Biblioteca Digital

795 resultados para multichannel marketing

Selling the sewing machine around the world: Singer’s international marketing strategies, 1850–1920

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Marketing

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A varrógép értékesítése a világpiacon: a Singer nemzetközi marketing stratégiái, 1850–1914 (Selling the sewing machine around the world: Singer’s international marketing strategies, 1850–1914)

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Cavity protection or cosmetic perfection? Innovation and marketing of toothpaste brands in the United States and western Europe, 1955-1985

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The emergence of modern marketing

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The emergence of modern marketing: international dimensions

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The emergence of modern marketing: international dimensions

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CIM coursebook 06/07 managing marketing performance

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Relationship marketing and the not-for-profit sector: an extension and application of the commitment-trust theory

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Marketing of beef and lamb in England: the role of EBLEX

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Marketing practice and market orientation: an exploratory international study

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Relationship marketing in the not-for-profit sector: an extension and application of the commitment–trust theory

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Marketing practice and market orientation: an exploratory international study

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Relationship marketing: schools of thought and future research directions

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How managers perceive the impacts of information technologies on contemporary marketing practices

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