944 resultados para Prospecção informacional


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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

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Although technological development has created several tools and techniques of graphic representation, we highlight here the importance of the manual drawing abilities for the design creative process. Freehand drawing is used to facilitate the development of projects and show them more quickly and efficiently, and is an essential technique for any designer, regardless is informational, product or fashion designer.

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Considering the importance that the discussion of concepts related to genetics has on the society and the necessity to approach science as a dynamic and historical activity, it will be discussed an essential concept to the understanding of biological inheritance: the concept of gene. This way, the article aims to discuss the differents concepts of genes in the history of biology and the relevance of addressing in teaching context this concept in a systemic perception of phenomena. Also, the paper have an analyses of the ideas about the concept of the gene from teachers from two university. The results indicate the presence of different definitions of the gene in the discourse of university teachers, with the predominance of gene concept as a structural, functional and/or informational unit.

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The visual identity is based on a semantic relationship of several signs that make up a coherent system. A bimédia language formed by text and image complement to create an understandable message. This study aims the use of non-verbal communication in the corporate visual identity design project, contextualizing the role of the designer as mediator for informational corporate message to their audiences.

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Currently, too much visual information present in all media is form vehemently, for example, in print media and interfaces used for publicity in conjunction with informational design. This visual information has great influence in the lives of human beings, since the vision of these individuals is the sense most used. Studies on visual identity have not explored this issue in a satisfactory manner, favoring thus the subject of this little development projects in the area. Note the need for analyzes to enable implementation principles of projective, making them accessible to the understanding of most individuals. This study aimed to propose an evaluation of visual identities, which were analyzed by means of visual concepts of usability, design methodologies and Gestalt. We contacted design firms specializing in visual identity projects, places where interviews were conducted to collect the marks allowed for analysis. The results point to a frequent demand the employment of visual usability principles, design methodologies and design in Gestalt visual identities.

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The contemporary world is characterized, among other factors, by the influence of the new computer information systems on the behavior of individuals. However, traditional information systems still have interaction problems with users. The aim of this study was to determine whether the interaction aspects between user versus traditional information systems (particularly the graphics) have been fully studied. To do so, the ergonomic aspects and usability of such systems were reviewed, with emphasis on the problems of visibility, legibility and readability. From that criteria, the evolution of ergonomic studies of information systems was reviewed (bibliometrics technique); and examples of ergonomic and usability problems in packaging were demonstrated (case study). The results confirm that traditional information systems still have problems of interaction between human X system, hindering the effective perception of information.

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Geophysical methods are widely used in mineral exploration for several types of mineral deposits. When combined with direct studies as geochemistry, a substantial increase in the probability of ore discovery is possible in mineral exploration activities. Electrical geophysical methods are particularly promising in studies related to the search of sulphides due to the contrast of physical properties electric resistivity and chargeability. This paper presents the results obtained from the application of Resistivity (DC) and Induced Polarization methods, through the electrical profiling technique, aiming at evaluating the potential mineral of a gabbro intruded in a metasedimentary sequence, in an area where several occurrences of gold and copper were described. This gabbro is ranked on the Basic-Ultrabasic stratiform bodies, which gather peridotites, gabbros, and layered anortosites. Three radial lines of electrical profiling were performed, spaced of 60° and crossing at the area center, with readings of electric resistivity and chargeability in Wenner-Schlumberger array. The association of low resistivity and high chargeability areas has allowed defining potentially mineralized zones related to structures that condition the drainage net in the gabbro domain. Grains of gold detected through geochemical prospection of alluvial sediments dowstream from the gabbro may have originated from leaching of ores deposited in fractures through the action of river waters within the gabbro domain, possibly consisting of sulphides and gold.

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The incipient but quickly expansion action on the Information and Communications Technologies (ICT) in Africa it is now just having different impact on these societies. One of these relates bear on how users are identified with these tools. Just like that we find individuals identify as bloggers, twitter followers or cyber activist. This contribution analyzes the Senegal’s fact where a successful use of social nets and web 2.0 tools experience (at least in repercussion) as social and political involvement while presidential elections in 2012 is tied to come back an identity: Cyber activist. Senegalese circumstance shows us how this identity has a personal and assertiveness dimension as well collective aspects of belonging to a community. One as much as the other, show us personal traits in contrast to previous beliefs, basically because it fuse and confuse virtual and reality. Due to dynamics from expanding technology, this identity is youthful and urban, but not only. This situation creates new dynamics at least in this affected group. For this reason, besides knowing emergence and evolution of this fact, it raises some of the involvement in social and political involvement from groups traditionally “invisible”. Beyond the new social behavior there are new changes in the rules of the game in order to start new social revolution.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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This paper, result of a bibliographic review, documentary research and interview with a professional of public relations area (PR), presents a scenario analysis tool and the way how the public relations professional can use it. Are pointed some abilities and strategic skills of this professional that can actually enable him to the prospection, building and analyze of scenarios, from the perspective of relationship with the organization publics. The scenario analysis tool is a strategic way to make some decisions, being used to the analysis of junctures, that can back up organizations' actions and activities, considering possible future results, in other words, the consequences and the developments caused by certain organization attitude or stance. On the end of this paper, we present a propose of strategic plan to Public Relations, using a suggested use for the tool

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)