic (POG) effect has been observed by irradiating copper target electrode, in a nitrogen discharge cell using 1.06 μm and frequency doubled 532 nm Nd:YAG laser pulse. Measurement of the nature of the variation of POG signal strength with 532 nm laser fluence confirms the two photon induced photoelectric emission from copper. However, using 1.06 μm laser pulses thermally assisted photoemission is observed.

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Laser ablation of graphite has been carried out using 1.06mm radiation from a Q-switched Nd:YAG laser and the time of flight distribution of molecular C2 present in the resultant plasma is investigated in terms of distance from the target as well as laser fluences employing time resolved spectroscopic technique. At low laser fluences the intensities of the emission lines from C2 exhibit only single peak structure while beyond a threshold laser fluence, emission from C2 shows a twin peak distribution in time. The occurrence of the faster velocity component at higher laser fluences is explained as due to species generated from recombination processes while the delayed peak is attributed to dissociation of higher carbon clusters resulting in the generation of C2 molecule. Analysis of measured data provides a fairly complete picture of the evolution and dynamics of C2 species in the laser induced plasma from graphite.

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This thesis addresses one of the emerging topics in Sonar Signal Processing.,viz.the implementation of a target classifier for the noise sources in the ocean, as the operator assisted classification turns out to be tedious,laborious and time consuming.In the work reported in this thesis,various judiciously chosen components of the feature vector are used for realizing the newly proposed Hierarchical Target Trimming Model.The performance of the proposed classifier has been compared with the Euclidean distance and Fuzzy K-Nearest Neighbour Model classifiers and is found to have better success rates.The procedures for generating the Target Feature Record or the Feature vector from the spectral,cepstral and bispectral features have also been suggested.The Feature vector ,so generated from the noise data waveform is compared with the feature vectors available in the knowledge base and the most matching pattern is identified,for the purpose of target classification.In an attempt to improve the success rate of the Feature Vector based classifier,the proposed system has been augmented with the HMM based Classifier.Institutions where both the classifier decisions disagree,a contention resolving mechanism built around the DUET algorithm has been suggested.

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Farm communication and extension programs are vital part of the farm development attempts. Electronic media plays a major role in farm extension activities. Kerala, the consumer state, which was a complete agricultural state in pre-independence period, is the sprouting land of agricultural extension and publication activities in print media. Later AIR (All India Radio) farm programs and farm broadcasting of Doordarshan enriched the role of electronic media in farm extension activities. The media saturated southern state of India received this new electronic media farm communication revolution whole heartedly. However, after 1990, Kerala witnessed a flood of private T V channels and currently there are 24 channels in this regional language, named Malayalam. All major news and entertainment channels are broadcasting farm programs. Farm programs of AIR and Doordarshan, broadcasted in Malayalam language, have been well accepted to the farmers‘ in Kerala. However, post-independence period, witnessed the formation of Kerala state in Indian Union and the first ballot-elected communist Government started its administration. After the land reform bills, the state witnessed a gradual decrease in agricultural production. Even if it is not reflected much in the attitude and practices of farm community and farm broadcast of traditional electronic broadcasting, a change is observable after the post-liberalization era of India. Private Television channels, which were focused on entertainment value of programs, started broadcasting farm programs and the parameters of program production went through certain changes. In this situation, there is ample relevance for a study about the farm programs of electronic media in terms of a comparative study of audience perception. The study is limited in the state of Kerala as it is the most media saturated state in India. The study analyzes the rate, nature and scope of adoption of farming methods transmitted through electronic media (T.V. and Radio) in Malayalam language.All kinds of Farm programs including comprehensive program serials, success stories, seasonal cropping methods, experts opinion, been analyzed on the basis of the following objectives.  To find whether propagating new farm methods through farm programs in electronic media or the availability of adequate infrastructure and economic factors make a farmer to adopt a new farming method.  To find which electronic media has more influence on farmers to adopt agricultural programs.  To find which form of electronic media gets better feedback from farmers  To find out whether the programs of T.V. or Radio is more acceptable to farmers than the print media.  To find whether farmers gets the message through their preferred medium for the message. The researcher recorded opinions from a panel of agricultural officers, farm Information officers, agro extension researchers and experts. According to their opinions and guidelines, a pilot study is designed and conducted in Kanjikuzhy Panchayath, in Alappuzha district, Kerala. The Panchayath is selected by considering its ideal nature of being the sample for a social Science research. Besides, the nature of farming in the Panchayath, which devoid of the cultivation of cash crops also supported its sample value. As per the observations from the pilot study, researcher confirmed the Triangulation method as the methodology of research. The questionnaire survey, being the primary part contained 42 Questions with 6 independent and 32 dependent variables. The survey is conducted among 400 respondents in Idukki, Alappuzha and Pathanamthitta districts considering geographical differences and distribution of different types of crops. The response from a total of 360 respondents, 120 from each district, finally selected for tabulation and data analysis.The data analysis, based on percentage analysis, along with the results from focus group discussion among a selected group of 20 farmers, together produced the results as follows. Farmers, who are the audience of farm programs, have a very serious approach towards the medium. They are maintaining a critical point of view towards the content of the programs. Farmers are reasonably aware about the financial side of the programs and the monitory aspirations of both private and Government owned Television channels. Even though, the farmers are not aware on the technical terminology and jargons, they have ideas about success stories, program serials and they are even informed about channels are not maintaining an audience research section like AIR. Though the farmers accept Doordarshan as the credential source of farm information and methods, they are inclined to the entertainment value of programs too. They prefer to have more entertainment value for the programs of Doordarshan. Surprisingly, they have very solid suggestions on even about the shots which add entertainment value to the farm broadcasting methods of Doordarshan. Farmers are very much aware about the fact that media is just an instrument for inspiration and persuasion. They strongly believe that the source of information and new methods is agricultural research and an effective change happens only when there are adequate infrastructure and marketing facilities, along with the proper support from Government agricultural guideline and support systems like Krishi Bhavans. They strongly believe that media alone cannot create any magic in increasing agricultural production. Farmers are pointing out the lack of response to the feedback and queries of farmers on farming methods, as an evidence for the difference in levels of commitment of Government and private owned Television channels.Farmers are still perceiving AIR farm programs are far more committed to farmers and farming than any other electronic medium. However, they are seriously lacking Radio receivers with medium wave reception facility. Farmers perceive that the farming methods on new crops are more adoptable than the farming methods of traditional crops in both private and Government owned Television channels. There are multiple factors behind this observation from farmers. Farmers changed in terms of viewing habits and they prefer success stories, which are totally irrelevant and they even think that such stories encourage people to go for farming and they opined that such stories are good sources of inspiration. However, they are all very much sure about the importance and particular about the presence of entertainment factor even in farm programs. Farmers expect direct interaction of any expert of the new farming method to implement the method in their agriculture practices. Though introduction of a new idea in the T.V. is acceptable, farmers need the direct instruction of expert on field to start implementing the new farming practices Farmers still have an affinity towards print media reports and agricultural pages and they have complaints to print media on the removal of agricultural information pages from news papers. They prefer the reports in print media as it facilitates them to collect and refer articles when they need it. Farmers are having an eye of doubt about the credibility of farm programs by private T.V. channels. Even if they prefer private Television channels for listening and adopting new farming methods and other farm information, they scrutinize programs to know whether they are sponsored programs by agrochemical or agro-fertilizer manufacturer.