Estudo da padronização visando à interoperabilidade: o caso das organizações de saúde na cidade de Marília- São Paulo

Pós-graduação em Ciência da Informação - FFC

Um estudo sobre a influência do sistema de gestão ambiental ISO 14001 sobre a imagem de organizações industriais e o papel das relações públicas

The consumers' requirements are constantly growing, as well as the concern for the environment. Considering this change of scenario, industrial companies started paying more attention to environmental issues and decided to resort to solutions such as the adoption of the Environmental Management System based on the ISO 14001 model. It is believed that the adoption of this model changes the organizational image, both internally and externally. This possible change was the focus of this research, considering that many publics related to certified companies may have the wrong idea about what being a green company really means. The objective of this study is to verify, through a survey research, the relation between the Environmental Management System based on ISO 14001 with organizational image of Brazilian firms. At first, this paper presents a theoretical review on Environmental Management System, IS0 14001, Organizational image, green Marketing, Greenwashing and Public Relations. Next, the research method is presented, as well as the results obtained through theoretical study, the research application and data analysis, and a brief analysis of the Public Relations' role in the organizational environment at issue. Finally, it presents the results obtained by tabulating the questionnaires, analysis of related data, and consideration about these

Atenção Psicossocial e Psicologia: um mapeamento da produção científica

By the end of the 1970´s, begins the Psychiatric Reform Movement, whose development was the beginning of the construction of a new model, here termed Psychosocial Attention, to substitute the traditional psychiatric model. As such, aspires to be a process of paradigm shift and, therefore, requires transformations in the fields: theoretical-conceptual, technical-assistance, legal-political e sociocultural. This qualitative study composes a research which sought to ascertain the scientific production on the topic conducted by psychology, from the implementation of the Brazilian National Health System and the creation of new services to mental health care. In this sense, it proposed to investigate how the papers published in journals of psychology found in the database LILACS, since 1990, contribute to the process of building a new model that actually replace the so-called traditional psychiatric model.

Educação escolar e constituição do afetivo: algumas considerações a partir da psicologia histórico-cultural

Cultural-Historical Psychology alleges the thesis of social experience as the basis of human formation and points the affective-cognitive unity as the intermediate in subject relations with the knowledge on the development of psychological functions. This article presents some elements that indicate the constitution of affective processes from the relations the subject maintains with human objectifications. Part of the critics to the organismic and subjectivist thought that, both in Psychology and in Education, separates emotions from other functions of human consciousness – treating them as deterrents in the teaching and school learning processes – and signs the importance of (re) thinking the relations the subject establishes with reality, the role of knowledge and of the concrete conditions of life and education that produce the affective processes. It defends that thinking and feeling are psychological processes developed from history of appropriation and objectification of signs and instruments that each subject realizes and affirms in scholar education, and the intentional character of teaching – in the organizational and pedagogical practice – as determinant elements in the transformation of the ways of thinking and feeling.

A revisão das antinomias na psicologia: do racionalismo cientificista ao estruturalismo

In this essay, we sustain the idea that structuralist thinking is part of spontaneous criticism against the reductionisms that surround psychology. We depart from the radical split-up between the scientific viewpoint and that of metaphysics, expressed in the end-19th century scientific psychology projects. Next, we highlight the importance of the structuralist perspective in the review of the antinomic relations between the subjective and objective, operated at the heart of psychology throughout the 20th century. We show that the rejection of unilineal causality in favor of network causality curbed the advancement of unilateral or reductionist theories in psychology. Moreover, we consider the idea of structure as a point of convergence between psychology and philosophy. More than its explanatory nature, the notion of structure reveals an epistemological register capable of re-approximating psychology to the relativization of the ideal of scientific neutrality. The importance of structuralist thinking in psychology makes us consider the history of psychological knowledge as a type of research that belongs to cultural history.

Oficinas de psicologia: memória e experiência narrativa com idosos

One of the roles allocated to the elderly is to be the collective memory of their social group, transmitting their cultural heritage. In our work with seniors, entitled "Workshop of Psychology", carried in the University for the Elderly (UNESP - Assis), we privilege a space in which these memories gain materiality and senses through polysemic narrative. In the workshops with a group of 30 seniors, we record the stories told that the word can be incorporated in the group and the university. For the elderly, the rescue of the past through the narrative experience provides a space for dialogue from their memories and reinterpretation of the past and present. To a psychologist, is the opportunity for a differentiated practice that seeks to remember to remember, but this is a political act of confrontation with the present, questioning the social role of older people today.

A clínica dos casos difíceis no imaginário de estudantes de psicologia

The conducts that occur in the context of intersubjectivity are arranged from unconscious psychological fields which influence individual and collective practices. Therefore, it becomes important to consider the collective imagination of psychology students as this may interfere about the exercise of their clinical practice. The aim of this study was to investigate the collective imaginary of psychology students about the clinical practice with patients considered difficult in the analytic setting. Based on the psychoanalytic method, this research utilized the Procedure of Drawings-Stories with Theme in group interview, for the purpose of discuss on the vicissitudes of contemporary clinical work with these patients. In the present study, participated eight undergraduates of the eighth semester of a psychology course.The resulting material of the interview constituted by drawings-stories and the narrative was psychoanalytically analyzed, in the light of the Multiple Fields Theory proposed by Herrmann and in dialogue with the winnicottian thought, allowing to apprehend the follows fields of affective-emotional meaning: “Insecurity”, “Perfect Therapist”, “Mutuality”, “Experience”, “Negation of Madness” and “Madness as tal”. In general the imaginary manifestations of psychology students constitute the analytic relationship with the difficult patients by mobilizing feelings of insecurity, distress, anxiety, incapacity and helplessness.

A psicologia da gestalt: aplicabilidade a prática pedagógica da educação de jovens e adultos

The goal of this article is to introduce the Gestalt Psychology as an alternative approach to be applied in the present pedagogic practice of education of brasilian youngsters and adults (EYA) starting with researchs done to introduce the short hystory of EYA in Brazil demonstrating its discussion among us since a long time, at least, since the transition from the Imperial to the Republican period, wich comes from the end of the XIX Century up to the begining of the XX Century. This history also shows different organizational moves of EYA already developed in this country in the public and private fields, as well its present reality in the large spectrum of brazilian education. Right after, it approachs and explains shortly the rising of the theory and the main concepts and laws of the Gestalt Psychology in an atempt to demonstrate and enlight its proposed applicability. The author finishs the article introducing the possible relation among concepts, Gestalt laws and education of youngsters and adults to be applyed day by day in the classroom to optimise the process of teaching and learning in the Education of Youngsters and Adults in Brazil.

A Psicologia e a judicialização dos casos de violência sexual

The violence is a phenomenon to be faced by several public actions and requires a formal notification system that preserves the victim of suffering from public exposure. This article discusses, in the specificity of Psychology action at the Court of the State of Sao Paulo, the importance of public policy in confronting sexual violence and the assistance of the victims. The main objective of this article is to provide a review of the relationship between the Judiciary and the Public Policy, focusing on networking and the unnecessary judicialization of actions that should be developed in another environment. The way the fact is treated in the family and the society will determine the victims' reactions and their readiness to talk about it, both in the police investigation, as in the judicial lawsuit, or yet, in specific assistance programs.

Há possibilidades de uma psicologia libertadora na contemporaneidade?

This article aims to generate reflections on the current Brazilian educational situation and briefly discuss the changing paradigms of post-modernity that affect it. Today's education will be discussed and questioned from the mold of traditional education institution (postulated analyzed and criticized by Paulo Freire and still present in our society) and soon to be opposed to the proposal from liberating pedagogy (teaching theoretical foundations that focus on developing of a social nature of no alienation and contribution to the formation of critical subjects of their own destiny, comes in trying to transform the current education, reinforced by the individualistic and consumerist bonds in a democratic education (teachers and students in a relationship horizontal) facing the current questions of social values.

Psicologia como campo de constituição do sujeito infantil e a teoria de Jean Piaget

This article aims to question the knowledge created with psychology, taking a quick passage through the discourses of this science since its birth and questioning what is the implication of this knowledge to the children constituition. Then, we will reassemble the context in which it was forged and what revolutions in the ways of conceiving life became possible after the psychology advent being estabilished as a field of autonomous knowledge. Furthermore, as a way to illustrate what we understand about the psychology constituition of childhood we will discuss some aspects of Jean Piaget's theory in an attempt to elucidate how this speach was (and is) widely applied and "naturalized" in such way, that nowadays it is common to speak of "stages of development" when referring to children. To realize that problem, we will support the studies of Michel Foucault about the production of knoledge and especially of knowledge “psy” and what is its importance for the children.

Análise do processo formativo de professores para a educação não formal realizada em organizações não governamentais

This article presents research academic-scientific aimed to examine the definition and theoretical approach or model curriculum that organizes and guides the training of teachers to work in the field of non-formal education made in non-governmental organizations (NGOs). We chose to adopt the perspective of qualitative research was conducted and the case study course called Teacher Training for NGOs, developed by an NGO based in the city of São Paulo. The research instruments were used: document analysis course, semi-directive interviews with their trainers and coordinator and literature review. Examined in the course curriculum is defined as a path to be followed by students and instructors and as organizer of the subjects studied. Adopts the approach named Integrated Curriculum, in which teaching occurs through the study of problem situations and integration projects of learning. At the end of the study, it is suggested that the improvement of the course and follow information that, hopefully, support the production of further comparative research.

Nas trilhas do real: mais além da psicologia do espectador

This essay to discusses the relationship between psychoanalysis and aesthetic thinking, through the prism of Lacan’s theory on visuality, as perceived by the critic and art historian Hal Foster. In my opinion, this intersection would allow us to enlighten new ways of reading the work of art towards a paradigm of a non-applied psychoanalysis. Therefore, this paper intends to tackle aspects which concern the Lacanian concept of real in order to question some problems that concern the contemporary work of art.

Interlocuções entre Psicologia e Direitos Humanos: práticas interventoras

This intervention research was developed with adolescents of an establishment of care for children and adolescents considered at personal and social risk, in a city located in the state of São Paulo. The care practices found in the mentioned establishment are aimed at “prevention” of children and adolescents who could become offenders or future criminals, since they are selected from the poorest families in the outskirts of the city where the institution is located. Our psychological practice reported here, however, was conceived and put into practice from the discussion on Human Rights and Citizenship which aims to afirm what is considered deviation from the norm, opening spaces for the difference in relation to otherness and to the policy statement of these bodies in the urban setting within which they are inserted.

Formação de jovens para o mundo do trabalho e cidadania: experiência teórica e prática por meio de projeto extensionista

This paper presents the extension project Youth Empowerment for Work and Citizenship. It is a psychosocial and an educational activity focused on the care of impoverished youths, aged between 14-19, from Assis-SP. It aims to contribute to the cognitive, affective and social process of the participants. The extension activity has benefited the education of Psychology undergraduates students to the mediation in human development under nonformal education. The theoretical and methodological background is based on the cultural-historical psychology of Vigotski. The results obtained are: the establishment of partnerships between universities and state and local public organizations; the incorporation of innovative thematic in psychology curriculum course at UNESP; production of academic-scientific research about the experience of Psychologists in social educational area; and the participation of one hundred young people as well as their parents or legal guardians in the project.