832 resultados para market research methodology


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The starting point of this paper is a brief report of a specific research about a Brazilian institution called Grupo Escolar. Its main intention, however, lies in the discussion on some methodological procedures and some distinct scientific practices in Human Sciences. Authors make some remarks on the possibilities of alternative research protocols, its boundaries and potentialities, specially focusing the study of school archives and the use of Oral History approach. The discussion about Oral History brings to the scene two others important themes – childhood and elderliness.

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The Research on Environmental Education Meetings (EPEAs, in Portuguese) include in their schedule the Groups on Research Discussion (GDPs, in Portuguese). These are sessions to discuss and deepen themes considered significant to the research on environmental education but that must also be seen as a moment to gather the participation of researchers who present works related to the GDPs’ themes. The GDP on Methodological Questions happened during the VII EPEA in 2013 and conducted effusive discussions which resulted in the building of some indicators to be used in the research of our field in order to ensure more and more social commitment and scientific competence in the field's maturation process. This article presents part of these discussions with emphasis on those indicators.

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This article analyzes how the Brazilian feminist movements utilize online social networks to expand their sphere of action and mobilization in society through understanding how is the activity of the collective Marcha das Vadias of Rio de Janeiro on your Facebook page and as this group is mobilized in the online environment to organize its annual march, here, specifically the 4th Marcha das Vadias of Rio de Janeiro. Through exploratory, descriptive and analytical qualitative research methodology and analysis of social networks on the Internet, it is concluded that the network generated by the topic "4th Marcha das Vadias of Rio de Janeiro" was central dynamic between a public clear feminist, but weak and little to comprehensive dialogue with society in general positions.

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The product portfólio management is considered relevant activity to the proper performance of the product development process. This paper aims to present the main methods of management that technology-based small businesses adopt for decision-making in product portfolio. This survey, which collected data on 31 companies was conducted. It was observed that although firms adopt market research and mapping methods and financial methods and for this decision-making, most of them based on the informal deliberations of senior management. Unable to understand the business relationships between the presence of ISO 9001 certification with greater formalization for decision making in product portfolio.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Given the objective of the Educational Observatory Program of putting in conjunction the efforts of graduation and basic school in order to improve the quality of the latter, are sought possibilities offered by such an arrangement for teacher education. The assumed action research methodology is designed as a collective rethinking about the social practice in which participants were immersed. It is identified strong correlation among the school/graduation interaction and the nature of the underlying teacher education design. The constitution of research questions accomplished inside the school and the centrality of Small Research Groups in a broad network of interactions were determinants.

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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In my participation at the project of extension Possibilities and events from childhood experiences and pictures cut out for a job with teachers , accomplished with teachers and coordinators of nursery school, which aims to discuss the training of teachers through the field of affections, I developed a reflection on traditional teacher training methods which tend to assign an identity to the professor. From this reflection it is necessary a theoretical deepening about the constant attempt to assign a specific and absolute identity to the professor, the need in the human being to produce sense and, bypassing the concept of intimacy, as these things are intertwined. In this work, with the bibliographical research methodology, present as objective: to present the possible definitions and explanations of the concepts ' production of meaning ', ' identity ' and ' intimacy '; relate these concepts and analyze the possible to train teachers according to a model, saying that this would be the ideal identity of professor

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Pós-graduação em História - FCLAS

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Estudos Linguísticos - IBILCE

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Pós-graduação em Geografia - IGCE