Mapeamento da comunicação nas organizações bauruenses: verificando o empoderamento da comunicação no interior paulista

The quantitative research conducted on communication in organizations from bauruenses has served as inspiration for: the development of applied research regarding Brazilian organizational reality, to the communication courses and on the improvements in the communication aspect of the organizations in the region. The goal is to provide information related t the role of organizational communication and the public relations role in this process, measuring the empowerment of this community. The mapping methodology is based on structured questionnaires in order to capture ordinary factors, active and retroactive, from the communication processes such as: relationship types, channels and media, degree of interaction and interdependence between the parties; types of public involved in the process and the expectations of the organization in relation to goals, objectives, actions, events and activities programmed in communication. For the delineation of a reflective proposal from the data, we chose to work on analyzing three dimensions: the strategic communication, linked to the business model and information technologies; the internal communication, linked to culture, to the organizational structure and management that implies the new paradigms of relationship; and lastly, the intention to materialize the collected data on indicators and scales from attributes caused or inhibited from the excellent communication, including evaluation of the practice of Public Relations. This article presents the main results related to micro companies in Bauru, São Paulo.

Projeto de extensão universitária em orientação profissional (OP) para jovens: uma parceria entre universidade e instituição formadora de aprendizes

Work is one of the fundamental elements for building the human identity. In this way, the Career Guidance (CG), whose character is reflective, increases choice processes, and can favour further relations from students to work. This article treated about university extension actions guided to four groups of young apprentices, whose families have low scholarity and income. Besides the synthesis of the objectives and methods of the project, they were transcripted students' narratives about the benefits they achieved, and the conclusions of Psychology students who were envolved. The qualitative comprehension of those data allowed to consider that the CG activities widened the self-knowledge, the choice and development possibilities of the participants. It is suggested the expansion of these practices.

A cidade e o sanduíche: análise da capa do primeiro exemplar da revista Traço (1987)

This paper conducts an analysis of the cover of the first issue of Trace magazine, conceived and edited by a group of graphic artists from Bauru (SP) published in November 1987 from the study proposed by Donald Norman (2008) especially through the visceral, behavioral and reflective approaches. This is a critical exercise, based on the study, of the use and application of the theory of Norman, which focuses on the development and focusing the scope of graphic design.

Uma poética da tensão: as conflituosas faces na modernidade em Álvaro de Campos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Ética, justiça e democracia em sala de aula: o desenvolvimento e a experiência de um novo método de discussão de dilemas morais para a educação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Dança para criança: uma proposta para o ensino de dança voltada para a educação infantil

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Do acolhimento ao acompanhamento compartilhado: a construção colaborativa de uma proposta para o estágio curricular no curso de pedagogia

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)